This study analyzes the current situation of application of precision farming technologies and solutions by agricultural enterprises of the Republic of Kazakhstan. The main players and used solutions have been identified. The statistics of application, as well as the potential of use is examined. Within the framework of the analysis of the applied solutions the advantages and disadvantages of competitors in the market were determined. It was defined that the applied systems provide the possibility of remote management, but EGISTIC is more focused on the management of all processes of the farm, including the warehouse, while John Deere is focused on the management and analytics of agricultural machinery. EGISTIC offers features for warehousing and inventory planning, something not found in the base version of John Deere Operations Center. John Deere focuses on data sharing which can be important for large farms or groups of farmers. EGISTIC makes extensive use of satellite imagery to analyze field conditions which can be a great asset for identifying problem areas and planning interventions. Depending on the specific needs and priorities of an agribusiness, one system may be preferable to another. If machinery management is the main focus, John Deere might be the best choice. If in-depth analysis of field conditions and inventory control is important, EGISTIC may be more appropriate. By analyzing, the directions for research are highlighted. A conceptual model of information system for precision farming is developed. Hardware for realization of the conceptual model is possible on the basis of universal programmable logic controller of modular architecture being developed. Within the limits of the given research the conceptual model of the universal programmable logic controller of modular architecture and the structural model of the software of the universal programmable logic controller of modular architecture have been developed. The interaction with the conceptual adaptive model of information and communication system is also considered. This paper analyzes the key principles and functions of both the universal programmable logic controller and the information and communication system, as well as their possible integration within a single concept.