The Tirupur and Coimbatore Districts district is one of the districts which cultivate amount of coconut in Tamilnadu. The farmers who cultivate the coconut in the district have to sell the produces either directly in the market or to the merchant in the locality. Some of the farmers have their own industry where the coconut dried in the field and after that it is sold for coconut oil manufacturers. Few of the farmers have their own industry for making coconut oil. But most of the farmers sell their coconut the merchant in the local area or sell directly in the neibouring market. The coconut Development board helps to the farmers in cultivating and marketing of coconut. The employees and workers of Coconut Development Board visit the coconut farm and give guidance to control the diseases in the coconut. Further the farmers face number of problems in cultivating and marketing of coconut in the study area. It is reported that the farmers could not able to get adequate price for the coconut in many occasions. It makes the farmers economically weak which leads to increase in the borrowings of the farmers year by year. Many farmers of coconut in the study area face similar issues in marketing the coconut cultivated. Nobody takes care of the framers problem in marketing the coconut in the study area. Hence to know the problems faced by the farmers in the study area a thorough study is to undertaken
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