Communication Management Strategies Research Articles

4.Y.2. Building inclusive risk communication, community engagement and infodemic management strategies

Abstract Public health crises have their most devastating effects on people who are marginalized due to structural vulnerability mechanisms. As a reflection of this phenomenon, the Novel Coronavirus Disease (COVID-19) pandemic as a public health crises has increased the vulnerability of groups such as refugees, asylum-seekers and LGBTQ+ individuals facing discrimination, stigmatisation, displacement, economic instability, risk environments, precarious living and working conditions among others, and health inequities have been further deepened. A critical post-pandemic task is to develop comprehensive crisis response plans that prioritize inclusivity and address diverse needs. Integral to these plans are Risk Communication (RC), Community Engagement (CE), and Infodemic Management (IM) strategies. While international organizations have provided guidelines for RCCE-IM, there is an urgent need to translate these principles into tailored, context-specific strategies that account for the unique circumstances and requirements of diverse groups. The aim of this workshop is to reflect the lessons learned from the COVID-19 pandemic to strengthen the RCCE-IM strategies, using the cases of migrants and LGBTQ+ people, two groups who are intensively influenced by structural vulnerability mechanisms. The first 20 minutes of this workshop will feature four short presentations. First, the concepts of RCCE-IM will be defined, followed by an explanation of why related strategies should differ for vulnerable groups. The second presentation will focus on the issues that LGBTQ+ people faced during the COVID-19 pandemic, as well as their specific RCCE-IM needs. The third and fourth presentations are based on a collective project taking an expert perspective on the RCCE experience with migrants during the COVID-19 pandemic. Firstly, the extent to which the RCCE actions in Munich, Germany, has been able to include asylum-seekers and areas for improvement will be presented. This will be followed by a presentation on recommendations to enhance RCCE of the experts who were working with undocumented migrants, unaccompanied minors, and newly arrived refugees in Malmö, Sweden. In the final part of the workshop, participants will be invited to provide brief recommendations on the operationalization of international RCCE-IM principles across four key thematic areas: 1) Rapid adaptation of RC materials to culture and context, 2) Trust-building in crisis, 3) Navigating sociocultural and linguistic diversity, 4) Addressing LGBTQ+ migrants in RCCE activities. Key messages • Addressing vulnerable groups in (public) health and humanitarian crises using RCCE-IM strategies are needed to leave no one behind. • To conduct inclusive RCCE-IM activities, cities need to address structural vulnerabilities, identify different needs and context-based strategies, and integrate various sectors and perspectives.

Addressing vulnerable groups in (public) health and humanitarian crises using RCCE-IM strategies

Abstract Background Vulnerable groups, including older people, infants and children, women, people with disabilities, migrant populations, individuals with marginalized sexual and gender identities, etc., become more fragile in public health and humanitarian crises. These groups’ vulnerability limits their access to health care and other services. Labeling, stigmatization, stereotyping, and other negative consequences contribute to the burden. Concurrent with the motto of the World Health Organization, “Leaving no one behind,’ it reminds us of the need for equality and equity-based models to reach these vulnerable groups in such crises. Methods Existing scientific literature and perspectives were synthesized. Results Novel Coronavirus Disease (COVID-19) contains various experiences. Since the pandemic, the need for interdisciplinary approaches and strategies has become more apparent based on the complexity and intersectionality of the determinants of the crisis. In this regard, Risk Communication (RC), Community Engagement (CE) and Infodemic Management (IM) strategies before, during, and after crises might be used to respond to and mitigate the hazards. Preparation plans before the crisis are almost the most effective intervention. However, “during” and “after” crises need considerable steps of RCCE-IM as well. Listening to the concerns of the vulnerable populations, avoiding discriminatory language, providing correct and timely information, using effective communication strategies, using tools to build resilience, and engaging with the community should be built and/or strengthened among the vulnerable groups. Conclusions Addressing structural vulnerabilities with public and global health perspective might provide us with more sustainable and efficient solutions. In this presentation, answers will be provided on how to use RCCE-IM strategies in structural vulnerability and the strengths and weaknesses of the system with the proposed solutions based on the global situation.

Marketing Communication Management Strategies of Print Media in the Digital Era (An Integrated Marketing Communication Perspective in Maintaining Newspaper Circulation at the Bandung Kexpres Networking Public Daily)

Along with the times, newspapers have become one of the business commodities that can survive even though they are slowly starting to fall. So, to continue to maintain the life of a print media or newspaper business through consistent newspaper circulation, it is necessary to implement a particular strategy to defend against online media attacks. Focus in this research in general, this research focuses on knowing how the Bandung Express Networking Daily carries out the Integrated Marketing Communications (IMC) Strategy. In particular, this research focuses on knowing the Integrated Marketing Communications (IMC) Strategy in maintaining the daily circulation of newspapers in Bandung Express Networking. The research question is: How does the Integrated Marketing Communications (IMC) strategy maintain the newspaper's daily circulation? What are the obstacles and implementation of the Integrated Marketing Communications (IMC) strategy carried out by the Bandung Express Networking Daily. The results in this study are Pasundan Express Privileges. Print media advertisements used by Bandung Express Networking include men inserting their names on the product packaging for the Pasundan Express newspaper. Sales promotions. Games, both in content without prizes on Instagram social media and games with prizes. Public Relations and Publicity. The talk show is a form of education and promoting the circulation of the Bandung Express Networking Newspaper, Personal Selling. The Bandung Express Networking journalist team. Here, the media team and the Bandung Express Networking journalists play the most role in personal selling. Direct marketing. Through the Bandung Express Networking website. Com is the official website of Bandung Express Networking, where news and information about newspaper circulation and orders for transactions can be made on this website.

Control of false information in social networks: A short review of communication mechanisms and management strategies

In the digital era, social networks serve as critical platforms for information dissemination but are also plagued by the spread of false information, which can undermine public trust and incite societal discord. This study examines the dynamics of false information dissemination on social networks, including its types, influential factors, and detection and management strategies. We explore various forms of false informationsuch as impersonation, misleading content, and AI-generated forgeriesand analyze the role of user interactions, network topology, and macro factors in the spread of misinformation. Detection methods are reviewed, highlighting advancements in technologies like deep learning, and management strategies are proposed, including user behavior regulation and dissemination path control. Challenges related to legal, ethical, and privacy issues are discussed, alongside the complexities of user behavior and future research directions. The findings underscore the need for comprehensive, adaptive approaches to safeguard the integrity of online information ecosystems.

Communication Management Strategies in Improving Partnership Success in The Technology Industry

Communication Management Strategies in Improving Partnership Success in The Technology Industry

Implementation of the Ministry of Agriculture's Communication and Relationship Management Strategy on the Importance of Satu Data Indonesia

Satu Data Indonesia (SDI) is a government data governance policy that aims to support the availability of data that is accurate, up-to-date, integrated, accountable and easily accessible and shared between government agencies to support development planning, monitoring and evaluation towards an advanced Indonesia. This policy is contained in Presidential Regulation no. 39 of 2019 concerning One Data Indonesia and is expected to improve data governance. The purpose of this research is to analyze the implementation of effective public communication and relationship management strategies in increasing the Ministry of Agriculture's awareness of the importance of One Data Indonesia Towards Advanced Indonesia. The method used in this research is qualitative with a case study approach. Researchers will conduct in-depth interviews with Ministry of Agriculture officials. The Ministry of Agriculture has shown a strong commitment to the implementation of SDI through initiatives and regulations that have been issued. The Ministry of Agriculture has launched the Agricultural Data Portal as an efficient and comprehensive form of public communication in raising awareness of the importance of One Data Indonesia Towards a Developed Indonesia.

COMMUNICATION STRATEGY IN PROVIDING INFORMATION ON TECHNICAL SERVICE FOR TESTING MOTORIZED VEHICLES AT CENTRAL ACEH TRANSPORTATION SERVICE

This study aims to investigate the communication strategies utilized by employees of the Transportation Service of Central Aceh in disseminating technical information about the Vehicle Roadworthiness Test (known as Uji KIR in Indonesia) to the public in Central Aceh Regency, while also identifying the obstacles that hinder their effectiveness in conveying the information. The employed data collection methods were interviews, literature studies, and observations. Furthermore, the obtained data were analyzed qualitatively. The research findings revealed that the communication strategy used by employees of the Transportation Service of Central Aceh in providing technical information on the Vehicle Roadworthiness Test was communication planning and management strategies. The Transportation Service of Central Aceh, particularly the head of the Workshop-and-Testing Division, undertakes a planning process that involves preparing and developing procedures for implementing the Vehicle Roadworthiness Test, evaluating the test directly in case of issues, and strategizing to disseminate information through the government’s internal media. To provide information about the Vehicle Roadworthiness Test, the Transportation Service of Central Aceh manages the implementation and preparation of a communication strategy that considers four factors: identifying the target audience, which includes owners of public transport vehicles; formulating messages to be conveyed to the vehicle owners; determining effective communication methods; and identifying the appropriate media for transmitting information to the vehicle owners. The purpose of communication planning and management strategies is to inform public transport vehicle owners about the procedure for taking the Vehicle Roadworthiness Test at the Transportation Service of Central Aceh.

Extreme heat adaptation in urban areas: a comparative case study of New York City and New Orleans

ABSTRACT As the risk of extreme heat in urban centres becomes more frequent and intense, a comparative case study of New York City, New York's and New Orleans, Louisiana's policy responses to dangerous heat highlights past approaches to protecting vulnerable populations, where improvements can be made to best suit local needs, and the areas where solutions may still be implemented. Two cities at the forefront of the climate crisis in the United States, their policy approaches are guided by their histories, their existing adaptations and behaviours, and the harsh reality the changing climate has wrought. New York City has prioritised cooling centres as a safety measure, as the city is regularly seeing hundreds of heat-related deaths per year, often in unairconditioned homes. New Orleans has prioritised the installation of back-up energy generation following mass blackouts caused by Hurricane Ida in 2021 and deaths of at least 10 residents in the resulting excessive heat exposure. In New York, census tracts with the highest percentage of Black, elderly, and foreign-born populations were most likely to have reduced access to a cooling centre. In New Orleans, tracts with the highest percentage of Black, elderly, unemployed, and impoverished populations were most likely to have reduced access to a cooling centre. Comparing both city's codes, regulations, and policies, reviewing their emergency management communication strategies on social media, and performing GIS analysis on cooling centre locations against vulnerability criteria paints a clear picture of where heat policy stands in both cities and where it could potentially expand.

Crisis Communication: A Systematic Literature Review

In recent years, crisis communication has become increasingly crucial for Indonesian institutions and companies, involving diverse stakeholders, communication forms, and contexts before, during, and after perceived crisis events. This study aimed to map, analyze and compare published studies in both global and national contexts. By adhering to the PRISMA 2020 standards for systematic literature reviews, the study consisted of five phases: (1) research questions, (2) eligibility criteria and sources of information, (3) search selection, (4) process of study selection, and (5) data coding and synthesis from Zotero bibliographic management. The study revealed that academic publications on crisis communications were primarily focused on the Asia and European continents and utilized either qualitative or quantitative research methods. It is shown that the outcome of crisis communication management is mostly around reputation repair, control, and also risk management changes and improvements, which highlight the importance of a corporate reputation in shaping organizational resilience. Future studies should concentrate on proactive crisis communication management strategies since it is essential for mitigating the side effects of the crisis communication itself while emphasizing the role of reputation repair, control, and also risk management changes in fostering stakeholders’ trust.

Making sense of farmland biodiversity management: an evaluation of a farmland biodiversity management communication strategy with farmers

AbstractBiodiversity is a valuable resource that supports sustainability within agricultural systems, yet in contradiction to this agriculture is recognised as a contributor to biodiversity loss. Agricultural advisory services are institutions that support sustainable agricultural development, employing a variety of approaches including farmer discussion groups in doing so. This study evaluates the impact of a farmland biodiversity management (FBM) communication strategy piloted within Irish farmer discussion groups. A sensemaking lens was applied in this objective to gain an understanding of how this strategy could create an actionable space for FBM promotion amongst farmers. The strategy was piloted with six Irish dairy farmer discussion groups, after which focus groups were conducted with members of these groups. Additionally, baseline and endline surveys were completed by the members to determine their knowledge, attitude and on-farm practices relating to FBM. Analysis of the focus group data identified that the communication strategy supported the affordance of sensemaking with respect to FBM. Analysis of the data from the baseline and endline surveys relating to knowledge, attitudes and practices found that engaging with the communication strategy promoted farmers to improve their attitude in relation to FBM. Results from this study provide important lessons for agricultural advisory services to support farmers in incorporating FBM into the overall management of their farms and, in turn, to promote the improvement of farmland biodiversity and contribute to a sustainable future.

Trade, recycling and mixing in local metal management strategies of the later Bronze Age south Carpathian Basin: Lead isotope and chemical analyses of hoarded metalwork

Lead Isotope Analysis (LIA) has been applied most often as a means of provenancing copper at the macro scale. Here we use LIA at the regional scale to expose the relationship between long-distance communication and local metal management strategies. We conducted lead isotope and chemical analysis on 82 objects and ingots from Late Bronze Age hoards of the south Carpathian Basin, a node in long distance networks. From a social perspective, results indicate the presence of a community of practice of metalworkers that went beyond socio-political boundaries. Analyses of ingots demonstrate that communities imported copper from a variety of distant sources, but local circulation and specific mixing and recycling practices created a characteristic chemical signature unique to this region. Moreover, metalworkers' choices of copper sources were tailored to specific object types. From an analytical perspective, we demonstrated that the frequent mixing of copper from different sources with varying lead concentrations to make objects resulted in the masking of LIA signatures for some sources – we termed these ‘ghost fractions’ in mixtures – by others with more lead.

CHANGE MANAGEMENT MECHANISM AND ITS EFFECT ON THE PERFORMANCE OF BANKS IN GHANA

Purpose- This research examines how Ghanaian banks use change management strategies, communication, and employee involvement. The study examines the current practices, and challenges banks face when implementing these strategies and how they affect overall organizational performance. Design/methodology/approach- First, most respondents worked for banks listed on the Ghanaian stock exchange and had seven or more years of experience in the same bank. This experience is critical because it provides a solid understanding of the bank's goals and objectives, as evidenced by the high percentage of respondents who believe they understand the bank's goals and objectives. A qualitative research design was used, with in-depth semi-structured interviews with senior management and employees of the selected Ghanaian banks. The collected data were analyzed using a thematic approach to identify patterns and themes related to change management strategies, communication, and bank employee involvement. Findings- According to the results, banks face challenges in implementing change management strategies, including resistance to change, communication, and employee involvement. However, the study revealed that effective communication, employee involvement, and appropriate change management strategies could improve organizational performance and customer satisfaction. Research limitations/implications- Because the study was limited to a few banks in Ghana, the findings may not be representative of all banks in the country. The study's findings, however, have implications for organizations in Ghana and other developing countries, emphasizing the importance of effective change management strategies, communication, and employee involvement in improving organizational performance. Practical implications- The study's findings benefit banks in Ghana and other developing countries because they suggest that improving communication, employee involvement, and appropriate change management strategies can assist organizations in overcoming resistance to change and improving organizational performance. Originality- This study offers unique insights into change management strategies, communication, and employee involvement in Ghanaian banks, providing valuable information for organizations and policymakers in developing countries. The study emphasizes the importance of effective change management strategies and the role of communication and employee involvement in improving organizational performance.

Future Perspectives on Communication Management for Promoting Tourism in Chachoengsao Province (2024-2027)

Purpose: This research aims to examine the communication management strategies employed to promote tourism in Chachoengsao Province from 2567 to 2570 and to elucidate the future perspectives of communication management within the framework of the theory of global unity, encompassing the concept of "one species, one society, one culture, one language, and one religion". Theoretical Framework: This study employs communication theory, theory of management, particularly the POSDCoRB theory, providing a comprehensive framework for contemporary management. Design/Methodology/Approach: This research employs a mixed methods design, combining qualitative insights from focus group discussions with expert opinions gathered through the Delphi Technique. The study focuses on tourism communication management in Chachoengsao Province, utilizing a sample of 91 participants for focus group discussions and engaging 14 experienced professionals in tourism and communication management for the Delphi Technique. The research employs a variety of data collection tools, including interviews, open-ended questionnaires, and closed-ended questionnaires, and utilizes content analysis, median values, and interquartile range calculations for data analysis. Finding: The study findings reveal that 1) Chachoengsao Province boasts a variety of tourist attractions spread across its 11 districts 2) Tourism promotion through integrated advertising and public relations communication management involves various channels, including: (1) Online Channel which are communication initiated by tourists, influencers, and relevant organizations through platforms such as websites, Facebook, and Instagram. (2) Offline channels encompass a variety of traditional methods for promoting tourism, including vinyl banners, billboard advertising, mobile advertising, roadside banners, word-of-mouth, and cultural and traditional heritage events and activities. Research Practical and Social Implication: In the future, tourism communication management in Chachoengsao Province should strategically embrace modern and expansive approaches. This includes implementing contemporary and wide-reaching tourism communication methods, such as: Organizing Online Events, Metaverse Technology, Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) Technologies, Web 3.0 Technology, Customer 360º Technology, Internet of Things (IoT), 3D Printing and Blockchain Technology 3) Experts have the following consensus opinions as in projecting the future vision of tourism communication management in Chachoengsao Province (2024-2027), it is envisioned to be carried out through the concept of oneness, encompassing physical oneness, biological oneness, psychological oneness, and sociological oneness. This will leverage the province's potential across various aspects, including infrastructure, transportation, cultural heritage related to tourism, economic positioning, livability, and the residents' love for their province Originality/Value: In this process, the planning stage is crucial, requiring clarity and precision. Additionally, effective tourism communication management in Chachoengsao Province will rely on an understanding of political strategies, laws, regulations, and alignment with the opinions of the local population. Two-way communication channels, especially online platforms such as websites, social media (Facebook, Instagram, Twitter, LINE OA, TikTok, Pantip, LinkedIn, YouTube), and advanced technologies including AI, touchless payment systems, and smart tourism concepts.

Internal Communication Management Strategy to Increase Office Administration Effectiveness

This research discusses Internal Communication Management Strategies to Increase the Effectiveness of Office Administration at PT Hana Kreasi Utama in Jakarta using a combined qualitative and quantitative approach. Using interview, observation and documentation study methods, this research aims to understand the impact of internal communication strategies on the effectiveness of office administration. Involving all PT Hana Kreasi Utama employees, this research obtained in-depth data and statistics to support the analysis. The research results show that the company implements internal communication strategies such as integrated systems, regular meetings, and technology. This strategy positively impacts interdepartmental efficiency and collaboration, speeds up workflow, and increases employee understanding of company goals. Discussion of the research results links the findings to organizational communication theory, highlighting the importance of factors such as message alignment and employee participation. Key factors supporting success involve message alignment, openness, and employee participation. These findings strengthen the relationship between effective internal communication and administrative performance. Practical implications and recommendations are presented to support companies in improving their internal communications management. Comparison with previous research confirms the consistency of the internal communication strategy findings. Nonetheless, contextual differences need to be taken into account, and the practical implications of previous research can help companies improve strategy implementation. This discussion provides a comprehensive understanding of the importance of Internal Communication Management Strategies to Increase the Effectiveness of Office Administration at PT Hana Kreasi Utama in Jakarta.

Communication strategy of Bumdes Sarwada Amertha in the management of Taro tourism village towards independent tourism village

This study discusses the communication strategy carried out by BUMDes Sarwada Amertha in managing Taro Tourism Village towards an independent tourism village. The communication strategy used is to use the POAC management communication strategy method, the purpose of this study is to find out how the communication strategy knows the audience, determines goals, compiles messages and establishes methods and media. Data obtained through observation and in-depth interviews. The authors took three informants to supplement the research data. The conclusion of this study are (1) Planning, BUMDes Sarwada Amertha plans to maximize the visits of tourists who come to Taro Tourism Village every month and intensify promotions both conventionally and through online media. (2) Organizing, in managing existing business units, BUMDes Sarwada Amerhta has a management organizational structure. (3) Actuating, BUMDes manager Sarwada Amertha implements the work plan well in order to achieve the existing vision and mission. (4) Controlling, BUMDes Sarwada Amertha as a legal umbrella that accommodates all tourist attractions in Taro Tourism Village. it can be concluded that the communication strategy carried out by BUMDes Sarwada Amertha in the management of Taro Tourism Village as an independent tourism village by carrying out a communication strategy using POAC management principles.

Revitalizing The Higher Education Curriculum Through An Artificial Intelligence Approach: An Overview

Background. Higher education is faced with the challenges of global change which requires innovative curriculum adaptations. In this context, this research aims to develop practical guidelines for higher education institutions in implementing curriculum changes by utilizing artificial intelligence (AI). Purpose. The aim of the research is to develop practical guidelines for higher education institutions in order to implement innovative curriculum changes and responsive to global change. Method. Research methodology uses a quantitative approach with survey design. Identify key variables, including students’ understanding of AI, preferences for AI learning methods, and their views on its impact on the learning experience. The research process involved developing a comprehensive survey instrument with questions designed to gain in-depth insight into student perceptions. The research sample consisted of 20 respondents from higher education program students who were randomly selected. Surveys can be carried out online or through face-to-face interviews. Results. Data analysis involves statistical methods, including descriptive analysis, categorization, and coding to identify patterns in student responses. The survey results reflect a positive level of understanding (70%) and confidence (80%) of students in the role of AI in improving the quality of learning. There is a group that is neutral (20%), indicating the need for further understanding. Conclusion. The survey results create a comprehensive picture of student perceptions and preferences for AI in higher education. Most respondents showed positive acceptance of this technology, with about half expressing a preference for learning involving AI. Overall, this research provides a foundation for higher education institutions to design effective communication and expectation management strategies to ensure optimal acceptance and participation in AI implementation.

A review of internal communication research in South Africa

The aim of this study was to assess the current state and determine the development of internal communication research in South Africa over the past 21 years (from 2002 to 2022), to provide direction for future research with a view to expanding the body of knowledge in the field from a South African perspective. Research articles on internal communication that were written from a corporate communication and public relations perspective that had been published in three peer-reviewed scholarly communication journals in South Africa were systematically reviewed. Authorship information, research topics, theoretical frameworks, methodologies, and suggestions for future research indicated in 28 articles were analysed. It was found that most scholars focused on the implementation of internal communication management and internal strategies or plans in specific contexts or to attain certain outcomes. The most frequently used theories were relationship management theory and reputation management theories, and a qualitative research approach was the predominant methodical approach used, with non-probability (purposive) sampling, even though questionnaires were the prevalent data collection tools. Although internal communication as a research field has grown globally, research in the South African context is lagging behind. Future research opportunities include: (1) more quantitative studies that employ large probability samples to generalise findings, (2) the digitalisation of communication channels, (3) developing and empiricallytesting local theories, frameworks and models, (4) including marginalised and diverse groups as a starting point for knowledge production, and (5) adapting the findings of research conducted prior to the post-COVID-19 setting.

PENGARUH STRATEGI KOMUNIKASI MANAJEMEN BISNIS DIGITAL TERHADAP OPTIMISME PENGUSAHA UMKM DI DKI JAKARTA

The Indonesian government has launched a MSME (Micro, Small and Medium Enterprises) go digital program. Government support for MSMEs has had an impact on the increasingly rapid development of MSME digital businesses. Especially in DKI Jakarta, many MSMEs have collaborated with technology through e-commerce. MSME digital businesses are increasingly mushrooming, causing digital business competition to become increasingly fierce, requiring MSME business entrepreneurs to think creatively and actively survive in facing challenges. Therefore, running a digital business for MSMEs requires a digital business management communication strategy that can provide direction and positive reinforcement for MSME business entrepreneurs to continue to survive in facing challenges. The objectives of this research are 1) to find out how digital business management communication strategies influence the optimism of business entrepreneurs in facing challenges; 2) to find out how to implement MSME digital business management communication strategies; 3) to find out how an optimistic attitude is formed in carrying out MSME digital business processes. This type of research is quantitative using an exploratory causality method. The research data is secondary data taken from 52 MSME business entrepreneurs in DKI Jakarta. The sampling technique was carried out incidentally. The research results show that: 1) there is a positive and significant influence of digital business management communication strategies on the optimistic attitude of MSME entrepreneurs with a contribution of 40.9% and the remaining 59.1% is explained by other variables; 2) digital business management communication strategy in running MSME businesses, namely business entrepreneurs in DKI Jakarta have implemented a proportional or balanced business communication strategy, namely planning at 24.15%; organizing by 25.20%; actuating by 23.65% and controlling by 27.00%; 3) the attitude of optimism that MSME entrepreneurs have in running a business is classified as proportional, namely permanence at 33.71%, pervasiveness at 32.58%, and personalization at 33.71%

A Comparative Study of Communication Management Strategies on Social Media in the Hotel Industry in Spain in Times of COVID-19

The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022. By using apps such as “Data Analytics” and “Content Analytics” from Welovroi, a comparative, quantitative and qualitative study, using content and discourse analysis, was designed. The comparative study seeks to identify possible changes and offers data on activity, impact and the published content. The results reveal a considerable difference—both quantitative and qualitative—from one period to the other in terms of behavior and networking on social media of the brands studied. Despite the increase in publications from 2021 to 2022, the level of engagement falls, the frequency of publications and content varies and, in addition, the importance of Instagram and Facebook, as networks which generate more interaction with the public, can be noted. The conclusions reached may also serve to improve the management of social media communication for hotel companies.

Komunikasi Manajemen Krisis Dalam Penyusunan Daftar Pemilih Pemilu Tahun 2024

One of the most crucial stages in the general elections to be held in 2024 is the stage of compilingand establishing the voter list, this stage has a fairly complicated and complex problems. The stages ofcompiling the voter list require cooperation and support from various stakeholders in order to createaccurate and quality voter list data. Because the voter list is dynamic. In the process of preparing voterlists, there are two basic things that must be understood related to population data when viewed fromtheir position, namely there are data owners and data users. Who owns the data, of course, thegovernment, in this case the Ministry of Home Affairs, while the KPU is only a data user who does nothave access or authority to change it directly if problems are found regarding the data received.Problems that have the potential to become a source of crisis in the preparation of voter lists include theproblem of duplicating population data, the still recording of data on people who have died, and so on.So to explore KPU crisis management communication strategies in compiling the 2024 election voter list,in this study the researchers used a qualitative methodology with a case study method. In this study it wasfound that the crisis communication strategy implemented by the KPU was more towards deminish andbolstering strategies based on the Situational Crisis Communication (SCCT) theory. This strategyprovides a symbolic representation of an organization's historical performance and a relationshipbuildingapproach by bringing together the concepts of rhetoric, impression management, and imagerestoration to help predict how stakeholders will react to crisis.