The development of society leads to increased awareness of health issues, especially sex. Since sex-related issues are primarily emphasized during adolescence, adolescents become the major targeted audience of sex education, and sex education has obtained much attention in recent decades. There are several research discussing prominent discrepancies between sex education in different nations, however, few research steps into this domain from the perspective of media. This paper conducts a comparative analysis of media influence on adolescents sex education in China and western countries, which not only briefly introduces certain types of traditional media and new media but also discusses the status quo of media application respectively. The results of the comparison demonstrate that the media influence on adolescents sex education in China and the West mainly differs in the content and the approaches being used, while the perceptions of sex education and the negative impacts brought about by the application of media share some similarities. Furthermore, these results may attribute to two aspects, cultural background and the development of sex education.
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