Company Cycle Research Articles

Business Marketing Planning At Simpel Om Platform Company Construction Materials Sector "PT Simpel Om Unggulan"

The development of Indonesian commercial property (PPKom) released by the Department of Statistics of Bank Indonesia (BI) in the first quarter of 2022 welcomes 2022 as the year of revival of the Indonesian property sector. The annual performance (year on year) of the property industry sector (real estate) grew by 1.19% since the end of the COVID-19 pandemic. In addition to property growth, technological developments are increasingly facilitating and accelerating the transaction process, especially electronic shopping transactions (eCommerce). The transition of the Analog to Digital era encourages all business sectors to be more creative in mastering market competition, one of which is in the construction material supply demand sector. PT Simpel OM Unggul with the platform name "Simpel OM" is present as a material supply platform for the construction sector and a liaison between consumers and sellers with a commitment to 1x24 hour delivery and free shipping is the best solution in today's instant era. Simpel OM started marketing activities as an initial business idea in getting opportunities and markets in similar sectors. This is a general form of a linkage of the governance process with the aim of developing a business strategy in obtaining maximum achievement. Determination of goals and objectives, is the initial operational step in determining market segmentation, target consumers, and business positioning to be carried out. Taking all of that into consideration, revenue stream is the final picture that will be obtained from the running of the Company's cycle. The results of marketing analysis and planning of PT Simpel OM Unggul (Simpel OM) include segmentation, targets, positions, and marketing mix, and projected profits that will be obtained from running this business.

PENERAPAN MODUL PEMBELIAN PADA INDUSTRI MANUFAKTUR INTERIOR RUMAH DENGAN MENGGUNAKAN ERPNEXT

The development of business in this globalization era has led to increasingly a competition, the application of IT in business today isn’t enough, therefore a company needs enterprise resource planning (ERP) to keep the company's cycle spinning amid global competition. Now ERP not only be applied to large companies,UKM/UMKM Currently can use ERP to run the business process. Unfortunately, the company doesn’t understand the importance of ERP and the benefits of ERP, including CV Rumah Indah, a home interior company, which is a case study in this journal. CV Rumah Indah still applies conventional business processes which are all done manually. Even though in practice the business owner encounters several obstacles in the distribution of raw materials, the distance between the production house and the supplier, and there is one raw material that is difficult to obtain if supplier’s stock runs out so the company must be waiting till the materials available. It takes the business owner have to go back to the supplier to take orders for the raw material that was ordered on the previous visit, besides that the interior production time becomes delayed. Therefore, the author took initiative to provide a solution of the problems faced by business owners, the solution is applying the purchase module on ERP using the open source ERPNext software. Hope that implementation of ERP being able to help in the effectiveness and time efficiency when purchasing raw materials to suppliers.

MANAJEMEN PERUBAHAN PADA PERUSAHAAN KELUARGA: STUDI KASUS PT RODA BAHARI

ABSTRACTFamily business is the main driving of Indonesian economy. This sector contribute about 82,44% of total Indonesian GDP. The number of family business is about 99% of total Small Medium Enterprise (SME) in Indonesia. However, only a little family business can survive and scalling up. PT. Roda Bahari that become object of this research is one of the family business. The aim of this research is to analyze change management process and company cycle. This research is important to formulate and prepare for every stage of the transformation process required by PT. Roda Bahari in order to create a professional business entity. The study was conducted in Bogor. The method analysis used is descriptive and the type of data is qualitative. Qualitative data collection was done by interviews and FGD (Focus Group Discussion). The number of responden are 10 person including stakeholder, top management, and staff. To identify the changes that has occured was used Lewins Three Step Model and to identify the changes that will be done was used Kotter Eight Stage Change Process. The result shows that this family business currently in managing phase indicated by company's growth and involvement of the extended family. In order to move to the next phase (transformation phase), PT. Roda Bahari should apply change management. This change management process, require internal agent of change, who has competency, involve in day to day business, and also has strategic access to owner. Based on the identification using Kotter theory, it is known that PT. Roda Bahari should make change in organizational structure, corporate culture, and company policies toward transformation phase.Key Words: Family Business, Change Management, Company Cycle

¿Cómo gestionan las empresas emprendoras los recursos humanos? El caso de REDUR

This paper analyzes the human resources management in a familiar and entrepreneurial company, REDUR. Specifically, it is analyzed the characteristics and the main problems of the human resources area along the company's cycle of life. Nowadays, REDUR is in the growth stage. The work shows that the human resources management goes becoming more formal and that formation and selection are the most important practices. Exactly, in which refers to these practices, they use graphology, as technique to select personal, and they consider especially important the socialization. The reason can be that businesses in growth emphasize person-organization fit.