Competitor Analysis Research Articles

АНАЛІЗ ЦІНОВИХ СТРАТЕГІЙ ТА СПОЖИВЧА ПОВЕДІНКА В КОНТЕКСТІ МАРКЕТИНГОВИХ ДОСЛІДЖЕНЬ

Abstract introduction. The article examines the views of scientists regarding the formation of price strategies. The main approaches to pricing are considered, with the help of which companies set optimal prices for their services and goods. Factors affecting the company's choice of pricing strategy and affecting consumer behavior are considered. It is conducted research in relation to behavior of consumers and built model of satisfaction of consumer necessities. The purpose of the article. Consideration of pricing strategies of companies and their impact on consumer behavior. Researching consumer behavior and building a model for satisfying consumer needs in goods or services. Methods. Carrying out research the methods of abstraction, analysis, logical, theoretical and historical generalization and comparison are used. For basis of research a dialectical method is taken. Results. The article examines the main approaches to pricing, with the help of which companies set optimal prices for their services and goods. The factors affecting the company's choice of price strategy are considered, and the factors influencing consumer behavior are highlighted. Conducted research on consumer behavior. The proposed model of meeting the needs of consumers in goods or services, which contains 8 sections: the consumer's awareness of the need for the need for a product or service; collection of information; selection of goods or services; decision-making; purchase (payment) of goods or services; evaluation of the choice made and enrichment of experience; the degree of satisfaction of the need for a product or service and consumption of the results. Conclusiоns. After researching and analyzing the available types of marketing price strategies, business entities choose their own price strategy, taking into account certain existing tools, taking into account: characteristics of the service or product, market segment, market competition, competitor analysis, level of market demand, marketing strategies, etc. .. The use of the correct price strategy and the concept of pricing contributes to the achievement of goals: ensuring the stable financial condition of the business entity, meeting the needs of consumers. The offered model in relation to satisfaction of necessities of consumers in commodities or services gives understanding to the process of making decision by consumers in relation to a purchase that is the basic factor of success of company in a competition environment. Companies, that is able to adapt oneself to the necessities of consumers and, to their requirements, that understand the customers, have more chances to retain and attract clients, promote a competitiveness and score a success at the market. The question of the method of determining prices for certain types of services and the behavioral reaction of consumers requires further research.

Financial Performance and Competitor analysis: Evidence on Starbucks

This research mainly studied and analysed all aspects of Starbucks finance, focussed on investigating the development trend of Starbucks in 2022 and 2023, conducted a brief study and discussion on the company’s finances, and obtained several important conclusions through a series of data. Several vital data show some characteristics of the company’s operation and management, which brings a lot of meaningful utilisation value and is worth learning from and thinking about. In the years after the COVID-19 pandemic, Starbucks was able to quickly restore and develop its economic system thanks to its stable system and management system. This article will also study the economic benefits brought by the management system. In addition, the article also collects data from two competitors in the same industry as Starbucks and reflects the advantages and disadvantages of Starbucks in the industry through comparison. Among them, the most noteworthy is the research on several economic methods carried out by Starbucks, which shows Starbucks’ stable economic system and management methods.

Strategic Vigilance in Sports Clubs: Insights and Practices

Objectives: This study explores the reality of strategic vigilance practices in sports clubs in Oman. Methods: A questionnaire was administered to a random sample of 162 participants which included members of boards of directors, club managers, sports activity directors, coaches, and players in Oman. Result: Institutions show significant gaps in competitor analysis and communication with authorities, leading to a shortage of technological expertise that negatively impacts service promotion. Sports institutions prioritize continuous service development to retain existing clients and attract new ones. Conclusions: The study revealed a need to promote a culture of strategic vigilance among all employees in sports institutions in Oman. It emphasizes the necessity of engaging marketing specialists to address weaknesses within the institutions and contribute to the development of marketing vigilance

Examining product quality and competitiveness via online reviews: An integrated approach of importance performance competitor analysis and Kano model

Understanding and enhancing product quality and competitiveness are vital in today's market. By leveraging the significant potential of online reviews for market-wide consumer research and strategic quality enhancement, this study introduces a novel review analytics approach that combines Importance Performance Competitor Analysis (IPCA) with the Kano model to evaluate and improve product attributes. The proposed Kano-Weighted IPCA (KWIPCA) framework assesses the importance and performance of product attributes by independently weighting positive and negative reviews according to the principles of the Kano model, while also considering multiple competitors in the market. The final output is a user-friendly, four-quadrant matrix that provides comprehensive insights into the market importance of attributes, their relative achievement, and competitors' performance distribution. This KWIPCA matrix enables the evaluation of a product's strengths and weaknesses relative to competitors, identification of critical areas needing immediate improvement, and offers strategic guidance for enhancing overall customer satisfaction. To demonstrate and validate the KWIPCA framework, a case study was conducted using 8567 reviews of 22 five-star hotels in Seoul, South Korea. The results confirm the KWIPCA's effectiveness in providing actionable insights and competitive benchmarking.

Marketing Strategy Proposal to Rebound the Declining Revenue of Burger King Indonesia in the Covid Aftermath Period

The primary objective of this study is to propose a marketing strategy to address the decrease in revenue experienced by Burger King Indonesia in the year 2022 following the COVID-19 pandemic as practical guidance for Burger King Indonesia and other businessmen to navigate the complexities of the current market landscape. This study is still necessary to understand that shifting consumer behavior, changes in market conditions, and business operational disruptions are the causes of the problem. The research design uses a thematic analysis method involving the available company data, relevant marketing theories, and the results of questionnaires, community surveys, and interviews with managers and customers. By analyzing the effects of the pandemic faced by Burger King Indonesia, this research aims to pinpoint strategic areas for improvement. Diverse analyses are used, such as VRIO Framework, STP, Marketing Mix, PESTEL, PORTER's Five Forces, Competitor analysis, SWOT, TOWS analysis, and author’s interview and questionnaire surveys to determine the present circumstances of Burger King Indonesia. The proposed marketing strategy highlights the importance of five specific actions in their implementation: product innovation, digital transformation, sustainability campaign, promotion via mobile app, and partnership and collaborations with delivery services to adapt to evolving consumer preferences. To address this goal, Burger King Indonesia must make strategic adjustments parallel to the present circumstances by understanding consumer preferences, optimizing operations, promoting sustainability initiatives, and strengthening its brand position. Through the implementation of this comprehensive strategy, Burger King Indonesia aims to improve customer satisfaction, foster loyalty, and attain overall market success in the post pandemic period. This strategy not only addresses the immediate challenges posed by the pandemic but also positions Burger King Indonesia for long-term success.

Prospects for the development of foreign economic activities of the Russia banking sector in China

Relevance. In modern conditions of economic uncertainty and difficulties of doing business in connection with the application of sanctions, banks need to look for effective tools and ways to increase the effectiveness of mutual cooperation with other states to overcome the prevailing circumstances. During the work, the main aspects of opening and functioning of a bank branch in China were considered, as well as competitors at both the macro and micro levels were analyzed. Based on the SWOT analysis, the paper identifies the strengths and weaknesses, opportunities and threats of introducing a branch of a Russian bank into the Chinese banking market. The study identifies promising regions for the development of foreign economic activity and forms a range of banking services that contribute to the sustainable development of the branch of the Russian bank in the foreign market.The purpose of the study is to substantiate the need to develop the foreign economic activity of a Russian commercial bank in China.Objectives: Based on a comprehensive analysis and acceptability of the Chinese banking services market, an assessment of the current state of PJSC Expobank, an analysis of competitors in the proposed region and the specifics of a specific location, to develop a plan for opening a bank branch in China.Methodology. The study is aimed at achieving this goal and is based on a review of scientific research by both domestic and foreign economists, as well as an analysis of a number of requirements for opening a bank branch in China.Results. In the course of the work, the process of opening a bank branch in China for carrying out activities was analyzed, the advantages and disadvantages of expanding the boundaries of presence were identified, and promising areas for starting foreign economic activity were proposed.Conclusions. The conducted research gives grounds to conclude that the expansion of the geographical presence in China will allow PJSC Expobank to gain access to world economic centers and expand the boundaries of its activities.

КОНВЕРГЕНЦІЯ МАРКЕТИНГУ ТА ФІНАНСОВО-ЕКОНОМІЧНОЇ БЕЗПЕКИ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ

The article examines the relationship between marketing and financial and economic security in the context of the development of information technologies, as their convergence is an integral part of modern business. Digital transformations significantly change the landscape of marketing and financial and economic security, in order to work successfully in new conditions, enterprises must invest in digital technologies, protect customer data and systems from cyber attacks and fraudulent actions, constantly adapt to new technologies and market conditions. In today's conditions, economy, rationality and maximum efficiency based on the use of modern information and multimedia technologies are a guarantee not only of quality management, but also of the company's overall competitiveness in the markets. Marketing plays a key role in ensuring the financial and economic security of the enterprise, i.e. constant monitoring of the market, analysis of competitors and study of customer needs allow timely detection of potential threats and development of effective strategies to neutralize them. Thanks to a deep understanding of customer needs and market dynamics, marketing contributes to the development of effective strategies that allow the enterprise to adapt to changes and maintain its competitiveness, optimize its costs, improve product quality and strengthen its position in the market. In the conditions of growing global competition, companies must understand the development trends of international markets, cultural characteristics and take into account legislative norms in their activities. In this case, marketing helps to adapt business to new conditions, and economic security provides protection from external threats. The rapid development of digital technologies is changing the rules of the game in the market, while marketing allows effective use of digital channels to interact with customers, and economic security provides protection against cyber threats and other risks related to digital technologies. Consumers increasingly expect a personalized approach and high quality products and services, so marketing helps to understand the needs of customers and develop appropriate offers, and financial and economic security ensures that these offers will be fulfilled with quality and time. New players are constantly entering the market, which complicates competition, so there is a need to stand out among competitors, determine the company's competitive advantages, build a positive image and effectively manage crisis situations. In this case, economic security protects against unfair competition, ensures business stability in conditions of uncertainty, helps protect company data from cyber attacks and fraudulent actions, and prevents financial losses. Therefore, ensuring financial and economic security during marketing operations is a complex task that requires a complex approach. The convergence of marketing and financial and economic security allows you to minimize risks, ensure sustainable business development and effective promotion of goods and services, and protect the reputation of the company and its assets. The interaction of marketing and economic security helps prevent crisis situations related to security breaches that can negatively affect the company's image, as well as avoid ineffective spending on marketing campaigns related to unsafe or unethical practices

Proposed Strategy for Maintaining A Small-Family-Business Enterprise in a Competitive Property Market

This study addresses the growing challenges faced by small family businesses in the competitive property market by proposing strategic interventions specifically designed to sustain and enhance the viability of Allure Realty Group, a family-run enterprise established in 2012 in Jabodetabek. With increasing complexity in the property sector due to urbanization, shifting consumer demands, and stringent regulatory environments, the research aims to develop a robust strategic framework. The methodology involves a combination of qualitative and quantitative approaches, including surveys and interviews, to identify key problems and collect data. Analytical tools such as the Marketing Mix 7P, VRIO Framework, and STP Analysis for internal factors, and PESTLE Analysis, Porter’s Five Forces, Competitor and Customer Analysis for external factors are used to conduct SWOT and TOWS analyses for strategic development. The study hypothesizes that targeted strategies will significantly improve the business's resilience and competitiveness in the market. Key objectives include identifying challenges faced by Allure Realty Group, developing strategies to address these issues, and implementing actions to improve operational efficiency, customer satisfaction, and market expansion. The expected outcomes are enhanced operational frameworks, increased customer satisfaction, and a larger market share, contributing to the business's long-term sustainability. This research contributes to business management theory by providing insights into strategies for small family businesses in rapidly evolving markets. The findings aim to bridge traditional business values with modern management practices, offering valuable guidance for both academic researchers and business practitioners in navigating the complexities of the property industry.

The Impact of Artificial Intelligence for Advancement in Entrepreneurial Education

The changing technology has advanced into new advents like Artificial Intelligence. This technology has diffused into the classrooms through chatbots like ChatGPT, Claude, Google Bard, YouChat, KoalaChat, ChatOn, Microsoft Binge and many others. The conventional softwares are only updated by humans while Artificial Intelligence can correct and remodel itself. Artificial Intelligence is assisting the entrepreneurial organizations and students in data analysis, automation and Natural Language Processing (NLP). It also helps the entrepreneurial organizations in strategic decision making and managing operations and accounts. This research focuses on the opportunities and challenges posed by Artificial Intelligence in the entrepreneurial education across various business schools. It examines the benefits of chatbots for educational purposes. It also studies the limitations of chatbots. It enquires about the business advice sought from chatbots. For this purpose, a survey was applied amongst students of entrepreneurial courses to analyze the impact of Artificial Intelligence in our classrooms. It is a study performed on 103 students enrolled in entrepreneurship courses at two management institutes of India between August, 2023, and December, 2023. The study focuses on the benefits of AI in areas such as assisting in classroom activities like such as market research, competitor analysis and legal aspects. It also aids the students in getting feedback for their assignments, preparing for examinations and rapid access to information. The research suggests that Artificial Intelligence is significantly contributing right from idea generation, planning, forecasting and progress evaluation of business plans to entrepreneurial students. It is extensively helping the entrepreneurial students in developing the business model canvas which assists them in designing the blueprint of the project, strategic management, and development of innovative business models. It also assists in improving the productivity and efficiency of students. This research would facilitate students, teachers and business schools imparting entrepreneurial curriculum inculcate Artificial Intelligence into the classroom studies.

An Exploratory Study of the Use of ICT for Control Measures in Organization Across Industries

In business management, a control function refers to the process of monitoring, measuring, and regulating various aspects of an organization's activities to ensure that they align with the established goals and objectives. This function is crucial for achieving efficiency, effectiveness, and accountability within an organization. Information and Communication Technology (ICT) has had a profound impact on the control functions of various industries. These control functions encompass a range of activities including monitoring, automation, decision-making, and overall management of industrial processes. For the sake the research paper and better understanding for the readers we have divided Control Function into 5 components that are – Quality Control, Feedback, Finance, Supply Chain,Market and Competitor Analysis and Customer Relationship Management The paper will attempt to explain how each of the given components are impacted by ICT and provide a Real-life industry example for each.

Research and Analysis of the Development of Live E-commerce on Xiaohongshu

This article analyzes the competitiveness and development prospects of the buyer e-commerce model on Xiaohongshu in the social e-commerce field. Firstly, by examining Xiaohongshu's community ecosystem, buyer resources, social shopping experience, and innovative brand partnerships, the unique advantages and business value of Xiaohongshu's buyer e-commerce model are revealed. Secondly, combining market demands and trends analysis with buyer resource and operational cost analysis, the feasibility and development prospects of Xiaohongshu's buyer e-commerce model are discussed. Lastly, from the perspective of competitor analysis and summarizing prospects, recommendations are provided to further optimize buyer resources, strengthen brand partnerships, control operational costs, enhance user experience, and improve community management. These suggestions aim to consolidate Xiaohongshu's leading position in the social e-commerce field, create better shopping experiences and marketing platforms for users and brand merchants, and achieve sustainable business growth.

Application of Strategic Planning Approach of a Cultural Centre Area: A Study of Atatürk Cultural Centre Area in Ankara

In order to preserve vitality of historic urban centre areas, it is necessary to deploy new and innovative strategies to ensure proper development and management, and avail potential opportunities. This study explores the strategic revitalization of the Atatürk Cultural Centre (ACC) area - a historic urban centre in Ankara, Türkiye. A mixed-method approach has been adopted in this study, which examines the area’s physical, economic, social, and environmental dimensions, conducting questionnaire surveys, stakeholder analysis, and SWOT analysis. Again, the most appropriate alternative was selected by using Analytical Hierarchy Process (AHP) method, concurrently, competitor analysis was performed, a strategic visionary plan was determined, and later on the plan aligned with the corporate strategic plan. According to the study, competitive advantage in real estate markets and the functioning logic of the studied area should be considered for long-term results and potential benefits through a strategic planning approach. The study concludes that strategic planning, stakeholder collaboration, and targeted interventions can transform the ACC area into a vibrant cultural hub, contributing to Ankara’s broader urban development goals. The proposed strategic plan provides a roadmap for realizing this vision, ensuring the preservation of historic cultural heritage while fostering sustainable urban growth.

Driving Organic Customer Acquisitions through Community Marketing in Digital Banking Application

The objective of this research is to identify and analyze the key factors that influence customers on the reluctance of being loyal or become the advocator of J Bank and to propose the organic customer acquisitions strategies to be applied to J Bank through community engagement in J Bank. The era of Industry 4.0 has transformed production by integrating digital and internet technologies with traditional industries, enhancing efficiency and effectiveness in transactions. In Indonesia, the number of digitally active banking consumers has increased significantly, making up 32% of the banked population since 2014. This growth underscores the value of digital consumers to banks. The sector has become highly competitive, with fintech companies disrupting traditional banks by offering innovative solutions like e-wallets, loans, and digital payments. Established banks are investing in digital banking to keep pace with new startups. J Bank, Indonesia’s first digital banking application, offers comprehensive services such as account creation, transactions, and financial management via smartphone. Targeting tech-savvy individuals with middle to upper economic status, J Bank provides features like Send It for transactions, QRIS for touchless payments, and various saving and loan options. Its innovative approach has attracted millennials, Gen Z, and even seniors, positioning it as a leading digital banking solution. However, J Bank experienced a significant drop in organic acquisitions from 2020 to 2022, partly due to issues like fraud and cybercrime, which led to negative sentiment and user attrition. Using qualitative approach with 6 survey respondents that consist of existing user of J Bank and existing Co.Create member, and also former J Bank users and former Co.Create members. This research using thematic analysis with internal and external analysis to explore the potential solutions. For internal analysis, the author is using Marketing Mix analysis. Meanwhile for external analysis, the author is using Porter Five Forces analysis, Competitor analysis, and SWOT analysis. Based on the analysis, this research proposed several organic customer acquisitions activity to be implemented in J Bank through community marketing approach. J Bank offers a wide range of services, including account creation, transactions, and financial management via smartphone, targeting tech-savvy individuals from middle to upper economic backgrounds. Despite its initial success, attracting millennials, Gen Z, and even seniors, J Bank faced a decline in organic acquisitions from 2020 to 2022 due to issues like fraud and cybercrime, which led to negative sentiments and user attrition. The research utilized a qualitative approach, involving surveys of six respondents, including current and former users of J Bank and members of its Co.Create community. Thematic analysis was conducted, incorporating internal analysis with the Marketing Mix and external analysis with Porter’s Five Forces, competitor analysis, and SWOT analysis. The findings suggest that increasing community engagement and addressing security concerns are crucial for improving J Bank’s customer retention and acquisition. Based on these insights, several community marketing strategies are recommended to enhance organic customer acquisition.

Marketing Strategy for Online Condition Monitoring (Case Study: Nanoprecise Machine Doctor)

Today’s industry is facing ever-increasing competition. To stay competitive, a company needs to maintain the high reliability and productivity of its assets. Companies must invest in maintenance programs to prevent unplanned downtime and reach their optimal reliability. Predictive maintenance or condition-based maintenance is an important aspect of a maintenance program to maintain asset reliability. One emerging predictive maintenance tool, fueled by digital disruption, is online condition monitoring. Online condition monitoring provides diagnostics with shorter intervals than walking survey analysis with portable analyzers, allowing it to diagnose faults not detectable by other condition monitoring methods. Adikari Wisesa Indonesia, a firm specializing in maintenance services, has partnered with Nanoprecise Sci Corp and is the sole distributor of Machine Doctor sensors in Indonesia to enhance its maintenance service. However, the sales of Machine Doctor were suboptimal. This study aims to identify the business issue, provide analysis, and propose a solution to the business issue. The market is analyzed using the STP framework. Then, the general environment (PESTEL), industry environment (Five Forces), and competitor analysis are performed to better understand the external environment Adikari Wisesa is currently in. After analyzing the external environment, the internal environment of Adikari Wisesa is studied by using a Resource-Based View, VRIO, and Value Chain Analysis. Then, a SWOT analysis is performed summarizing the business situation of the company. A business solution is then proposed based on a TOWS matrix.

Proposed Marketing Strategy and CRM for a Parking Technology Company (Case Study: PT. Oranye)

This research examines issues faced by PT Oranye, a parking technology company in Indonesia, the study focusing on enhancing their marketing strategies and client relationship management (CRM) within the B2B landscape. The main problem identified is the company’s struggle to generate sufficient business leads and maintain competitive performance in a post-pandemic market, leading to unsatisfactory revenue achievements. The objective of this study is to analyze the industry perspective and challenges. The research will be utilizing marketing strategies for PT Oranye’s improvement in brand awareness and CRM practices to encounter the business issue. The theoretical data analysis is based on strategic management theories such as PESTLE, Porter’s Five Forces, and competitor analysis for external factors. Internal factors include VRIO, Marketing 4Ps, Value Chain analysis, and interviews as qualitative research to be structured in a Thematic framework with the objective of obtaining useful findings into effective marketing strategies and CRM standardization to improve business performance. The purpose of the study is also to provide PT Oranye with a comprehensive marketing strategy plan to increase brand awareness and strengthen relationships with both new and existing clients. This involves a detailed examination of the internal and external business environment, stakeholder perceptions, and the competitive landscape.

Merancang Bisnis Sampo Alami dari Ekstrak Buah Parijoto melalui Analisis Pasar

The use of synthetic products often causes skin problems such as irritation, itching, allergies and erythema. This causes the use of natural products to become an alternative for dealing with hair problems. In entering the natural cosmetics business, market analysis is required. This research aims to analyze the market so that it can determine consumer interest and market opportunities for natural shampoo from parijoto fruit extract. Market opportunity analysis was carried out using the PAM TAM SAM SOM method, Google Trends analysis, competitor analysis, and descriptive analysis of survey results of 52 potential consumers via Google Form. The results of the analysis show that the product has a very large and profitable opportunity in the market, is superior to several competitors, and the dry/powder form of shampoo is more popular than the liquid shampoo form, 82.7% of respondents are interested in using powder shampoo and 96.2% are interested use natural shampoo.

Analisis Pasar dan Finansial Sebagai Penentu Keberlanjutan Usaha Mouthwash Tablet Berbahan Alami

The research aims to assist the development of innovative products into a viable business by knowing the competitor analysis, market opportunity analysis, and business financial analysis. Data was collected from direct observation in the market and secondary data from the marketplace. The analysis was carried out by looking at product competitors, consumer profiles, and formulas for determining HPP, BEP and simple cash flow. The results of the analysis show that the tablet mouthwash business has advantages over other similar products. In addition, the market opportunity for this product is promising among women. The results of the financial analysis show the sustainability of the business which is characterized by increasing profits each quarter.

Strategi Pemasaran dan Branding dalam Wirausaha Kopi Botol

This research analyzes marketing and branding strategies in bottled coffee entrepreneurship, with a case study of Hammam Thoriq Majid's Bolo Coffee business. The research objectives are to identify target markets, analyze competitive positions, develop differentiation strategies, evaluate marketing channels, design branding strategies, and provide practical recommendations for Kopi Bolo entrepreneurs. The research method used is qualitative, with data collection through literature study, interviews and observation. The research results show that effective marketing and branding strategies include understanding the target market, utilizing social media, managing relevant content, strong brand identity, measuring campaign effectiveness, and commitment to quality and innovation. Competitor analysis and consumer interest surveys also provide valuable insights for designing strategies relevant to market preferences. This research provides an academic contribution in developing marketing and branding concepts for bottled coffee entrepreneurs, as well as a practical guide for Kopi Bolo and similar businesses in facing dynamic competition.

Marketing Strategy for Indonesian Law Firms to Attract Multinational and Foreign Clients (USLS Law Firm)

The objective of this research is to develop an effective marketing strategy for USLS Law Firm, a local Indonesian law firm, aiming to penetrate multinational and foreign markets. As the legal industry in Indonesia becomes increasingly competitive, with numerous local law firms establishing international affiliations, USLS Law Firm faces the challenge of enhancing its global presence. This study adopts a comprehensive research methodology, including VRIO, STP Model, Marketing Mix, Business Model Canvas, Competitor Analysis, Customer Analysis, PESTEL, and Porter 5 Forces, and in-depth interviews with USLS Law Firm’s clients and multinational companies. The research proposes several marketing strategies recommendations for USLS Law Firm. These include forming strategic partnerships with reputable international law firms, enhancing training and development programs for junior lawyers, adopting advanced technologies, targeting specific international markets, revising pricing strategies, improving office infrastructure, and strengthening marketing channels through Integrated Marketing Communication (IMC). Additionally, the importance of cultural sensitivity training is emphasized to improve client relationships and service delivery. By implementing these strategies, USLS Law Firm can achieve sustainable growth and maintain its reputation for delivering high-quality legal services, not only for local market, but also multinational and foreign markets.

Agile Establishment of ERP System Roll Out in Maintaining Production Sustainability during the PSC Transition & Liquidation Phase Case Study a Site Acquisition in the Oil & Gas Industry

In the dynamic landscape of the Oil & Gas Industry, Information Technology (IT) emerges not only as an enabler but as the central driving force reshaping business operational paradigms. This paper delves into the transformative power of Enterprise Resource Planning (ERP) systems, with a spotlight on the agile approach unveils the critical role of the Software as a Service (SaaS) Systems establishment of the Applications, and Products in Data Processing (SAP), in providing a means to mitigate the business process gaps anticipates the indefinite time of Gazettal issuance, streamlining operations, and accelerate business deployment to maintain the oil production sustainability during liquidation and transition phase for a new Production Sharing Contract (PSC) in the case study of a site acquisition in Oil & Gas Industry. The primary data collection is gathered through Focus Group Discussions (FGDs) with key stakeholders, including the Company’s Management, Subholding Upstream, and Holding’s task force team consisting of SAP Consultants, and Business Process Owners (Subject Matter Experts) who are well-versed in the business requirements and current surrounding issues. Combining the literature review for secondary data collection for broader context and insights into best practices and lessons learned in similar cases. The data analysis focuses on the External Strategic Factors Analysis Summary (EFAS) is conducted using PESTLE, Porter’s Five Forces, and the Competitor Analysis to gain a competitive landscape, while the Internal Strategic Factors Analysis Summary (IFAS) with the VRIO framework, assessing a firm’s internal resources and capabilities to maintain a competitive edge over the long term, summarizes the key external & internal factors for the SWOT analysis resulting the alternative strategies. The ultimate best alternative strategy utilizes the Quantitative Strategic Planning Matrix (QSPM) method by analyzing attractiveness scores to the factors & enhances the probability of selecting the best strategic options. Through real-world case studies on a site acquisition and Oil & Gas Industry insights, the paper underscores how SAP SaaS Roll-Out with an established Shared Service Centre as a support organization could revolutionize the Oil & Gas sector, paving the way for enhanced efficiency, sustainability, and strategic decision-making would benefit in the Liquidation and Transition phase of a PSC. Ultimately, this research illuminates the indispensable nature of the SAP applications, as the linchpin driving the industry’s progression towards a more agile, competitive, and ready-to-use landscape as it opens further feasibility study of SAP SaaS “packaged-solution” deployment for the benefit of next block acquisition.