Based on current discussions on Conceptual Blending/Integration Theory (CIT) and Conceptual metaphor Theory (CMT), this study investigates the application of Conceptual Blending Theory to a Turkish scenario where a Turkish speaker conceptualises a dangerously speeding bus as flying and associates it with Turkish Airlines. The study emphasizes the role of conceptual blending in creating novel meanings online by integrating disparate conceptual elements, as well as highlighting the complementary nature of CIT and CMT in meaning construction. In our scenario, the speaker’s metaphoric utterance as a reaction to the overspeed of a bus was explained by the metaphor TOO FAST DRIVING IS FLYING, which inherits the superordinate metaphor FAST MOTION IS FLIGHT, which is entrenched in our cultural cognition. Through a conceptual blending network mentally activated by the conceptualisation of the speeding bus as if flying, we illustrated how selected elements from the source (bus and driver) and target (plane and pilot) spaces were projected onto the blended space. It was also shown that Vital Relations within the blending network like Space, Role, and Disanalogy compressed the relevant counterparts from the source and target spaces into new integrated concepts to create novel meanings in the emergent structure, emphasizing the danger involved in the situation in the scenario.
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