Abstract The cleavage of C–O bonds in two fluoran-based dyes by the addition of alkali metal (M+ = Li+, Na+) and alkaline earth metal (M2+ = Mg2+, Ba2+) perchlorates in acetonitrile solution was examined by means of UV-visible absorption and 1H and 13C NMR spectroscopy at room temperature. Although the 1H NMR signals of the xanthene part of Rhodamine B base (3′,6′-bis(diethylamino)fluoran) were shifted toward lower fields, those of the isobenzofuran (or the benzoate) part were not shifted much upon the addition of M+ and M2+. The appearance of 13C signals at 163.6 and 162.4 ppm (vs TMS) in the presence of Li+ and Ba2+, respectively, confirmed the formation of the zwitterions from Rhodamine B base. The assignments of the 1H and 13C signals were performed by the HMBC method. The colored zwitterion of a practical black color former, 2′-anilino-6′-dibutylamino-3′-methylspiro[3H-isobenzofuran-1, 9′-(9H)xanthene]-3-one, was produced by the addition of M+ and M2+. The 13C NMR signals at 162.2 and 159.8 ppm in the presence of 2.0 mol dm-3 Mg(ClO4)2 and Ba(ClO4)2, respectively, gave conclusive evidence of the formation of the sp2-hybrid carbon center for the black color former. The interaction between the metal ions and the zwitterions from the fluoran-based dyes decreased as Mg2+ > Ba2+ > Li+ > Na+. The 1 : 1 complex formation constants with the metal ions for both dyes were evaluated based on the UV-visible absorption data. The smaller formation constants of the black color former, compared with those of Rhodamine B base, indicate some more difficulty in the cleavage of the γ-lactone ring, which is probably based on the asymmetric structure of the compound, i.e, only a single dibutylamono-group at the 3′- and 6′-positions. The evidence for the formation of both the trityl cation and the benzoate ion was obtained by the 1H NMR signals from trityl benzoate in the presence of Mg(ClO4)2 in CD3CN containing a small amount of CF3SO3D. The C–Cl bond cleavage of 4-methoxy, 4,4′-dimethoxy, and 4,4′,4′′-trimethoxytrityl chlorides, through the chemical interaction between Ba2+ and Cl- in acetonitrile soluition, was justified by our 13C NMR results.