Communication In India Research Articles

Transforming Healthcare Communication in India: A Strategic Paradigm

Transforming Healthcare Communication in India: A Strategic Paradigm

Mass Media and Communication

Mass communication can be defined as the process of using mass media to send messages to large audiences for the purpose of informing, entertaining or persuading. In many respects the process of mass communication and other communication are same. Someone conceives a message, essentially an intrapersonal act. The message then is encoded into a common code such as language. Then it is transmitted. Another person receives the message, decodes it and internalizes it. In other respects, mass communication is distinctive. Crafting an effective message for thousands of people of diverse backgrounds and interest requires different skills than chatting with a friend across the table. Encoding the message is more complex because a device is always used, for example a camera or recorder. We shall first take up the print media because that happens to be the original type of mass media in India. We shall then give an account of radio, film and TV as media of mass communication in India, their spread, reach, people’s access to these media and their impact on the society. New technologies made their entry during 1970s and 1980s. They are video, cable and satellite TV.

Changing Contours of Policy Communications in India

Changing Contours of Policy Communications in India

Formation of the norm in the morphology and syntax in Indian national variant of the English language

The article examines the morphology and syntax of English in India, which deserves special study from a linguistic and literary point of view. The development of literary English in India is caused by certain linguistic, social and cultural phenomena which can be attributed to extra-linguistic factors. The authors of the article, based on the study of factual and theoretical material, come to the conclusion that for a certain time the functioning of the English language as the language of interethnic communication in India, a new version of the English language is emerging against the background of the interaction of the native and English. Thus one can observe the overall process shaped by both intra- and extra-linguistic factors that caused the formation of the particular national variant of the English language. Sociolinguistic factors, though important, are so-called because they represent an interaction between linguistic and social factors. Such an interaction of social and linguistic factors in India may also lead to the formation of the norm of English in India, the obvious signs of which, at least in morphology and syntax, have already been noted. Keywords: British English, Indian English, morphology, norm, Standard English, syntax.

Yagya as a Medium of Communication: A Short Perspective

Yagya holds great significance in Indian culture as a powerful form of communication deeply rooted in Vedic philosophy. Unlike Western views on communication, the Indian perspective emphasizes introspection, leading to self-awareness, freedom, and truth. Yagya is not just a ritualistic practice but symbolizes the pursuit of inner clarity and comprehension, aiming to connect with one’s inner self and ultimate truth. Both Yagya and communication share the core essence of building connections and fostering understanding. Throughout history, Yagya has been a profound means of communication in India, imparting knowledge, promoting unity, and conveying timeless life lessons for positive transformation. It serves as a conduit to transmit wisdom and guidance to rulers and the public, fostering open dialogue and mutual understanding, even in contemporary times with Yagya-based movements continuing to spread positive values and promote personal and societal growth.

Climate change communication in India: A study on climate change imageries on Instagram

The rising accessibility of mobile phones and the proliferation of social media have revolutionized the way climate change has been communicated. Yet, the inherent invisibility and temporal complexities of climate change pose challenges when trying to communicate it on visual media platforms. This study employs visual content analysis to investigate how environmental non-government organizations (NGOs) in India address these limitations on their Instagram pages. Four environmental NGOs based in India were selected, and their thirty most recent Instagram posts related to climate change were analyzed based on imagery type, subject, context and themes. The findings revealed that these NGOs employed a diverse range of climate change imageries, often accompanied by overlaying texts, to traverse the lack of standardized visual tropes. Moreover, it is noted that a significant majority of analyzed Instagram imageries following the visual principles advocated by Climate Outreach emerged from one single NGO account, suggesting potential variations in the visual communication strategies among different NGOs.

Tracing the rise of video halls and transient media forms in Bengal: an archaeology of the non-archived

ABSTRACT The lack of archival materials and objects appears as a primary challenge in conducting research on the history of media and communications in India, specifically while writing a comprehensive historical account of Bengali cinema. This paper will try to look at video halls and video tapes as the transient media spaces and objects. In the case of West Bengal, video tapes and video halls are an important part of media history about which little has been written or researched. This paper will try to look into the process of writing media history of scarcely archived media forms following the method of media archaeology and question how the method becomes important in cases of absence of archival materials. This paper will also try to enquire how media ethnography unfolds a different narrative of media history which is otherwise absent in the material archives or institutional records. Using the theoretical framework of the study of archives, this paper tries to explore new archives which present a different history of intermedia transactions in the history of Bengali cinema.

Media, digital sovereignty and geopolitics: the case of the TikTok ban in India

TikTok, one of the most downloaded apps in the world, has been banned in India since June 2020, following military clashes on the India-China border. This article focuses on government narratives of the TikTok ban in the Indian media and situates the issue within the broader geopolitical framework of deteriorating Sino-Indian relations and attempts for digital sovereignty. At a time of strong nationalist discourses dominating the political and social communication in India, it is perhaps unsurprising that the narratives have been seen outside India as protectionism. However, this paper argues that the digital sovereignty in the Indian context is not exclusionary but aims to create a robust digital infrastructure that is critical for economic development and self-reliance. Highlighting the lessons from India, this paper concludes the following: (i) digital sovereignty is a form of discourse which does not imply any specific policy, (ii) digital sovereignty relates to user control over their data, however, the role and limits of the State is not clearly defined and (iii) digital platforms are highly vulnerable to changing geopolitics in which their existence is not determined by user-platform interactions but by international relations.

Community Radio in India: A Model of Participatory Communication inIndia

Community Radio in India: A Model of Participatory Communication inIndia

An Analytical Review of Political Communication in India with Special Reference to the Social Media

An Analytical Review of Political Communication in India with Special Reference to the Social Media

GMOs Science Communication in India: The Broken Link between the Scientist and the Society

GMOs Science Communication in India: The Broken Link between the Scientist and the Society

Science Communication in India: Current Trends and Future Vision

India has a rich scientific heritage. Scientific research in astronomy, medicine, mathematics, and material science has been carried out since ancient times. India is advancing technologically, and the need to disseminate scientific information to the non-scientific community is growing rapidly day-by-day. Over the last few years, India has experienced a large-scale proliferation of science communication activities through various programs initiated by the central government, state government, and NGOs. This article attempts to provide an overview of the growth and development of science communication in India. It also identifies India’s current trends and future vision of science communication

College Campus Network

The project is Entitled as “COLLEGE CAMPUS NETWORK”. This project is gave the solution for college campus, to serves placement opportunities is one of the important modes of communication in India. The main aim of the project is student can’t be missing the placement opportunity then placement cell officer check information. This project implementation is the computerized system (online) of placing the students in advanced. Student must login into system; they can write and posted any message on various topic of their choice. Can register upload image with their post all student registration will be approved or rejected by the admin. As well as the post will kept bending and it higher authority approves or rejects each and every post. Placement officer can create a list of a student by specifying the department and criteria this will includes basic details marks. Placement officer can create a list of a student by specifying the department and criteria this will includes basic details marks placement officer can send verification regarding placements. The project titled “College campus network” is developed with: XML AND JAVA as front end and SQLITEDATABASE as back end.

Factors influencing the adoption and use of open access scholarly communication among researchers in India

PurposeThe present study aims to examine the use of open access (OA) scholarly communication in India and investigate the factors affecting the adoption and use of OA scholarly communication among researchers.Design/methodology/approachThe study adopted a quantitative research approach using a survey method. Science Citation Index Expanded (SCI-EXPANDED) of Web of Science database was selected as a source for identifying potential researchers and researchers' contact details. A web-based questionnaire was designed using Google Forms, and a link to the questionnaire was sent by email to 4,237 researchers belonging to Science and Technology. Unified theory of acceptance and use of technology (UTAUT) is the primary basis for formulating the present study's conceptual model. Hierarchical multiple regression (HMR) was applied for identifying the factors that influence the adoption and use of OA scholarly communication.FindingsThe study found that researchers have limited knowledge of different OA concepts, initiatives and resources, resulting in a deficient level of participation in OA publishing. The HMR analysis authenticates that attitude, facilitating conditions, Internet usage self-efficacy, article processing charge (APC) and researchers' working experience significantly influence the adoption and use of OA scholarly communication. Based on the findings, the study proposed a validated model to investigate the adoption and use of OA scholarly communication in different institutions, research disciplines and developing countries with similar conditions.Practical implicationsThe findings have several practical and policy implications for improving OA publishing in India, formulating OA policies and providing directions for further research.Originality/valueThis is the first study focusing on adopting and using OA scholarly communication in India. Findings may be helpful in planning and implementing OA initiatives. The influencing factors and the relative importance identified in the present study offered empirical evidence to demonstrate the researchers' attitudes and perceptions for adopting and using OA scholarly communication.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-05-2021-0265.

Importance of communicating science to the general public: an empirical study of top Indian scientists

A survey shows for the first time how important senior Indian scientists perceive science communication with the general public to be. Most of them believe communicating science is important, and that scientists have a moral duty to inform the public about their research. While they believe increasing public awareness of science and improving science–society linkages are important, they are concerned that scientific ignorance among the public can potentially hinder the advancement of science. Potential implications for enhancing science communication in India are discussed.

A study of risk perception of radiofrequency electromagnetic field (RF-EMF) exposure from mobile phones and base stations in India

ABSTRACT Due to the ever-increasing use of mobile communications in India, health risks associated with exposure to radiofrequency electromagnetic field (RF-EMF) transmitted by mobile phones and base stations has become the focus of research. Internationally, there have been numerous studies on RF-EMF risk perception, but this issue is scarcely addressed in India. The present study evaluates the level of risk perception of Indians associated with RF-EMF exposure from mobile phones and base stations and assesses the underlying reasons for their concerns. We conducted a qualitative study on a small group of Indians (n = 25) from varied socioeconomic backgrounds, followed by a large-scale population (n = 500) survey to identify the primary issues of concern. The results show that many participants, irrespective of their social group, have a positive attitude towards mobile phones and are willing to accept the risks of using them, but are against the installation of base stations. Our study confirms that lack of knowledge about mobile communications technology, health concerns about mobile phones and base stations, community concern regarding base station deployment and media influence have a significant impact on risk perception among Indians. Carefully planned communication techniques are required to decrease risk perceptions and increase acceptance of mobile communications infrastructure.

Controlled empowerment of women: intersections of feminism, HCI and political communication in India

Twitter played a dominant role during the 2014 general elections in India, ushering a right-wing party into power. Political leaders employed Twitter to augment their public image and push right-wing campaign agendas to millions of followers. A prominent and strategic use of Twitter was credited to Prime Ministerial candidate Narendra Modi, portrayed as a visionary leader supporting economic development, social empowerment and good governance. Within this narrative, women's empowerment debates underwent multiple transformations. Through this article, we aim to establish the nature of discussions lying at the intersections of feminist thinking and internet technology. We study the discursive trajectory of women's empowerment against the backdrop of a right-wing political (Hindutva) ideology playing out on Twitter. Utilising the qualitative methods of Thematic Analysis and Feminist Relational Discourse Analysis, we study two cases highlighting feminist campaigns beginning in 2014: instant triple talaq, and the Sabarimala verdict. We analyse tweets in relation to these incidents and highlight the rhetorical inconsistency of right-wing leaders and supporters. We further discuss the implications of this inconsistency for the simultaneous suppression of voices demanding empowerment and amplification of those justifying religious tradition. Finally, we conclude by introducing the idea of the ‘controlled empowerment’ of women in support of our analysis.

Sustainable rural road network planning with a balance of urban and rural development

Rural roads are the backbone to any country and is always a key for sustainable development. Rural roads are often considered as an entry point for poverty alleviation and employment generation. Rural Connectivity is achieved in different levels of hierarchy through a traditional hierarchical structure – National Highways, State Highways, Major District Roads, Other District roads and Village roads for achieving a long term objective of adequate road communication in India. The policies for connectivity of villages are followed mainly by population criteria. The connectivity through hierarchy is to be planned from the travel behaviour and activity generation, which depends on various profiles like demographic, socio – economic profiles, facility profile and the impedance values. This methodology proposes a strategic model that characterizes the varying profiles in an area and accounts the demand based on these profiles. An integrated model based on clustering analysis and GIS has been formulated for assessing the demand potential and thereby giving an orientation to a hierarchal rural road network configuration. This promises to be scientific tool as it was validated with the existing higher order road network such as National and State highways in the region. The study has been attempted on Medak district of Telangana state.

Double Jab: Survey Evidence on Vaccine Hesitancy, Beliefs, and Attitudes in India

ABSTRACT India witnessed a large surge in COVID-19 cases in April 2021, a second wave of nearly 350,000 daily new infections across the country. As of December 2021, cases have reduced drastically, in part due to greater vaccine coverage across the country. This study reports results on vaccine hesitancy, attitudes, and behaviors from an online survey conducted between February and March 2021 in nine Indian cities (N = 518). We find that vaccine hesitancy negatively predicts willingness to take the vaccine, and beliefs about vaccine effectiveness supersede hesitancy in explaining vaccine uptake. Furthermore, we find that mask-wearing and handwashing beliefs, information sources related to COVID-19, and past COVID-19 infection and testing status are all strongly associated with the hypothetical choice of vaccine. We discuss these findings in the context of behavioral theories as well as outline implications for vaccine-related health communication in India.

Science Communication in India: Current Trends and Future Vision

Science Communication in India: Current Trends and Future Vision