Competitive Business Strategy Research Articles

The Antecedents of Carbon Emission Disclosure With Carbon Knowledge as Moderation

Climate change is one of the main problems faced by humans in this decade. Several environmental research institutions state that climate change in the next ten years is considered the most threatening long-term risk. Developed countries contribute 65-70% while poor and developing countries contribute the remaining 30%-35%. One of Indonesia's commitments as a country that is a member of the United Nations Framework Convention on Climate Change. The UNFCCC CoP (Climate Change Conference) is an annual world climate conference, where governments meet to discuss plans to address the climate crisis. This will be the 26th meeting. Where this convention is attended by 195 countries that are members of the United Nations (UN). This study aims to analyze the factors that influence the level of carbon emission disclosure, namely to test and analyze: The Influence of Corporate Environmental Awareness, Corporate Carbon Strategy, Green Corporate Business Strategy and Green Supply Chain on Carbon Emission Disclosure. In addition, this study also tests and analyzes the Role of Carbon Knowledge as a moderating variable for the influence of Corporate Environmental Awareness, Corporate Carbon Strategy and Green Supply Chain on Carbon Emission Disclosure. The analytical method used in this study is path analysis with the pattern of relationships between independent variables in this study being correlative and causal. Based on the results of this study, it shows that Environmental Performance has a significant effect on carbon emission disclosure. Carbon management strategy does not have an effect on carbon emission disclosure. Competitive Business Strategy has a significant effect on carbon emission disclosure. And green supply chain management has an effect on carbon emission disclosure. Carbon Knowledge does not strengthen the effect of environmental performance on carbon emission disclosure, Carbon Knowledge does not strengthen the effect of Carbon Management Strategy on carbon emission disclosure. Carbon Knowledge strengthens the effect of Corporate Business Strategy on carbon emission disclosure. Carbon Knowledge strengthens the effect of Green Supply Chain Management on carbon emission disclosure

Nexus between Competitive Business Strategy and Firm Performance: Moderating Effect of Competitive Intensity

ABSTRACT Business strategy literature argues that firm survival and growth in any competitive environment depend on the adaptation of suitable competitive business strategies. Despite the growing interest in strategic management within the fish farming industry, there is a notable lack of empirical evidence exploring how the competitive environment influences companies’ business strategy and performance. This paper examines the direct effect of competitive strategy and the moderating effect of competitive intensity on business strategy-performance relationship. Using hierarchical regression to analyze 306 samples gathered from fish farming firms of south-Benin, empirical evidence shows that competitive strategy including cost-leadership, and both product quality and marketing differentiation strategies impact positively firm financial performance. This research highlights the relative importance of product quality differentiation strategy. In addition, findings indicate that competitive intensity structure contribute to firm success. Surprisingly, findings show that competitive intensity does not significantly moderate the effect of cost-leadership and product differentiation strategies. Besides, the effect of marketing strategy on firm performance becomes more negative under high competition in the domestic market. Study recommends that firms should gain organizational economic outcomes by pursuing cost-leadership strategy and product differentiation strategy whatever competitive intensity states in the domestic market of fish farming.

Integrating CSR and Business Strategy into Social Innovation: Insights from Taiwan’s Cultural and Creative Industries

ABSTRACT Design/methodology/approach This study’s contributions lie in the use of multiple methods and data collected from developing industries from cultural and creative industries in Taiwan. Purpose This study aims not only to emphasize the importance of corporate social responsibility (CSR) for businesses but also to examine how CSR activities affect communities while ensuring that the firm meets its necessary social performance standards. Findings The results show the multiple mediation mechanism of business strategy, multiple moderation effects of marketing orientation in the initial stage, and the role of social entrepreneurial self-efficacy in the final stage of improving the social innovation. Practical implications This study considers how CSR could affect the results of business strategy, whereby cultural and creative firms should embrace social responsibility behavior altruistically rather than merely seeking economic benefits but focus on social innovation to improve their own competitive advantage. Originality/value This study argues that the relationship among CSR, business competitive strategy and firm innovation performance is more complex than previous business management studies have revealed.

Green Innovation And Organizational Culture Toward Corporate Value: Moderation Role Of Competitive Advantage

The study aims to analyze the impact of green innovation and organizational culture on corporate value and competitive business strategy as moderating variables. This type of research is quantitative, with secondary data sources. During the 2016–2020 period, the population of this study consisted of 74 energy sector companies. Purposive sampling, the chosen sampling technique, yielded a total sample of 53 energy sector companies. The technique for collecting data involves accessing financial report documentation from the Indonesian Stock Exchange website. The SPSS program facilitates the data analysis technique, which employs descriptive analysis and regression with moderation effects. The research results show that green product innovation, hierarchical culture, clan culture, and competitive business strategy do not affect corporate value. The competitive business strategy strengthens the influence of product innovation and organizational culture on corporate value in the energy sector. Theoretically, this research can complement the factors influencing corporate value through the moderating role of competitive business strategy. This research can be a practical reference and illustration for companies considering competitive business strategy factors.

Khalti: a digital wallet in Nepal

Learning outcomes After completion of the case study, the students will be able to understand competitive business and corporate strategies; understand various standard models and frameworks related to business and corporate strategy development such as Porter’s five forces model, Ansoff matrix, three value disciplines frameworks, scenario planning matrix and value chain analysis; and practice competitive strategy formulation using the latest analyzing tools/frameworks/models. Case overview/synopsis Although the digital wallet industry in Nepal was in its initial stage, it was growing rapidly. A digital wallet brand – Khalti, launched in 2017, could secure the second position in the industry within two years of establishment. In recent times, the leading digital wallet brand was eSewa which was developed by Kathmandu-based company – F1Soft International in 2009. Khalti team was better for creativity, risk-bearing capability, intact bond among co-founders, innovative skills and aggressive growth. Mr Amit Agrawal, the chief executive officer of Sparrow Pay Pvt. Ltd, was preparing to formulate some strategies for his company’s product, Khalti, on March 24, 2020. The next day, he was going to present his ideas about the future directions of Khalti with the co-founders of Janaki Technology, the parent company of Sparrow Pay Ltd. Therefore, his major agenda was how to design effective strategies to make Khalti more competitive against eSewa and probably lead the industry. Based on such a scenario, this case study deals with various competitive business and corporate strategies such as marketing, product and cost differentiation that Khalti could formulate to maintain its position and further become a leading firm in the industry. Complexity academic level This case study is suitable for business training programs at the master’s level, including Master of Business Administration and executive education. It is also appropriate for undergraduate students, particularly those who want to understand more about competitive business, strategic management and corporate strategy in developing economies. It is especially useful for students who have taken courses in strategic management, corporate strategy, marketing management and business expansion management. This case study is suitable for provoking skills of students such as critical and creative thinking, risk analysis and business planning. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy

Analysis of Douyin's Marketing Methods and Corporate Competitive Strategies in the Era of Short Videos

With the rapid popularization of the mobile Internet, the user scale of the short video market continues to grow, and the industry competition is fierce. Nowadays, short videos have been deeply integrated into people's entertainment life. As the head platform in the short video market, Douyin has developed rapidly in recent years and occupies an unshakable position in the global market. This paper first discusses the competitive environment of the short video market when Douyin has launched and the current development status of short video platforms at home and abroad. Secondly, it deeply analyzes Douyin's competitive business strategy in the homogeneous market. Then, based on the SWOT model, the core strategy of Douyin is studied in depth. Finally, it summarizes the reasons why Douyin stands out in the fierce competition environment of the short video industry and makes suggestions for the future development direction of Douyin. This study finds that high-quality content, powerful technology, and innovative business are the basic elements of competition in the short video market, pointing out the direction for the development and foothold of other short video platforms and related industries.

Generic Strategies and Operational Performance of Manufacturing Cement Companies in Kenya.

In an organization, performance is affected by various factors. The performance of the cement industry in Kenya has been adversely affected by the challenge of inadequate employee training, inefficiency, not meeting the targets, inadequate employee development and reduced sales volume. Cost leadership, differentiation and focus strategies are used in enhancing the organizational performance. This current study was to determine the influence of generic strategies on performance of manufacturing cement companies in Kenya. The specific objectives were to examine the influence of cost leadership strategy, differentiation strategy and focus strategy on performance of manufacturing cement Companies in Kenya. Theories guiding the study included; Porter's Competitive Business Strategy Typology, Configuration theory, Result-based View Theory, and Miles and Snow typology. The current study used descriptive research design. The unit of analysis was Cement Companies in Kenya. The unit of analysis was 7 manufacturing Cement Companies in Kenya that include; Bamburi Cement Limited, Mombasa Cement Ltd (MCL), East Africa Portland Cement Company, Savannah Cement Limited ,ARM Cement Limited and National Cement Company . The observation unit was the employees working with these companies. Therefore, the target population was 454 managers of the targeted manufacturing firms. Stratified sampling method was used to group respondents into departments in order to ensure representativeness of all the cases. Simple random sampling method was used to select the respondents. Therefore, the sample size was 189 which represented a 41.6% of the total population. Data was collected using self- administered questionnaire which was on the basis of drop and pick later method. Reliability and validity of research instruments was ascertained. Data was analyzed by means of descriptive as well as inferential statistics. The study found that cost leadership strategy, differentiation strategy and focus strategy had a positive significant influence on the performance of cement manufacturing companies. The study concluded that a firm following a cost leadership strategy offers products or services with acceptable quality and features to a broad set of customers at a low price. A differentiation strategy enables firm to create a product/service, which is considered unique in some aspect that the customer values because the customer’s needs are satisfied. Focus strategy allows cement companies to concentrate on promotional resources on the sectors that match their quality advantage. The study recommended that the cement companies should diagnose their changing cost economics all the way from the raw materials stage to the final price paid by the ultimate consumer. Cement companies should exploit different ways in which they can make the products and services unique. The cement companies should get to know as much about their customers as they can so that they can anticipate what their customers want, how they want it, when they want it, and most importantly, how they can solve it for them.

Trust in management, change resistance and work engagement on startup employees in Indonesia

Dynamic industrial development requires many organizations to have the right competitive business strategy. Indonesian startups are no exception. Startups must think about ways to develop their human resources. In addition, because startups are companies that have just grown, startup owners need to build trust in their members to achieve what is planned according to the company’s targets. This study will examine the role of trust in management on work engagement among startup employees in Indonesia, focusing on mediating change resistance. The participants actively involved in this study were 100 start-up members at the staff to middle manager level and were selected based on a purposive sampling technique. The instruments used are the change resistance scale, the trust in management scale, and the work engagement scale. The PLS-SEM method test results found a significant positive role for trust in management on work engagement; trust in management affects change resistance, and change resistance affects work engagement. This means that trust in management can further strengthen its role in increasing work engagement if it is mediated by change resistance.

Carbon Emission Disclosure Viewed from Competitive Business Strategy and Environmental Performance: India's Perspective

Purpose: This study aims to empirically test and analyze the influence of competitive business strategy and environmental performance on carbon emission disclosure. Methodology/approach: The independent variables in this study are competitive business strategy as measured by cost leadership strategy and environmental performance as measured by implementation and ISO 14001 certificates. The population in this study are non-financial companies registered with NSE India in 2021. The sample selection in this study used a purposive sampling technique to produce 100 samples that fit and meet the criteria of 278 total population. Testing the hypothesis in this study used the statistical tool STATA 14.2 with multiple linear regression analysis techniques. Findings: The results of this study indicate that competitive business strategy has no effect on disclosure of carbon emissions, while environmental performance influences disclosure of carbon emissions. Practical implications: These research findings have an impact on stakeholders and policy makers considering Carbon Disclosure disclosure. Originality/value: This research has the latest in the form of modifications to models and objects that are relevant to the carbon emissions phenomenon.

Company Performance Improvement Strategy at Pt Angkasa Pura 1 Branch of General Ahmad Yani Airport, Semarang

Business is a daily activity that produces goods or services, has the aim of creating jobs, meeting daily needs with goods and services, and improving the economy of society. Business people must implement strategic steps due to increasingly fierce business competition and the emergence of the Covid-19 pandemic resulting in paralysis of the world economy (Agung, et. all 2022). analyze whether the cost leadership strategy can improve revenue performance at PT Angkasa Pura 1 Semarang. The research used is a type of qualitative research that involves the use and collection of various materials derived from potential data collection activities, namely by interviews, observations, and collecting data as necessary from documents. Techniques used in data collection by conducting in-depth interviews with respondents. Competitive strategy and business strategy, which includes industrial organization, resource-based viewpoints, dynamic capabilities, and theory. The overall cost leadership strategy is implemented to gain competitive advantage by reducing operating costs below operating costs incurred, cost suppression will have an impact on low product selling prices, so as to attract consumers while still generating profits. This research is qualitative research by conducting in-depth interviews with resource persons both from internal and external companies, where there is limited time to meet with resource persons because the interview process is carried out during working operational hours and the many activities of resource persons

Moving from servitization to digital servitization: Identifying the required dynamic capabilities and related microfoundations to facilitate the transition

Many manufacturing companies are adopting servitization as a competitive business strategy to offer product-service combinations. The ongoing shift to digitalization and Industry 4.0 provides novel opportunities and benefits to industrial firms in this regard, and researchers termed the adoption of digital technologies to servitization as “digital servitization”. In order to successfully transition towards digital servitization, fundamental reconfiguration of resources, organizational structures, work practices, infrastructure, culture, etc. are required. Hence, this paper performs a systematic literature review on prior studies covering dynamic capabilities for servitization and digital servitization. The purpose is to identify and compare the dynamic capabilities needed to facilitate a transition from “traditional” servitization to digital servitization. In doing so, this paper presents an integrated framework of dynamic capabilities to enable digital servitization, providing 22 micro-foundations for servitization and digital servitization, as well as the key challenges and enablers related to the transition from one to the other.

Case Study: Risk Assessment of Indian Pulse processing firms using FMEA Techniques – Evidence from selected states of India

The pulse value chain played significant role in agriculture and other industry sector such as food , pharma industry. The pulse value chain consists of sequences of business activities that perform significant activities, from primary production transformation into the final product to marketing for final consumption to the consumer. Pulse value chain develops different framework structures for developing competitive business strategy development to identify the significant constraints in a compressive manner. However, pulse processing firms face many risks, i.e., production risk, operation risk, supply risk, etc., which hampers the growth of these firms. The paper aims to identify pulse processing firms' risk factors and measure the severity of the risk. The risk assessment of pulses processing firms creates the opportunity for continuous quality improvement of the pulse value chain, and their performance also develops quality up gradation of pulse processed food. The present study is based on 25 pulse processing firms selected firms from the states of Uttar Pradesh, Rajasthan, and Delhi/NCR. The study applied FMEA (Failure mode Effect Analysis) and Pareto Analysis to identify the potential risk and determine their severity index with the help of the Pareto analysis chart, and applied the ANOVA method to generate the frequency of F- the value of risk factors impact on pulse firms understand the level of significance of risk factors.

Optimizing The Role Of Members In Increasing The Sales Of Campus Cooperative Business

In Indonesia, the role of local businesses or business units established by a community has not proven successful, as business units built conventionally. Thus, often in increasing sales/profits, they use traditional methods, namely role optimization. Naturally, this simple technique is quite effective in maintaining the existence of business units, but in a broader and long term scope, it is necessary to apply a competitive business strategy. The purpose of this study is to analyze the optimization of the role of business unit members at a private university in South Tangerang. The research method used is descriptive quantitative, in which the research sample is based on numbers, in this case the financial statements are used as the basis for analysis and conclusion. The research data used is the financial reports of the Pamulang University campus business units in 2021. The results of the research show that the member role strategy is very effective for local business units on campus. Evidently, in the 2021 financial report, the largest number of purchases come from members, most of whom are campus lecturers and education staff. Thus, this strategy needs to be maintained with a good profit sharing scheme, so that a mutually beneficial cycle is built.

Financial resource and green business strategy: the mediating role of competitive business strategy

ABSTRACT Green practices and sustainability are mounting in business organizations around the world. All sized firms have concentrated on environmental and social strategies to benefit the societies that payback in sales and revenue. However, little is known about how Small and Medium Enterprises (SMEs) improve green strategies in emerging markets, especially in Pakistan. To contribute to the existing literature in small businesses, this research tests the influence of financial resources on green business strategy (environmental, social and economic) with a mediating role of competitive business strategy (differentiation and cost leadership). The results of the structural equation modeling based on the data set of 217 Pakistani SMEs indicate that financial resources do not directly influence green business strategy. However, the relationship between financial resources and green business strategy is significantly mediated by competitive business strategy. This research recommends SMEs utilize their financial resources efficiently and economically to practice green activities.

The analysis of barriers to entry into the pharmaceutical market of Ukraine

The pharmaceutical market of Ukraine is characterized by a tendency to dominate imports over exports, which indicates its economic attractiveness for foreign companies that face various obstacles when entering the market. Entry barriers are understood as factors of an objective or subjective nature that prevent new firms from organizing profitable operations in the industry. The presence and impact of market barriers prove the need for their identification and comprehensive research. It has been established that when entering the pharmaceutical market of Ukraine, there are restrictive barriers related to state policy (for example, licensing, registration of medicines, examination, certification, etc.), barriers due to competition, and barriers of a non-legal nature. The results of the analysis of the competitive situation as a possible barrier characterize the pharmaceutical market of Ukraine as a market of free competition, which contributes to the relatively free entry of foreign manufacturers. Market entry barriers are also caused by anti-competitive behavior such as mergers and acquisitions, unfair competition, informal agreements, and so on. The results of the research can be used in making decisions about entering new markets or market segments for pharmaceutical companies, in forming competitive advantages and business strategies in order to develop potential in the long term.

Improving firm performance using market orientation and capabilities: a case study approach

PurposeThis study explores the relationship between market orientation (MO), marketing capabilities, competitive advantage and firm performance with a focus on productivity and growth. This study answers on how MO and capabilities can enhance the performance of a firm. The following research points have been looked into: (1) business development in uncertain times, (2) strategies that complement both business development and competitive advantage at the same time and (3) how proactive MO helps the business organization to improve performance and attain category leadership in the desired therapeutic segment.Design/methodology/approachThis article is based on an intensive case study that provides a thorough description, interpretation and understanding of the case. To accomplish the given goals, a public sector firm was carefully chosen and data were gathered through interviews with managers from different levels of the case company.FindingsResults of this study explain that the MO concept is highly effective in building the marketing capabilities and sustaining the performance. The study offers business development strategies for the businesses where product differentiation is low and price ceiling is practiced on a certain category of products. MO when combined with marketing capabilities gives the organization a competitive advantage which ultimately enhances the firm performance.Originality/valueThe manuscript is based on a case study representing niche and mid-sized Indian pharmaceutical company, “Indian Immunologicals Limited” (IIL, a public sector firm), that adopted MO along with competitive business strategies in highly competitive, regulated and price control therapeutic category, anti-rabies vaccine. The company with a judicious mix of business strategies, operational excellence and MO not only enhanced productivity but also market share and created new business units for future.

Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry: a dual business and consumer perspective

PurposeAdding to competitive dynamics and sustainability literature, this paper aims to examine the implementation of environmental protection and sustainability initiatives within the European fast-fashion clothing industry from the perspectives of Generation X and Y consumers. The study primarily investigates whether consumers’ level of environmental consciousness impacts their purchase decisions and consumption behaviour and the consequent strategic competitiveness effects on businesses.Design/methodology/approachThe methodological approach relied on multiple data collection methods. In the first stage of the study, the researchers analysed the content of the official websites of two of Europe’s leading fashion firms. In the second stage, a quantitative research approach was aimed at revealing the perceptions, attitudes and purchase behaviour of Generation X and Y consumers towards the two fashion houses and their brands.FindingsAlthough European fashion manufacturers invest in sustainability and engage in environmental protection, their marketing efforts need to be more effectively managed and targeted towards their target consumer markets. The level of engagement and sensitivity of each generational group towards sustainability issues varies. Each group’s environmental consciousness, motivation and response is shaped by distinct characteristics, which, in turn, create implications for the effectiveness of sustainability efforts towards differentiation and competitiveness. Overall, consumers engage in environmental initiatives but ignore the corporate initiatives pursued by the two fashion firms and did not view them as sustainable brands.Originality/valueThe study explores the effectiveness of sustainability and environmental protection orientation as business competitive strategies in the light of environmental turbulence and social changes impacting the fast-fashion clothing industry and its relationships with its consumer markets.

Analyzing foreign market entry strategies: the case of Wal-Mart’s entry into Thailand

The paper is devoted to foreign market entry strategies, particularly, studying the case of the entry of the US company Wall-Mart–the world leader in whole sale and retail trade– into the Thailand market. In terms of globalization, many firms are trying to expand their business by entering foreign markets which determines the relevance of the study. That brings many social and economic benefits. However, the process is related with big risks which requires developing proper strategies for business success. In the research it is analyzed the external business environment, and causes why Wall-Mart has decided to enter the Thailand market, taking into account macroeconomic characteristics, growing domestic consumer demand, purchasing trend, as well as positive forecasts of sales growth in the overall retail sector. Moreover, the entry modes of Wal-Mart entering the Thai market are considered. It is performed the risk assessment and risk management strategies developed, accordingly. The importance for international businesses to conduct an in-depth external business environmental and risk analysis is proved before entering into other markets, as it provides insightful information about the features of the host country, its culture, knowledge of the local market and consumer needs, competitive business strategies and etc.

Techno-Resonance Innovation Capability And Reactive Innovation To Competitive Advantage : Business Strategy

This research study discussion objectives to fulfill the research gap in the findings of inconsistent business strategy capabilities of SME players from reactive innovation, by incorporating the ability of marketing architecture to achieve competitive advantage and the ability of techno resonance innovation as factors that provide stimulus through reactive innovation on competitive strategies and contribute directly to competitive advantage, where working capital is included to moderate the direct relationship of creative innovation to competitive advantage , as well as techno resonance innovation capabilities on competing business strategies. Post-pandemic business optimization, not only the required venture capital but the importance of capturing the resonance of business opportunities and marketing design capabilities. Nine hypotheses were residential and tested in the framework of a sample of 156 SMEs in Central Java, Indonesia. The findings of this study contribute three contributions to conceptual techno-resonance innovation capabilities. First, techno-resonance innovation capabilities are proven to enhance reactive innovation and competitive business strategies, both working capitals strengthen competitive business strategies and provide a complementary advantage, the third reactive innovation has the potential to mediate techno resonance innovations on competitive business strategies and competitive advantages. But other marketing architecture capabilities need to be optimized, such as aggressive marketing dissemination and information design forms.

Challenges faced by the food industry under franchising sector

Franchising is a competitive business strategy to expand the market. In the food industry franchising is considered as a unique strategy to expand its operations in different geographical areas. In India, 15% of the franchises fail in the initial years of their business. This paper aims to identify the challenges faced by the food franchises concerning the Chennai region. Semi-structured interviews were conducted with company executives, academicians and researchers to identify the challenges which pose a great threat to the food franchises. Nine challenges were identified from the data collected. The challenges identified were customer satisfaction, human resource, economic aspect, competition landscape, incorporation, innovation, resource and capabilities, supply chain management and government regulatory measures and ecosystem. Interpretive structural modeling (ISM) method is used to identify the most challenging factor which poses a great threat to the food franchise. The finding reveals that government regulatory measures and ecosystem is the most challenging factor in the franchised food sector.