Competitor Orientation Research Articles

That's the way I (dis-)like it! - Effect of Gamer Types and Competitiveness in VR Exergaming

In response to growing global concerns surrounding sedentary lifestyles among adults, the imperative to motivate physical activity has driven the exploration of Virtual Reality (VR) exergames as a promising solution. Personality traits, particularly competitiveness, can play a pivotal role in influencing individuals' motivation to engage in either competitive or non-competitive versions of the same exergame. While existing studies have primarily focused on sports-related competitive orientations, they have overlooked the potential gain in information from gaming-related personality traits. This research addresses this gap by using a modified gaming-related competitiveness questionnaire and evaluating a VR cycling exergame featuring solo, self-competition and virtual opponent cycling conditions in a controlled user study with 38 participants. Empirical findings reveal a notable difference in self-rated competitiveness between the two domains of sports and gaming, and significant correlations between some gamer-types and motivation. These findings highlight the importance of these personality types during exergaming and their potential efficacy for personalisation to increase motivation.

Intellectual Capital and Innovation through Market Orientation in the Indonesian Film Industry

This article aims to analyze the relationship between intellectual capital and innovation through market orientation in the Indonesian film Industry as a creative economy in the new economic age based on information intensification and creativity with superior ideas, knowledge and competencies of human resources. To collect data, a questionnaire was used. Out of 65 populations of film companies, by random sampling, 56 were selected as representative samples. The Partial Least Square Structural Path-Modeling (PLS-PM) was used to test the hypotheses. The research outcomes revealed that intellectual capital, market orientation, and innovation are fairly high. Intellectual capital has a positive effect on market orientation and innovation. Market orientation mediates the effect of intellectual capital on innovation. Intellectual capital may directly affect the innovation of the Indonesian film industry and through market orientation. Human capital, structural capital, and customer capital must be strengthened to support customer orientation, competitor orientation, and internal integration of the company, so that innovations in products, processes, and strategies can be increased. This study implies that the innovation will develop more with the pertinent intellectual capital and suitable market orientation.

Status and subjective well-being: A conceptual replication and extension of Anderson et al. (2012).

Does the status people possess shape their subjective well-being (SWB)? Prior research that has addressed this question has been correlational. Therefore, in the current research, we provide causal evidence of this effect: In two experiments, we found that individuals reported higher SWB when their own status was higher compared to when it was lower. However, individuals' SWB was not only shaped by their own status, but also by others' status. Specifically, individuals reported higher SWB when others' status was lower than when it was higher. Thus, people have a competitive orientation towards status; they not only want to have high status on an absolute level (e.g., to be highly respected and admired), but also to have higher status than others (e.g., to be more respected and admired than others). A standard self-affirmation manipulation was used in an attempt to mitigate individuals' competitive orientation towards status, but only helped already high-status members feel happier in groups of high-status members, rather than help low-status members feel happier when they uniquely held low status.

Market orientation and organizational performance in telecommunication: The moderating role of strategic marketing

The study examines the influence of market orientation on the performance of mobile operators in the telecommunication industry and the moderating effect of strategic marketing on the relationship. Based on a cross-sectional survey of 286 management staff of the four largest mobile operators in Nigeria (MTN, Glo, 9Mobile, Airtel), an empirical evidence was established. The data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The SEM outlined the connection between the dimensions of market orientation and organizational performance. The findings revealed that inter-functional coordination (β = 0.485, t = 2.542, p = 0.013 < 0.05) and customer orientation (β = 0.245, t = 2.043, p = 0.038 < 0.05) significantly influence organizational performance, while competitor orientation (β = 0.159, t = 1.870, p = 0.065 < 0.05) has no discernible effect. It was also found that strategic marketing has a major impact on organizational performance (β = 0.466, t = 4.175, p = 0.000 < 0.05), but it has no moderating influence on the relationship between market orientation and organizational performance (β = 0.032, t = 0.445, p = 0.665 > 0.05). This implies that strategic marketing has a direct effect on organizational performance and not a moderating effect. Therefore, the study recommends that market orientation especially customer orientation and inter-functional coordination, as well as strategic marketing, should become a culture in the telecommunication industry.

The microfoundations of strategy: empirical explorations under conditions of environmental uncertainty

PurposeStrategy scholars have argued that microlevel behavioral decisions by firms play a disproportionate role in making a firm nimble. Central to this issue is the interplay among several factors, such as actions by individual actors, firm-level decisions and broader changes in the economic environment that lead to a firm being successful in a competitive environment. The purpose of this paper is to offer a theoretical exploration of microfoundations research and subject the idea to empirical analysis using the constructs of customer orientation, competitor orientation and technology orientation as microfoundations of strategy.Design/methodology/approachData collected through a key informant survey of executives were tested through a hierarchical regression analysis.FindingsThe results of the study suggest that the microfoundations of strategy are located more in a firm’s customer and competitor focus, rather than a technological orientation. The findings also suggest that that customer orientation is a significant component of firm-level strategy and needs to be incorporated into decision-making in firms.Originality/valueThis study provides a framework that integrates the structural determinants of firm performance with microfoundations theory to refine our understanding of market knowledge capability.

How Promotive Psychological Ownership Helps Employees High in Competitive Orientation Become Stars

How Promotive Psychological Ownership Helps Employees High in Competitive Orientation Become Stars

Investigating the mediating role of positive and negative beliefs about competition and competitive orientation in the relationship between language mindsets and emotions

This study examined the relationship between language mindsets and emotions through the mediation of competitive and cooperative orientations and positive and negative beliefs about competition. The participants were 603 EFL learners (M for age = 17.29, SD = 0.960). They responded to self-report scales on their mindsets, anxiety and enjoyment, beliefs about competition, and cooperative and competitive orientations. The results showed that growth mindset significantly predicted enjoyment, positive beliefs about competition, and cooperative orientation, while fixed mindsets significantly predicted anxiety, negative beliefs about competition, and competitive orientation. The results also indicated that growth mindsets predicted enjoyment through the mediation of positive beliefs about competition and cooperative orientation, and fixed mindsets predicted anxiety through the mediation of negative beliefs and competitive orientation. The implications of the study for language teachers and researchers are presented.

The Role of Product Innovation Capability in Increasing Competitive Advantage

The aim of this research is to analyze the role of product innovation capabilities on competitive advantage. The population of this research is consumers who shop at the Ada supermarket in the city of Semarang, Indonesia. Samples were taken from 125 respondents who were randomly selected. Data collection by distributing questionnaires to Ada Supermarket customers. The questionnaires were distributed using closed statements with alternative answers according to a Likert scale. 5 alternative answers, 1 (strongly disagree), 2 (disagree), 3 (disagree), 4 (agree) and 5 (strongly agree). The analysis tool uses SEM AMOS version 22. The findings of this research are that there is a positive and significant influence between proactive power, competitor orientation, flexibility of customer tastes on product innovation capabilities. There is a positive and significant influence between proactive power, flexibility of customer tastes and product innovation ability on competitive advantage.

Entrepreneurial behaviour of poultry farmers

The present study “Entrepreneurial Behaviour of Poultry Farmers” was conducted in Amravati district of Amravati, Morshi, Nandgaon Khandeswar, Chandur Railway, Darayapur, tahsils as most of the poultry entrepreneur units were found under data collection of study under Animal husbandry Amravati district office report and Venkys chicken company Amravati district office report were purposively selected for the present study. The exploratory research design was used in the present investigation. The data was collected by personally interviewing the respondents with the help of the presented structured schedule. The collected data was first tabulated, and then mean, frequency, standard deviation, and correlation were employed for interpretation of the findings. The characteristics of entrepreneurial behaviour poultry farmers namely age, education, annual income, competition orientation, market orientation, extension contact, attitude of farmers and experience in poultry were studied as independent variables. The entrepreneurial behaviour poultry farmers was studied as the dependent variable. Components included in the entrepreneurial behaviour were innovativeness, achievement motivation, decision making ability, co-ordinating ability, planning ability, self-confidence.

The link between social comparison orientation and domain-specific risk-taking: exploring the mediating role of two dimensions of trait competitiveness.

Our recent research has demonstrated that social comparison orientation of ability (SCO-ability) is an antecedent of trait competitiveness (TC), and TC mediates the relation between SCO-ability and domain-specific risk-taking. TC is a multi-dimensional trait, therefore we sought to expand on prior research by examining whether SCO-ability predicted two distinct dimensions of TC: hypercompetitive orientation (HCO) and self-development competitive orientation (SDCO). We investigated how these different dimensions of TC mediated the relation between SCO-ability and both overall and domain-specific risk-taking in two correlational studies of 622 college students (313 males, mean age = 22.10, SD = 2.35) and 717 adult workers (368 males, mean age = 27.92, SD = 5.11). We found that SCO-ability positively predicted HCO. Together, SCO-ability and HCO predicted overall risk-taking and risk-taking in the recreational and ethical domains in both samples. HCO mediated the relation between SCO-ability and both overall risk-taking and risk-taking in the recreational and ethical domains. Additionally, SCO-ability positively predicted SDCO. SCO-ability and SDCO mainly predicted risk-taking in the recreational domain in both studies. SDCO mediated the relation between SCO-ability and risk-taking only in the recreational domain. Collectively, the findings above advance our understanding of the relation between competition and risk-taking by using differentiated measures of TC (HCO and SDCO). Our findings suggest that HCO is more strongly related to risk-taking than SDCO, thereby refining the possible role of SCO-ability and TC in predicting overall risk-taking and domain-specific risk-taking.

The Influence of Digital Marketing, Marketing Innovation and Competitor Orientation on the Marketing Performance of Bamboo Crafts MSMEs in Yogyakarta

The Influence of Digital Marketing, Marketing Innovation and Competitor Orientation on the Marketing Performance of Bamboo Crafts MSMEs in Yogyakarta

Strategi Orientasi Pada Industri Manufaktur

A strategy that focuses on the manufacturing industry is a route taken by businesses to realize long-term goals through developing habits and routines based on performance. Manufacturing or processing industries contribute more than 31 percent to the East Java economy. The strategic orientation of Surabaya city manufacturing companies includes customer care, competitor orientation, coordination between functions, and technology orientation. In 2016, the Indonesian manufacturing sector experienced an upward trend, which shows that manufacturing industry players are optimistic about facing future economic conditions. The manufacturing industry in Indonesia is an important industry for economic development because it has There is quite a large potential to increase the workforce, provide an increase in the value of raw materials, as well as increase sources of foreign exchange.

Biotribological properties of 3D printed high-oriented short carbon fiber reinforced polymer composites for artificial joints

Short carbon fiber (SCF) reinforced polymer composites are expected to possess outstanding biotribological and mechanical properties in certain direction, while the non-oriented SCF weakens its reinforcing effect in the matrix. In this work, high-oriented SCF was achieved during nozzle extrusion, and then SCF reinforced polyether-ether-ketone (PEEK) composites were fabricated by fused deposition modeling (FDM). The concrete orientation process of SCF was theoretically simulated, and significant shear stress difference was generated at both ends of SCF. As a result, the SCF was distributed in the matrix in a hierarchical structure, containing surface layer I, II and core layer. Moreover, the SCF was oriented highly along the printing direction and demonstrated a more competitive orientation distribution compared to other studies. The SCF/PEEK composites showed a considerable improvement in wear resistance by 44 % due to self-lubricating and load-bearing capability of SCF. Besides, it demonstrated enhancements in Brinell hardness, compressive and impact strength by 48.52 %, 16.42 % and 53.64 %, respectively. In addition, SCF/PEEK composites also showed good cytocompatibility. The findings gained herein are useful for developing the high-oriented SCF reinforced polymer composites with superior biotribological and mechanical properties for artificial joints.

A Semiotic Analysis Of A Sports Medical Drama Movie: Concussion

The increasing importance of concussion makes it necessary to read it from different perspectives within its reality. Therefore, this study aimed to comprehensively analyze the drama movie "Concussion" through Dr. Omalu's groundbreaking research lens. The study used semiotic analysis, a qualitative research method, to evaluate signifier-signified-sign and denotation-connotation in data analysis. In this context, The portraits of NFL, forensic pathologists, and team doctors were analyzed semiotically. The antecedents of athlete-rooted concussions and football participants' perceptions of American football were questioned. A study revealed that two phenomena become evident in the NLF's portrait: existential purpose and orientation toward threats. Another study result clarified that three main phenomena formed the portraits of the forensic pathologist and the team doctor: their behavior, mindset, and emotions. Research suggests that competition orientation is a leading factor for player-rooted concussion sequelae, characterized by the traits of war, hit, erase, fierceness, and endurance. Furthermore, American football was found to be depicted as a painful game that demands players' hardiness, winning will, awareness, strength, passion, forcefulness, and vigor. The connotation results maintained that American football is perceived as a battlefield, and a good footballer is interpreted as an assertive, resilient, aggressive, and challenging man overwhelming his opponents in any harsh way. In conclusion, the film invites viewers to consider how concussion affects football players and their families in the context of loss and trauma, how it inevitably exposes them to pain and death, and the struggle of a medical professional to prove a truth he has realized courageously.

Psychometric evaluation of the Chinese version of the Multidimensional Competitive Orientation Inventory

This study examined the psychometric properties of the Chinese version of the Multidimensional Competitive Orientation Inventory (Ch-MCOI) in adults from Mainland China. A total of 1121 participants (50.6% male; M = 28.86, SD = 8.70) were recruited for this study. All participants completed the Chinese versions of the MCOI, the Connor-Davidson Resilience Scale (CD-RISC), the Warwick-Edinburgh Mental Well-being Scale (WEMWBS), the Almost Perfect Scale-Revised (APS), the Frost Multidimensional Perfectionism Scale (MPS-f), and the Competition Attitude Scale (Ch-CAS). A subsample of 239 participants (50.6% male; M = 32.04, SD = 8.13) completed the Ch-MCOI again after a two-week interval to assess test–retest reliability. Exploratory Structural Equation Modeling (ESEM) yielded a four-factor structure (hyper-competitive orientation, self-developmental competitive orientation, anxiety-driven competition avoidance, and lack of interest toward competition), which was further validated by confirmatory factor analyses with a satisfactory fit. Furthermore, test–retest reliability, internal consistency, and convergent and concurrent validity were also acceptable. Our findings suggest that the Ch-MCOI could be a reliable and valid instrument for assessing the adaptive and maladaptive facets of competitive orientations in the Chinese-speaking population.

THE ROLE OF MARKETING CAPABILITIES IN MEDIATING THE INFLUENCE OF MANAGER CAPABILITIES TOWARD SALES FORCE ACHIEVEMENT

<p align="center"><strong>ABSTRACT</strong></p><p><strong> The increasingly competitive sales environment has led business practitioners, especially managers, to consistently emphasize their sales teams to achieve desired performance. Sales organizations are challenged to compete and create sustainable competitive advantages to achieve optimal sales performance. The role of Organizational Competitive Orientation, rarely studied specifically, has seen limited attention in research. Most marketing literature focuses on Market Orientation and its impact on Sales Force Performance. This study aims to explore the Mediating Role of Marketing Capabilities in the Influence of Managerial Capabilities on Salesperson Performance. The relationships among four constructs - Organizational Competitive Orientation, Managerial Capabilities, Marketing Capabilities, and Sales Force Performance - are analyzed using five hypotheses through Structural Equation Modeling (SEM). Additionally, one mediation hypothesis is tested using the Sobel Test, involving 200 sales force respondents from various industries in West Kalimantan.</strong></p><p><strong> </strong></p><p> </p>

Market orientation and performance: A comparative Study of private and public universities in Kenya

The purpose of the study is to explore whether there are significant differences between private and public universities in terms of market orientation components. The study examines whether there is a significant difference between customer focus, market intelligence, competitor orientation, inter-functional coordination and performance of universities in Kenya. Comparative studies on market orientation and performance of Public and Private Universities in Kenya, have been studied in many settings over the past several years and specifically none in Kenya. The research adopted descriptive research design on Public and Private Universities in Kenya. Primary data were collected from 115 respondents using a survey questionnaire administered to staff and students of both private and public universities in Kenya. Respondents were sampled using stratified sampling and purposive sampling method. Market intelligence generation, competitor orientation and inter-functional coordination are significant for both private and public universities, while customer orientation was insignificance in both universities. The results of the study indicate that there are significant similarities between private and public universities. In addition it implies that universities have embrace market oriented activities towards students’ satisfaction, students’ retention, student growth and increase of number of programmes. This paper puts forward market orientation practices which can inform policies and guide other academic institutions that would want to meet their students’ needs and services. The paper introduces the concept of market orientation for those institutions who may have not embrace the market-oriented practices in university sector in Kenya.

COMPETITOR ORIENTATION AND INNOVATION: KENYAN DEPOSIT TAKING SACCO EXPERIENCE

The study sought to examine the influence of competitor orientation on innovation in Kenya’s Deposit Taking SACCO’s. The study adopted descriptive survey research design and targeted 49 respondents drawn from all the 7 Kenyan deposit taking SACCO’s in western region. A census study was considered. Structured questionnaires and an interview schedule were used to collect data. Data was analyzed using descriptive and inferential statistics. The data was presented in a tabular form. Simple linear regression results indicated that competitor orientation accounted for 51.4% of variance in innovation (R2 = .514) and was statistically significant (F=40.207 β=.554, t=6.341, p<0.01. The study recommends that Deposit Taking Sacco managers’ should pay keen interest on their competitors so as to get information on their strategies, strengths and weaknesses as this may assist in bolstering innovation. The paper contributes to scholarly debate on the influence competitor orientation plays in enhancing innovation in Kenya’s Deposit Taking Sacco’s.

The impact of relationship marketing practices on companies’ market and financial performance in emerging markets

PurposeThe paper aims to reveal the impact of relationship marketing (RM) practices adopted by companies in emerging markets on their market and financial performance (FP) over a long-term, 13-year perspective.Design/methodology/approachThe research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices (CMP) survey, and objective FP data from official statistical databases for 2008–2020 to verify the impact of RM practices on market and FP in the long term.FindingsThe research underlines the significant impact of RM practices. It is important to notice that the effect of product development (PD) on marketing performance is mediated by competitor orientation. PD affects market and FP, whose roles vary with the return on assets (ROA).Research limitations/implicationsResearch design supplements the subjective survey data with the objective FP data on the ROA to avoid common method bias.Practical implicationsImplementation of RM practices by Russian companies can increase their effectiveness of performance in the long term.Originality/valueThis research shows the positive impact of RM practices on the FP of Russian firms over the past 13 years.

The role of competitor orientation and proactiveness in competitive advantage for small- and medium-sized enterprises performance

Background: As small- and medium-sized enterprises (SMEs) are the primary source of job creation in Nigeria and contribute 48% of the country’s gross domestic product (GDP), their performance must be enhanced and sustainability ensured. The article suggests that through competitor orientation and proactiveness, SME managers and owners can achieve competitive advantage which ultimately promotes firm performance.Aim: The article aims to examine how competitor orientation and proactiveness in competitive advantage enhance the performance of SMEs in Nigeria.Setting: The study focused on registered SME owners and managers who are operating in Nigeria, using Lagos State as a case study.Methods: This study was conducted through administering questionnaires to owners and/or managers of SMEs as the unit of analysis. A quantitative research design was used with stratified and simple random sampling as the sampling method, with the sample comprising 100 SME owners and/or managers.Results: The results of the study indicated that competitive advantage mediates the relationship between competitor orientation, proactiveness and SMEs’ performance indirectly. It further revealed that competitor orientation and proactiveness have significant effects on SMEs’ performance.Conclusion and contribution: The article reveals how competitive advantage, which is influenced by competitor orientation and proactiveness, contributes to increased SMEs’ performance in SME sectors. Thus, to gain a competitive edge over their rivals, the study recommends that SME owners and managers consider competitor orientation and proactiveness more seriously, as these factors ultimately boost their performance.