Using measurements from the Geostationary Ocean Color Imager (GOCI) on the Communication, Ocean, and Meteorological Satellite (COMS), we characterize and quantify some advantages and applications of the satellite geostationary measurements, compared with those of the polar-orbiting satellites. With eight daily measurements in the western Pacific Ocean, the average GOCI daily coverage of ocean color retrievals reached ∼43.81%, compared to ∼21.77% from the Visible Infrared Imaging Radiometer Suite (VIIRS). The GOCI-measured ocean property data, such as normalized water-leaving radiance [nLw(λ)] and diffuse attenuation coefficient at 490 nm [Kd(490)], show significant diurnal variability over the region, particularly over highly turbid coastal regions. It is noted that GOCI-derived nLw(λ) spectra and Kd(490) in the region have been compared with those from VIIRS in 2012, 2016, and 2019, and shown consistent results (within ∼5–10%). Using the GOCI daily statistical results from its hourly data, i.e., standard deviations (STDs) and coefficient of variations (CVs) of nLw(λ) and Kd(490), the diurnal variability has been demonstrated and quantified. Over turbid coastal regions, STDs and CVs of nLw(λ) at GOCI 555 and 660 nm bands are important for characterizing diurnal variability, while for open oceans STDs and CVs of nLw(λ) at 412, 443, and 555 nm are useful. Specifically, using the four GOCI daily examples in 2019 on January 24, May 21, August 16, and November 15, we have carried out quantitative analyses for understanding regional diurnal variations. In addition, using the GOCI measurements from 2011 to 2020 in the region, hourly climatology Kd(490) data in four seasons and quantitative results are derived and presented. Results show important characteristics in ocean diurnal variabilities over this highly dynamic and complex western Pacific Ocean region. Indeed, the regional diurnal variability has strong spatial and temporal (seasonal) dependences, which are mostly related to regional ocean optical and bio-optical properties.