Abstract This article addresses the development of General Motors’ assembly plant in the port of Tanjung Priok in Batavia/Jakarta, Indonesia. The American multinational operated the plant—its first production line in Southeast Asia—between 1927 and 1955. General Motors gave impetus to Tanjung Priok’s economic importance, and it became a key element in the port’s ‘social-economic fabric’. Car manufacturing was considered a new phenomenon within the colonial economy of the Netherlands Indies, which had previously been largely agricultural/plantation-based. The company brought along new technologies and ways of organizing; it also advertised—for instance, via the company magazine GM World—the idea of free trade and actively tried to distinguish itself from the colonial establishment. However, this critical stance should not be overstated; as this article shows, General Motors was introducing alternative corporate perspectives and modern industrial elements in the Netherlands Indies but also became part of the Western colonial system.
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