ABSTRACT The conflict in Afghanistan 2001–2021 pitched coalition forces into the midst of a civil war. Armed political rebellion of this sort presents practitioners with a deeply intricate problem; multiple, interdependent layers of conflict and competition creating an ever-shifting ecosystem of violent competition. But in their efforts to resolve the root-causes of political rebellion in Afghanistan, Western counterinsurgents unwittingly contributed a set of philosophical, constructionist and cognitive ingredients to the dynamics powering violence on the ground. Using a variety of theoretical approaches, this article explores aspects of the campaign in Helmand and Kandahar 2008–11 in order to better explore the intersection between COIN theory, COIN practice, and the layered complexities involved for stabilisation forces seeking to instrumentalise power and influence in another nation’s internal conflict.