Strategies For Competitive Advantage Research Articles

Strategic Agility and Performance of Pay Television Industry in Kenya.

The Pay TV market in Kenya operates in a highly competitive business environment, which in turn calls for aggressiveness and more efficient ways of keeping the business afloat. Advancement in technology also comes with several options for Pay TV customers such as online streaming which poses more threat to the market. This research seeks to assess the influence of strategic agility on the performance of the Kenyan Pay TV industry using Multichoice Kenya Limited as the case study. The objectives of this study were to establish the influence of leadership agility, determine the influence cultural agility, assess the influence of business agility, and to determine the influence of career agility on organizational performance in the Kenyan Pay TV industry. The study is of great significance to the government of Kenya since the improved performance of the Pay TV companies can generate more revenue for the government in form of taxes and license fees. New and existing Pay TV companies may also benefit from this study by employing agile strategies for competitive advantage as well as getting more information on how to handle uncertain situations in the business environment. Additionally, academicians who may want to research more on strategic agility may benefit by accessing more information from this study. The concept of strategic agility has not been sufficiently researched especially on the variables such as leadership agility, cultural agility, business agility, career agility and how they influence organizational performance. This research was anchored on four theories namely; The Great Man Theory, Theory of Change, Theory of Constraints, and the Broaden and Build Theory. The reviewed literature on these theories indicates that there is a positive influence of strategic agility on organizational performance. This is a cross-sectional study which involves 60 employees with managerial roles. Descriptive design was used in this study adopting qualitative and quantitative methods. Data collection was done through closed and open-ended questionnaires, keeping a register of questionnaire distribution and feedback collection. A pilot study was carried out to determine the accuracy, clarity and relevance of the study questionnaire. Data analysis was carried using SPSS (V29) and multiple regression analysis. The study found that leadership agility, cultural agility business agility and career agility all have a significant effect on the performance of Pay TV firms in Kenya. The top leadership of firms in Pay TV industry should establish cross-cultural collaboration initiatives to encourage knowledge-sharing and teamwork among employees from different cultural backgrounds, foster a culture that encourages and rewards agile leadership behaviors, such as risk-taking and experimentation and encourage leaders to seek mentorship and coaching to enhance their agility capabilities, should invest in technology and infrastructure that support flexibility and adaptability in responding to market changes and also develop cross-functional teams that can quickly adapt to changing business requirements and address emerging challenges, implement career development plans and pathways that align with the organization's strategic objectives and employees' career aspiration and encourage a growth mindset among employees.

Digital strategy for firm performance- mediating role of digital platform capabilities and digital culture in manufacturing SMEs

ABSTRACT Manufacturing businesses worldwide increasingly strive to devise and implement strategies to succeed in digital transformation and improve their performance by developing digital capabilities and competencies. We argue that this process should incorporate a culture and dynamic capabilities that support this transformation. In this vein, we propose and test a model explaining the impact of digital strategy on firm performance and the mediation mechanisms of digital platform capabilities and digital culture in this relationship. Our analysis of time-lagged data, gathered from middle and top managers of small and medium-sized manufacturing enterprises (SMEs), affirms our initial hypotheses: digital strategy positively influences firm performance, and digital platform capabilities and organisational culture mediate this relationship. Our study carries significant implications for manufacturing SMEs, particularly those in developing countries, as it underscores the pivotal role of digital platform capabilities and cultural factors in leveraging digital strategies for competitive advantage.

Breaking the budget chains: Empowering Iraqi small- and medium-sized enterprises through Beyond Budgeting

Background: Traditional budgeting has faced criticism, leading researchers to explore alternative management control methods such as Beyond Budgeting. Despite its potential benefits, Beyond Budgeting adoption remains limited.Aim: This research investigates Beyond Budgeting’s effect on Iraqi small- and medium-sized enterprise (SME) performance, focusing on competitive advantage.Setting: The study targets Iraqi SMEs, considering their diverse business landscape. A random sample of 353 accountants was chosen from a research community of 22 974 individuals. SPSS and AMOS 26 software and a custom questionnaire were used.Method: The authors conducted multiple linear regression analysis and Structural Equation Modeling to address our study’s objectives. Additionally, we utilised maximum likelihood procedures to assess factor loadings, construct validity and reliability.Results: Beyond Budgeting implementation significantly affected both financial and nonfinancial performance. It demonstrated positive effects on cost leadership and competitive advantage differentiation. However, an indirect negative impact on nonfinancial performance was observed through the influence on cost leadership, suggesting a trade-off between cost reduction and other nonfinancial factors.Conclusion: The study acknowledges limitations in sample size and the need for considering additional factors. Further research is required to understand Beyond Budgeting’s limited adoption in Iraq. The study contributes valuable insights on Beyond Budgeting as a substitute for traditional approaches, benefiting managers and policymakers.Contribution: This study emphasises Beyond Budgeting’s significant impact on Iraqi SME performance, highlighting the relationship between Beyond Budgeting, competitive advantage strategies, financial and nonfinancial performance. The findings provide insights for enhancing budgeting practices in Iraqi SMEs.

Analysis of External Factors Based on Porter's Five Forces Method at PT Gipan Metal Teknik Indonesia

The industrial company providing and fabricating abrasion-resistant steel PT Gipan Metal Teknik Indonesia (PT GMTI) will face competition in the business, so the company must increase efficiency and optimize its potential. This study aims to determine the competitive advantage strategy of PT GMTI based on Porter's Five Forces method. Analysis of external factors as a planning strategy to find out opportunities and threats in running business processes so that they can affect the sustainability of the company. Michael A. Porter describes the five forces module as an analytical tool in industrial competition. The results of this analysis are in the form of external factors of the company in facing the Competitive Force used by the company in facing business competition. External factors faced by PT GMTI in running its business based on Porter's Five Forces method are a) Threat of New Entrans namely the need for company capital and government regulations, b) Rivalry Among Existing Competitors namely the quality of products offered and marketed, c) Bargaining Power of Buyers namely the number of similar competitors, d) Bargaining Power of Suppliers namely the price of raw materials from suppliers, e) Threat of Subtitute Products, namely the quality of substitute products. The results of this study show that the strategy that can be developed by PT GMTI is to increase business capital and training employees so that the company can develop and maintain the quality of services and products for business continuity. The determination of variables used in Porter's Five Forces analysis is based on the experience of one of our members who works as a supplier of abrasion-resistant materials and also works in one of the heavy equipment companies in Indonesia.

Burgeoning of co-living and co-working space for the Indian millennial – a quiver or a hunt for novel strategies!

PurposeThe purposes of this paper are to examine the factors persuasive in building competitive advantage strategies for the co-living and co-working service operators and study the sustainability of the business model for co-living and co-working space.Design/methodology/approachIn this research, a structured literature review of journals, articles, reports, conference proceedings, websites published in recent times and e-newspapers has been conducted. The first step of the research included identifying the relevant literature. For this step, multiple keywords were used in searching for literature on Google.com, Google Scholar, Proquest, Taylor & Francis, Emerald, Elsevier. Upon literature identification, the procured reports were divided into the following three parts: co-living reports, co-working report and others. More than 250 content reports were analyzed, and finally, 105 relevant literature reports from various sources were recorded for further analysis. Focus group discussion and semi-structured interviews were also conducted.FindingsThis study concluded after analyzing the literature, focus group discussion and semi-structured interviews that co-working and co-living space would be sustainable business if proper competitive strategies were leveraged, in accordance with the increase in demand over time. This study also serves as a wakeup call for the operators in the co-living and co-working sphere to work on their competitive advantages and differentiate themselves to tap business opportunities. The sustainability of the model by identifying the factors was also emphasized in this study. Further studies of co-living and co-working models should be conducted in the Indian context to analyze the multifarious potential that this new trend of shared accommodation can open up.Research limitations/implicationsThis study is based on content analysis, focus group discussion and semi-structured interview analysis. More content and literature were found to be evidenced mostly in Western literature. This is a limitation to the study. This study also had a limitation in including bigger sample of focus groups discussion and interviews; however, the analysis effectively set out a landscape of co-living and co-working space in India.Originality/valueIt is an original research work based on an existing concept and services. As co-living and co-working service operators are cropping up in major cities, enticing the target potential with a platter of services primarily linked with many of the beneficial factors, the researchers in this work attempt to examine the factors persuasive in building the competitive advantage strategies for the co-living and co-working space and the sustainability of these two business models. A ripe market with multifarious possibilities waiting to be tapped with the right plan of action is the need of the hour.

Structural normative of consumer textile technologies entrepreneurship and the sustainability in Southwest Rural Areas of Nigeria

The study examined the sustainability of consumer textile technology entrepreneurship amidst its structural normative in southwest rural area of Nigeria. It explicitly analyzed entrepreneurial cultural traits and economics agility needs related variables of the entrepreneurship influences on sustainability. The study was conducted in the rural southwestern region of Nigeria. Four states (Lagos, Ondo, Oyo, and Ogun) were randomly selected from the region. Multi-stage and stratified sampling techniques were used in selecting 1,649 consumer textile entrepreneurs across the states. Questionnaire, key informants and focus group discussion (FGD) guides were employed in data collection. While descriptive statistics were used in describing the data, correlation analysis was applied in establishing direction of influence between sustainability and structural normative of consumer textile technologies entrepreneurship Sustainability level of the entrepreneurship in southwest rural area of Nigeria was average. Respondents were independent entrepreneurs of favorable attitude towards the enterprise. While 52.7 percent were averagely proactive, 58.8 percent were averagely risk-averse with exhibition of low creativities skill on the entrepreneurship. The entrepreneurs possessed average knowledge of competitive advantage and networking strategies needs on the job but skills practices was poor. While 33.0 percent exhibits fairly good managerial skill on the job, 20.8 percent displayed high, and 46.2 percent was low. CTT entrepreneurial traits needs related variables {proactive aptitude (r = 0.620), autonomy value (r = 0.591), fatalism (r = -0.317), marketing system (r=0.574), disposition (r= 0.409), risk averse (r= -0.344), and economic agility needs {(competitive strategic skill (r = 0.318), networking (r = 0.501), labor accessibility (r = 0.321)} showed significant relationship with sustainability. It was established that respondent’s proficient in CTTE entrepreneurial traits related variables and economic agility were paramount in the sustainability, nevertheless there is need to establish related schools or vocational training centers for skill acquisitions and updating on the entrepreneurship in the studied area. Change agents and other related organizations that were involve in technology transfer and rural development should create awareness program on potential values and benefits of the entrepreneurship mostly in turning wastes to wealth. This would enhance enlightenment for building better positive attitudes toward CTTE. The environment must be made livable through job creation and accessible infrastructure to prevent migration and attracts youth’s influxes into the community. This would also enhance labour availability and patronage. Standard cluster market should be established in the vicinity to enhance expertise and inputs supply.

Competitive Advantage Strategy To Increase Sales of PT ABC'S Layer Feed

Competitive Advantage Strategy To Increase Sales of PT ABC'S Layer Feed

Absorptive Capacity and Disruptive Innovation: The Mediating Role of Organizational Agility

Disruptive innovation involves a process where a new entrant enters the lower end of the market and gradually penetrates the mainstream market, eventually displacing the incumbent. Disruptive innovation has been widely used as a strategy for competitive advantage. The gathering and sharing of new information significantly contribute to the success of disruptive innovation. Anchoring on dynamic capability theory, the current research work studies the role of absorptive capacity in the adoption of disruptive innovation. The study also investigates the role of organizational agility in this relationship. Using structural equation modeling analysis based on the response of 192 Indian innovation and development professionals, the study found that both potential and realized absorptive capacity significantly influence the adoption of disruptive innovation. Organizational agility mediates this relationship between absorptive capacity and disruptive innovation. Organizations can use the current study to better understand how new information can be assimilated and used to adopt disruptive innovation and design innovation strategies accordingly.

How Social Media Marketing Impacts Darry Ring (DR)

This essay analyzes to what extent does social media marketings the profit model, competitive advantage, target audience, product, and social media strategy of Darry Ring (DR), a Chinese jewelry brand that specializes in engagement and wedding rings. DR claims to be the world’s first brand that requires ID verification before purchasing a ring, and limits each customer to buy only one ring in their lifetime. DR’s slogan is “One True Love in a Lifetime”, and its mission statement is to promote the value of true love and commitment in the modern society. The essay shows that social media marketing helps DR to enhance its brand image, increase its brand awareness, and retain its customers. Social media marketing also helps DR to differentiate itself from other jewelry brands, and to create a loyal community of true love advocates. The essay concludes that social media marketing has a significant impact on DR’s business performance and success.

Improvement of marketing tools for ensuring the development of the innovative potential of aviation enterprises

The aim of the article. The purpose of the study is to improve the marketing toolkit for ensuring the development of the innovative potential of aviation enterprises. The results of the analyses. It has been established that traditional marketing is no longer sufficient to target the modern consumer, as his needs and requests are changeable, flexible, shaped by the influence of the global competitive environment in the air transportation market. Analysis of consumer behavior and permanent communication between airlines and customers is an indispensable attribute of marketing activities. The improvement of marketing tools for ensuring the development of the innovative potential of airlines emphasizes the need to increase the volume of initial marketing data for the formation of innovative policies, the collection, processing and interpretation of which is impossible without digital marketing tools based on artificial intelligence and machine learning in real time. Adaptation of products and services of air carriers to new market demands in conditions of quite strong competition requires the introduction of progressive marketing tools and technologies, which includes Growth-Hacking. At the stages of development of an innovative offer, Growth-Hacking is aimed at conducting experiments to find the correspondence between new market value and consumer needs. At this transition of a product innovation from concept to marketing and sales, Growth-Hacking tools intersect with adaptive marketing tools in targeting the airline's efforts to attract customers by meeting their needs. If adaptive marketing at this stage operates with general tools for assessing the target audience, strengthening customer relationships, developing a competitive advantage strategy, then Growth-Hacking is aimed at experimental conversion testing through chatbot tools, gamification, conducting usability tests with customers, customer surveys, analysis of customer reviews, use of heat maps. Collecting data and feedback from real customers at this stage helps inform experimentation to find an innovative solution. The creation of a comprehensive system of marketing tools to ensure the development of innovative potential is of crucial importance for the airline's competitiveness, allowing to offer customers more innovative and improved products and services relevant to their needs. Conclusions and direction for further research. The marketing toolkit for ensuring the development of the innovative potential of airlines has been improved, which is proposed to be formed on the basis of the synthesis of digital marketing, adaptive marketing and Growth-Hacking-marketing. The proposed approach covers all stages of the innovation process with marketing tools, starting from the generation of an innovative idea to the implementation of innovative products and services of airlines, therefore its implementation into a functional model of the development of innovative potential is rational. The advantage of the author's vision is the scientifically based marketing tools proposal of the relevance of the innovative idea to the needs and requests of consumers (adaptive marketing based on big data), its quick and cost-effective implementation (Growth-Hacking approach). With the perspective of further research, it is expedient to determine the justification of approaches to the strategic focus of the marketing concept on the development of the innovative potential of aviation enterprises.

Global Business Strategies in the Digital Age: A Comparative Analysis of Multinational Corporations

The rapid evolution of the digital age has significantly transformed the landscape of global business strategies, particularly for multinational corporations (MNCs). This article provides a comprehensive analysis of the global business strategies adopted by MNCs in response to digital advancements. Through a comparative lens, the study examines diverse multinational corporations, identifying commonalities and distinctions in their strategic approaches.
 The research focuses on key elements such as digital innovation, market entry strategies, and the role of technology in enhancing operational efficiency. By evaluating the digital initiatives of MNCs, the study aims to uncover trends, challenges, and opportunities that shape their competitive positioning on the global stage.
 Furthermore, the comparative analysis considers the impact of the digital age on traditional business models, exploring how MNCs adapt and leverage emerging technologies to gain a competitive edge. The study also delves into the implications of digitalization on cross-border collaborations, supply chain management, and customer engagement.
 The findings contribute valuable insights to both academia and practitioners, offering a nuanced understanding of the strategic choices made by MNCs in the digital era. As businesses navigate the complexities of the global marketplace, this research provides a foundation for future discussions on effective strategies for sustainable growth and competitive advantage in the dynamic landscape of international business

A picture is worth a thousand words: Understanding the predictors of picture sharing in online consumer reviews

Picture in online customer reviews conveys detailed product information to help potential customers make purchase decisions, which is an important form of digital data. Therefore, understanding the predictors of picture sharing in online customer reviews is crucial for retail businesses to achieve digital transformation strategies for competitive advantage, high quality service and sustainable performance. By analyzing 6211 online customer reviews of 16 products crawled from the famous online shopping site JD.com in China, this study tests the effects of reviewer rank (who), product type (what), time interval (when), review device (where), consumption satisfaction (why), and the level of involvement (how) on whether customers sharing picture and picture count in online customer reviews based on the 5W1H analysis framework. The results show that: (1) with or without picture and picture count both influence the helpfulness of online customer reviews; (2) product type, time interval, review device, consumption satisfaction and the level of involvement significantly affect whether consumers share picture; and (3) review device, consumption satisfaction and the level of involvement significantly affect picture count. The findings can help managers manage picture reviews to improve business performance.

Bounce: competing in bike rental market

Learning outcomes The learning outcome of this case study is to help students identify issues of the electric two-wheeler industry in India, revisiting conventional business models and transitioning toward sustainable business models. Eventually, this case study will enhance students’ analytical, qualitative analysis, multidisciplinary approach and strategic decision-making skills. This case study can be used to discuss Michael Porter’s five forces model, TOWS matrix and Michael Porter’s generic strategies for competitive advantage. Case overview/synopsis Bounce was established in 2014 by Vivekananda Halkere, Anil G. and Varun Agni. The startup was an on-demand service provider of scooters. It also claimed to be the world’s fastest-growing scooter rental startup. As of March 2020, Bounce operated in 12 Indian cities, namely, Bengaluru, Jaipur, Hassan, Kolar, Mysore, Bhuj, Udaipur, Belgavi, Hyderabad, Ahmadabad, Hampi and Delhi. Bounce’s revenue grew to INR 1,000m in the fiscal year (FY) 2020 compared to INR 160m in FY 2019. Halkere was happy and proud of what his friends and he had achieved in the past two years. However, he was concerned about competition. What plan of action was needed to help thwart competition. What would be the best strategy to achieve growth and monetize operations? and How would Bounce address these major challenges to capture market share? Complexity academic level This case study can be taught in advanced undergraduate, MBA or executive-level programs dealing with strategic management. This case study helps students in dealing with issues pertaining to a given market sector where a firm is operating and the strategies to thwart competition. Supplementary material Teaching notes are available for educators only. Subject code CSS11: Strategy.

Strategy for Competitive Advantage of Traditional Madura Food: Perspective from Small and Medium Enterprises in Sampang

With the end of the COVID-19 pandemic, various culinary business activities have begun to revive, marked by the emergence of new cafes and street culinary businesses. With the increasing number of culinary businesses in Sampang Regency, competition between these culinary businesses will be increasingly high. Therefore, this research aims to investigate the competitiveness of the culinary business in Sampang Regency. This article uses SWOT analysis to understand the competitiveness of culinary entrepreneurs in Sampang Regency. Interview sessions were conducted with 10 owners, employees or culinary business people. The results of the SWOT analysis show that the culinary business in Sampang Regency is in cell 5 on the IE Matrix. The 5th cell in the SWOT matrix is very important as it helps the organization in planning concrete actions based on the analysis findings. It enables organizations to optimize their strengths, overcome weaknesses, exploit opportunities, and confront threats in an organized and targeted manner.

Analysis of Strategic Management for Competitive Advantage at Basmalah Store

This research aims to analyze the competitive advantage strategic management applied by Basmalah store. Competitive advantage is key to maintaining and increasing market share in the competitive retail industry. The research method used is a qualitative approach, conducting in-depth interviews with the owner and manager of Basmalah store, as well as direct observation at the store location. The results of the research indicate that Basmalah store has implemented several competitive advantage strategies, including product differentiation, customer service enhancement, and operational efficiency. By maintaining a stock of unique and high-quality products, Basmalah store successfully attracts customers looking for specific items. Additionally, improving customer service through friendly and informative service is also a crucial factor in maintaining customer loyalty. Operational efficiency is also considered crucial in maintaining competitive advantage. Through effective inventory management strategies and the use of technology to monitor store performance, Basmalah can reduce operational costs and improve efficiency. However, this research also identifies some challenges faced by Basmalah store, including price competition from competitors and market demand fluctuations. Therefore, it is recommended that Basmalah store continues to monitor industry trends, innovate in competitive advantage strategies, and maintain a focus on customer satisfaction.

Knowledge Management as a Strategy for Sustainable Competitive Advantage: Study of FMCG Industry in Pakistan

The research intended to study the effect of knowledge management on attaining sustainable competitive advantage in FMCG sector of Pakistan. The study is an explanatory study and followed quantitative design. A closed-ended questionnaire was used as research instrument using 5-points Likert scale. Knowledge management was measured by means of the Knowledge Management Assessment Instrument (KMAI) built on the theoretical model of the Competing Value Framework (CVF) and Sustainable competitive advantage (SCA) was measured using VIRO framework. Sample of 380 respondents were taken for this study using purposive sampling. Analysis was carried out in AMOS. From this study of knowledge management towards sustainable competitive advantage all outcomes show that knowledge management with its five steps process; knowledge creation, knowledge Organization, Knowledge Storing, Knowledge Dissemination and Knowledge application has significant effect on attaining sustainable competitive advantage in FMCG sector of Pakistan. In this regard results of CFA and SEM were also found supportive. Organizations should allocate resources towards knowledge management as it is a key to enhance the performance of organization in the form of sustainable competitive advantage. Organizations’ systems must be planned in a way that inspires employees for efficient utilization of other resources, which means constant improvement of their knowledge and capabilities.

Green Corporate Social Responsibility and Sustainable Development Goals Disclosure: The Role of Female Board of Directors

This study aims to analyze the impact of green corporate social responsibility (CSR) on SDGs Disclosure, using female boards of directors as a moderating variable. The study population is manufacturing companies listed on the Indonesian Stock Exchange from 2018 to 2021. This type of research is quantitative. The sampling technique in this study was a targeted sampling method that yielded 68 company observations. The data used is secondary data in the form of corporate reports and sustainability reports. The analytical method in this study is multiple linear regression. The results of this study show that while green CSR positively impacts SDG disclosure, female boards of directors can strengthen the influence of green CSR on SDG disclosure. Overall, the findings of this study provide incentives for companies to strengthen green CSR as part of their competitive advantage strategy to achieve the 2030 SDGs targets.

Strategi Keunggulan Kompetitif Penjualan Ikan Lele Pada Raja Lele Lestari Desa Pagu Kecamatan Wates Kabupaten Kediri

Competition in business is getting tougher, as evidenced by the variety of products released by business people to survive the competition. Increasingly tight business competition requires companies to have their own competitive advantages. Many consider competitive advantage to be a weapon used by companies in the hope of making the company win over its competitors. Raja Lele Lestari is a business that operates in the field of catfish cultivation in Kediri Regency. This research aims to analyze the Competitive Advantage Strategy of Raja Lele Lestari in increasing sales.
 This research uses descriptive qualitative methods and SWOT analysis along with the BCG matrix. Data collection was carried out by observation, interviews and documentation. The analysis results obtained in this research show that the analysis shows a very profitable correlation, BCG shows that the company's market share is still low and the SWOT analysis has a SO strategy solution to overcome this which can ultimately support Raja Lele Lestari to reach the peak of competitive advantage.

The Role of Supply Chain Capabilities in Increasing the Competitive Advantage of Photo Catalyst Ceramic MSMEs in Bali

The long-term goal of this research is to develop knowledge in the field of Strategic Management, especially about Collaborative Value Innovation, Supply chain strategy, strategy of competitive advantage in SMEs. This research was conducted at SMES Photo catalyst Ceramics in Bali, with research objects on collaboration value innovation, supply chain capabilities, competitive advantage. The research population is all ceramic SMEs in Bali. This research was conducted at SMES Photo catalyst Ceramics in Bali, with research objects on collaboration value innovation, supply chain capabilities, competitive advantage. The research population is all ceramic SMEs in Bali. The results of this study indicate that Collaboration of the value of innovation has no significant negative effect on competitive advantage. This indicates that there is no relationship between photo catalyst ceramic SMEs to produce an innovation, so this also provides a negative value in creating competitive advantage between business actors. Collaboration of innovation values provides positive value to supply chain capabilities, collaboration provides great opportunities in sharing information related to resources to support the development of photo catalyst ceramics. The ability of the supply chain to provide significant positive results for competitive advantage, with the capabilities of good information actors from raw materials to ceramic products will certainly provide great opportunities in achieving competitive advantage; this also shows that the mediation of supply chain capabilities becomes full mediation in relationships, collaboration value innovation and competitive advantage.

Implementasi Strategi Knowledge Management Dan Diferensiasi Dalam Upaya Menciptakan Keunggulan Bersaing Pada Sekolah Musik Indonesia

This study aims to determine how to build a competitive advantage strategy in a music course company with a resource-based theory approach, knowledge management, and differentiation strategies at PT SMI. The research method used is qualitative based on case studies. The results showed that to create a competitive advantage we need to do differentiation and knowledge management strategies. By using a differentiation strategy, SMI is able to create a different value from its competitors, so as to create a competitive advantage