In this paper, the hybrid electric vehicle (HEV) energy management optimization method is proposed based on deep learning (DL) model predictive control. Through empirical research combined with the questionnaire survey, this article not only provides a new perspective and practical basis but also improves the efficiency and accuracy of the model by improving the relevant algorithms. The study first analyzes the importance of HEV energy management and reviews the existing literature. Then, the optimization method of HEV energy management based on the deep learning model is introduced in detail, including the composition of energy management for hybrid electric vehicles, the structure and working principle of the deep learning model, especially the backpropagation neural network (BPNN) and the convolutional neural network (CNN), and the steps of application of deep learning in energy management. In the experimental part, questionnaire data from 1,500 consumers were used to design the HEV energy management optimization scheme, and consumers’ attitudes and preferences towards HEV energy optimization were discussed. The experimental results show that the proposed model can predict HEV energy consumption under different road conditions (urban roads, highways, mountain areas, suburban areas, and construction sites), and the difference between the average predicted energy consumption and the actual energy consumption is between 0.1KWH and 0.3KWH, showing high prediction accuracy. In addition, the deep learning-based energy management strategy outperforms traditional control strategies in terms of fuel consumption (6.2 L/100 km), battery charge and discharge times (814), battery life, and CO2 emissions, significantly improving the efficiency of HEV energy. These results demonstrate the great potential and practical application value of deep learning models in the optimization of energy management of HEVs, helping to drive the development of more sustainable and efficient transportation systems.