ABSTRACT Sociologists identify work passion—in which work is seen as an activity for the expression of personal passion and individual self-realization—as an important organizing and meaning-making force amongst contemporary workers and employers. I extend this literature into a new empirical context often framed as a pinnacle of work passion: entrepreneurial self-employment through artisan microenterprise. Applying a mixed-methods approach to handmade bicycle fabricators in the United States, I explore how these artisans pursue a livelihood in a field where many participants are willing to pay a “passion penalty” of reduced remuneration to remain engaged in the trade. I show that a large volume of passion-driven entrants into this field of self-employment without credentialing ultimately creates an “immiserating field” that privileges those with household-level resources and outside work to sustain their business. These dynamics destabilize the occupational field itself and stymie organizational efforts that might be collectively beneficial. My findings underscore the salience of the work-passion analytical frame and suggest the value of future comparative inquiry into entrepreneurial self-employment.
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