Children in the United States represent an exponentially growing market for a myriad of corporate and industry products and services that impact child and adolescent development in various multicontextual socialization settings. These settings include families, peers, schools, faith-based communities, neighborhoods, media, marketplace, and workplace. The ever-growing mega sales in the youth consumer market means that manufacturers, marketers, advertisers, and retailers have manipulated children and adolescents where brand loyalty, buying frenzies, and rampant materialism are created all for the bottom line-financial profits. Numerous researchers, policymakers, practitioners, and advocates have conducted research or published reports on the adverse or potentially adverse challenges and harms of materialism and commercialism among the U.S. adult population (De Graff, Wann, & Naylor, 2001; Jacobson & Mazur, 1995; Kasser & Kanner, 2004), as well as children specifically (Chandler & Heinzerling, 1999; Giroux, 2000; Kindlon, 2001; Levin & Linn, 2004; Luthar; 2003; Molnar, 2001; Nader, 1997). Although many industry and corporate products and services are needed by children and adults-we are a consumer society-a growing body of research indicates that many material and commercialism influences are associated with adverse or potentially adverse psychological, physiological, behavioral, social, and health outcomes (Levin & Linn, 2004; Luthar, 2003). A number of professional organizations have examined or are examining the impact of commercialism on children's development related to varying kinds of commercial influences on children's development or their possible role in major health problems for children, such as the American Academy of Pediatrics (2004), American Psychological Association (Clay, 2000); Consumers Union (1995), U.S. General Accounting Office, (2000); Institute of Medicine, 2003; and the Federal Trade Commission (2000, 2001, 2002). A number of advocacy groups that have or have attempted to mobilize everyday citizens and professionals to get involved to counter the onslaught of commercialism in the lives of children and adults, through joining or supporting various advocacy organizations. They include Action Coalition for Media Education (ACME), Adbusters, Alliance for Childhood, Center for the New American Dream, Center for Science in the Public Interest, Commercial Alert, Coalition to Stop Commercial Exploitation of Children, Dads and Daughters, Lion and Lamb Project, Motherhood Project, Obligation, Inc., and Teachers Resisting Unhealthy Children's Entertainment (TRUCE). It is clear that commercial influences occur in children's lives simultaneously and across varying socialization contexts, creating a cumulative impact of adversities for many children, families, and communities. Indeed many professionals view materialism and the commercialization of childhood as a major social problem (Levin & Linn, 2004) and cumulative Stressors in children's lives (Hambrick-Dixon & LaPoint, 1999). Research and reports do not generally cite that commercialization of childhood is relevant to the lives of children of color-similar to the absence of children of color in many scholarly publications (McAdoo, 2002; McLoyd & Steinberg, 1998). Often when attending or presenting at national professional or advocacy conferences, invariably, there are questions raised by attendees about whether commercialism in children's lives, as a social problem, is relevant to children of color or if it is simply a middle-class thing (LaPoint, 2003; LaPoint & Hambrick-Dixon, 2004). The response is a resounding yes! Commercialism affects all children and there is relevancy to children of color in at least three major ways. First, there is continuing growth and rapid increase of the population of children of color. This means that children of color will increasingly be used as subjects in commercial messages-with concomitant increased exposure of children of color to commercial messages in the myriad and pervasive media and other venues. …