ABSTRACT Ground combined with subsurface tubes as heat exchangers, known as Ground-Air Heat Exchangers (GAHEs), have recently gained attention for heating and cooling. However, several simplifications were used to capture complex airflow characteristics in previous studies which potentiate inaccuracy in their results. This gap is addressed in this study by developing a 3D transient model incorporating realistic heat dynamics and turbulent airflow simulation using the k-epsilon model over a complete temperature cycle. The experimental result serves to corroborate the model’s accuracy. Further, the model is utilised to assess energy-conversion potential of GAHEs for heating a generic building during January in four Iranian cities with different climates. Findings show distinct differences between the GAHE’s energy-conservation capacity in these cities. The GAHE can conserve up to 714.6 kWh of energy monthly in the coldest climate and reduce peak heating loads by up to 36.0% in the hottest climate, with these averages observed across all soil types. GAHE energy saving is increased up to 27.7% when the soil around it is silt with a higher conductivity. Additionally, an adverse impact on building’s heating is created by the GAHE in some cases, highlighting the significance of hourly management of the system. Highlights A 3D transient numerical scheme was created based on fluid mechanics principles to simulate a multitube GAHE, and the solution was verified using empirical data. The effectiveness of the GAHE and its ability to reduce the maximum heating demand of a particular building for different climates within Iran in January were examined. The impact of soil characteristics on the energy-saving capability of the GAHE was found to be significant in the four cities under study, and a distinct difference in heat flux to the working fluid was discovered in different climates.