Theory Of Competitive Advantage Research Articles

Competitive strategy analysis on The Body Shop International plc

The article delves into the competitive strategy of The Body Shop International plc through the Positioning School. The Porter's Five Forces are applied to profile the company's environment. Before exploring the definition, function and application of this tool, the article pinpoints the Body Shop's strategic advantages by drawing on fundamental strategies from competitive advantage theory. The analysis outlines the company's unique positioning in the industry and how it has leveraged its strengths to thrive in a competitive market.

Empirically exploring the veracity of the new stakeholder perspective in strategy: Documenting workforce rents

AbstractResearch SummaryWithout compelling empirical proxies for economic profits, we may need to reconsider the decades of empirical research purporting to inform our theories of competitive advantage. The new stakeholder perspective suggests that stakeholders may capture significant shares of the firm's economic profits that should be incorporated into these proxies. In this article, we propose a novel empirical approach to measuring stakeholder rents and then apply our approach to measure workforce rents across the population of all Belgian firms employing workers from 2008 to 2016. Our results demonstrate substantial variance in workforce rents among firms, with some firms allowing most of the economic profits they generate to flow to the workforce. We discuss the implications of our findings in detail and lay out a pathway for future research.Managerial SummaryThis article examines the extent to which companies pay their workforces above (below) what the labor market demands as a way of exploring how much of the company's economic profits go to stakeholders other than shareholders. We demonstrate a wide range of over (under) payments to workforces in a large sample of Belgian firms from 2008 to 2016. One of the important contributions of our paper is developing a method to determine over (under) payments for the workforce, but our method can also be applied to other stakeholders. We hope our work provides an empirical approach for others to explore how stakeholders capture portions of the economic profits that companies create.

Dynamic Capabilities and Competitive Advantage of Deposit Taking Savings and Credit Cooperative Societies in Nairobi City County, Kenya

Despite providing financial support and access to over 48% of the adult population and 82% of small enterprises in Kenya, Deposit Taking Savings and Credit Cooperatives faced intense competition from other financial institutions, leading to reduced competitiveness. The general objective of the study was to investigate the effect of dynamic capabilities on the competitive advantage of Deposit Taking Savings and Credit Cooperatives in Nairobi City County, Kenya. The specific objectives were to explore the effect of marketing capability, knowledge management capability, technological innovation capability, financial management capability on the competitive advantage of Deposit Taking Savings and Credit Cooperatives in Nairobi City County, Kenya. The study was grounded in Marketing Mix Theory, Knowledge-Based Theory, Technology Acceptance Theory, Resource-Based Theory, Dynamic Capabilities Theory, and Competitive Advantage Theory. It employed a descriptive research design, with a target population of 47 Deposit Taking Savings and Credit Cooperatives operating in Nairobi City County. The units of observation included 384 top and middle-level management staff in key departments. The study used a stratefied random sampling for sampling, involving all 47 Deposit Taking Savings and Credit Cooperatives in Nairobi. Additionally, a sample of 196 top and middle management staff was selected using the Yamane Formula. A structured survey tool was utilized for gathering data. Secondary data on competitive advantage was sourced from published articles, referred journals, and other relevant materials. The data gathered included both quantitative and qualitative elements, analyzed descriptively and inferentially, with averages, frequencies, and percentages serving as useful metrics. Qualitative data was analyzed using content analysis and presented in narrative form. The relationships between variables were examined through regression analysis, with tables used to summarize responses. The study analyzed the response rate to understand the participation and engagement level of 196 respondents in a sample of Deposit Taking SACCOs, consisting of 55 senior managers and 141 middle-level managers. The overall response rate was 94.4%, with senior managers returning 90.9% of questionnaires and middle-level managers returning 95.7%. The regression analysis showed that marketing capability, knowledge management capability, technological innovation capability, and financial management capability had a significant positive impact on the competitive advantage of Deposit Taking SACCOs in Nairobi City County. These capabilities contributed to competitive advantage through various factors, such as market expansion, communication efficiency, and financial stability. Recommendations for SACCOs included developing strong marketing strategies, implementing knowledge management systems, investing in robust technology, and enhancing financial management practices. Suggestions for future studies encouraged further exploration of dynamic capabilities and competitive advantages in SACCOs, as well as other financial institutions in Kenya.

PREEMPTIVE MARKET EXPLOITABILITY: RESOURCE ADVANTAGE THEORY OF COMPETITION PERSPECTIVE

The current study aims to elucidate the critical importance of preemptive market exploitability as a bridging concept for solving the inconsistent findings on the role of entrepreneurial orientation in enhanced marketing performance. Rooted on the resource advantage theory of competition (RAToC), the preemptive move is postulated as a strategic orientation for reaching a competitive positional advantage in the market when supported by a strong entrepreneurial orientation complemented with a solid quality-based differentiation. A survey method was used to collect data after inviting four hundred owner-managers of small and medium enterprises (SMEs) to participate in this study. The structural equation modelling software AMOS tested our proposed hypotheses. The quantitative analysis resulted in accepting the proposed premises with several significant findings. The most important finding is that companies should invest in preemptive market exploitability as a strategic asset for high marketing performance.

MODERN APPROACHES TO THE IMPLEMENTATION OF A MARKETING SYSTEM FOR ANTI-CRISIS MANAGEMENT OF AGRICULTURAL ENTERPRISES

The purpose of the article is to study the system methodology and situational approach to the study of the crisis state of an agricultural enterprise, to analyse the theory and practice of anti-crisis management, to improve the mechanism of adaptation of an agricultural enterprise to crisis phenomena, and to propose effective anti-crisis management tools. The methodological basis of the study was a synthesis of the results of applied research in economics, scientific works of domestic and foreign scientists, which highlighted the basic theories of competitive advantage, competitiveness and marketing management. Results. The results of the research together solve an important scientific and practical problem – the formation of a marketing system of anti-crisis management in the conditions of transformational economy. This system is strategic in nature and reflects the significant influence of social factors, risks and conditions of uncertainty. In the course of the study, a number of circumstances were identified that determine the negative and positive consequences of the crisis, as well as the conditions for overcoming it, without which it is difficult to objectively determine the probable losses and forecast possible options for the development of the enterprise. Practical results. To overcome the crisis, the company can take various measures, such as restructuring, financial reorganisation, strategic planning, changes in management structure, development of new products, marketing measures, etc. It is important to respond to the signs of the crisis in a timely manner and to manage the situation effectively in order to ensure the sustainable functioning of the company under difficult conditions. At the same time, the role of marketing activities in the anti-crisis management system is crucial. The task of marketing activities is to promote constant adaptation to changes in environmental factors and the company's operating conditions. Taking into account the modern development of the market economy, financial instability and the company's solvency, the effective organisation of a complex anti-crisis management system is of key importance. Value/Originality. Anti-crisis management is considered as a system of managerial actions and decisions in the conditions of transformation of the socio-economic system. These actions are aimed at diagnosis, prevention, elimination of crisis phenomena and neutralisation of their effects and consequences in the future.

The synergistic effects of green innovation strategies on sustainable innovative performance with the mediation of green innovative competitive advantage

AbstractThis study offers valuable insights into the factors underpinning the cultivation of green innovation competitive advantage (GICA) and the stimulation of sustainable innovative firm performance (SIFP). While previous research has predominantly fixated on assessing the financial ramifications of green innovation endeavors, the current discourse of governmental and non‐governmental authorities, has witnessed a surge in discussions surrounding green innovation strategies (GIS) to address climate change. We contend that constructing GICA through innovative products rather than traditional ones poses a formidable challenge. To address this lacuna, our research dissects GIS into three dimensions (i.e., green product, process, and service innovation) to enhance GICA and SIFP. To probe these intricate relationships, we meticulously examined data from 545 Chinese firms, seeking to unravel the complex connections between GIS, GICA, SIFP and moderation of CSR. We constructed a comprehensive model grounded in established theories, resource‐based theory (RBT), and the theory of competitive advantage. Structural equation modeling via SPSS and AMOS was employed to analyze the data rigorously. Our findings unequivocally underscore the pivotal role of GIS in nurturing GICA. As a moderating factor, firms that integrate GIS into their CSR initiatives are strategically positioned to secure a substantial competitive edge. Moreover, the primary impetus for businesses to adopt GIS lies in their pursuit of gaining a competitive edge while concurrently sustaining innovative performance over the long haul. These findings underscore the allure of GIS as an avenue to attain SIFP.

Strategic Response Practices and Performance of Maersk Logistic Company in Mombasa County, Kenya

Organizations need to embrace agile and precise strategies to swiftly respond to dynamic market conditions, referred to as strategic response practices. Organizations must be able to change and thrive in a constantly evolving marketplace while maintaining competitiveness and sustainable growth through these practices. The aim of this research was to figure out how the strategic response practices in Maersk Kenya, a logistics firm, impact its performance. The research methodology was based on theories such as Stakeholder Management Theory, Schumpeter's Theory of Innovation, Competitive Advantage Theory of Michael Porter, Strategic Choice Theory, and Balance Scorecard Theory. To meet the study goals, the study made use of a descriptive research design and then set a specific target. The sample population of 112 respondents comprising of senior managers, middle managers, customer experience agents, sales agents, customs officers as well as port authority officers. A total of 54 individuals was selected as the sample size, which accounts for 48 % of the entire population. The research tool was tested in a pilot study to ensure its efficacy and reliability. The sample was one-tenth the size of the original. This research study applied a method of sampling known as stratified sampling and made use of both secondary and primary sources of data. We gathered primary data by administering a structured questionnaire that included a 5-point Likert scale. The survey was designed with limited options, requiring the participant to choose one out of five available choices. Both qualitative and quantitative methods was utilized to analyse the data. The quantitative approach involved calculating percentages, frequencies, means, and standard deviations. On the other hand, the qualitative approach involved conducting content analysis. Correlation analysis and regression analysis was to figure out the existing correlations between strategic response methods and performance. Correlation analysis found a statistically significant association between performance and stakeholder involvement, innovation, and differentiation strategies, as well as logistics considerations. The study recommended that there was need for organization to develop methods or ways to consistently evaluates and improves its logistics network to ensure optimal performance and customer satisfaction.

SELECTION AND IMPLEMENTATION ALTERNATIVES FOR THE MARKETING STRATEGY OF ENTERPRISE MANAGEMENT

The purpose of the article is to justify modern approaches to the choice of marketing strategies and to develop practical recommendations for their implementation and management in the activities of agricultural enterprises. The methodological basis of the study was a synthesis of the results of applied research in economics, scientific works of domestic and foreign scientists, which highlighted the basic theories of competitive advantage, competitiveness and marketing management. Results. The article examines the essence of the peculiarities of the system of strategic management of marketing activities of agricultural enterprises, provides a description of marketing strategies for managing the development of the enterprise, outlines methodical approaches to assessing the level of potential of marketing strategies in the activities of agricultural enterprises. The paper formulates the key objectives of marketing activities and allocates the tasks that are key in developing a marketing strategy. Thus, having analysed most of the classifications of marketing strategies, it can be concluded that strategies are developed for each individual enterprise depending on the mission of the enterprise, tactical and strategic development goals. It has been established that when choosing a marketing strategy it is necessary to concentrate efforts on the set goals, main features of the marketing strategy, such as: long-term orientation, based on the results of strategic marketing analysis, certain subordination in the hierarchy of corporate strategies, determined market orientation of activity (in relation to consumers and competitors). In addition, the company's marketing strategy determines its strengths, which allow it to win in competition. Practical results. The publication identifies specific features of marketing management of formation and implementation of strategies of innovative development of agricultural enterprises. The main factors of the external and internal environment that determine the adaptation of marketing activities and the management system of agricultural enterprises to their changes are noted. The proposed system of the competitive strategy of the enterprise, which includes a separate set of strategies: the ability to form competitive advantages, the application of the competitive strategy and the effective use of the competitive strategy of the enterprise. Value/Originality. The article systemises main types of marketing strategies, competitive strategies and strategies of innovation development. The competitive approach is based on the strategy and tactics of counteracting competitors. Within this approach, two ways of achieving competitive advantages can be used: the marketing strategy of the leader and the strategy of sustainable development of the competitive environment.

Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities

ABSTRACT Transformative developments in the macro environment that lead to transformative changes in the behaviours of firms are an impetus for revisiting extant theories of firm behaviour and revising them, if warranted. In this vein, the article presents an extension of a conceptual model based on resource-advantage theory of competition and resource-based theory of competitive advantage in the context of an interactive digital marketplace. The model delineating the relationship between certain market-based resources (customer information assets, customer information analysis capabilities, and customer knowledge assets), marketing performance and financial performance is extended by delineating the positive effect of marketing performance on a firm’s customer information assets stock and information analysis capabilities in an interactive digital marketplace. Implications for theory and future research are discussed.

Competitiveness of Tier three Commercial Banks in Kenya: The Role of Strategic Leadership Practices

The banking industry in Kenya has been dynamic, with only eight (8) out of the forty (40) banks controlling over 74% of the market share. The tier three banks, despite being the majority (22), only have 8.8% market share. The banks have also been characterized by turbulent operating market, declining revenues and profits, and shrinking capitalization. This has seen some of these banks being held at receivership and others put under statutory management. This prompted the study to assess whether strategic leadership has been a concern in these banks, and whether this has a hand in competitiveness of third tier banks in Kenya. The study was anchored on Porter’s theory of competitive advantage and the contingency theory of leadership. A cross-sectional research approach informed collection of data though a questionnaire from 112 participants drawn from 22 third-tier banks in Kenya. SPSS was used in analysis. The findings revealed that strategic leadership practices through financial resource mobilization, human resource development, strategic innovation, strategic direction and customer focus had a significant influence on competitiveness of tier three commercial banks in Kenya. The study concluded that strategic leadership practices through financial resource mobilization, human resource development, strategic innovation, strategic direction and customer focus were instrumental in enhancing the competitiveness of tier three commercial banks. The findings from the study could be significant to strategic management practitioners, managers of tier three commercial banks, the government and policy-makers and future researchers.

THE THEORY OF INTERNAL AUDIT – THE PURPOSE DRIVEN INTERNAL AUDIT

The article introduces the purpose-driven theory of internal audit, emphasizing its role in enhancing organizational efficacy and alignment with strategic goals. It critiques the current lack of theoretical development in internal auditing and proposes integrating contemporary management theories to develop a unique internal audit theory. By leveraging theories of theory of work passion, competitive advantage, core competencies, and public interest, the article aims to redefine internal auditing’s contribution to organizational success and public interest, urging future research to build on this foundational theory.

Corporate Resilience and Competitiveness Relying on System Digitalization Through Ambidextrous Innovation

The business process of shipping agencies in the post-pandemic is facing adjustments in providing services to customers. A digitalization system carried out by shipping agencies is a solution to respond to these changes and enable shipping agency businesses to survive. This study explored the extent of the impact of system digitalization on the resilience of shipping agency companies and also on the company's competitive advantage mediated by ambidextrous innovation. This study was conducted on 192 shipping agency companies that are members of shipping agency associations in Indonesia's main ports. Data collection was carried out by distributing questionnaires online then data processing was carried out and analysis was carried out, both descriptive statistical analysis and inferential statistics using WarPLS. The research results showed that the existence of a system digitalization program increases company resilience. Likewise, the existence of a system digitalization program also increases the company's competitive advantage. With a proactive response in the form of ambidextrous innovation from the company, digitalization is increasingly showing a significant influence on the company's resilience and also on the company's competitive advantage. The results of this research provide additional empirical contributions in proving the RBV-based theory of competitive advantage where with breakthrough innovation and adaptation to digitalization of the system which is part of the empowerment of company resources aimed at producing service products that are of unique value and cannot be imitated by competitors so that they have a competitive advantage for the company. The results of this research also provide a practical contribution to the shipping agency industry where it cannot be denied that the system digitalization process followed by ambidextrous innovation will increase the company's resilience and produce competitive advantage for the company as well.

Determinants of Market Performance: The Role of Proactive and Reactive Innovation on Product and Organizational Innovation

This study is to investigate the inconclusiveness of product innovation on market performance in the context of Indonesian furniture company association’s members (HIMKI). We refer to Resource Advantage Theory of Competition to develop an integrated model using proactive and reactive innovations as independent variables while product and organizational innovations as mediating variables. The population of this research is 227 furniture companies with the minimum revenue of over IDR 5 billion per year and remains in business for the last of five consecutive years. We use simple random sampling techniques and 143 companies were selected as respondent then analyzed using Structural Equation Modeling. The result finds that product innovations directly and indirectly effect significantly by proactive and reactive innovations on market performance. Surprisingly, organizational innovation does not effect significantly on market performance neither as its mediating variable of proactive innovation. The originality of this study is that, this integrated model proves the direct and indirect effect of proactive and reactive innovation on product innovation and market performance significantly positive. This study has successfully identified adoption level of innovation that makes organizational innovation has no effect on market performance.

Influence of Strategic Human Resource Capability on the Sustainable Competitive Advantage of Seed Companies in Kenya

The objective of this study was to look into the influence of strategic capabilities on the sustainable competitive advantage of seed companies in Kenya. The theories that supported the study were: Human Capital Theory and Competitive Advantage Theory. The research adopted a positivist approach because the role of the researcher was limited to data collection and interpretation in a manner which was observable and verifiable. The research used cross-sectional and descriptive where qualitative data was collected through reviewing of company manuals. A questionnaire was used to collect quantitative data from 76 private seed firms in Kenya, using stratified sampling technique, with 280 respondents from top management, finance, operations, and information communication technology departments. Strategic human resource capability was found to be positively related to sustainable competitive advantage (R= 0.356, p<0.05; β= 0.34542, p<0.05). Changes in sustainable competitive advantage among seed companies could be accounted for by strategic human resource capability for up to 12 percent. In conclusion, strategic human resource capabilities had a significant influence on the sustainable competitive advantage of seed companies in Kenya. This conclusion was supported by the study models’ statistics that indicated that strategic human resource capabilities influenced sustainable competitive advantage among seed companies in Kenya. Seed companies should foster a culture of continuous learning by the staff, job rotations and promote knowledge transfer. Skills identification and recruitment from the industry will promote the use of technology and benchmarking with industry best practices are encouraged to enhance organization strategic human resource capabilities.

The Advantages of Digital Literacy Strategies to Improve MSME’s Business Performance

This study stems from the gap in research and expert opinions that explain the relationship between entrepreneurial orientation and business performance. This research was conducted in Maluku Province with research areas in West Seram Regency, Ambon City and Central Maluku Regency. To answer the research gap, we developed the concept of digital literacy strategic advantage rooted in Reource advantage Theory of Competition (Hunt&Morgan,1995). We used a sample size of 125 MSMEs spread across three city districts in Maluku province using a non-probability sampling technique with a non-proposive sampling approach. To test the hypothesis, we used structural model analysis with the help of the AMOS SEM version 26 program. The results explained that the three hypotheses we proposed had a positive and significant effect on the business performance of MSMEs in Maluku province. Our theoretical implications and managerial implications are explained to be taken into consideration for theory development and MSME development.

Internal auditors’ artificial intelligence capabilities and sustainable competitive advantage

The aim of this research is to provide empirical evidence regarding the influence of internal auditor capabilities in artificial intelligence on sustainable competitive advantage in large companies in Indonesia. By using Porter’s (1985) competitive advantage model and the resource-based view of the firm, this research uses the basic assumption of thinking that a company can only achieve sustainable high performance if the company has “superior resources” and also has “capabilities” that can drive the company to improve its performance. This research finds empirical evidence that internal auditors’ ability to work with artificial intelligence can increase sustainable industrial competitive advantage. This finding also succeeded in confirming the theory of competitive advantage introduced by Porter (1985) which explains that a company’s human resource capabilities can improve the company’s performance higher than other companies in the same industry or market. This research contributes that as an assurance of corporate governance, accountants must improve their ability to work using artificial intelligence to improve their functions beyond just preparing financial reports.

The competitiveness of Romagna wineries. An exploratory analysis of the impact of different strategic approaches on business performance

This paper proposes an exploratory study of the competitiveness of Romagna wineries. A double approach has been adopted to analyse it, as both Porter’s Theory of Competitive Advantage and Barney’s Resource-based Theory have been considered. The final purposes are to uncover which categories of resources and capabilities are related to firm performance and to investigate the main strategic orientations of the most successful Romagna wineries. To conduct the research, an online questionnaire was sent to 115 wineries located in the Romagna territory, achieving a response rate of about 24.35%. According to the preliminary results, it has been found that the most successful wineries in this area do not follow a cost leadership strategy, while they perform a differentiation strategy. These firms put a lot of effort into building a reputation in the market. On the other hand, managerial and technological capabilities seem to be not positively related to firm performance, while marketing capabilities exert a stronger impact. This study would give an input to the strategic and managerial studies in the wine business sector, and adopt an innovative theoretical approach in the analysis of competitive advantage. Moreover, this work focuses on the Romagna territory, fulfilling the need for research that considers the local wine industry and its competitiveness, to open the way to further studies.

FUNCTIONAL MODEL OF THE MANAGEMENT SYSTEM FOR THE DEVELOPMENT OF INNOVATIVE POTENTIAL OF AIRLINE COMPANIES ON THE BASIS OF MARKETING CONCEPT

The article is devoted to the improvement of management of the development of the innovation potential of airlines, which ensures their competitiveness in the global market. The solution to the problems caused by the need to update systems and processes in response to rapid changes in market conditions and the emergence of new technologies is seen as possible through marketing concepts and their tools, which are an integral part of the model of managing the development of innovation potential. The aim of the study is to improve the scientific approach to the formation of a model for the development of the innovation potential of an airline company based on marketing concepts. Methodology. The suggested scientific approach to the formation of a model for the development of the innovation potential of an airline company is based on a study of marketing concepts, which are enclosed in the framework of A. Osterwalder and I. Pinier, based on the phased configuration of the innovation process and taking into account the coverage of functional blocks of innovation development, value proposition formation and implementation of innovations by modern marketing tools of airline companies, integrating the possibilities of developing innovation potential with the needs of the air transportation sector market. As a result of the research, it is proved that the conceptual basis of the functional model for the development of the innovation potential of an airline enterprise is within the holistic concept of marketing, and digital marketing has a conceptual impact on almost all stages of the functional model and is manifested in certain digital marketing tools, contributing to reducing complexity and increasing predictability in the processes of managing the consumption of innovations, prices for innovative products and services, monitoring consumer behavior, partnerships, etc. In addition, the scientific approach to the formation of a model for the development of the innovation potential of an airline company based on marketing concepts is based on the target benchmarks of the sustainable development strategy (macro-marketing concept), the development of value propositions (service dominance theory) and the imperatives of increasing competitiveness and financial success (competitive advantage theory). The practical significance of the results lies in the contribution to the understanding of the use of marketing mechanisms in the process of innovation and emphasizing the need to change the traditional paradigm of airlines' functioning, directing it towards innovative development and achieving competitiveness with a focus on customer needs. Value/originality. The improved scientific approach actually creates a comprehensive theoretical and organizational basis for marketing of innovations of airline companies and will contribute to the effective implementation of marketing support for the development of innovation potential.

The influence of corporate social responsibility on repurchase intention: The mediating effect of satisfaction

The study evaluates the impact of corporate social responsibility (CSR) on customer satisfaction and repurchase intention in the fast food service business in Vietnam. This study used quantitative research methods with a sample of 414 customers aged 18 and older who have used fast food service in Vietnam. Primary data were collected based on customers’ willingness to provide information through questionnaire links on social networking platforms such as Facebook and Zalo. Structural equation modeling and mediating effect analysis were used to test the correlation between components in the research model. Research results have identified three components of CSR, including community responsibility, environmental responsibility, and ethical responsibility in business, that directly and positively influence customer satisfaction. The results validate the mediating influence of satisfaction on the correlation between CSR components (community, environmental, and ethical responsibility) and repurchase intention, which very few previous studies have performed. These findings theoretically contribute to the literature, verifying three CSR components from the customer’s point of view in the fast food service business, including community, environmental, and ethical responsibility. Expanding the theory on factors affecting customer satisfaction and promoting cause-related marketing, prosocial behavior, and competitive advantage theory is necessary. As for managerial contributions, fast food business brands are suggested to invest and increase their CSR activities.

Competitive Strategies on Organizational Growth of Manufacturing Firms in Kenya

Relationship between competitive strategies and organizational growth of manufacturing firms has gain credence globally. Manufacturing firms Japan has recorded greater success in manufacturing sector globally due to their ability to adopt various competitive strategies that has aided them to achieved sustained competitive advantage. However, manufacturing industry in Kenya has experienced decline over the last five years. Manufacturing sector GDP contribution in Kenya has reduced in 2016 first quarter to KES 118,134 from KES 113,460 million 2016 second quarter. Therefore, this study sought to examine the influence of effect of competitive strategies on the organizational growth of manufacturing firms in Kenya. The specific objective was to examine the influence of cost leadership strategy on organizational growth among manufacturing firms in Kenya, to examine influence of differentiation strategy on organizational growth among manufacturing firms in Kenya, to examine influence of focus strategy on organizational growth among manufacturing firms in Kenya and to examine influence of product innovation strategy on organizational growth among manufacturing firms in Kenya. The study was guided by generic strategy theory, competitive advantage theory, resource based view theory, open systems theory and organizational growth theory. Survey research design was used covering a stratified sample of 189 firms drawn from the 454 manufacturing firms distributed across the 12 key industrial sub-sectors. The researcher used multi-stage sampling technique. In the first instance, stratified sampling technique was used to classify each of the 12 sub-sectors into individual strata. The sample then selected using simple random sampling technique from each of the stratum. Questionnaires were used to collect data. The statistics generated was descriptive statistics which included frequencies and percentages and inferential statistics which included a multiple linear regression. A multiple linear regression model was used to show the relationship between the dependent and independent variables. A pilot study was conducted in order to establish the validity and reliability of the questionnaire. In this study, the questionnaire was tested on 10% of the sample to ensure that it is relevant and effective. The subjects participating in the pilot study included in the final study to avoid survey fatigue. From the study findings, majority of the respondents agreed that competitive strategies are implemented by manufacturing firms in Kenya in which cost leadership strategy and differentiation strategy was mostly implemented. The study revealed that cost leadership strategy had a strong positive correlation with organizational growth. The study established that differentiation strategy plays a significant role on organizational growth. The regression analysis results indicated that differentiation strategy had a statistically significant influence on the organizational growth. The study established that focus strategy had a significantly strong positive relationship with the organizational growth, since a unit improvement in the product innovation strategy was likely to result to an improvement in the organizational growth. The regression analysis results indicated that product innovation strategy had a statistically significant influence on the organizational growth. The study also concluded that all the independent variables (cost leadership strategy, differentiation strategy, focus strategy and product innovation strategy contribute significantly to organizational growth. Based on the findings, study recommended that manufacturing firms do adopt the use of differentiation strategy in their business processes. Managers should focus on good cost management practices in addition to setting low interest rates to derive competitiveness.