Coffee Market Research Articles

Smart E-Tongue Based on Polypyrrole Sensor Array as Tool for Rapid Analysis of Coffees from Different Varieties

Due to the lucrative coffee market, this product is often subject to adulteration, as inferior or non-coffee materials or varieties are mixed in, negatively affecting its quality. Traditional sensory evaluations by expert tasters and chemical analysis methods, although effective, are time-consuming, costly, and require skilled personnel. The aim of this work was to evaluate the capacity of a smart electronic tongue (e-tongue) based on a polypyrrole sensor array as a tool for the rapid analysis of coffees elaborated from beans of different varieties. The smart e-tongue device was developed with a polypyrrole-based voltammetric sensor array and portable multi-potentiostat operated via smartphone. The sensor array comprised seven electrodes, each doped with distinct counterions to enhance cross-selectivity. The smart e-tongue was tested on five Arabica coffee varieties (Typica, Bourbon, Maragogype, Tabi, and Caturra). The resulting voltammetric signals were analyzed using principal component analysis assisted by neural networks (PCNN) and cluster analysis (CA), enabling clear discrimination among the coffee samples. The results demonstrate that the polypyrrole sensors can generate distinct electrochemical patterns, serving as “fingerprints” for each coffee variety. This study highlights the potential of polypyrrole-based smart e-tongues as a rapid, cost-effective, and portable alternative for coffee quality assessment and adulteration detection, with broader applications in the food and beverage industry.

ANALISIS DESKRIPTIF KUALITATIF IMPLEMENTASI WORD OF MOUTH DALAM KOMUNIKASI PEMASARAN PRODUK BROOKLAND COFFEE

This research aims to explore and describe exactly how the application of word of mouth marketing communication in Brookland Coffee's product marketing strategy. The research method uses a descriptive qualitative approach by conducting direct observations and in-depth interviews with key informants consisting of the owner, baristas, and consumers of Brookland Coffee. The results showed that Brookland Coffee consistently implements a word of mouth strategy by prioritizing aspects of trust and consumer confidence. This strategy is implemented through a family approach, networking, and community building, especially the bicycle community. The research conclusion revealed that the effectiveness of word of mouth succeeded in strengthening Brookland Coffee's marketing communications, supported by consistent product quality, good service (hospitality), and the use of Instagram social media as a supporting platform for marketing strategies. Brookland Coffee succeeded in building a strong brand identity through a combination of offline and online word of mouth communication.

Analyzing Factors Influencing Customer Satisfaction with Organic Coffee in E-Commerce

In recent years, there has been a notable increase in interest in sustainable products, particularly organic goods, driven by the push for sustainable societies. However, Japan’s organic market lags behind the global trend, representing just 0.3% of total farmland in 2021. To tackle this issue, the Ministry of Agriculture, Forestry and Fisheries introduced the “Green Strategy,” with the goal of raising the organic share to 25% by 2050. The COVID-19 pandemic has brought about significant lifestyle changes, such as increased remote work and reduced outdoor activities, leading to a surge in the E-commerce market and an increased need for analyzing consumer satisfaction. To enhance Japan’s organic market, it is crucial to familiarize consumers with organic products like coffee, tea, and snacks. This study proposes a model using E-commerce customer reviews to predict consumer satisfaction. The aim is to improve services and develop new strategies based on customer preferences, promoting sustainable growth and enhancing customer satisfaction. This study delves into the impact of factors derived from latent Dirichlet allocation (LDA) on consumer satisfaction with organic coffee, utilizing three years of data from Rakuten Marketplace customer reviews (2017–2019). A total of 1444 review texts were analyzed, including 154 low-rated reviews (ratings 1–3) and 1290 high-rated reviews (ratings 4–5). To build a satisfaction prediction model using regression analysis, a survey was conducted using question items explored through factor analysis to assess the reliability of items in conveying the consistent meanings of high frequency words extracted by LDA: “taste,” “aroma,” “gift,” “sales/discounts,” “freshness,” and “decaffeinated.” The results of the regression analysis revealed that “gift,” “sales/discounts,” and “decaffeinated” significantly impact consumer satisfaction. Insights derived from these factors illuminate marketing strategies that focus on delivering happiness through products, adding value through pricing strategies, and introducing benefits and consumption methods that effectively meet customer needs. These findings underscore the potential of customer reviews to enhance consumer satisfaction and inform strategic marketing decisions, thereby contributing to the growth and success of the organic coffee market.

Economical-epidemiological analysis of the coffee trees rust pandemic.

Coffee leaf rust is a prevalent botanical disease that causes a worldwide reduction in coffee supply and its quality, leading to immense economic losses. While several pandemic intervention policies (PIPs) for tackling this rust pandemic are commercially available, they seem to provide only partial epidemiological relief for farmers. In this work, we develop a high-resolution spatiotemporal economical-epidemiological model, extending the Susceptible-Infected-Removed model, that captures the rust pandemic's spread in coffee tree farms and its associated economic impact. Through extensive simulations for the case of Colombia, a country that consists mostly of small-size coffee farms and is the second-largest coffee producer in the world, our results show that it is economically impractical to sustain any profit without directly tackling the rust pandemic. Furthermore, even in the hypothetical case where farmers perfectly know their farm's epidemiological state and the weather in advance, any rust pandemic-related efforts can only amount to a limited profit of roughly 4% on investment. In the more realistic case, any rust pandemic-related efforts are expected to result in economic losses, indicating that major disturbances in the coffee market are anticipated.

Examining Competitive Strategies in Growing Coffee Industry with Game Theory

The coffee market in Turkey is growing rapidly, leading to fierce competition between international, national and local coffee shops. It has become extremely important for the local economy that local businesses can compete and survive with these more institutionalized structures that also have brand advantages in competition. In this study, game theory was used as a tool to analyse the competitive strategies of companies operating in the coffee market by designing both zero-sum and non-zero-sum games. Considering that the expectations, tastes, preferences and consumption habits of the generations may be different, 1600 people were surveyed in Erzurum province by grouping them as Generation X, Y and Z according to their year of birth. Different game matrices were created with the data obtained from the surveys. The games were designed to identify the prominent strategies among coffee shops for each generation. The results showed that, regardless of generation, local coffee shops stand out from international and national coffee chains in terms of space comfort. In addition, local shops also stand out in terms of meeting consumer expectations. In order to gain a competitive advantage, local coffee shops should focus on developing strategies related to the space comfort. Developing this strategy provides opportunities for local businesses to increase their market share. It is also observed that Generation Z has higher expectations in all strategies compared to other generations.

China’s Coffee Frontier: A Tale of Two Regions and a Global Market

This essay explores the evolution of China’s coffee industry, focusing on two key regions—Yunnan and Hainan. Despite coffee’s late introduction to China compared to tea, Yunnan has become a dominant player, producing 98% of the nation’s coffee, largely Arabica. The region’s mountainous terrain and favorable climate have propelled its coffee industry, which has seen substantial foreign investment and efforts to enhance coffee quality. In contrast, Hainan’s tropical conditions make it ideal for Robusta production, though its cultural coffee practices, influenced by Southeast Asian migrants, set it apart. The essay also examines how the growing demand for coffee, spurred by urbanization and lifestyle changes, has shifted Chinese consumption patterns. Companies like Luckin Coffee and Starbucks have capitalized on this trend, contributing to both the domestic and global coffee markets. Despite rapid growth, China still represents a small share of global coffee production, but its coffee culture and industry are poised for further expansion. The synergy between rising specialty coffee demand and advancements in delivery services suggests continued growth for China’s coffee market on the world stage.

PENINGKATAN DAYA SAING KELOMPOK TANI MELALUI PEMANFAATAN TEKNOLOGI PERTANIAN

Indonesia is known as an agricultural region with a wide variety of agricultural and plantation commodities. Plantation commodities such as coffee plants are one of the superior products produced by farmers in Indonesia. Coffee plants grow in mountainous areas with relatively cold weather temperatures. Geographically, natural conditions support coffee plants to grow well even with limited technology. Community service activities aim to increase the competitiveness of coffee farmer groups through the application of technology. The community service activities were carried out in Mekarmanik Village, Cimenyan District, Bandung Regency, West Java Province. Service partner Tiwikrama Mukti Farmer Group is engaged in coffee plantations around Mekarmanik village. Coffee trees in this area are planted intercropped with rubber trees that grow on land owned by the PERHUTANI State-Owned Company. The method of implementing the service activities provides assistance with a set of grass cutting equipment and garden support equipment. This equipment can help farmers clean grass and weeds that often grow around the garden so that the growth of coffee plants can be better. In addition to providing agricultural equipment instruments, the service team provided simulations on the use of tools and counselling to farmer group partners regarding the market potential of coffee commodities. The results of community service activities in farmer groups after carrying out garden maintenance can increase coffee productivity. Coffee farmer groups also have a better understanding of coffee marketing circulation so that farmers obtain more optimal economic returns.

Determinan Yang Memengaruhi Pemilihan Saluran Pemasaran Kopi Robusta Di Kabupaten Malang

The demand for coffee in Malang Regency by determining the quantity of commodities is very dependent on the marketing subsystem. Robusta coffee marketing channels in Malang Regency include marketing institutions, namely small traders, sub-district collectors and large traders. Coffee marketing is dominated by small traders. This research aims to analyze the determinants that influence the choice of marketing channels for Robusta coffee in Malang Regency. The location of this research was carried out in two villages, namely Srimulyo Village and Sukodono Village, Kec. Dampit, Kab. Poor. The respondents in this research were Robusta coffee farmers in two villages in a total of 60 respondents. Marketing agency respondents were then determined using snowball sampling techniques. Snowball sampling method by collecting data based on information from previous respondents based on existing marketing patterns in Malang Regency. This research uses multinomial logit analysis by determining efficient marketing channels as a reference variable. Based on the results of marketing channel analysis, it was found that there are 5 marketing channel patterns. Marketing channel 1 consists of 27 farmers and the largest channel choice is 45%, while the results of the marketing efficiency analysis show that channel 5, namely direct farmers to wholesalers, is the most efficient. Marketing channel 5 consists of 11 farmers with a percentage of 18.3%. The results of the research show that 3 variables influence the choice of marketing channels, namely production volume, farming experience, and education level. Suggestions from research for extension workers and local governments need to assist farmers regarding financing and coffee market information so that marketing channel choices are more varied.

Comparative Assessment of Robusta Coffee Marketing Channels in Solok City, West Sumatra

Comparative Assessment of Robusta Coffee Marketing Channels in Solok City, West Sumatra

Computational Modeling of the Coffee Consumer Experience and Its Impact on the Sustainability of the Regional Industry in Peru

This study addresses the significant social value of understanding consumer experiences in the coffee market, which is crucial for enhancing local economic sustainability and consumer satisfaction in the cities of Piura, Trujillo, and Chiclayo in Peru. The objective of this research was to evaluate the coffee consumption experience of 1190 consumers using structural equation modeling. Methodologically, a detailed survey was employed to capture various dimensions of consumer experience. The results revealed a strong positive effect of perceived quality on hedonic value (β = 0.776; p < 0.001), underscoring the importance of high sensory standards. Brand experiences significantly influenced quality beliefs (β = 0.399; p < 0.001) and perceived utility (β = 0.733; p < 0.001), though there was no direct connection with hedonic valuation, indicating the need for further analysis. The findings highlighted that hedonic value, associated with emotional satisfaction, predominates over utilitarian value in driving brand loyalty (β = 0.908 vs. β = 0.076; p < 0.001). This provides strategic insights into incorporating symbolic and experiential benefits in marketing. In conclusion, the study offers quantitative evidence on shaping consumer experiences in the coffee market by focusing on sensory quality and affective brand identity.

Factors Affecting Customers' Preferences for Nepalese Coffee in Kathmandu Valley: A Poisson Regression Analysis of Count Data

Background: Approximately 65 percent of Nepalese coffee is exported, while the remainder is processed and sold domestically. Nepalese coffee, recognized for its organic cultivation from high altitudes, is witnessing a shift in consumer preference from tea to coffee in Nepal. Despite this shift, the market for Nepalese coffee remains underdeveloped in the Kathmandu Valley. Objective: This study aims to examine the factors affecting consumers' preferences for Nepalese coffee in the Kathmandu Valley. It seeks to identify the barriers to increasing domestic consumption and explore potential strategies to enhance the market for Nepalese coffee. Method: An explanatory research design was employed, utilizing a structured questionnaire and convenience sampling to collect data from 403 coffee consumers in the Kathmandu Valley. The data was analyzed using Poisson regression to assess the factors influencing coffee consumption patterns and preferences. Result: The study revealed that 99.06 percent of respondents consume coffee, but only 5.66 percent prefer Nepalese coffee. However, 32.78 percent of respondents expressed a strong interest in drinking Nepalese coffee. Key barriers identified include the perceived quality of Nepalese coffee, insufficient promotion, and unfavorable government policies. The analysis indicates that improving advertising, enhancing coffee quality, and increasing promotional efforts could significantly boost domestic consumption. Conclusion: To develop the market for Nepalese coffee, coffee businesses should focus on investing in production, marketing, and promotional activities. Additionally, government incentives and subsidies for coffee entrepreneurs could facilitate growth. Effective advertising and promotion, combined with quality improvements, are essential for expanding the Nepalese coffee market and increasing consumer preference. Paper Types: Research Paper Keywords: Coffee, Nepalese Coffee, Costumers, Costumers’ preferences, Kathmandu valley

Promoting Lampung’s coffee to the Small Medium Enterprises (SMEs) in Turkey

Coffee producers in Indonesia need help with product quality, capital, and marketing. This international Community Service activity aims to promote Lampung coffee to the Turkish coffee market and improve the quality of Lampung coffee production and marketing. The activities were carried out in Istanbul, Turkey, with participants consisting of lecturers and students of the Master of Accounting FEB University of Lampung and management/employees of Kahvegihbikahve, one of the SME's coffee producers in Istanbul, Turkey. The activity was carried out through three main stages: (1) Preparation: situation analysis, preparation of material, making brochures for Lampung coffee producers; (2) Implementation: providing material to participants discussion to strengthen understanding and application of the material. (3) Evaluation and Reporting: comprehensive evaluation of community service results so that the participants can get to know the characteristics and taste of coffee in two countries (Indonesia, especially Lampung coffee and Turkish coffee), can understand and learn strategies for increasing the quality and quantity of coffee products and their marketing. So, it can make a positive contribution to the Indonesian and Turkish economies by increasing exports of coffee products and expanding the introduction of Indonesian coffee culture and taste.

A Review of Biochemical Factors Influencing Coffee Disease and Insect Pests Resistance

Coffee is a major crop in over 70 countries, with Ethiopia being one of the top coffee-producing countries in Africa. However, coffee is susceptible to various diseases and insect pests that can significantly reduce yields and affect coffee quality. The objective of this review is to provide an overview of the current state of knowledge on the biochemical contents of coffee and their mechanisms of resistance to diseases and insect pests, with a focus on the Ethiopian context. The biochemical contents of coffee, including phenolic acids, flavonoids, alkaloids, and terpenes, play a crucial role in its resistance to diseases and insect pests. These compounds can act as antimicrobial agents, inhibiting the growth of fungal pathogens and bacteria, and also exhibit insecticidal properties, repelling ants and other insects that can damage coffee plants.. The review highlights the importance of harnessing the power of coffee's biochemical contents to develop sustainable coffee production practices that can mitigate the impacts of disease and pest outbreaks, improve coffee quality, and promote the livelihoods of smallholder farmers. By understanding the biochemical factors that contribute to coffee's defense against diseases and pests, researchers and policymakers can work towards enhancing the resilience and productivity of the Ethiopian coffee industry, which plays a crucial role in the global coffee market.

FAKTOR-FAKTOR YANG MEMPENGARUHI PILIHAN KONSUMEN TERHADAP KOPI TOMORO DIBANDINGKAN MEREK LAIN (STUDI PENELITIAN GROUNDED THEORY)

The research aims to capture the voices of Indonesian coffee consumers and develop a nuanced understanding of their preference for Tomoro Coffee. This will contribute valuable knowledge to the existing body of research on consumer behavior in the Indonesian coffee market and provide actionable insights for Tomoro Coffee's future marketing strategies. The approach utilized in this research employs a qualitative method based on grounded theory principles, enabling researchers to develop constructs and theories directly from data collected firsthand, rather than relying on pre-existing theories. Furthermore, the classification of categories into broader themes was carried out to identify the relationships among the compiled categories. Based on the study results, three major themes emerged from interviews with three business actors: Product Characteristics, Brand Image and Marketing, and Price and Value Perception. It can be concluded from the study results that the factors influencing consumer choice of Tomoro Coffee over other brands include the price and the value of the service and products obtained from Tomoro Coffee. Brand image and marketing also influence consumer choice because attractive marketing and promotions draw consumers to purchase Tomoro Coffee. Meanwhile, the variety of the menu, although not dominant, still serves as a reference for consumers to purchase Tomoro Coffee, particularly due to the delicious coffee flavors and affordable prices for consumers. In summary, the research highlights that the key factors driving consumer preference for Tomoro Coffee are competitive pricing, perceived value, effective marketing, and the quality of the product offerings. These insights can help Tomoro Coffee refine its marketing strategies and product development to better meet the needs and preferences of Indonesian coffee consumers. Keywords: Indonesian Coffee Market; Tomoro Coffee; Marketing Strategies; Qualitative Research; Grounded Theory.

A systematic literature review on environmental, agronomic, and socioeconomic factors for the integration of small-scale coffee producers into specialized markets in Oaxaca, Mexico

The coffee sector’s challenges, such as low and volatile prices, prompt adopting strategies focused on product differentiation, including high-quality specialty coffee. Nevertheless, documented evidence shows that small producers in Oaxaca, Mexico, are not equally benefiting from this market opportunity compared to other states in Mexico, such as Veracruz or Chiapas. This review article identifies and analyzes the factors in integrating small Oaxacan producers into the specialty market. A total of 138 scientific contributions were analyzed, emphasizing three thematic axes: (1) Trends and behavior of the coffee market. (2) Factors to enable the production of high-quality coffee, and (3) Current situation and challenges of small coffee producers in the specialized market. We found that coffee quality depends on the environment (mainly altitude, temperature, and geographical conditions) and agronomic, genetic, and socio-economic factors. Moreover, agronomic and genetic factors should focus on choosing coffee varieties suited to the environmental conditions of the farm and adopting innovations in production, harvest, and post-harvest processes. The most significant socio-economic factors that hinder small coffee producers’ participation in the specialized market include but are not limited to, lack of information, social connection, and financial resources. However, in the literature analyzed here, it was also possible to identify specific farmworker experiences that operate with a community approach and have inserted their small producers into high-quality market transactions. For this reason, this article suggests that the standardization model of quality from the collective approach within the community-based enterprise is a sustainable and inclusive alternative to achieve the goal: the insertion of small Oaxacan coffee producers into the more significant specialty market.

Coffee market price as a reflection of the brazilian harvest

Brazilian agribusiness has great importance in the constitution of national gross domestic product, reaching values of more than 27% representativeness. Within the agricultural products we have coffee as one of the great crops in our country. As it is known its market value fluctuates, like all products, by the most diverse factors. This work aimed to evaluate the existence or not of a correlation in the market price of coffee with production factors in Brazil. Variation along the years of Brazilian total coffee production, total area in production and area of crop formation was explored via a Pearson’s correlation analysis with significance of 95%. Pearson's correlation analysis identified a negative correlation of -0.33 between the negotiation price of the coffee sack (60 kg) and the total production volume of the Brazilian crop. Considering that the market value of this product can be affected by numerous factors we conclude the significant existence of this correlation.

Internal governance challenges of young independent coffee cooperatives in south‐west Ethiopia

AbstractThis study analyses the internal governance practices of coffee marketing cooperatives in south‐west Ethiopia. The investigation argues that there is a need to go beyond democratic governance practices in order to understand the governance of these cooperatives working in multi‐stakeholder environments where the state is powerful and intervenes in their operations. The study concludes that the actions of internal and external actors have resulted in unique governance structures that profoundly influence their operations.

Pengolahan Kopi Menjadi Kompos: Analisis Proses Pembuatan Kompos dan Digital Marketing

In Indonesia, the use of inorganic fertilizers is one area that is produced continuously to be used to increase crop yields, especially vegetables. Organic fertilizer and compost also have long-term benefits because they can increase the fertility of plants such as coffee. Indonesia is a coffee producer with unique characteristics. There is one type of coffee that is not widely known by the Indonesian people, namely Excelsa coffee. Excelsa coffee has very distinctive characteristics and aroma. Most of Wonomerto's residents have agricultural land and livestock that can produce coffee and livestock. However, villages that have cattle farms are still unable to utilize animal waste properly, and also residents who have coffee production only process it into ground coffee. Therefore, educational events and new programs for the Bokashi compost coffee market are being held. Apart from that, agricultural products and animal products that cannot yet be processed can be used as organic fertilizer using EM4 technology. The benefits of bokashi fertilizer are that it can increase the nutrient content of plants, reduce organic waste, and encourage the growth of plant microorganisms.

Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing Pada Cafe Senja Coffee

The purpose of this research is to examine the marketing tactics used by Cafe Senja Coffee to increase its competitiveness compared to other cafes. This research uses a qualitative descriptive methodology, collecting data through observation, documentation and interviews. The findings of this study show how good Cafe Senja Coffee's marketing approach is in promoting its products and improving their quality. To maintain business growth and competitiveness, Cafe Senja Coffee continues to strive to improve its marketing plan.

Analyzing on Luckin Coffee's Success in 2023 Based on the Marketing Mix Theory of 4Vs

The coffee market in China has experienced notable changes due to rapid technological progress and changing consumer preferences. Luckin Coffee has emerged as a leader in this industry. This study aims to evaluate Luckin Coffee's achievements in 2023 using the Marketing Mix Theory of 4Vs as an analytical framework. It will investigate the operational tactics and marketing initiatives that have contributed to the brand's success in China's competitive coffee industry. This paper examines Luckin Coffee's business strategy, product innovation, co-branding initiatives, and dedication to sustainability to reveal how the company has successfully managed rapid expansion while improving the customer experience and operational efficiency. This article demonstrates that Luckin Coffee's strategy emphasis on market distinctiveness, adding value, and establishing brand resonance with consumers has not only led to its impressive expansion but has also established novel benchmarks for retail innovation in the coffee sector. This paper provides a concise overview of the decisions and actions taken by Luckin Coffee in 2023 regarding their variation strategy, value strategy, and vibration strategy. It also offers pertinent recommendations to Luckin Coffee in these three areas, providing valuable insights for both scholars and professionals on how to effectively utilize technology and strategic marketing to attain sustainable growth and establish dominance in the market.