Ever since the development of the Internet, the European Commission has welcomed that technology as providing opportunities for sellers and purchasers to conclude transactions above and beyond national borders within the European Union. That attitude has not always coincided with expectations of producers and distributors—particularly in situations where selective distribution systems were used. In such systems, distributors are selected, indeed, on the basis of conditions, which are often physical in nature—for instance the sort of facility used to commercialize products. The issue of Internet sales in the context of selective distribution systems is investigated by the European Commission, as the latter is currently reviewing the rules applicable to vertical restraints. In the course of that review, the Commission is confronted with cases and rules which have developed in between in France. The French competition authority is indeed probably ahead of other competition authorities in applying article 101 of the Treaty on the Functioning of the European Union (‘TFEU’), formerly article 81 of the EC Treaty, to Internet sales in the context of selective distribution networks. While the European Commission places this question at the heart of the debate in connection with the revision of the competition rules applicable to vertical agreements, the French competition authority has already issued several important decisions on this subject. The question was first of all, and on several occasions, raised in connection with commitment proceedings. Even if these proceedings, since they do not result in legal qualification but merely in the identification of ‘competition concerns’, cannot become a reference as a precedent, the far-reaching scope of the decisions remains undeniable. The question was then raised in the context of a court proceeding, in the Pierre Fabre case. Lastly, the Paris Court of Appeal has just recently referred a preliminary question to the European Court of Justice in connection with this same matter. The large number of decisions issued by the French competition authority is no doubt due to the fact that selective distribution, which is at the centre of the issue of Internet sales, is very common in France. This is, of course, due to the part that luxury goods, traditionally marketed through selective distribution networks, play in the French economy. Any challenge to selective distribution is therefore a sensitive issue. Moreover, many will remember the heated discussions and the disputes, including in courts, which arose several decades ago with the sudden emergence of large-scale distribution.
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