We consider the (gauged) Weyl gravity action, quadratic in the scalar curvature ( tilde{R} ) and in the Weyl tensor ( {tilde{C}}_{mu nu rho sigma} ) of the Weyl conformal geometry. In the absence of matter fields, this action has spontaneous breaking in which the Weyl gauge field ωμ becomes massive (mass mω ∼ Planck scale) after “eating” the dilaton in the tilde{R} 2 term, in a Stueckelberg mechanism. As a result, one recovers the Einstein-Hilbert action with a positive cosmological constant and the Proca action for the massive Weyl gauge field ωμ. Below mω this field decouples and Weyl geometry becomes Riemannian. The Einstein-Hilbert action is then just a “low-energy” limit of Weyl quadratic gravity which thus avoids its previous, long-held criticisms. In the presence of matter scalar field ϕ1 (Higgs-like), with couplings allowed by Weyl gauge symmetry, after its spontaneous breaking one obtains in addition, at low scales, a Higgs potential with spontaneous electroweak symmetry breaking. This is induced by the non-minimal coupling {xi}_1{phi}_1^2tilde{R} to Weyl geometry, with Higgs mass ∝ ξ1/ξ0 (ξ0 is the coefficient of the tilde{R} 2 term). In realistic models ξ1 must be classically tuned ξ1 ≪ ξ0. We comment on the quantum stability of this value.