Coffee Stores Research Articles

Pengaruh Biaya Operasional Terhadap Laba Bersih UMKM Kopikir Coffee di Kota Malang

This study aims to identify whether there is an impact of operational costs on the net profit of Kopikir Coffee shops. This research is included in the category of quantitative research. The research was carried out at the Kopikir Coffee shop on Sudimoro Street, Lowokwaru District, Malang, East Java. The population of this study is all monthly financial statements of Kopikir Coffee. The number of research samples is 48 data, with data criteria that present complete monthly financial statements for the 2019-2023 period. The data used in this study comes from secondary sources in the form of monthly financial statements owned by Kopikir Coffee. The data collection mechanism applied in this analysis involves literature study, observation, and documentation. The data analysis method applied in this study is a simple linear regression model. Based on the results of the hypothesis test, operational costs have an influence and a negative relationship on net profit. The operational costs carried out in Kopikir Coffee store activities are high so that the achievement of profits will decrease. So the result of this research is that operational costs have an effect and are significant on the net profit of the Kopikir Coffee shop. Keywords: Operational Costs, Net Profit

Faktor Utama yang Mendorong Pelanggan untuk Kembali Ke Starbucks Indonesia: Kualitas Pelayanan, Harga, Experiental Marketing

This research aims to determine service quality, price and Experiential Marketing on Repurchase Intention at Starbucks Coffee Indonesia in Green Pramuka Square, East Jakarta. The research method used in this research is quantitative, with the research strategy used by researchers being an associative/causality strategy. The population in this research is all visitors to Starbucks Coffee at Green Pramuka Square, East Jakarta from January to March 2024. This research uses primary data by distributing questionnaires to 200 customers of Starbucks Coffee Store Green Pramuka Square. The sampling technique used was random sampling. The data processing method in this research uses the SPSS program. The research results conclude: 1.) service quality influences Repurchase Intention. 2.) Price influences Repurchase Intention. 3.) Experiential Marketing: Sense influences Repurchase Intention. 4) Experiental Marketing: Feeling influences Repurchase Intention 5) Experiental Marketing: Think influences Repurchase Intention 6) Experiental Marketing: Act influences Repurchase Intention 7) Experiental Marketing: Relate influences Repurchase Intention 8.) Service Quality, Price and Experiental Marketing simultaneously influences Repurchase Intention.

The effect of social servicescape on price fairness and customer trust: a study in coffee shops

PurposeThe aim of this research is to determine the price fairness of the social servicescape and the effect of price fairness on customer trust. In this context, first of all, the effect of the social servicescape on price fairness and then the effect of price fairness on customer trust were tested.Design/methodology/approachThe universe of the research consists of people who visit Starbucks coffee stores. In the study, data were collected from 338 people who visited Starbucks coffee stores. The relationships between the variables were analyzed using the Structural Equation Modeling (SEM) Technique.FindingsAs a result of the research, it was concluded that employees, other customers and social crowds, which are from the dimensions of the social servicescape, do not have a significant effect on price fairness, the interaction between employee and customer, which is from the sub-dimensions of the social servicescape, has an effect on customers' perception of price fairness, and price fairness also has an effect on customer trust.Originality/valueThe important point in this research is to determine the effect of the social servicescape on price fairness, which has not been studied in the literature before. Although the effect of physical servicescape on price justice has been investigated, the effect of social servicescape on price justice has not been investigated. When evaluated from this point of view, it is thought that the research will have an important contribution to the literature.

Comparative Analysis of Manner Coffee and Starbucks in Marketing Strategies

The Chinese coffee market is growing at a fast pace with huge potential. Customers are more willing than ever to drink coffee in their daily life. As coffee becomes more popular, many domestic specialty coffee shops flourish in China. For the first time, these specialty coffee shops, which typically serve higher-quality coffee, have opportunities to expand their business scales and contribute to China's broader coffee culture. This paper chooses Manner Coffee as its main subject and compares its marketing strategies with those of Starbucks via the 4Ps framework, aiming to identify key features behind Manner Coffees success as a specialty coffee store and explore a generalized mode for specialty coffee brands development in the market.

Analyzing the Financial Performance of Starbucks and Luckin Coffee

Numerous industries have been significantly affected by the Covid-19 pandemic, including the coffee industry. People were forced to stay at home, many coffee shops had to shut down due to the lack of customers. However, as the pandemic subsides, the coffee market now is recovering and growing at a rapid pace. Now Starbucks has over 36,000 coffee stores around the world, covering 84 countries, while in the Chinese mainland, it operates more than 6,000+ stores in over 230 cities. It is expected that by 2025, the number of Starbucks coffee shops in China will reach 9,000, covering 300 cities. In contrast, Luckin Coffee, China's largest coffee chain, in the number of outlets in China, has surpassed Starbucks with 7,846 coffee shops as of Q3 2022 and in Jan 2023 the outlets exceeded 8,400 with the accelerated growth. This essay aims to study these two key players in the coffee industry, Starbucks and Luckin Coffee, to compare their financial data via the financial statement of Year 2021 and the stock movement from May 18, 2019, to Jun 30, 2020. This analysis will bring a deeper understanding of the two companies with investigations and observations with the respect of their financial and stock performance.

Research on the Influence of Experiential Marketing of Kids Cafe on Consumers’ Purchase Behavior

Purpose – In recent years, with the rapid improvement of China’s economy, technology and consumption capacity, the children’s coffee shop industry has played an increasingly important role in China’s economy. Consumers’ demand for toys is also increasing, and experience marketing the resulting experience demand is also having an increasing impact on consumers’ purchasing behavior. Design/Methodology/Approach – This study takes the experience economy as the background, takes the Chinese children’s coffee shop as the research subject, and takes the experience marketing strategy model as the entry point to find out the problems existing in the marketing of the children’s coffee shop. Findings – This study comprehensively sorts out the content of strategic experiential marketing, and uses the method of SPSS statistical analysis and questionnaire survey to analyze the industry status quo of experiential marketing in children’s coffee stores. In-depth analysis was carried out, and the causal relationship between the five elements of sensory experience, emotional experience, thinking experience, action experience, and associated experience and consumer purchasing behavior was tested by regression analysis. Research Implications – The results are obtained. Theoretical inspiration. In terms of practical marketing, enterprises should deeply explore the influence of experiential marketing elements of children’s coffee stores on consumer purchasing behavior, so as to optimize marketing strategies, strive to provide feasible guidance for the development of the industry, and promote the operation of such small and medium-sized enterprises in China and development.

Customer experience in coffee stores: A multidisciplinary Neuromarketing approach

AbstractCompanies in the service retailing industry are constantly looking for strategies to provide a customer experience that improves brand perception and increases customer loyalty. This study provides a deeper understanding of customer experience in two coffee stores in Vietnam by providing a multidisciplinary approach, including a quantitative and a neuromarketing approach. Two‐hundred participants participated in the study, combining mystery shopping visits with the Brand Association Reaction Time Test (BARTT). Results from the mystery shopping visits confirm the holistic concept of customer experience. Store atmosphere, employee service, drink quality, price, and previous visits significantly impact customer experience. Empirical results also confirm the impact of customer experience on loyalty. Furthermore, the BARTT analysis shows that in‐store customer experience can influence customers' short‐term brand perceptions. The national brand is associated with friendly, expensive, globalized, and unique, whereas the local brand revealed significant associations with clean, smells good, welcoming, and unique. From the mystery shopping results and the BARTT, we can infer that customer experience needs multi‐methodological capturing of its multifaceted aspects. Our findings are relevant to researchers and practitioners seeking to understand and bolster customer experiences, justifying a multidisciplinary approach and the application of new insightful tools.

HUBUNGAN ANTARA KEPUASAN KONSUMEN DENGAN LOYALITAS DI MOFFEE COFFEE STORE MANADO (Relationship between Consumer Satisfaction with Loyalty at Moffee Coffee Store Manado)

The objective of this research is to find out how the relationship between customer satisfaction and loyalty at Moffee Coffee Store Manado. This research was conducted from May 2022 to August 2022. The data used in this study are primary data and secondary data. Primary data obtained from direct interviews with consumers using a questionnaire. Secondary data was obtained from Moffee Coffee Store documents. With the number of respondents as many as 81 people. The sampling technique used was accidental sampling. Data analysis used in this research is descriptive analysis and spearman rank correlation analysis.
 Based on the research results, the level of customer satisfaction at the Moffee Coffee Store is classified as very satisfied with a total score of 1430. Meanwhile, the relationship between customer satisfaction and loyalty at the Moffee Coffee Store has a positive and significant relationship between the variable customer satisfaction (X) and the variable Loyalty (Y). this is evident from the Spearman rank correlation value of 0.666, so it has a strong relationship level, and with a significant level of 0.000 below 0.05%, this means that the increasing customer satisfaction, will increase loyalty at the Moffee Coffee Store.

Impact of The Existence of A Coffee Store on Family Economic Education and Interest in Entrepreneurship(Case Study in Sudimoro Malang Region )

The number of coffee shops in the Sudimoro area makes the Sudimoro area one of the centers for coffee shops in the city of Malang. Based on initial observations, it is known that the existence of a coffee shop in the Sudimoro area has an influence on the family's economic education and interest in entrepreneurship in the community around Sudimoro. This research uses a qualitative approach with the type of case study research. Data collection techniques in this study using observation and interviews. Techniques in data analysis are data collection, data reduction, data presentation, and data inference. The results of the study of the impact of the existence of coffee shops in the Sudimoro area of Malang on family economic education, namely parents familiarize children with saving, teach productive behavior, see future opportunities, be open about family financial conditions and involve family members in family financial planning, and get used to having In addition, the existence of a coffee shop in the Sudimoro Malang area has an impact on interest in entrepreneurship, namely families in the Sudimoro Malang area know knowledge about entrepreneurship, have an interest in entrepreneurship, have the intention and motivation in entrepreneurship.

The legal Consequences of Default of Parties in the Lease Agreement between PT. Kereta Api Indonesia (PT. KAI) with PT. J.Co Donuts & Coffee

The development of the rental business can not be denied can experience a problem along with its development, such as the problem of default that occurred between PT. J.Co Donuts & Coffee with PT. Kereta Api Indonesia (Persero). PT. J. Co Donuts & Coffee (the plaintiff) leased assets from PT. Kereta Api Indonesia (defendant) in the form of land and buildings for a period of 5 years. After the defendant made the payment for term I, the defendant did not immediately hand over the object of lease to the plaintiff to be used as a J.Co Donuts & Coffee store so this matter was brought to court. In the decision of the Supreme Court No. 211/K/PDT/2020, the judge decided that PT. KAI has defaulted by not handing over the object of the lease to PT. J.Co Donuts & Coffee. This study aims to determine the form of default and the legal consequences of the default dispute. The method used in this legal research is a normative juridical approach. The specifications used in writing this law are descriptive analytical. While the method used is a qualitative method. The results of the study indicate that the judge has decided on this case correctly, namely that the defendant has defaulted due to an error due to negligence. Furthermore, researchers also examine the legal consequences that arise in the decision of the Supreme Court no. 211/K/PDT/2020.

A field study on sensory cues and customer revisit intention

Purpose- Along with the changes in consumers’ expectations, marketers have started to trigger the senses in their marketing activities after realizing the effects of senses on consumer decisions. Sensory marketing activities have become a key tool for retailers to keep and gain consumers. Retailers can create store environments where their customers feel comfortable through the use of sensory cues. In this study, the influence of sensory marketing cues on revisit intention of customers is analyzed. Methodology- Restaurant and coffee shop businesses are among the most appropriate examples to offer attractive store atmosphere to persuade consumers for the next visit The research is conducted with respect to third-generation coffee stores to be able to include sensory cues designed to appeal to all five senses. The data collected via online survey questionnaires are analyzed using SPSS 23 statistical package program. Findings- Multiple sensory cues are found to be effective on revisit intention. It is revealed that the smelling, tasting and touching cues have an effect on customers’ revisit intention, while sensory cues of sight and hearing have no effect. Conclusion- This study offers implications to third generation coffee stores by emphasizing tactile, taste and olfactory cues. Retail companies can use sensory cues to increase consumers’ shopping duration in the store with an enjoyable experience and make them revisit the same store. Developing a clear positioning strategy can help them to create an emotional connection with their customers and improve customer engagement to the store. Therefore, companies can benefit from the sensory marketing concept as a strategic tool to differentiate them from their competitors. Keywords: Retailing, sensory marketing, sensory cues, store atmosphere, revisit intention JEL Codes: M30, M31, M39

A Two-Layer Location Choice Model Reveals What’s New in the “New Retail”

The New Retail is an emerging e-commerce model in recent years. It claims innovation in creating competitive advantages through intensive Internet-based data to promote online-to-offline interactions. Whether this self-claimed innovation would cause a different rationale in the choice of store locations is a subject worthy of investigation. In this article, taking Beijing’s Starbucks and Luckin coffee stores as cases, we build a two-layer business location choice model to examine the problem. The model consists of a macroscale (city-wide) submodel and a microscale (street block) submodel. Results show that the macroscale store location choice logics for the two are consistent, with differences predicted by economic geographical laws, thus rejecting the hypothesis of the big-data-driven location choice advantage for the New Retail. Results from the microscale model, however, suggest that the difference between the two brands is better explained with cognition and behavioral theories, where the delivery agents, rather than the customers’ environmental cognition characteristics, shape the New Retail’s peculiar store location preference over less “fancy” urban locales. We argue this unique location preference is indeed something new in the New Retail. We conclude the article with discussions on the relevance of the cognitive and behavioral perspectives in the business location choice problem, and suggest incorporating the microscale layer that explicitly considers these aspects in addressing the problem in real-world settings.

Antesedent brand loyalty pada kedai kopi di Jakarta

The objective of this study is to examine and analyze Influencing of Advertisement/Promotion and Social Network Service and Consumer Engagement and Brand Trust Through Brand Loyalty At Coffee Store At Jakarta. The samples being used in this study is 115 respondents. Data collection method that used in this study is purposive sampling. Hypothetical testing is conducted using Structuctural Equation Model (SEM). The findings of this study are: (1) Advertisement/Promotion has significance effect on consumer engagement, (2) Social network service has significance effect on consumer engagement, (3) Advertisement/Promotion has significance effect on brand trust, and (4) Social network service has significance effect on brand trust, (5) Customer engagement has positive effect on brand trust, (6) Consumer engagment has significance effect on brand loyalty, and (7) Brand trust has significance effect on brand loyalty

Evaluation of the Drying Characteristics of Coffee Grounds with Electric and Gas Combustion Heat Sources

The water content of the coffee grounds discharged from coffee beverage production facilities and coffee stores is about 75 wt.%. When the coffee grounds is used as solid energy source, drying technology is important because the high water content of the coffee grounds causes lower heating values reduction and combustion deterioration. In particular, it is necessary to maintain a constant water content of the dried coffee grounds with low energy consumption. In this study, two types of coffee ground batch dryer were tested: an electric heating and a gas burning system. After coffee grounds were injected into each dryer, vapor evaporation, drying rate, specific moisture evaporation rate, and drying efficiency were measured. The drying systems applied the moisture intensity (pulse, P) sensor and an automatic control program to maintain the moisture content of the dried coffee grounds. The drying performance and efficiency of the electric heating dryer were 21% and 33% higher than the gas burning dryer, respectively. The water content of dried coffee grounds is about 2.1 wt.%, and the ash content is 1.5 wt.%. The lower calorific value of dried coffee grounds is 5,710 kcal/kg, satisfying Bio-SRF (solid refuse fuel, Korea) quality standard. Therefore, when the dried coffee grounds is used as a solid energy source, it is advantageous to reduce the amount of greenhouse gas and save fossil fuels compared to the case of landfilling the dried coffee grounds.

Visual Branding Design Review of Local Coffee Store in Jakarta

The Indonesian government's campaign that invites to love local coffee products also strengthens the habit of drinking coffee as a contemporary lifestyle. This has resulted in encouraging the emergence of local coffee shop product brands in Jakarta that compete with non-local brand coffee shops which have a lot of demand first. This competition eventually triggers the creativity of producers in creating a brand identity as part of the power of product marketing. This research uses a qualitative method with a netnographic approach and a case study. The research uses a netnographic method related to the existence of local coffee shops on digital artifacts that are accessed online. Using the theory of visual branding and brand identity, this study aims to find trends and big ideas for local coffee shop branding visual design ideas from 2015-2018 in Jakarta as part of the image of Indonesian local brand identity. The results of this study conclude that overall the visual elements used to describe marketing strategies with big ideas are keywords that are different from each other by describing their respective advantages. The dominant color used by the eight samples of visual branding also supports the big idea of ​​professional, classic, modern, locality, ethnic, cultural, and romantic keywords that build these emotions in consumers. This has finally become a trend for the development of visual branding for local coffee shops in Jakarta.

Visual Branding Design Review of Local Coffee Store in Jakarta

The Indonesian government's campaign that invites to love local coffee products also strengthens the habit of drinking coffee as a contemporary lifestyle. This has resulted in encouraging the emergence of local coffee shop product brands in Jakarta that compete with non-local brand coffee shops which have a lot of demand first. This competition eventually triggers the creativity of producers in creating a brand identity as part of the power of product marketing. This research uses a qualitative method with a netnographic approach and a case study. The research uses a netnographic method related to the existence of local coffee shops on digital artifacts that are accessed online. Using the theory of visual branding and brand identity, this study aims to find trends and big ideas for local coffee shop branding visual design ideas from 2015-2018 in Jakarta as part of the image of Indonesian local brand identity. The results of this study conclude that overall the visual elements used to describe marketing strategies with big ideas are keywords that are different from each other by describing their respective advantages. The dominant color used by the eight samples of visual branding also supports the big idea of ​​professional, classic, modern, locality, ethnic, cultural, and romantic keywords that build these emotions in consumers. This has finally become a trend for the development of visual branding for local coffee shops in Jakarta.

Starbucks in China: what lessons can Starbucks learn from Luckin?

Theoretical basis The case integrates frameworks on business models, the business model canvas (BMC) and Porter’s generic strategies in the context of the coffee industry in China. The case enables students to construct a Business Model Canvas for competing companies, analyze the canvas to deduce the generic strategy they are pursuing, and formulate recommendations based on this analysis. Research methodology The case is derived from secondary sources, including publicly available reports and information about Starbucks and Luckin. Case overview/synopsis This case looks at Starbucks in China as it faces a fierce Chinese competitor and evolving consumer behavior. Luckin, a Chinese coffee store company, had seen explosive growth since its inception in Beijing in 2017. By late 2019, its number of brick-and-mortar locations surpassed the number of Starbucks’ coffee stores in China, which had entered the Chinese market two decades earlier in 1999. Luckin’s focused on convenience through leveraging technology and reducing costs by limiting physical stores. Although Luckin’s fortunes turned in March of 2020, after an accounting scandal came to light, Luckin’s success suggests that consumers were attracted to its positioning as a “fast coffee pickup and delivery” provider. The case describes Starbucks’ strategy in China, which it sees as an important long-term growth market. It also describes the strategic activities of fast-growing, Chinese coffee company Luckin and discusses Chinese culture and consumer behavior. Complexity academic level The case is written for undergraduate students enrolled in a business strategy or corporate entrepreneurship course. Given that the case centers on China, it could also be used in international entrepreneurship/business courses.

Modeling study of coffee extraction at different temperature and grind size conditions to better understand the cold and hot brewing process

AbstractIn this study, the extraction kinetics, based on total dissolved solid (TDS), at different temperatures (4, 23, 50, and 93°C) for different grind sizes (VMD = 139, 643, 1,450, 1,747 μm) were investigated. Coffee extraction proceeded in initial fast extraction stage followed by a significantly slower extraction stage, which correspond to the extraction from surfaces of broken cells and the extraction from intact coffee cells, respectively. Diffusion inside the coffee particle is a very slow process, so breaking the cells is a very efficient way to increase the mass transfer rate. In addition, the ultimate extraction yield increased with increasing brewing temperature and decreasing of particle size. The Weibull distribution, pseudo‐first order and pseudo‐second order model were fitted to the kinetics data, with high coefficients of determination (0.687–0.998), and low root mean square error (0.02–0.26%). Meanwhile, exponential equations were created to correlate the derived rate constants (1/α, k1, and k2) with brewing temperature and particle size to achieve the prediction of brewing extent (TDSt/TDSeqm) at different temperature‐particle size combinations.Practical applicationsThis study investigated the kinetics of coffee extraction at different grind size and temperature conditions with the purposes to better understanding the cold and hot coffee brewing process, as well as to predict the coffee extraction. The findings in this study will have practical applications in three folds: Help manufacturers of coffee brew products (ready to drink or concentrate) to better design and control their coffee extraction process. Aid manufacturers of coffee extraction equipment and coffee brewers to improve their products Provide reference information for coffee store, barista, coffee enthusiast, and consumers to brewing a better cup of coffee

Estimating counterfactuals as a test of structural models: The case of the German coffee cartel

This paper introduces a way of testing the predictive power of structural models. Based on retail market scanner data for ground coffee in Germany during the period 2002 to 2012, I compare marginal cost estimates for coffee store brands from an out-ofsample prediction to estimates based on a structural model of retail competition. The comparison reveals substantial differences. While the marginal cost estimates using an out-of-sample prediction closely follow the world market prices for coffee beans representing the main driver for changes in the cost of ground coffee, the estimates based on a structural model are considerably higher following a cartel-induced increase in wholesale prices for national brands. Given that the cost of coffee store brands are not affected by the cartel-induced increase in wholesale prices, the increase in marginal costs, based on the structural model, reflects the model’s failure to capture retailers’ pricing choices in a multiproduct environment.

ANALISIS PERATURAN KEPALA BADAN PERTANAHAN NASIONAL RI NO 4 TAHUN 2010 TENTANG TATA CARA PENERTIBAN TANAH TERLANTAR (STUDI KASUS EKS. PABRIK ES DAN GUDANG KOPI DI KELURAHAN BAJAK)

Abstract: Neglected land is land that has received rights from the state in the form of property rights, land use rights, building rights, usage rights and administrative rights or the basis for the control of land that is not cultivated, not used or not used according to the circumstances or nature and nature the purpose of granting rights or the basis of their control. Problem formulation What is the role of the Bengkulu City Bureau in controlling abandoned land in the former ice cream factory and coffee store in Bajak Village? Empirical legal research is a legal research method that uses empirical facts derived from human behavior, both verbal behavior from interviews and real behavior that is performed through direct observation. Primary data is data that comes directly from the field and is based on respondents and informants. Secondary data This data comes from literature books, laws and regulations, surfing the Internet and other documents. Determination of the abandoned country in accordance with Article 19 paragraph 1, the percentage of the abandoned land area is divided into the following groups: (a) 100 percent distributed, (b) more than 25 percent to less than 100 percent displaced,, and (d) distributed less than or equal to 25 percent. Sanctions pursuant to Article 23 paragraph 1 must be cleared of land that has been designated as abandoned land within a period of 1 (one) month after the decision on the determination of the abandoned land has been made by the former rights holder of the items located thereon. (2) If the former right holder does not fulfill the obligations mentioned in paragraph 1, the objects on it no longer belong to him and are controlled directly by the state.Keywords: Neglected land; Rights holders; penalty