Communication Perspective Research Articles

Brazilian Immigrants’ Stigma Reduction: A Multi-Level Communication Perspective

ABSTRACT The immigration process is associated with experiences of psychological disequilibrium, and as such it is imperative to evaluate immigrants’ mental health. Yet, many immigrants may face stigma that dissuades them from seeking help. This study investigates how Brazilian immigrants in the United States reduce their mental health stigma. In-depth interviews revealed that physical and psychological proximity to new perspectives on mental health (i.e. exposure to individuals with mental illness, a culture with less perceived mental illness stigma, and positive media messages) can impact stigma management communication strategies. These changes occur in intra-, inter-, and mass communication contexts.

Dental Health Services Victoria health promotion messages for oral health: A modified Delphi study.

The 2022 Oral health messages for Australia were reviewed, revised and published in 2023. This study adapted these messages from a value-based communication perspective to support Dental Health Services Victoria population health programs and resources. A modified Delphi RAND/UCLA appropriateness method was adopted. An expert panel was convened, which included public oral health professionals and health promotion practitioners at Dental Health Services Victoria. The 2022 Oral health messages for Australia were reviewed and adapted to ensure consistency and relevance to consumers and health professionals. Once there was general agreement by the expert panel on the Dental Health Services Victoria health promotion messages for oral health, a follow-up anonymous survey was sent to the expert panel to rate their level of agreement. Additionally, the messages were evaluated for ease of readability with an anonymous survey of consumers. A total of 23 participants were invited on the expert panel, of which 16 agreed to participate. Considerations were made to reflect a broad perspective across disciplines in public oral health professionals encompassing expertise in policy, advocacy and health promotion. Broadly, there was agreement to adapt all of the 2022 Oral health messages for Australia. The level of agreement by the expert panel ranged from 73% to 100%. Amongst 13 consumer respondents to the survey, the level of agreement ranged from 62% to 100%. There was sufficient rationale to adapt the 2022 Oral health messages for Australia for the Victorian context by using a value-based messaging approach. SO WHAT?: This study demonstrated that adaption was necessary to the 2022 Oral health messages for Australia, potentially leading to more impactful health promotion messages for oral health in Victoria.

Teaching Legal Translation from Intercultural Communication Perspectives: Challenges and Proposed Recommendations

In the international integration era, intercultural communication has become an integral part fostering the globalization process. As a means of communication intermediary within different parts of the world, translation should not only communicate the original message but also support the understanding among partners. Teaching translation from intercultural communication perspectives, therefore, has attracted the attention of educators. This current study endeavors to ascertain the challenges of teaching translation in a context of a Vietnamese law school from the perspective of intercultural communication. Semi-structured interviews were conducted with seven lecturers of translation to clarify their views on teaching translation during the second semester of the academic year 2023-2024. Interestingly, the result acknowledges the obstacles concerning learners’ insufficient knowledge, their neglect of culture and interculture importance, teaching materials and teaching methods. Based on such findings, several recommendations in terms of raising learners’ awareness, improving teaching content and materials as well as teaching methods were made with the hope of enhancing the teaching and learning translation process in the context of global intercultural communication.

Investigating university students' colloquial speech utterances of English in intercultural settings: a case study in Albanian context

In today's world, the widespread use of English, along with student mobility, democratisation, cultural diversity, and the influence of media—especially the Internet—shapes the language environments of higher education institutions from a broad cultural and international communication perspective. This situation is also evident at the University "Ismail Qemali" in Vlore, Albania. The author of this paper researched how English is utilized by both local and foreign students outside the classroom. To gather data, informal conversations were recorded and systematically analyzed using descriptive approaches, statistical modeling, and conversation analysis methods, involving a corpus of 60 students from different native backgrounds (47 local Albanian students and 13 European students). Qualitative and quantitative data were collected to identify phonetic patterns, their occurrences in colloquial speech, and the reasons behind certain linguistic usages or deviations observed in students' "small talk" in multicultural settings. Some participants noted that they are influenced by English and American cultures and lifestyles to varying degrees. Conversely, other students communicated in their native languages while applying basic speech acts that were typical of their original cultural backgrounds. This behaviour illustrated some inconsistencies in phonetics, grammar, and vocabulary. These linguistic deviations reflect how language embodies individual personalities and cultural backgrounds, as speakers adapt their styles and settings in conversation.

A discrete choice experiment: Understanding patient preferences for managing chronic non-cancer pain.

The management of chronic non-cancer pain (CNCP) is complex. Concerns about adverse effects associated with opioid pain medications and a lack of funding for holistic programs present challenges for decision-making among clinicians and patients. Discrete choice experiments (DCE) are one way of assessing and valuing patient treatment preferences. DCE attributes and levels were generated through qualitative research and included number of medicines, side effects from medicines, pain interference, care management, risk of addiction, activity goals, preferred source of information on pain management and willingness to pay. The survey was administered to participants with CNCP recruited through an existing cohort study (n = 442) and a sample of people living with CNCP recruited through Australia's leading pain advocacy body (Painaustralia) (n = 256). The median age of participants was 58 years (SD 12.0), the majority were female. The analysis revealed two latent demographic classes: a younger group with higher levels of private health insurance and an older group with lower levels of private health insurance coverage. There were notable differences in preference. The younger cohort exhibited a greater willingness-to-pay to reduce pain interference, whereas the older group prioritized GP management, preferred more medicines and expressed fewer addiction concerns. Patients' treatment preferences diverged based on age and insurance status, underscoring the importance of understanding patient perspectives in treatment communication and care coordination. These findings provide insight into patient decision-making, which is important for promoting access to quality healthcare and engagement with evidence-based treatment of CNCP. A discrete choice experiment identified two groups: younger, with more private insurance, and older, with less private health insurance, each with unique pain management preferences. Clinicians should be aware that age and private health insurance may have an impact on a patient's preferences for CNCP management.

Analisis Kalimat "From the River to the Sea, Palestine Will be Free" dalam Perspektif Ilmu Komunikasi

The prolonged conflict between Israel and Palestine has produced various narratives and slogans that reflect aspirations, demands, and resistance, one of which is the phrase “From the River to the Sea, Palestine Will be Free.” This slogan is known to have strong political appeal because it holds an explicit message related to Palestinian independence aspirations. From a communication science perspective, it is important to understand how this phrase constructs and communicates meaning and how it is received among diverse audiences. This research aims to analyze the slogan through the perspective of political communication, framing theory, and social identity theory, in order to examine its impact and communication implications in the Israeli-Palestinian conflict. The research method uses a qualitative approach with literature study as the main method. Data collection is done through documentation techniques on various written sources, which are then analyzed through three steps, namely data reduction, data presentation, and conclusion drawing. The results show that the phrase “From the River to the Sea, Palestine Will be Free” is often used in the pro-Palestinian movement as a symbol of freedom aspirations, and serves as an effective communication tool to build identity, mobilize solidarity, and influence public perception regarding complex political issues. The conclusion of this study confirms that the slogan has an important role in shaping political narratives and creating a significant communication impact in the dynamics of the Israeli-Palestinian conflict.

Can informal lobbying be responsible? Evidence from Brussels

PurposeThis study links the notion of responsible strategic communication to the field of lobbying at the European (EU) level. It provides empirical findings on the relevance of informal interaction and communication in EU public affairs (PA). Focusing on functional expectations and uses tied to informality from an actors’ perspective, this study not only includes lobbyists and their attempts to gain influence on political actors but also attempts of lobbyists to control journalistic output through informal relationships and exchange mechanisms. The results are discussed with a view to further inform the concept of “responsible lobbying.”Design/methodology/approachBuilding on a theoretical background from strategic communication, informal politics and interest group research, findings from a qualitative content analysis of 43 semi-structured interviews with actors from PA (n = 27) and journalism (n = 16) at the EU level are reported, focusing on one policy case.FindingsThe study shows motives for establishing and using informality for both actor types. Functional expectations relate to a range of tasks at the core of the respective actors’ day-to-day activities: monitoring political developments, pre-negotiating policy options in protected, confidential spaces with political decision-makers, receiving relevant sectoral background information and “technical coaching” on legislative dossiers directed to journalists.Originality/valueStudies on lobbying have rarely been conducted from a strategic communications perspective, especially focusing the EU level. Albeit widely accepted, the understanding of lobbying and PA as an informal activity has not been scrutinized by academic research.

The power of social networks and social media’s filter bubble in shaping polarisation: an agent-based model

The role social media platforms play on the emergence of polarisation is an ongoing debate in the political communication literature. Social media’s filter bubbles and online echo chambers shape people’s opinions by curating the information they have available. However, the extent to which this is the case remains unclear. Social simulation scholars have provided valuable insights into the subject through opinion dynamics models and agent-based modelling approaches. This article proposes a social simulation approach to the topic of opinion dynamics from a political communication perspective to understand how social network configurations and the media environment contribute to the emergence of national identity polarisation. We built an agent-based simulation model of national identity dynamics with a multilayer multiplex network of interacting agents in a hybrid media environment of both, traditional media and social media platforms. We use the Catalan secessionist movement to ground, contextualise and empirically inform parts of our model. We found that the initial social network setup conditions had a large impact on the emergence of polarisation amongst agents. In particular, homophily-based social networks composed of a majority of like-minded individuals produced greater polarisation compared to random networks. This was aggravated in the presence of social media filtering algorithms, selectively exposing agents to supportive information. These results emphasise the importance of both the selective exposure by social media filtering algorithms and one’s social networks (echo chambers) for polarisation to emerge. This interaction reinforces the influence of social media platforms and social networks have on the emergence of polarisation.

Internal communication from a happiness management perspective: state-of-the-art and theoretical construction of a guide for its development

ObjectiveThis study aims to conduct a literature review and meta-analysis on the use of Happiness Management strategies in internal communication. The objective was to extract theoretical constructs of dimensions and indicators for the development of a guide for its application, validated by a panel of experts.MethodsA systematic literature review and meta-analysis was performed under the protocol of the PRISMA Extension Guide of articles indexed in the Scopus database (2019–2024). The total number of extracted documents (n = 479) was screened based on the inclusion criteria, and the sample was delimited by 49 studies. Subsequently, after reading and analyzing the research, the dimensions and indicators of internal communication from a Happiness Management perspective were clustered. This guide was submitted to a panel of 13 experts who determined the reliability and validity of the construct and content using the Content Validity Index (CVI).ResultsThe dimensions and indicators emerging from the literature were validated with an average (X¯\\documentclass[12pt]{minimal} \\usepackage{amsmath} \\usepackage{wasysym} \\usepackage{amsfonts} \\usepackage{amssymb} \\usepackage{amsbsy} \\usepackage{mathrsfs} \\usepackage{upgreek} \\setlength{\\oddsidemargin}{-69pt} \\begin{document}$$\\overline{\\mathrm X}$$\\end{document}) of 3.36/4, achieving a level of inter-judge agreement (CVI) of 0.86, an excellent agreement of 86%, and an average score of 2.90/4 (high). The guide was composed of 9 dimensions of internal communication: Attitudes of the leader, employer or supervisor, Climate and communication policies, Feedback and recognition, Organizational environment and structures, Peer and informal communication, Organizational culture and business perspective, Employee-organization relationship, Communication media and platforms, and Employee attitudes, which brought together 103 variables. These dimensions were then reorganized into the three macro-dimensions of the Happiness Management philosophy: (1) active construction of a healthy work environment and well-being, (2) formation of employees’ positive personality, and (3) active emotional experience during the working day to build the internal communication development guide from the Happiness Management perspective.ConclusionsIntegrating Happiness Management into internal communication can significantly enhance employee well-being and organizational effectiveness. The validated framework provides a detailed guide for aligning internal communication strategies with the Happiness Management principles.

A Study of Narrative Techniques in Surah Yusuf: Semantic and Communicative Perspectives

A Study of Narrative Techniques in Surah Yusuf: Semantic and Communicative Perspectives

Co-creating an appreciative working climate: discussing reasons for appreciation, forms and roles from a communication perspective

PurposeIn recent years, various socio-political developments have led to changes in the labor market that place high demands on both employees and organizations. Research has shown that strong employee–organization relationships depend partly on employees’ perceptions of appreciation at work for which different communicators are attributed with responsibility. This study draws conclusions for the role of internal communication professionals in co-creating an appreciative working climate by exploring employees’ expectations on what they want to be appreciated for, by identifying forms of appreciation and by stressing the contribution of communication professionals in meeting these expectations.Design/methodology/approachThe results base on three focus groups conducted in January 2023 with employees without leadership responsibility working in large Austrian organizations.FindingsThe analysis yields to two areas – “personal characteristics and qualities” and “work-related behaviors” – where employees expect appreciation. In six categories we capture forms of appreciation that reflect employees’ expectations and perceptions. Most of the forms can and should be addressed by managers within an organization—internal communication professionals should follow a communicative professional logic and act as strategic partners and resource providers, enablers and role models.Research limitations/implications(1) What do employees expect to be appreciated for? (2) What forms of appreciation do employees expect? (3) What role do internal communication professionals seize in co-creating an appreciative working climate?Practical implicationsBased on social exchange theory, resource theory and the job-demands resource (JD-R) model, this study conceptualizes appreciation as a prototypical generic socioemotional resource at work that is communicative in nature, and key to both motivation and health.LimitationsThere is a need to capture the perspective of managers and internal communication professionals on employees’ expectations in order to deepen the debate about communication responsibilities, practice and critical aspects of appreciation. Furthermore, a comparison of different work cultures (e.g. Asia) and other institutionalized work forms (e.g. start-ups, small enterprises, public agencies) would advance the debate.Originality/valueThe study provides in-depth knowledge of reasons for and forms of appreciation from an employee’s perspective, which is considered relevant to discuss communication responsibilities in light of dependencies.

Collaboration of Artificial Intelligence and Journalists in Online Media from the Perspective of Human-Machine Communication

This study aims to analyze the collaboration between Artificial Intelligence (AI) and journalists in online media using the Human-Machine Communication (HMC) approach. The research method used is a literature study. Data is processed using Miles and Huberman data analysis techniques. The results of this study indicate that AI is used in three primary stages of journalism: news gathering, news production, and news distribution. At the news gathering stage, AI assists journalists in collecting news materials from various sources and analyzing audience interest in specific topics. AI is used in news script creation, editing, and proofreading at the news production stage. AI chatbots and NLP programs help with automatic news writing and factual verification. Meanwhile, at the news distribution stage, AI is used for content personalization, news recommendations, and SEO optimization in online media. From the HMC perspective, collaboration between AI and journalists can be conceptualized as a unidirectional and two-way process. Collaboration between AI and journalists in a social context also occurs at the micro, meso, and macro levels, where interactions between humans and machines affect the social situation, the immediate reality of individuals, and the structure of society as a whole.

Bibliographical Exploration of Public Relations and Diplomacy: Public, Organisational, and Civil Society Perspectives

Abstract: This paper aims to describe, infer and interpret the corpus of references extracted from the book “Diplomacy, Organisations and Citizens. A European Communication Perspective” (Sebastião & Spínola, 2022), a collective volume published as an output of a three-year research and educational project exploring the intersection of public relations with public, organisational and civil society diplo¬macy, from a European perspective. A mixed methods approach of quantita¬tive and statistical techniques in conjunction with social network analysis (SNA) was applied to a corpus formed out of 785 unique entries corresponding to the book references. Borrowing from bibliometric approaches, the techniques of di¬rect citation networks, co-citation networks, and topic networks were used to map perspectives used in the book. Results point to a clear linguistic preference for English, to a saliency of journal articles overlapping with the increase in re¬search accessibility through digitalisation, to a clear dominance of a few journals coming from the fields of public relations and public diplomacy, and to a clear alignment of the perspectives on public, organisational and civil society diplo¬macy at the intersection of public relations and diplomacy, albeit from a debatable European perspective. The research is relevant to any scholar or practitioner in¬terested in how public relations and the democratised forms of diplomacy intersect and influence each other. It can also serve as a roadmap to how the explo¬ration of the bibliographical universe of a research project can be used as a self-reflection and evaluation tool. Keywords: public relations, public diplomacy, organisational diplomacy, civil society diplomacy, bibliography, social network analysis.

A Study on ChatGPT Film and Television Subtitle Translation from the Perspective of Three-Dimensional Transformation---Take The Story of Minglan for example

Based on the theory of Eco-translatology, this article conducts a study on the subtitle translation of the overseas version of the TV drama The Story of Minglan from the perspective of “three-dimensional transformation,” focusing on the translation generated by ChatGPT, and comparing them with Google Translation, Baidu Translation, and DeepL Translation, aiming to evaluate the effectiveness of ChatGPT in subtitle translation for films and television shows. Firstly, this research employs a quantitative analysis method by using two automatic assessment metrics, BLEU and TER, in order to quantify translation quality. Furthermore, case study and qualitative analysis methods are used to compare and analyze the differences in accuracy, linguistic fluency, and cultural adaptability between the YouTube subtitles of the overseas version of The Story of Minglan and the translation generated by ChatGPT from the perspectives of language, culture, and communication. The results indicate that while ChatGPT translations exhibit some readability, the model still shows limitations in handling ideological issues, cultural transmission, emotional capture, and translation accuracy.

Redefining Internal Communication for Sustainable Organisational Management: A Critical Review of Studies

Communication is currently undergoing an unprecedented transformation with adverse effects on organisational sustainability. It is therefore important that organisations pay attention to their internal communication to ensure that management, employees, and other stakeholders are kept informed throughout the change. Internal communication refers to the communication that takes place within an organization and is an essential way of communicating policies and projects to employees. This paper examined the concept of internal communication for sustainable organizational management, focusing on the communication channels currently in use by organisations in Nigeria. The paper used the media richness theory (MRT) to understand the different perspectives of internal communication in Nigerian organisations. Particularly, it reviewed the appropriate channels for employee communication and concluded that internal communication is vital to the sustenance of any organisation and should be managed effectively.

Developed Internet of Vehicles Architecture: Communication, Big Data and Route Determination Perspectives

Internet of vehicles (IoV) has become an important research topic due to its direct effect on intelligent transportation systems (ITS) development. There are many challenges in the IoV environment, such as communication, big data and best route assigning. In this paper, an effective IoV architecture is proposed. This architecture has four main objectives. The first objective is to utilize a powerful communication scheme in which three tiers of coverage tools — Internet, satellite, high-altitude platform (HAP) — are utilized. Therefore, the vehicles maintain a continuous connection to the IoV environment everywhere. The second objective is to apply filtering and prioritization mechanisms to reduce the detrimental effects of IoV big data. The third objective is to assign the best route for a vehicle after determining its real-time priority. The fourth objective is to analyze the IoV data. The proposed architecture performance is measured using a simulation environment that is created by the NS-3 package. The simulation results proved that the proposed IoV architecture has a positive impact on the IoV environment according to the performance metrics: energy, success rate of route assignment, filtering effect, data loss, delay, usage of coverage tools and throughput.

Evolution and trends of Chinese visual anthropology research over the past 35 years from the perspective of international communication (1988–2023)

Evolution and trends of Chinese visual anthropology research over the past 35 years from the perspective of international communication (1988–2023)

Challenges and coping strategies in airline service under crosscultural context

This study explores the challenges faced by airline cabin service from the perspectives of globalization and intercultural communication, as well as potential strategies to address these issues. The paper first reviews and analyzes the intercultural interaction problems that have emerged in airline cabin service, including language barriers, cultural clashes, and the misunderstandings and conflicts they bring. Subsequently, through field research and in-depth interviews, this article proposes and demonstrates a series of strategies to address these issues, including providing cultural adaptability training, enhancing cabin crew's language proficiency and intercultural communication skills, and improving the quality of service. Through the study and analysis of these strategies, this paper concludes that intercultural sensitivity and adaptability are crucial for improving the quality of airline cabin service and passenger satisfaction, providing theoretical basis and practical reference for airlines.

Effects of brand visual identity on consumer attitude ：A systematic literature review

Brand visual identity is a critical component of brand image and impacts consumers' brand perception and attitude. Although scholars and practitioners have increasingly researched brand visual identity, most focus on brand communication and corporate management perspectives, necessitating a systematic review of consumer attitudes based on brand visual identity elements. This study aims to review the impact of brand visual identity on consumer attitudes and provide directions for future research. We conducted a systematic search using PRISMA guidelines, reviewed relevant articles published in four databases (Web of Sciences, ProQuest, Scopus, and Elsevier) in the past two decades (2004-2024), and obtained 559 articles in May 2024. We conducted a thorough peer-review of both theoretical and empirical journal articles, followed by a scoping review. Thirty-four studies were eligible, analysing consumers' perceptions of various core elements of brand visual identity (BVI) (such as brand logo, colour, name, typography, and font), as well as the impact of brand visual identity on consumer attitudes and the practical implications of brand management. The results show that the consumption of visual identification elements affects consumers' perceived brand quality, brand personality, brand satisfaction, loyalty, favourability, and so on., as well as purchase intentions and social attitudes. In summary, the findings indicate that brand visual identity elements impact consumer perceptions and attitudes. However, despite some progress, further research is necessary to arrive at more definitive and robust conclusions.

Interpersonal communication in the motor insurance sector during the claims stage

Orientation: The South African short-term motor insurance industry is highly competitive, offering clients many choices. Therefore, the long-term retention of clients is crucial for an insurance company’s sustainability.Research purpose: The study aims to report on the context-specific communication challenges during the claims stage and to propose recommendations to mitigate them from an interpersonal communication perspective.Motivation for the study: Studies on client retention have been conducted from a marketing or corporate communication perspective, but it is not known how interpersonal communication during the claims phase could impact long-term relationships.Research design, approach and method: We followed a qualitative approach, with a single case study design. Semi-structured interviews were conducted with senior management and claims administrators in the motor insurance department of a large South African insurer. The data were inductively analysed through qualitative content analysis from which the challenges were identified.Main findings: A lack of mutual understanding, ineffective conflict management, a lack of trust and one-way communication were identified as the main challenges experienced by claims administrators in their communication with clients during the claims stage.Practical/managerial implications: Practical principles such as sympathy and empathy, listening, feedback, respect, providing and clarifying information and providing access to resources, together with ethical and transparent communication, two-way symmetrical communication and dialogue should be included in claims administrators’ training to enable them to understand and adapt to the client’s needs.Contribution/value-add: A framework for training claims administrators operating in this context is presented, offering a theoretical and practical contribution.