Commerce Platform Research Articles

Examining factors affecting mobile commerce adoption of Chinese consumers

The purpose of this study is to identify factors associated with adoption of mobile commerce among Chinese young adults. Several factors that may influence young consumers' behaviour are highlighted, which included personality traits, online trust and technology acceptance readiness (TAR). Three hundred and thirty self-administered questionnaires were collected from two universities in Hong Kong. The construct validity, measurement model and the hypothetical relationship between variables were tested by the partial least squares structural equation modelling (PLS-SEM). The results demonstrate that more impulsive consumers and innovative consumers tended to perceive mobile commerce sites and apps as useful and had higher TAR. Consumers' TAR and their trust of mobile commerce platforms were key determinants for the use of mobile commerce. The findings of this study have implications for marketers to design and implement mobile commerce websites and apps for young adults in Hong Kong and China.

冷镦机电子商务平台研究

随着互联网市场的快速发展，冷镦机电子商务平台的研究越来越紧迫。本文综合考虑了原材料、生产制造、冷镦机销售、产品销售、售后服务等方面的情况，建设了冷镦机电子商务平台框架。 With the rapid development of the Internet market, the establishment for electronic commerce platform of cold heading machine becomes more and more urgent. In this paper considering the raw materials, manufacturing, cold heading machine sales, product sales and after-sales service, the e-commerce platform framework of cold heading machine is established.

Design of an Electronic Commerce Platform with Network Security Using J2EE for Cloud Computing

Design of an Electronic Commerce Platform with Network Security Using J2EE for Cloud Computing

Pricing Strategies of Social Commerce Platform under Network Externalities

Although the theory of two-sided markets is popular nowadays, little attention was paid on self-network externalities and UGC (User Generated Content) produced by buyers which are the major features of social commerce two-sided markets. This article studies percentages of buyers who generated UGC, self-network externalities of buyers and cross-group externalities between two groups. The three factors influence the pricing strategy of social commerce platforms based on two-sided markets. With analyzing the special characteristics of social commerce, the study unveils that the optimal price of buyers charged by social commerce platform shows a negative correlation with selfnetwork externalities and it also shows a negative correlation with the probability of UGC generated by buyers. The study also shows that the equilibrium price of buyers declines with the augment of cross-group externalities of buyers to sellers, and the equilibrium price of sellers declines with the augment of cross-group work externalities of sellers to buyers. The social commerce platforms on the basis of interest graph, lower UGC threshold and more interactive among customers gain the competitive advantages. Compared to other platforms, the two-sided social commerce platforms give consumers and retailers more subsidies.

Research on Network Architecture of the E-commerce Platform and Optimization of the System Performance

With the rapid development of computer technology, especially the rapid development of network technology and the acceleration of global economic integration, electronic commerce has been used more and more widely. This also puts forward a new standard for the enterprise application computer to business activities. On one hand, we should take into account the advanced nature of the electronic commerce platform, on the other hand, we should make the existing business system of the enterprise more smoothly into the new business platform. Aiming at the problem of resource bot- tleneck in current e-commerce system, the application model of grid based electronic commerce system is put forward to be based on the application background of grid technology. How to make full use of the existing software and hardware resources, to obtain the largest data processing capacity has become an important part of the electronic commerce plat- form application system. With the rapid development of economic globalization and the rapid development of Internet technology, e- commerce which is a new business model has been the world's attention and recognition. It has become the only way for the development of enterprises, which is gradually changing the business model around the world and triggering a far-reaching economic revolution. With the continuous expansion of electronic commerce, traffic system is more and more big, size of the system database is also increasing, and the property problem of the database is getting more and more prominent. Therefore, the optimization is very impor- tant to electronic commerce system database. The basic prin- ciple of system performance optimization is: access to the required data through the least possible disk access. To evaluate the database performance, in the database before and after the adjustment of the evaluation indexes should be compared, including the trade-off between response time and throughput, the availability of a database, the hit rate of the database, and the use efficiency of memory. It can measure the effect of adjustment measures to guide the direction of adjustment. How to use limited computer system resources for more users? How to guarantee the user's response speed and service quality? These problems can improve the service quality of the electronic commerce platform.

Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce

In this study we investigate whether social reference systems, such as Facebook “likes” (FBLs), promote sales in social commerce, wherein adverse selection and quality uncertainty often severely damage consumer trust and impede efforts to achieve sustainable growth. We also examine the extent to which product characteristics (product uncertainty and product franchising) and deal characteristics (tipping points, discount rates, and deal durations) moderate the social selling stimulated by FBLs. On the basis of 1,327 samples collected from a major social commerce platform provider, we identify several interesting empirical regularities regarding the relationship between FBLs and social commerce sales. The findings suggest that FBLs drive traffic and increase sales. Information technology artifacts and social technologies, such as FBLs, can endow a consumer’s shopping experience with a socialization component and induce social selling in collective buying platforms. Nevertheless, significant variations occur across products and deals. For example, consumers who purchase experience goods more frequently depend on FBLs than do those who buy search goods. FBLs exert a far greater influence on the sales of goods from independent stores than those from franchise chains. Social commerce consumers are unaffected by heavy discount rates as they make purchase decisions, but they extensively rely on FBLs, particularly when purchasing products that have low tipping points. Our results suggest that social commerce can be a powerful marketplace when the economic utility that is driven by price incentives is further strengthened and protected by the social utility that originates from trust and sharing.

Web-Oriented Architecture (WOA) Enabled Customer-Centric Collaborative Commerce Platform (WCCP)

 Abstract—Traditional Service-Oriented Architecture (SOA) has consistently promised more than it has delivered, but Web-Oriented Architecture (WOA) promises to deliver the robust outcomes formerly expected of SOA. WOA extends SOA to web-based applications. The architecture hides the protocol complexity in the application state and provides simpler methods for the deployment of interoperable web services. However, this pragmatic and effective approach has only been rarely implemented, limiting the body of formal knowledge and support available to enterprises which want to exploit this profoundly useful and simple way of developing interoperable systems. In this paper, we describe the development of a novel customer-centric collaborative commerce platform (WCCP) on WOA in a virtual environment. The classification from the United Nations Standard Products and Services Code (USNPSC) was adopted to achieve the interoperability between differential enterprises.

Understanding the Development and Diffusion of Mobile Commerce Technologies in China: A Biographical Study with an Actor-Network Theory Perspective

ABSTRACTMobile commerce technologies cater to multiple types of users who use them for various purposes in a dynamic fashion over time. Their development and diffusion therefore involves many actors who participate in changing market configurations. In this study we address this complex sociotechnical setting by investigating the “biography” of mobile text messaging, an instance of mobile commerce technologies, in China. Specifically, we apply an actor-network perspective to understand the development and diffusion of text messaging over time and the changing actor configurations. This analysis was based on 1,403 news items pertaining to the Chinese telecommunications market, which were screened from over 40,000 news items produced over sixteen years. The deduced pattern indicates that the diffusion of text messaging, and possibly other mobile commerce technologies, includes four actor network configurations. Mobile commerce platforms begin to operate within a small network of actors, and via a dynamic process of events and interactions, they end up with a complex network of actors, which can include content and service providers, customers, regulators, and businesses that drive mobile commerce technology diffusion and breadth of uses across markets. The suggested pattern provides a “biography of artifacts” regarding mobile technologies at the national level.

Re-Defining the Future of Commerce : Mobile Commerce and the Emergence of Sixth Sense Technology

Over the past decade businesses and as a matter of fact commerce has gone through some revolution from the traditional commerce to a digitized platform, thus from “face – to-face” to a virtual economy which is being pioneered by technology. Now mobile users are able to use their phones to transact businesses every day. On the mobile commerce platform users can procure flight ticket and utilize the electronic statement on usersr cellphone to verify users flight. Now smartphones has the ability to establish nearby stores or vending stands with Global Positioning System (GPS) and then make a buy from the cellphone. One spot worth exploiting by businesses; large, small or medium is mobile commerce. Phones which was previous capable for only making calls and sending messages has grown or evolve to the level of which it can be used to buy lottery tickets, shopping, gaming, direction location device etc. Another technology which is currently emerging is the sixth sense technology. It is receiving a massive praise for it unthinkable innovation and easy to use tools is Sixth Sense Technology. Sixth sense is a wearable motion based gadget that connects our real world with digital information on the computer and let us use ordinary hand signals and gestures to intermingle with that information, thus making it an interface between our brain and the computer [2]. The sixth sense technology conception is a technological move and idea to tie the digital world with the real world. Its basic use is to cause computers to adapt to human needs. This mean users do need neither a mobile phone nor a laptop to carry out transactions on a digitized economy. Now the question is with this kind of technology where lies the future and faith of mobile commerce (m-commerce)? In this paper, we will be discussing the practical facet of m-commerce and the sixth sense technology. We will also cover the emergence and necessity of sixth sense technology, why it will shadow mobile commerce when it materialised and the writers’ proposal.

Research on Regional Special E-Commerce Platform

This paper analyzes the current information technology and technology limited of electronic commerce platform, and put forward a platform of regional characteristics based on electronic business information publishing system. Finally the paper gives general model and the realization of the platform structure, key technology and process. The platform uses conversion technology of StrutsCX framework based on J2EE platform and the XSLT parsing template of XML document tree that generates and provide automation platform construction features site for the user, it can quickly set up a tourism industry application component with plug-in manner.

A social analytics platform for smarter commerce solutions

When providing customers with a personalized shopping experience, there is tremendous value in understanding and applying social data shared by those consumers. Understanding this data and how best to generate business value from it is the core challenge of many businesses today. Friends, family, and experts alike influence consumers in their shopping preferences and purchase decisions. Yet, the ability of a business to analyze data on such influence, and recommend products and services that best respond to its customers' needs or aspirations, is typically limited by fragmented capabilities; a business relies heavily on the use of spreadsheets, manual market analysis, isolated software, or reactive messaging. This paper offers a solution to this fragmentary approach by introducing a social analytics platform for smarter commerce. This platform provides a holistic understanding of the customer by making use of social and enterprise data to present recommendations and related opinions, and to isolate influencers so as to ultimately provide customers with a personalized shopping experience. The functionality described in this paper is in the context of the retail industry but can be applied to other industries. The paper describes the architecture of the social analytics platform and the various analytics components currently implemented as part of the platform.

Social Commerce Hybrid Product Recommender

vision for Web 3.0 (also known as Semantic Web) is the ability to create meaning out of huge quantity of qualitative data. Existing data can be interconnected for further uses. Web 2.0 focused on the users interaction with others whereas Web 3.0 focus more on the users themselves. The advantages of Semantic Web and E-commerce give rise to commerce (also referred as f-commerce). The future of business lies on the social factor and it is this factor which gives rise to a new kind of connected consumers who are becoming influential in their own right. This paper explores a very specific instance of Semantic Web - Social Recommender System. This paper discusses the likelihood of converting data into quantitative information and using this information to power recommendations. This paper first outlines the benefits of commerce over e- commerce platform. Then the related literature work regarding hybrid recommenders is discussed. Next it is discussed how to predict ratings from a user-item rating network and friend's network and then how to unify similarity matrices obtained from different networks. And lastly this paper covers the hybrid product recommender algorithm and its experimental evaluations to predict its efficiency. Keywordscommerce, hybrid product recommender, f-commerce, homophily, Cosine similarity, Smith Waterman string similarity measure, unipartite graph, bipartite graph

Digital Entrepreneurship in a Traditional Production Firm

Through a longitudinal case study this paper explores the repercussions from introducing a mobile commerce platform as just another instrument in the marketing toolbox in a traditional sales-oriented firm. Findings suggest that the implementation of the M-platform in addition to its intended purpose spawns a digital business model that allows the company to change its relations to distributors, retailers and customers enabling access to direct communication with end-users. However, the emerging new business model has the potential to change the organization entirely. This paper argues that although the emerging business model was indeed a success seen from a sales-, marketing-, innovative-, and relational perspective, it was perceived as a disaster from an organizational perspective. Consequently, top management abandoned the new platform. The paper highlights the importance of not underestimating resistance in an organization when implementing a new marketing instrument such as M-commerce platforms.

Application of Ontology Technology in Building Knowledge Base of E-Commerce System in Direct Selling Clothing Network

Ontology technology is the foundation of the semantic Web, and provides support for the definition of domain ontology to the clothing e-commerce direct knowledge base, so as to realize the electronic commerce platform based on domain knowledge. In this paper, the design of the clothing network marketing e-commerce platform is an integrated product sales, product management, marketing and sales information entrance, marketing, customer relationship management and other functional modules operating platform. The paper presents application of ontology technology in building knowledge base of e-commerce system in direct selling clothing network. Experimental results show that the proposed application technology has high efficiency.

DIFFUSION OF OPEN SOURCE E-COMMERCE PLATFORM INTO BUSINESS SCHOOL CURRICULUM: EMBRACE WEB 3.0

ABSTRACT The World Wide Web has a profound impact on the society and business. In recent year, there have been increasing debates about Web 3.0 or Semantic Web to manage the big data on the Internet. It is predicted that Web 3.0 will transform the way businesses work in a few years. Open source e- commerce platform provides opportunities for business school students to learn business processes and implementation of Web 3.0 elements such as search engine optimization (SEO) and advanced analytics.To adopt open source e-commerce platform into business curriculum, we propose a Modified Technology-To-Performance Chain model. It integrates three models: the Model for Teaching with Technology, Technology Acceptance Model and the Technology-To-Performance Chain model. Task-technology fit and collaboration will enhance learning and improving students’ performance. Keywords Web 3.0, e-commerce, open source, technology, performance

The Internet, Cross-Border Data Flows and International Trade

The Internet is becoming a key platform for commerce that is increasingly happening between buyers and sellers located in different countries, thereby driving international trade. Additionally, as the Internet enables cross-border data flows this is also underpinning global economic integration and international trade. For instance, cross-border data flows are now intrinsic to commerce, from Internet-based communications like email and platforms such as eBay and Facebook that bring buyers and sellers together, from the financial transaction to purchase the product in other countries to the downloading of the goods and services. Despite the growing significance of the Internet for international trade, governments are restricting the Internet in ways that reduce the ability of businesses and entrepreneurs to use the Internet as a place for international commerce and limits the access of consumers to goods and services. Some of these restrictions are being used to achieve legitimate goals such as preventing cybercrime or restricting access to morally offensive content, but may be applied more broadly than necessary to achieve those objectives. In other cases, Internet restrictions are targeting foreign businesses and the sale of goods and services online in order to benefit local ones. Such Internet restrictions are discriminatory and harm international trade. This paper discusses the importance of the Internet and cross-border data flows for international trade. It proposes steps that governments should take to apply existing international trade rules and norms and identifies where new trade rules are requires to further support the Internet and cross-border data flows as drivers of international commerce and trade.

Research on the Model of Database Intrusion Protection System Based on E-Commerce Platform

Based on attack model of database,a model of database intrusion prevention system is proposed in electronic commerce platform. The model is divided into session level intrusion detection model, schema level intrusion detection model and semantic level intrusion detection model according to the abstraction level of test information. It extends the COAST firewall model with intrusion detection, and a layered intrusion prevention model which detect intrusion behavior according to session level, schema level and semantic level information of transactions. Thereby, it updates database security from passive protection to proactive protection.

Internationalisation of construction business and e-commerce: Innovation, integration and dynamic capabilities

Despite the role of internet and web based applications in delivering competitive advantage through e-business process is widely acknowledged, little is done by way of research to use the dynamic capability framework, in exploring the role of ecommerce in the construction business internationalisation. The aim of this paper is to present a literature based theoretical exploration using dynamic capability view to discuss internationalising construction businesses through electronic commerce (e-commerce) platforms. This paper contextualises the opportunities for internationalising construction, using a mix of supply chain paradigms, embedded with e-commerce platforms. The paper concludes by identifying the potential of dynamic capabilities of a firm, exploiting the innovation and integration potential of different e-business systems, in contributing to the internationalisation of construction businesses. It proposes that contracting firms with developed dynamic capabilities, has the potential to exploit e-commerce platforms to channel upstream activities to an international destination, and also offers the firm’s products/services to international markets.

The Application of Multiple Attribute Decision in LED Commerce Platform

The paper applied multiple attribute decision making into LED collaborative commerce platform to help customers make purchase decision. The normal customers are unfirmiliar with LED lighting product, because it is latest product in lighting industry and the attributes of LED are complicated and professional. The method analyzed the essential attributes and network attributes of LED lighting products to sequence the limited alternative. And based on the shortage of TOPSIS method, the paper combined grey correlation with TOPSIS method in order to make decision more exactly. DOI: http://dx.doi.org/10.11591/telkomnika.v11i4.2382

Safety Testing Method Analysis of Computer Software

Along with the computer network application becomes more popular, along with our country Internet market becoming stronger, more and more individuals or enterprises to commercial activities into the electronic commerce platform, so the computer software security has become increasingly important. Therefore, to strengthen the security of computer software protection research is very necessary, and guarantee the software safety is one of the effective means of software security hidden trouble detection. This paper will discuss the computer software system in safety detection method. Computer software security testing technology is existing computer software safety based, effective recognition computer software security problems in.