This study aimed to develop an alternative approach to characterise the linear viscoelastic behaviour of asphalt binders. A rheogram model was firstly proposed based on the Carreau–Yasuda model; its accuracy was substantiated by high R 2 values. The dynamic shear modulus master curve model was then obtained using the relationship between the magnitude of complex viscosity and dynamic shear modulus and the two definitions of the time-temperature shift factor. Afterwards, the phase angle master curve model was derived according to the approximate Kramers–Kronig relation. The proposed approach was demonstrated to be capable of accurately characterising the linear viscoelastic behaviour of selected asphalt binders. In addition, the predicted zero shear viscosity (ZSV) could be potentially employed to evaluate the asphalt binder rutting resistance. Compared with the widely-used Christensen-Anderson-Marasteanu (CAM) model, the developed master curves models were better at constructing the phase angle master curves of selected asphalt binders.