Company's Competitive Position Research Articles

Strategi Pengembangan Kewirausahaan dan Dinamika Kompetitif Untuk Menciptakan Inovasi

Entrepreneurship and innovation are two key elements in strengthening economic growth and creating added value across various industry sectors. This study aims to investigate the relationship between entrepreneurship development strategies and competitive dynamics in fostering innovation. The research methodology employed includes both qualitative and quantitative analyses of data from various industries and markets. Findings indicate that the use of targeted and adaptive entrepreneurship development strategies can enhance a company's competitive position in a volatile market. Additionally, healthy competitive dynamics and interactions among market players also play a crucial role in stimulating innovation through healthy competition and productive collaboration. The practical implications of this study highlight the importance for companies to develop entrepreneurial strategies that focus not only on creating economic value but also on generating social and environmental value. Moreover, collaboration between companies, governments, and educational institutions is necessary to create an ecosystem that supports sustainable innovation. This research contributes to understanding the complex dynamics between entrepreneurship, competition, and innovation in the rapidly changing global economy.

The Strategic Decision Making Analysis for a Semiconductor Company Based on SWOT Model

The focus of this work is to use SWOT analysis to assess the current situation of a company and determine its strategic direction. By gaining insight into a company's internal and external environment, we can better understand its strengths and weaknesses and use this information to make effective strategies and decisions. In addition, our research also shows that while companies perform well in new product development, customer-oriented approaches, and efficient market decision-making, there are still some limitations in financial management, production control, and product diversification that need to be addressed. The innovation of this work is the application of SWOT analysis to the strategic planning of fabless semiconductor companies. While SWOT analysis has been used in various industries and fields, applying it to fabless semiconductor companies is a novel approach. The significance of our study is that it provides a practical method to evaluate a company's competitive position and guidance for its future development. The paper concludes by emphasizing the importance of leveraging strengths, addressing weaknesses, and capitalizing on opportunities to ensure competitiveness and sustainable growth.

Educational Approach: Application of SWOT Analysis for Assessing Entrepreneurial Goals in Senior Dental Students.

The SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. In the competitive dental sector, it can aid dentists in identifying and analyzing internal strengths and weaknesses, as well as external opportunities and threats. This study focuses on senior dental students of the Department of Dentistry at the National and Kapodistrian University of Athens, Greece, aiming to scrutinize their use of SWOT analysis and assess its application as a tool for evaluating entrepreneurial goals and making career decisions in dental entrepreneurship. The research sample comprises 116 senior dental students (N1) in the final undergraduate year of their dental education, with data collection accomplished through the administration of an e-questionnaire during the obligatory course of "Organization and management of dental practices" in December 2023. The data extracted from the SWOT analysis encompass internal and external factors, gender distinctions, and outcomes derived from Stepwise Binary Logistic Regression concerning predictor markers. The results from the SWOT analysis of 114 valid questionnaires (N2), revealed that participants identified communication skills (50%) and organization skills (49.10%) as their primary strengths, followed by favorable personal traits contributing to goal success (36%). Weaknesses predominantly centered around emotional and personal traits like anxiety (41.20%) and other characteristics, alongside practical challenges such as lack of initial capital (24.60%). Main opportunities included collaboration with experienced dentists (33.30%) and access to training programs (27.20%), while economic instability in Greece (77.20%) and the saturated dentist profession (26.30%) were perceived as significant threats. Gender differences were notable, with female dentists more likely to report organization skills as a strength and anxiety as a weakness. Values such as industriousness, persistence, and ethics were commonly shared, with actions focusing on training programs (57.9%) and gaining experience with experienced dentists (29.8%). Cluster analysis identified two subgroups, with one emphasizing utilizing all available options (n = 49) and the other prioritizing on gaining professional skills and experience (n = 65). Logistic regression indicated that participants valuing industriousness were less likely to explore all available options, while those recognizing personal traits were more likely to do so. The study's outcomes highlight key predictor factors linked to a proactive orientation in career decision-making among senior dental students. These insights offer valuable implications for educational institutions and career counselors.

ВЗАЄМОЗВ’ЯЗОК ЦІНОУТВОРЕННЯ ТА КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВ

The article analyzes the interconnection between pricing strategies and enterprise competitiveness in modern market conditions. A comprehensive examination of pricing strategy and pricing policy concepts is conducted, highlighting their significant role within the broader corporate strategy framework. Various pricing strategies are thoroughly investigated, with their impact on a company's competitive position being critically assessed. The study presents a detailed characterization of different pricing strategies, including premium, penetration, competitive, differentiated, dynamic, bundle, and costplus pricing. Each strategy's influence on competitiveness is evaluated, with specific advantages and potential drawbacks being identified. It is noted that the selection of an optimal pricing strategy depends on factors such as product specifics, target audience, market conditions, and overall business objectives. A schematic model illustrating the interconnection between pricing management and enterprise competitiveness is developed. This model demonstrates a holistic approach to pricing, revealing how pricing decisions affect various aspects of business performance and competitive standing. The growing importance of flexibility and adaptability in pricing approaches is highlighted, particularly in the context of rapid technological advancements and shifting consumer preferences. It is suggested that leveraging these tools can significantly improve a company's ability to implement dynamic and responsive pricing models, thereby enhancing competitiveness. The research provides valuable insights for both academic researchers and business practitioners, offering a theoretical framework and practical recommendations for developing and implementing effective pricing strategies to enhance enterprise competitiveness in the modern business landscape. It is argued that companies must adopt a comprehensive approach to pricing management, considering both internal capabilities and external market factors. The findings contribute to the broader understanding of strategic pricing in the context of overall business strategy and market dynamics.

The importance of training for the development and strengthening of a company's competitive position

The importance of training for the development and strengthening of a company's competitive position

КОНКУРЕНТОСПРОМОЖНІСТЬ ПІДПРИЄМСТВА ТА ФАКТОРИ, ЩО ЇЇ ФОРМУЮТЬ

The article investigates and substantiates the theoretical aspects of the essence of competitiveness and the study of internal and external environment factors that affect the competitiveness of an enterprise in market conditions. On the basis of theoretical studies, the author summarizes some of the author's definitions of the concept of “enterprise competitiveness”. It has been determined that the competitiveness of enterprise is characterized by its ability and efficiency to adapt to the conditions of the competitive environment. The features that characterize the competitiveness of an enterprise include: comparability, spatiality, dynamism, objectivity, attributability, systematicity, objectivity. Observance of these characteristics is a prerequisite for conducting analytical research, a key to solving problems and achieving the company's goals. It is proposed to use the modified classification of factors of competitiveness of a firm proposed by O. Kuzmin, which provides for the allocation of the following criterion (integral) groups of factors: environment of the firm's functioning; substantive characteristics; level of regulation of factors. The environmental factors are reasonably divided into direct factors that have a direct impact on competitiveness and indirect factors that have an indirect impact through direct factors. An analysis of the impact of external and internal factors on the company's competitiveness helps to reduce uncertainty and risks in the company's production and sales process, improve the quality of strategic planning and forecasting of the company's production and sales activities, increase the competitiveness of the company and its products, maintain the company's competitive position and increase its market share. The importance of certain substantive factors of competitiveness may vary depending on a number of objective factors, such as the purchasing power of the population, changes in regulation and taxation, market conditions, etc.

The Evaluation of the Implementation of Boundary System in B2B Relations with Suppliers (Case Study: A Retail Grocery, PT. X)

The purpose of this research is to evaluate the implementation of the boundary system in an effort to better business to business (B2B) relations than the retail company PT. X to suppliers who conform to the concept of levers of control with the support of existing compliance programs in the company. Within the levers of control, the boundary system is a control strategy to determine the company's competitive position. This study used a qualitative methodology, which was designed as an intensive case study involving several methods of data collection and analysis including interviews, field observations and document analysis. The results of this study indicate the ineffectiveness of the boundary system in management support in the implementation of the boundary system, the application of business conduct boundaries, and the implementation of government regulations even though the compliance program in the PT. X company has been effective, causing the main dimensions of successful collaboration in business relations with suppliers to not be achieved.

A new angle on SMEs' competitiveness. How do agility capabilities affect a firm's competitive position?

PurposeThe paper aims to explain how agility capabilities (competence, flexibility, responsiveness and speed) influence the chance of improving a small and medium-sized enterprise's (SME's) competitive position, measured by market share and profit.Design/methodology/approachCombining organisational agility with competitiveness, the authors analysed how an SME's activities in the field of agility capabilities – competence, flexibility, responsiveness and speed – influence the chance of improving their competitive position. Data were collected from 1,286 SMEs from Poland using the computer-assisted personal interviews method (CAPI). To analyse the data, the authors used logistic regression and odds ratios.FindingsThe study provides empirical evidence of the relationship between agility capabilities and an SME's competitive position. First, the results suggest that all the studied agility capabilities positively impact SMEs' competitive position. Second, the study shows that seeking to increase market share requires particular attention to flexibility, the impact of which is slightly higher than that of the other variables. Third, the findings suggest that the drive to increase profitability requires an appreciation of responsiveness and competence.Originality/valueThe literature contains much discussion about the relationship between agility capabilities and a company's competitive position. However, these studies refer to large companies, whilst the question of the relationship between agility capabilities and competitive position amongst SMEs remains mainly unanswered, which given SMEs' contribution to the creation of economic growth, seems difficult to understand. Although small companies are by nature highly flexible, due to the size of the companies' operations and flattened and decentralised structure, companies' competitive potential is limited as a result of the limited resources that can be devoted to developing procedures for change.

Determination of the company's competitive position and development of measures to improve its competitiveness

Determination of the company's competitive position and development of measures to improve its competitiveness

A new Instrument for Production Control: The Smart Order Concept

Production control is an essential component of a production system used to monitor and manage production orders. Centrally controlled production systems rely on basic data management, such as storing the bill of materials and required work schedules. Components of customer orders are added to generate the corresponding production orders. However, this type of production control can pose serious problems in case of unforeseen events such as machine failure or changing customer requirements during production. In such scenarios, costly and time-consuming re-scheduling becomes necessary, which endangers the company's competitive position and leads to data retention issues. This paper introduces a new method of production control based on the concept of smart orders. Smart orders use smart contracts for autonomous routing based on programmed information in the source code, enabling self-control through the production system. Smart contracts are transaction programs that work with ‘if-then logic”, allowing for partially flexible process schedules and reducing the need for human intervention. The smart order uses the functionalities of blockchain technology, such as security, transparency, and immutability, to ensure the integrity of production data. The paper concludes by presenting the expected value propositions of smart order-based production control on the production system. Depending on the production control system used, companies can integrate the results presented in this paper into their own blockchain implementation strategy.

ДОСЛІДЖЕННЯ ПОВЕДІНКИ СПОЖИВАЧІВ НА РИНКУ ПРОДУКТІВ ХАРЧУВАННЯ

A marketing study of consumer behavior and factors contributing to their choice of products at all stages of the purchase process was carried out in this article. The article aims to study consumer behavior in the food market in modern conditions. The key tool for collecting primary information and determining demand indicators in the food market was a consumer survey. The study of consumer behavior in the food market was conducted using the questionnaire method. The number of respondents was 80 people. The survey allowed us to collect data on various aspects of consumer behavior, such as product preferences, frequency of purchases, factors influencing the purchase decision, satisfaction with the purchase, and other factors that help to understand consumer decisions and determine optimal marketing and sales strategies. The purpose of the survey was to analyze consumer behavior and consumption characteristics in terms of socio-demographic characteristics, brand preferences, frequency of consumption, and purchase of Nestlé Ukraine products, and to identify the factors to which consumers are most susceptible. The survey results showed that the majority of respondents prefer domestic brands. Large retail chains are the main place for many consumers to buy food. It has been found that the largest number of respondents prefer quality food products and their availability in places convenient for them. A significant number of respondents are fans of a particular brand and take into account the brand's reputation when purchasing goods. Price is one of the most important factors that influence the purchase of a product. Promotions and the convenience of packaging are also important for consumers when buying food. The study allowed us to identify existing trends and preferences of consumers in the food market in terms of individual segments and develop recommendations for optimizing the marketing and sales strategy of Nestlé Ukraine LLC. The findings of the consumer research allowed us to develop marketing measures aimed at maximizing consumer satisfaction and improving the company's competitive position in the food market.

УПРАВЛІННЯ РИЗИКАМИ НА ПІДПРИЄМСТВІ В УМОВАХ ТРАНСФОРМАЦІЙНИХ ЗМІН

This article examines the peculiarities of risk management at the enterprise in the conditions of transformational changes. The analyzed factors require constant work in the direction of improving the theoretical and practical aspects of risk management at the enterprise. The interpretation of the concept of risk in accordance with the processes of the enterprise's economic activity is determined. The classification of risks depending on the signs of occurrence is considered in detail. The risk management system is characterized as identification with a certain science or art of ensuring the effective functioning of economic entities. Strategic and tactical risk management goals are defined. The object of enterprise risk management and the subject of enterprise risk management have been established. The strategy of combating risks at the enterprise is characterized. Directions for improving the enterprise's risk management system in conditions of transformational changes are provided. The variety of areas of economic activity, rapid changes in the world economy, the increase in the influence of internal and external aspects of functioning in the conditions of market relations, limited resource and financial support – all these phenomena require a rapid and adequate response from modern enterprises and, accordingly, the development of a high-quality risk management strategy accompanying the listed factors. The problem of risk management becomes extremely urgent in the conditions of ensuring the economic and personnel security of the enterprise, which, in turn, requires regular and uninterrupted risk management by competent specialists who are able to qualitatively solve problems of this nature and minimize the probability of receiving losses. Taking into account the changing economic and political conditions of today, risky situations arise in the activities of any enterprise constantly. That is why it is necessary in all spheres of business to apply a risk management system both at the level of individual divisions and at the enterprise as a whole. That is, thanks to this, it is possible to prevent losses and strengthen the company's competitive position on the market.

Motivi tehnoloških akvizicija - studija slučaja kompanija Things Solver i Asseco SEE

The aim of the paper is to analyze the motives for technological acquisitions from the standpoint of the companies involved: technology start-ups and acquiring companies. The paper explains intensive technological acquisitions in the last few years, both in the world and in the Republic of Serbia. The paper uses the case study method, while collecting both primary and secondary data. The primary data was collected by interviewing the founder and CEO of the acquired company. The research results show that the key motives of the technology start-up are the inflow of capital, access to the acquiring company's infrastructure, market expansion and increase in the customer base, as well as the management professionalization. The research results also show that the key motives of the acquiring company are to take over the talent, expertise, technology of the target company, improve innovation, as well as strengthen the company's competitive position.

ФОРМУВАННЯ СИСТЕМИ ЕКОНОМІЧНОЇ БЕЗПЕКИ ПІДПРИЄМСТВА В УМОВАХ ЦИФРОВІЗАЦІЇ РИНКУ ПРАЦІ

Building a system of economic security in the conditions of every Ukrainian enterprise is a mandatory step for preserving business as a result of the high dynamism of external and internal processes. Along with COVID-19 and military aggression from the Russian Federation, the digitalization of the labor market and the digital transformation of the enterprise itself, which is a consequence of the increasingly active use of digital technologies, have an equally significant impact on security activities. The above determines the need to take these aspects into account when developing methodological principles for the formation of the enterprise's economic security system. The purpose of the study was to clarify the parameters of the formation of the economic security system of the enterprise based on the digitalization processes taking place in the labor market. To form the conceptual foundations of the creation of the economic security system of the enterprise, the following methods were applied: induction and deduction, comparison and systematization – when considering the content of the main components of the economic security system of the enterprise; synthesis and analysis – to specify the parameters of the enterprise's economic security system in conditions of digitalization of the labor market; morphological analysis – to determine the stages of formation of the economic security system of the enterprise; graphic – for visual presentation of theoretical and methodical material; abstract-logical – for theoretical generalizations and research conclusions. Digital transformation creates new opportunities for improving the company's competitive position, in particular in terms of online employment, attracting freelancers and transferring certain business processes to digital outsourcing. At the same time, such changes should be taken into account in the process of forming the economic security system of the enterprise, because they are accompanied by the emergence of new threats. It was determined that the main components of the enterprise's economic security system should be: target orientations; task; subjects and objects of security, functions, policy, strategy, principles and mechanism of provision. The content of the main components of the enterprise's economic security system is substantiated based on the nature of digitalization of the labor market in Ukraine.

The Influence of Risk Management and Growth Strategies on Financial Performance

This research examines risk management and growth strategies on the performance of financial the banks are listed on the Indonesia Stock Exchange. The general research objective is to ascertain the effect of risk management and growth strategies on the optimal performance of financial the Indonesian banks. Credit risk management is considered to play a role in minimizing the emergence of bad loans because bank loans have the aim of increasing profits and have triggered the emergence of bad loans in Indonesian banks due to improper management. It is hoped that this research will help improve bank viability, and risk management expected to reduce unemployment, as well as help, prevent the social evils that accompany it. This study uses financial performance as measured by ROA, risk management uses ratio to measure credit risk by Non-Performing Loans (NPL) and the bank’s performance ratio to assess bank liquidity in meeting the needs of funds withdrawn by the public in the form of deposits, saving or demand deposits is Loan to Deposit Ratio (LDR) as well as growth strategies. The company's growth strategies are one of the managerial efforts to increase the company's competitive position in the industry. The growth strategies are measured by revenue growth expressed as a percentage. This study uses secondary data, so all data needs are obtained from relevant secondary sources. This test has a sample data of 110 sample data for 5 periods. The technique of analysis used is multiple linear regression using the eViews-9 program. The results showed that risk management as proxied by NPL and LDR as well as growth strategies simultaneously affected financial performance. While partially NPL and sales growth have an impact on financial performance. Meanwhile, LDR has no effect on financial performance.

Knowledge management and corporate social responsibility interactions in theory and practice

Knowledge management (KM) in the context of corporate social responsibility (CSR) is a new and challenging topic. The possibilities of effectively introducing this process within an organisation and the global trend of its implementation are signals that the topic is worth taking a closer look at. Knowledge management brings the benefits necessary to effectively conduct business. When designed consciously and appropriately, they can increase the effectiveness of business activities and strengthen a company's competitive position. On the other hand, many companies have made the principles of sustainable development a part of their strategy. Knowledge management in the area of CSR is related to important challenges. One of them is a commitment of the board of directors. Particular attention should also be paid to the needs of people in various positions and different company departments. Companies spend huge amounts of money to accumulate knowledge in various forms. However, they cannot turn this knowledge into concrete actions. This article aims to identify common areas of KM and CSR. How the application of both of them will enhance company performance. It utilizes the methods of literature analysis and company reports analysis, as well as own observations. The research was conducted in two stages. Stage 1: literature analysis and synthesis. Stage 2: Analysis of non-financial reports of selected entities. The research question is, how to use knowledge management in the context of CSR. The goal of this article is to show the resonance between knowledge management and corporate social responsibility. The conclusions presented in the article can be valuable for business professionals, small business owners, entrepreneurs, academics, researchers, and business students.

Determination of the company's competitive position and development of measures to improve its competitiveness

Determination of the company's competitive position and development of measures to improve its competitiveness

Property Business Competitive Strategy Analysis at PT. Rizki Mandiri Barokah

The need for a place to live today will always be the main need of society. These needs make the demand for housing will continue to exist. With the level of demand that continues to increase, it will encourage business people to try to take advantage of these opportunities. The more property businesses, the tougher the competition in the industry. So the company will be required to plan and implement strategies in order to maintain and improve the company's competitive position. In this study, the researchers tried to convey the Analysis of Competitive Strategy in the Property Business at PT. Rizki Mandiri Barokah. As a company that has been in the property business for a long time, researchers are trying to find out what strategies have been implemented by the company at this time, internal and external factors that affect the company in running its business, and what strategies the company can implement to maintain its competitive position. researchers will try to find out the external factors that influence the company in running its business using the company's internal. The type of research used is descriptive qualitative. Finally, the researcher tries to provide the right strategy so that the company can maintain its competitive position. By using SWOT analysis. can provide an overview of the possible strategies that can be carried out by the company. From the results of the study, the researchers found that the right competitive strategy to be applied by PT Makmur Bersama Properti is an intensive strategy for development by mobilizing various intensive efforts on the condition that the company can improve its competitive position with current products and develop the potential of these resources so that companies can be more advanced and compete with other companies.

MANAGEMENT OF SALES ACTIVITIES OF INDUSTRIAL ENTERPRISES

The article examines the essence and approaches to managing sales activities of an industrial enterprise in conditions of financial instability, as rapid changes in environmental conditions require entrepreneurs to find ways to preserve the company's competitive position. It has been proven that the most progressive way of organizing the sales activities of an industrial enterprise is distribution planning, which can be defined as a planned, professionally managed vertical marketing system that takes into account the interests of both the manufacturer and intermediaries. In this case, the manufacturers create in their structure a department for planning work with distributors, which is engaged in identifying the needs of their partners and developing programs to motivate intermediaries. The effectiveness of the sales activity of the enterprise largely depends on the correct definition of its functions, intermediate and final goals, that is, on the ability to manage it. In the most general sense, management is an element of production, business and other relations, which have the task of coordinating and harmonizing the activities of people and labor teams regarding the organization of the production of material goods, their development, implementation, sale, consumption. The organization of sales activities at the enterprise is one of the most important components of its functioning. Sales activity provides the enterprise with the main cash flow for its operation. Summing up, it should be noted that doing business in Ukraine is characterized by constant changes in factors affecting the activities of the company, its partners, suppliers, consumers and potential customers. All this leads to the fact that it is impossible to manage the business in conditions of rapidly changing circumstances and to make an adequate forecast of the development of events in the market, which determines the importance of a new approach to the management of the company's activities, especially sales.

Dampak Strategi Penjualan Dan Pengembangan Produk Terhadap Minat Beli

This research is motivated by the not yet optimal application of marketing strategies, namely, company's competitive position and economic situation. In addition, product development has not everything is processed with the help of machines so it takes quite a long time in producing it. This study uses a descriptive analysis design. Amountpopulation that will be the object of research is the existing consumers in PD. Original Taste namely 3,106 person. The following method of unifying the observation files is study literature, field studies (observations, interviews and questionnaires). Data analysis stages starting with validity, reliability, interval value transformation, and data analysis verification/quantitative. The results of the study show that: 1) Marketing strategy has a relationship with buying interest in PD. Ciamis Original Taste with correlation test results of 0.789 which has a strong relationship level, with an influence level of 62.19%; 2) product development has a relationship with consumer buying interest with test resultscorrelation of 0.778 which has a strong relationship level, with a level of influence of 60.60%; 3) Marketing strategy and product development have a relationship with interest consumer buying in PD. Original Taste of Ciamis with a correlation test result of 0.914 which has the relationship level is very strong, with an influence level of 83.54%.