In the wake of such blockbuster films as Dilwale Dulhania Le Jayenge (DDLJ) film-related travel from India has become an important economic factor in the tourist industry in Switzerland, to the point where the luxury suite in one of the most prestigious five-star hotels in the country is now dedicated to the style and memory of pioneer producer Yash Chopra. Tracing the romance between commercial Hindi cinema and Switzerland from the 1980s to 1990s onwards, the Chopra suite in the Viktoria Jungfrau hotel in Interlaken can also be read as an indicator of an important cultural constellation: a composite style in visual and design culture.