Company's Products Research Articles

DEVELOPING MARKETING STRATEGIES TO INCREASE CUSTOMER SATISFACTION

Designing a marketing strategy is creating a business plan for a company to reach potential consumers and convert them into customers of the company's products or services. The main objective of the marketing strategy itself is to achieve and communicate a sustainable competitive advantage over competing companies by understanding the needs and wants of customers and increasing service quality. This study aims to conduct an analysis and develop marketing strategies. Qualitative methods were used in this study using Servqual and SWOT. The Servqual method is used to measure the level of customer satisfaction, and the SWOT method is used to formulate a marketing strategy. The study's results obtained through the Servqual method showed seven differences in negative gap values. However, two positive gap values were found in perceived importance and expectation. The SWOT analysis results carried out the ST (Strength-Threats) strategy, which includes plans to improve the characteristics of tourist objects, innovate new rides, etc.

Exploring Industrial Tourism's Potential: How Can It Contribute to Business Innovation?

This article delves into the potential of industrial tourism and emphasizes its significance as an innovative and sustainable product for industrial companies. The research question driving this exploration is, "How can industrial tourism contribute to business innovation?" In answering this question, the article provides valuable insights into the development of strategies that allow companies to leverage industrial tourism for their benefit, ultimately positioning it as a strategic factor for enhancing their competitiveness. As part of an ongoing research project, the study adopts the Delphi research methodology and presents the initial findings from the first round of questionnaires administered to a panel of 27 experts. The results demonstrate that industrial tourism can act as a catalyst for innovation within industrial companies, making a notable impact across various areas, including Operations, Marketing, and Human Resources. Moreover, the findings indicate that generating additional income, prioritizing environmental and social integrity, and preserving industrial heritage is closely associated with innovation through industrial tourism. The research underscores the pivotal role of the Financial, Operational, and Human Resources areas within industrial companies for the successful diversification into industrial tourism. However, the strategic alignment of the company's overall vision with industrial tourism is equally fundamental. Despite not being the primary focus of industrial companies, industrial tourism emerges as a potent source of innovation and competitiveness within these organizations. The results suggest that the Financial, Operational, and Human Resources areas of industrial companies are central to the success of diversification to Industrial Tourism. Still, it is fundamental that the company strategy is aligned with industrial Tourism. Although Industrial Tourism is not the focus of industrial companies, it can be a source of innovation and competitiveness within companies.

UKURAN PERUSAHAAN DAN LEVERAGE TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2018-2021 DENGAN TAX AVOIDANCE SEBAGAI VARIABEL INTERVENING

A manufacturing company is a company that has a very large production scale compared to other companies, so it can be compared with other company products as well. A company needs a plan to achieve company goals. The company's main goal is to increase it’s value. By increasing it’s value, investors can see that the condition of the company is good. The purpose of this study is to analyze and examine company size and leverage on firm value in manufacturing companies at food and beverage sub-sector through tax avoidance. Data analysis of hypothesis testing in this study uses Partial Least Square - Structural Equation Modeling (PLS-SEM).
 The results of direct effect hypothesis test using PLS 3.0 application show that company size has a positive but not significant effect on tax avoidance, leverage has a negative but not significant effect on tax avoidance, company size has a significant negative effect on firm value, leverage has a significant positive effect on firm value. Tax Avoidance has a positive but not significant effect on firm value. The results of indirect effect hypothesis test show that company size has a positive but not significant effect on firm value through tax avoidance, Leverage has a negative but not significant effect on firm value through tax avoidance,

PENGARUH KUALITAS PRODUK, PROMOSI DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN PADA PT MEGA BUANA INDAH

This increasingly sophisticated world growth has created a lot of competition, especially in the retail business. Currently, many retail business companies are competing with each other to be able to dominate the market in various ways in order to retain their consumers. The company will be said to be successful if the company can retain customers so that they remain loyal to the company's products. Consumers will be loyal to the company if the products and services that the company provides meet their expectations. That way, the purpose of this study is to find out the influence between product quality, promotion and satisfaction on customer loyalty at PT Mega Buana Indah. Which type of research is a descriptive qualitative research with the nature of replication research. And the sampling technique used is non-probability sampling in which the number of samples is the same as the population, namely as many as 107 people. The results of the study prove that product quality, promotion and satisfaction have a positive and significant effect of 45.6% on customer loyalty at PT Mega Buana Indah.

Venture Capital Investment Success: A Study of the Factors that Matter

Venture capital funding is essential for emerging businesses because it allows them to gain access to capital and other resources necessary for growth. VC firms play an important role in economic growth because they inspire innovative thinking and provide funding for startups to develop marketable products and cutting-edge technologies. Consequently, it is essential for venture capitalists to take into consideration relevant aspects before investing in order to increase the proportion of investments that are successful. Through literature analysis which has revealed that there are six key components to a successful venture capital firm: the team, the syndication, the valuation, the value-add, the interaction with investors, and the exits. Importantly, venture capitalists place more weight on the selection of transactions than on the selection of investments. Rather than considering a company's track record or product offerings, investors will place greater emphasis on the management team behind the venture. Many venture investors subscribe to the old adage that investing in a mediocre idea with excellent management is better than a fantastic business strategy with inexperienced management because a team with competent and experienced employees will play a significant part in the firm's growth. Even while it's crucial to choose your transactions carefully, value can also be created by the addition of new elements after an investment has been made.

The Influence of Product, Brand Image, and Corporate Cooperation Service on Company Performance

- This study aims to determine the effect of product, brand image, price, and corporate cooperation services on company performance in 2016-2021 either partially or simultaneously.Methodology/approach - The data analysis method used multiple linear regression analysis, with 52 respondents. with the coefficient of determination (R2) obtained an adjusted R Square value of 0.660 or 66%, The Slovin formula calculated the data with an error rate of (e) 5%, multiple linear regression analysis, the coefficient of determination (R2), t test, and F test. Findings - 66% of the company's performance variable is explained by product variables, brand image, price, and service, while the remaining 34% is explained by other variables which are not explained in this studyNovelty/value – product and price do not have a partial effect on company performance, while brand image and service have partial effect on company performance but product, brand image, price, and service have a simultaneous influence on company performance.

Research on the Positioning of Color in Hamburg's Corporate Image Design

Color belongs to the visual identity in the corporate identity system. In the corporate image design of Hamburg, the application of color visual art is often used to improve the attractiveness of corporate image design, thus affecting consumers' consumption behavior and the key factors and conditional reactions to the company's product sales. Therefore, color is a key component in the construction of corporate identity system. This paper will analyze the current Hamburg corporate image through the linguistic meaning expressed by color symbols, and show the popular trend of Hamburg corporate image in the future and the important elements of corporate information transmission.

REDESIGN ECO-FRIENDLY YOGURT PACKAGING USING KANSEI ENGINEERING METHOD

This research is focused on the desire of companies to change their yogurt packaging from thin plastic pouches to stronger ones. The purpose of packaging redesign is not only to overcome the problem of packaging durability but also to make new packaging more attractive to consumers so that the selling value is higher. Thus, packaging that is technically feasible and represents the customer's preferences for the company's products is needed. In addition, companies must also consider the long-term environmental impact. Redesigning the packaging using the eco-design concept and the Kansei Engineering Method. Eco-design is used to determine the environmental impact of packaging, while Kansei Engineering is used as a product design tool. The eco-design assessment of the suggested packaging shows that the packaging is more environmentally friendly than the current packaging. Kansei Engineering's findings include cylinder-shaped yogurt packaging made from aseptic cardboard and full color with a packaging design that is fresh, cheap, beautiful, strong, environmentally friendly, ergonomic, complete with product information, a halal logo, and unique

Pengaruh Brand Trust Dan Brand Image Terhadap Loyalitas Nasabah Dalam Menggunakan Asuransi Jiwa Pada Ajb Bumiputera 1912 Medan

The high growth of service companies in Indonesia encourages companies to attract the hearts of their customers in order to become loyal customers of the company's products, one of the service companies that continues to grow in Indonesia is a service company in the insurance sector. Where life insurance is now seen as important and necessary in everyday life. One alternative approach that is widely used by companies is to create brand trust and the company's brand image to gain customer loyalty. This study aims to determine the effect of brand trust and brand image partially or simultaneously on customer loyalty in using life insurance at Ajb Bumiputera 1912 Medan. The method used in this study uses a quantitative method by taking 89 respondents from selected customers as research samples through probability sampling technique with calculations using the slovin formula. The questionnaire uses hypothesis testing with SPSS version 25 software and uses linear data using multiple linear regression analysis methods. The results of this study simultaneously from the variable brand trust (X1) and brand image (X2) have a positive and significant effect on customer loyalty. And partially the variables brand trust (X1) and brand image (X2) also have a positive and significant effect on customer loyalty in using life insurance.
 Keywords : Brand Trust, Brand Image, Customer Loyalty, Life Insurance

Development of an LCA-based tool to assess the environmental sustainability level of cosmetics products

PurposeThe depletion of natural resources and the downgrading of the environment, driven by globalization and consumerism phenomena, are worldwide pushing the interest in sustainable manufacturing paradigm and environment preservation. It is moreover clear to academia and practitioners that the cosmetics industry needs to update its current operations to face new sustainable requirements and norms due to its ever-growing size and massive consumption of natural resources. Different methodologies, metrics, and indicators have been and are being proposed for solving the complex issues of environmental sustainability evaluation of cosmetics processes and products.MethodsAmong these approaches and methods, product-related assessment tools (e.g., life cycle assessment) are usually more focused on the environmental dimension of sustainability, and they are always based on the life cycle of the product. The core of this paper is on the development of a novel tool to classify cosmetics products based on the results of LCA: the eco-friendliness assessment tool (EFAT). The methodology of the work is structured into 5 main phases: definition of the scientific background of the work, definition of the tool requirements, tool development, testing of the tool, analysis of the results. The eco-friendliness assessment tool proposed is structured into two main parts: (i) process flow 1: environmental impact score and (ii) process flow 2: supplier environmental sustainability assessment.ResultsThe tool has been tested on a cosmetics product manufactured in a cosmetics company located in Italy. The acquisition of raw material process and primary packaging process are the two most critical processes resulting from the impact analysis of LCA methodology. The application of the EFAT tool shows the two possible most sustainable improved scenarios are as follows: (i) exploiting transportation of the primary packaging by sea and (ii) adopting the European location of the primary packaging supplier. The results coming from the tool application allowed the definition of the company product eco-friendliness. The eco-friendliness is symbolized by an alphabetical letter and a color.ConclusionsThe paper proposes a practical tool to assess the environmental sustainability level of cosmetics products, with the intention to overcome two of the main literature gaps found in the state of the art: (i) absence of LCA methodology implementation in the cosmetics industry on makeup products, (ii) absence of tools that rely on the results of the LCA analysis of a cosmetic product for understanding its sustainability level of sustainability.

THE EXTERNAL FUNCTION OF AUTOMOTIVE COMPANY PUBLIC RELATIONS IN BUILDING A POSITIVE IMAGE OF THE COMPANY (Analysis of Customer Relations Division of PT. Indomobil Trada Nasional / NISSAN in Serving Customers)

A company needs communication between companies with other companies and communication with its customers so that there is harmony and harmony and in order to create a good interaction for superiors, subordinates and customers, every company needs Public Relations which can mediate between the company and the consumers. One of the reasons for the existence and need for PR in a company is the presence of competitors and high innovation, one of which is in the automotive world. It is these competitors who make the presence of PR very necessary in fostering quality communication, both internally and externally. Of course the presence of PR must also provide fresh air for the company, not just communicating and establishing relationships, but how are the PR efforts and strategies in carrying out their functions. Providing excellent service and promotion is part of PR in communication. Competitors such as Toyota, Mazda, Mitsubishi, Honda, Kia, Mercy, Suzuki, and other automotive companies are of course increasingly paying attention to customer service, making people smarter in choosing vehicle brands (trade). This is the background of the existence of PR is very necessary in a company. One, the external function of PR is to create good excellent service, increase customer satisfaction, foster a sense of loyalty to return to buy products and enjoy the services provided and of course customers who are loyal to our products, will promote to those closest to them that the company's products and services better quality than other automotive companies. PT. Indomobil Trada Nasional (NISSAN) is present in the midst of society to accompany and serve consumers.

Pengaruh Content Marketing dan Online Customer Review di TikTok Terhadap Keputusan Pembelian Produk Sabun Cuci Muka Garnier.

Technology that is growing rapidly, especially in the field of social media, provides many opportunities forbusiness people as a marketing medium for company products so that they can be recognized by the wider community, one of which is the TikTok application. The purpose of this study is to find out whether content marketing and online customer reviews on TikTok influence the purchasing decision of Garnier face wash products. The research sample consisted of UPN Veterans East Java students who have a TikTok account and havepurchased Garnier face wash, a total of 72 respondents, using a purposive sampling method. Data collection method used is a questionnaire. There were 72 respondents who were then analyzed using Partial Least Square (PLS). The results of this study indicate that content marketing has a positive influence on purchasing decisions and online customer reviews also have a positive influence on purchasing decisions.
 Keywords: Content Marketing; Online customer reviews; Buying decision.

Practical Considerations for the Implementation and Monitoring of Risk Minimisation Measures for High-Risk Teratogenic Medicines.

There is considerable societal interest in making medicines more affordable. A critical factor often inadequately considered early in the process of adding drugs to a company's product portfolio is that some products may require additional monitoring and complex, demanding and expensive additional risk minimisation measures (aRMMs). These aRMMs may have a sizeable impact on a company's commitment to that medicinal product throughout the product's entire life cycle. The teratogenic phthalimides were selected as an example of medicines that are recently being genericised and require a substantial commitment in terms of additional monitoring and aRMMs, most notably in the form of pregnancy prevention programmes (PPPs) with controlled distribution systems (CDSs). Implementing PPPs with CDSs is complex and demanding and encompasses all routine activities, aRMMs, local/regional Health Authority (HA) requirements, and commercialisation strategies. Considerations have been summarised that can support decision-making during due diligence processes, implementation and monitoring. Proactive, effective pharmacovigilance requires innovative, sustainable and flexible solutions to maintain high standards across the board. In particular, generic marketing authorisation holders operate with limited resources and may benefit appreciably from the following proposed suggestions and solutions such as early planning and preparation, knowledge-sharing, utilisation of new technologies and implementation of measures beyond HA-mandated requirements.

Linking production geography and financial performance

PurposeWhen is it more profitable for multinational manufacturers to manufacture in high-cost environments and when in low-cost environments? While the literature offers many cues to answer this question, too little empirical research directly addresses this. In this study, we quantitatively and empirically investigate the financial effect of companies' production footprint in low-cost and high-cost environments for different types of production networks.Design/methodology/approachUsing the data of 770 multinational manufacturing companies, we analyze the relationship between production footprints and profitability during four calendar semesters in 2018 and 2019 (N = 2,940), investigating the moderating role of companies' production network type.FindingsWe find that companies with networks distinguished by both high levels of product complexity and process sophistication profit the most from producing to a greater extent in high-cost countries. For these companies, shifting production to low-cost countries would be associated with negative performance implications.Practical implicationsOur findings suggest that the production geography of companies should be attuned to their network type, as defined by the companies' process sophistication and product complexity. Manufacturing in low-cost countries is not always the best choice, as doing so can adversely affect profits if the products are highly innovative and the production processes are complex.Originality/valueWe contribute to the scarce empirical literature on managing global production networks and provide a data-driven analysis that contributes to answering some of the enduring questions in this critical area.

Penyusunan Anggaran Komprehensif Sebagai Alat Perencanaan Dan Pengendalian Laba Pada PT. X Di Sidoarjo

This research was conducted at PT. X in Sidoarjo is a company engaged in the snack food industry. The purpose of conducting this research is to find out and analyze the preparation of the sales budget as a means of planning and controlling profits.The data used will be analyzed using qualitative methods, namely this research begins with data collection, observation and analysis of documents related to the object of research and ends with drawing conclusions. The data collection technique used is by interviewing and observing the company's activities.Based on the research conducted at the company, a problem was found, namely that it could be seen that the control carried out by PT. X related to the operational activity of selling snacks is not optimal, this is because the company does not yet have work standards or work targets which are manifested in the form of plans to prepare a sales budget and costs related to operational sales of the company's products.

Prioritizing customer requirements for men’s denim jeans through factor analysis and fuzzy analytic hierarchy process

PurposeThe main purpose of this paper is to identify, screen and prioritize customer requirements (CRs) for men’s denim jeans. Moreover, the effect of demographic factors on the primary evaluation criteria has been examined.Design/methodology/approachThe study was initiated by the growing complaints about denim jeans products of a local manufacturing company. First, 24 CRs were identified from the literature and customer complaints. Then, a survey was conducted to rate the identified CRs and solicit more CRs through closed-ended and open-ended questions, respectively. From the survey, 368 usable responses were collected while the participants were shopping in 14 local retail shops. After analyzing the data using factor analysis, univariate and multivariate analysis of variance (MANOVA), and content analysis, the resulting 15 criteria were prioritized by experts’ pairwise comparisons employing the fuzzy analytic hierarchy process (AHP).FindingsFactor analysis extracted six components (primary criteria) including design cues, pocket design, comfort, size and fit, fashionability, and extrinsic cues from the CRs included in the closed-ended questions. MANOVA showed that age and frequency of purchasing denim jeans significantly affected the primary criteria, while educational level and frequency of wearing denim jeans did not. The weights from the fuzzy AHP revealed that colour fastness, price, durability, fabric weight, workmanship, side pocket design and fit as the most important CRs. Moreover, consumers preferred regular fit, stitched round side pockets, patch back pockets and stretchable denim fabric.Research limitations/implicationsThe limitations of the study are discussed in the body of the paper in Section 7.Originality/valueThe paper presents exploratory findings on denim jeans evaluation criteria in a developing country’s context. Moreover, the application of fuzzy AHP for prioritizing denim jeans’ CRs is unique.

Time From Authorization by the US Food and Drug Administration to Medicare Coverage for Novel Technologies

A wide variety of novel medical diagnostics and devices are determined safe and effective by the US Food and Drug Administration (FDA) each year, but to our knowledge the literature lacks evidence documenting how long it takes to establish new Medicare coverage for these technologies. To measure time from FDA authorization to at least nominal Medicare coverage for technologies requiring a new reimbursement pathway. In this cross-sectional study, public databases were used to associate each technology to billing codes, determine the effective date of each code and Medicare coverage decisions, and stratify by the maturity of the Medicare coverage. At least nominal coverage was defined as achievement of explicit coverage milestones through a national coverage determination, local coverage determinations by Medicare administrative contractors, or by implicit coverage aligned to a new billing code. Characterization by product type (acute treatment, chronic or ongoing treatment, diagnostic assay, and diagnostic device), manufacturer size, and evidence level were assessed for association with coverage achievement. The study included new product applications authorized by the FDA through the premarket approval pathway, the de novo pathway, or with breakthrough designation in the 510(k) pathway from January 1, 2016, to December 31, 2019. Data analysis took place between May 1, 2022, and December 31, 2022. Time from FDA authorization to the first coverage milestone. Among 281 identified technologies in the total sample, 64 (23%) were deemed novel technologies based on the absence of coverage determinations and/or the use of temporary or miscellaneous billing codes. Twenty-eight of 64 technologies (44%) successfully achieved explicit or implicit coverage following FDA authorization. The median time to at least nominal coverage for the analysis cohort was 5.7 years (90% CI, 4.4-NA years). Analysis of time-to-coverage data highlighted company size (log-rank P<.001) and product type (log-rank P = .01) as significant covariates associated with coverage achievement. No association was observed for technologies with level 1 evidence at FDA authorization and subsequent coverage milestone achievement (log-rank P = .40). In this cross-sectional study of 64 novel technologies, only 28 (44%) achieved coverage milestones over the study timeline. The several-year period observed to establish at least nominal coverage suggests existing coverage processes may affect timely reimbursement of new technologies.

The role of technology in industry according to the BOST method

Data for analysis and scientific interpretation was obtained by conducting a qualitative study in an industrial setting, using the BOST questionnaire – Toyota management principles in questions. The foundation of the research was the Eastern, particularly Japanese philosophy of the approach to production, expressed in the participation of the entire workforce in the evaluation and improvement of activities occurring during the manufacture of products.The paper will present the results relating to Toyota management principles 1 and 2. Arithmetic averages will be calculated for the sets of scores obtained. They are the basis for the being the material result of the production process. For investigations, the 3x3 matrix, after some modification, will be used to assess the relationship between technological capabilities and product competitiveness. The structure of the map described by the technological capabilities and competitiveness of the product gives information on the desirability of manufacturing the product in question.The paper will examine the relationship between the capabilities of technology and the competitiveness of the products of a metalworking company in light of selected Toyota principles. The opinion of production personnel is an important factor in the process of evaluating technology to increase the competitiveness of the products obtained.In the research, employees of the operational level, i.e. the part of the crew that is directly involved in shaping products and creating quality, were used to obtain data on the evaluation of the course of production processes.The technology implemented by specific machines serves to produce a specific product, which is the material result of the production process. The material result should be transformed into a financial result, which is determined by the number of units of the product sold.The product of a given enterprise, according to the laws of the free market, should be better, cheaper, etc., than the product of another enterprise.

The THE INFLUENCE OF PERSONAL BRANDING ON THE BRAND IMAGE OF SECONDATE BEAUTY

This study examines the influence of the concept of Personal Branding on Brand Image Secondary Beauty. Secondate Beauty is a cosmetics company owned by Titan Tyra, a beauty influencer who is quite well-known among cosmetic fans in Indonesia. Secondate Beauty is here and has a place in the Indonesian cosmetic industry which is quite successful even though it is relatively young. Relying on the delivery of promotional materials from Titan Tyra made the brand, which was only three years old, sold out in just seven minutes at the launch of its first product, so this is the reason for researchers to find out how much influence Titan Tyra's personal branding has as an effort to increase Brand Image Secondate. Beauty. Given that personal branding today is one of the tools for success in promotion. Personal branding aims as a medium to direct other people's perceptions of individuals or products so as to create the impression of selling points of something, both in the field of products and services, so that this becomes one of the success factors in improving the company's product image. This study uses a quantitative causality method that seeks to find out the relationship and influence between variables X (personal branding) and variable Y (brand image), by distributing questionnaires to 100 respondents to Titan Tyra's Instagram followers, so that a correlation coefficient of 0.765 is obtained, which means it has a strong relationship. Meanwhile, the result of the simple linear regression test is 9.105 + 0.651 X, which means, if there is no Titan Tyra personal branding, then the Secondary Beauty brand image is 9.105 and if there is personal branding then the Secondary Beauty brand image will increase by +0.651. In addition, the results of the analysis of the coefficient of determination show a figure of 58.5%, which means that Variable X Personal Branding contributes 58.5% to Variable Y Brand Image

Children’s War Games and Toys in Hungary, 1914–1918

Children’s games are accurate reflections of a community’s culture with its values, norms and expectations. The Hungarian games of the World War I period were also such expressions both in regard to children’s play activities (which they were able to pursue without toys, with toys they made themselves, or with those produced by official manufacturers) and the products of toy manufacturing companies. In this study, numerous games (for example, group battles, board games produced by manufacturers and put into commercial circulation, etc.) are discussed and analysed. At the same time, the various views on games by pedagogical experts and contributors to children’s magazines published at the time are also discussed. My research has revealed that not only do these games demonstrate some peculiarities of the World War I (for example, the war’s impact upon the most diverse areas of life) but that the War itself brought into prominence certain features of such games and carried into effect their latent possibilities (for example, war games becoming especially brutal). Beyond the scope of research on games and toys, on a more general note this study shows that cultural phenomena can react to radical historical changes.