Mataram City Research Articles

Sinergi Akuntansi dan Agroteknologi: Pemberdayaan UMKM Ibu Rumah Tangga

Housewives managing Micro, Small, and Medium Enterprises (MSMEs) in the agricultural sector and agricultural processed products often face challenges in running their businesses, particularly in financial record-keeping and productivity enhancement. Mastery of appropriate accounting technology can help them manage business finances efficiently, while the application of agrotechnology can improve the quality and quantity of production output (Supriyadi, 2020). This community service program aims to integrate accounting technology and agrotechnology for MSMEs managed by housewives in Bintaro Village, South Ampenan District, Mataram City. The methods used in this program include training in financial record-keeping through a simple accounting application and the application of easy-to-adopt agricultural technology suited to local potential. The results of this program show an increase in participants' understanding of managing business finances, as well as improvements in efficiency and productivity in agricultural outputs and processed products. The integration of accounting and agrotechnology is expected to help housewives develop their businesses more independently and sustainably, thereby making a significant contribution to the well-being of their families and surrounding communities.

Moringa Agroindustry Development Strategy (Case Study at CV Tri Utami Jaya, Mataram City) Using Analytical Hierarchy Process

The purpose of this study was to determine the development startegy for the moringa agroindustry. The research area was selected by purposive sampling, namely at CV. Tri Utami Jaya, Mataram City because it is the largest moringa industry in West Nusa Tenggara Province. The processed moringa leaf products studied include moringa KIDOM tea bags and morika coffe easy. The analysis method used the Analytical Hierarchy Process (AHP). Based on the results of the analysis, it is known that the most important priority for the moringa agroindustry development strategy is the market and marketing. The strategy to increase the market and marketing is to expand the market reach. Expanding the market reach is done by determining market segmentation, analyzing the market and using the market and using the market so that it can reach the target market. Alternative strategies that chan be applied by CV. Tri Utami Jaya are: (1) Expanding the market reach; (2) optimizing human resources (HR); (3) optimizing facilities and infrastructure; (4) preparing financial reports regularly.

The Influence of Divorce on the Social and Emotional Development of 5-6 Year Old Children in Pondok Perasi Ampenan Village, Mataram City, 2023 (Case Study)

Divorce is an event that is highly undesirable for every couple and family. Divorce in any family constitutes a major transition and adjustment, especially for children, who may experience emotional and behavioral reactions due to the loss of one parent. This study on single-parenting and its effects on the social and emotional development of 5-6-year-old children was conducted with the aim of understanding the influence of divorce on children's social-emotional development. The research was carried out in Pondok Perasi Village, Ampenan, Mataram City in 2023. The study uses a descriptive qualitative approach. Data was collected through observation and interviews. The differences between single mother and single father parenting were apparent, with fathers adopting a democratic parenting style, characterized by open communication between parent and child. They establish mutually agreed-upon rules, and children are free to express their opinions, feelings, and desires. Meanwhile, mothers displayed a permissive parenting style, allowing children the freedom to behave according to their own desires. The study results indicate that the social-emotional development of children from divorced families was reasonably good, although there was a noticeable lack of involvement from one family member. Single parents assumed both the father and mother roles in fostering the social and emotional development of their children.

The influence of pregnant women's anxiety levels on fetal well-being and pregnancy complications: A cross-sectional study in Lombok, Indonesia

Pregnant women are a vulnerable group who are at risk of experiencing physiological changes that result in a partial decrease in immunity. Pregnancy with anxiety for pregnant women, which can affect maternal health, hinder development, cause emotional disturbances at birth, and even result in pregnancy complications. This type of research is observational-analytic with a cross-sectional design from January to June 2021. The population in this study is all third-trimester pregnant women at the Mataram City Regional Health Center and West Lombok Regency. There were 228 respondents in the study, taken using the accidental sampling technique. Data collection was carried out by accessing medical record data and filling out questionnaires for pregnant women who underwent examinations. The results of the chi square test showed that there was a relationship between anxiety and pregnancy complications with a p value of 0.0000 (p < 0.05) and a relationship between anxiety and fetal heart rate with a p value of 0.007 (p < 0.05). The ANOVA test results also showed that there was a simultaneous influence of fetal heart rate and pregnancy complications on anxiety in pregnant women, with a significance value of 0.0000 (p < 0.05) and an effect size of 74.6%. This research shows that early detection and management of anxiety during pregnancy is very necessary to prevent and minimize the occurrence of pregnancy complications and disruption of fetal well-being, which is characterized by an abnormal fetal heart rate.

Urban Community Participation In Dealing With The Covid-19 Pandemic Through Environment-Based On Covid-19 Handling Policies In The City Of Mataram

The city of Mataram is an area that has a high number of Covid-19 cases in West Nusa Tenggara Province. Covid-19 has seriously impacted all aspects of life, from health, economy, society, culture, and tourism to religious rituals. This study aims to analyze the policies for handling Covid-19 in Mataram City. Second, analyze the form of community participation in efforts to deal with Covid-19 in Mataram City. This study uses the participation theory of Cohen and Uphoff as an analytical tool. This research is qualitative research with a descriptive approach. In- depth interviews, observation, and documentation employed data collection techniques. The results of this study indicate that this environment-based policy for handling Covid-19 effectively suppresses the spread of Covid-19 in Mataram City. This policy is implemented by involving the participation of all elements of government, local leaders, and the community. Community participation in handling Covid-19 starts with high public awareness of Covid-19, then implementing health protocols. Community participation is also seen in the formulation of policies for handling Covid-19, the movement to join a Task Force (Satgas), carrying out self- help movements to help each other, and being involved in evaluating the handling of Covid-19 in the City of Mataram.

Analysis of the Influence of Infrastructure Development, Poverty, and Education on Economic Growth in Mataram City 2014 – 2023

Economic growth is strongly influenced by infrastructure, poverty, and education. Good infrastructure accelerates the distribution of goods, services, and labor, which increases productivity and encourages investment. High poverty hinders economic growth because it limits people's access to essential resources such as education and health, thereby reducing productive participation. Quality education improves workforce skills, encourages innovation, and strengthens competitiveness, all of which contribute to sustainable and inclusive economic growth. The goal of this study is to evaluate how infrastructural development, poverty, and education affect economic growth in Mataram City. This study employed quantitative research. The data utilized in this study are secondary data acquired from BPS, and the analysis technique employed is multiple regression analysis to assess the association between variables, with data processed using the SPSS program. The results of the study show that infrastructure development, poverty and education have a positive effect on economic growth in Mataram City in 2014 – 2023.

Interpreting Strategic Costing Management Based on the Awareness of Muslim Entrepreneurs: A Phenomenological Study

This study aims to understand the implementation of strategic costing in alignment with Islamic values among Muslim entrepreneurs. Muslim entrepreneurs who pursue Falah business goals—achieving social, economic, and spiritual well-being—must possess a deep awareness of Islamic values that reflect ethical practices in their business operations. This research uses a phenomenological approach as its methodology. Data collection was carried out through interviews with Muslim entrepreneurs in Mataram City. The findings reveal that the application of Islamic concepts in current business practices is still lacking. Therefore, as one of the regions in Indonesia with a Muslim majority, it is important to explore how Muslim entrepreneurs in Mataram City implement contemporary strategic costing in accordance with Islamic business values.

ANALYSIS OF POST-DISASTER CITY STRUCTURE CHANGES IN INDONESIA: STUDY CASE MATARAM CITY OF LOMBOK (NTB)

Purpose: Research has been carried out on identifying the risk of earthquake disasters in the West Nusa Tenggara. Methodology: Region based on 3 factors: the earthquake hazard factor, namely the maximum acceleration of ground vibrations (Peak Ground Acceleration = PGA), the vulnerability factor, namely the population density of the sub-district, and the resilience factor, namely the HDI (Human Development Index) of the sub-district. in West Nusa Tenggara Province. The PGA value was calculated using the Fukushima and Tanaka attenuation function with earthquake parameter data from 1970 – 2014 with criteria of magnitude ≥ 4.5mB, depth ≤ 60 km and epicenter in the range 7.5O – 12.5O LS and 115O-120O BT, while calculating the earthquake disaster risk index uses the AHP (Analytical Hierarchy Process) method. Results and Conclusion: From the calculation results, it was found that the areas with the highest level of earthquake disaster risk were the southern part of Dompu Regency, Mataram City, Bima City, northern Bima Regency, while the lowest were West Sumbawa Regency and southern Sumbawa Regency.

Analysis of the Implementation of the Merit System in the Mataram City Government from a Gender Perspective

Human resources (apparatus) are the basis of the bureaucratic reform movement. Human resources are one aspect of achieving the goals of government organizations, namely providing optimal public services. Therefore, it is necessary to implement a merit system to obtain human resources, in this case specifically the best State Civil Apparatus (ASN) who do not consider male or female gender, including in the process of filling pratama high leadership positions (JPT) in scope of the Mataram City Government. This research aims to describe the implementation of the merit system in the Mataram City government from a gender aspect. This research uses a qualitative approach with data collection methods consisting of in-depth interviews and document review. Data analysis uses qualitative data analysis techniques. The validity of the data was tested using triangulation techniques. Research provides an illustration that the Mataram City government has basically implemented a merit system in ASN management. When filling out the JPT, preparation, implementation and evaluation stages have been carried out in accordance with the provisions. Basically, the number of female ASNs in the city of Mataram is more than male. Likewise, the educational level of female ASN is better than that of men. However, if we look at it in terms of rank and class, the number of men is increasing, this will make the opportunity for men to occupy top positions in the bureaucracy greater. The Mataram city government consistently provides opportunities for women at the rate of 10 percent and hopes that in the future this will be further increased.

The Role of Social Capital on Consumer Behavior and Sustainability of Religious Business Units (Case Study of Waringin Store, Mataram City)

This research is aim to get a analyze social capital's impact on the sustainability of a business unit in the trade sector for ceremonial or religious activity products for Hindu communities. The data used is primary data obtained through in-depth interviews with a data triangulation method. The findings of the research indicate that there is a relationship between social capital and business sustainability, through Bourdieu's theory on how social capital can generate economic resources. The expression of socio-economic relationships is marked by activities in behaviors or actions that support social interaction, such as partnerships, activities characterized by networking participation, reciprocity (exchange or reciprocal activities between individuals or groups), trust, values, social norms, and proactive actions. The application of social capital in the case of Toko Waringin facilitates customers through access to a very strategic location, availability of products, and a variety of Hindu religious ceremonial supplies, with a good inventory system and flexible service times.

Marketing Strategy Management in Increasing the Marketability of MSME Products in Facing Market Competition

Micro, small, and medium enterprises (MSMEs) are fundamental components of robust economic resilience, as demonstrated by their persistent operation during Indonesia's monetary crisis, a consequence of the global financial downturn. In contrast, numerous large-scale corporations have experienced insolvency. Consequently, there was a significant wave of employment termination in 1998. Formulating a marketing strategy is critical to securing a sustainable competitive advantage for product- and service-oriented enterprises. A marketing strategy is a foundational element in developing a comprehensive corporate plan. Considering the complexity of challenges faced by enterprises, there exists a necessity for a holistic approach to serve as a framework guiding the organizational segment in executing its operations. Furthermore, the significance of marketing strategies is underscored by the intensifying competition prevalent among businesses in general. This study is motivated by fostering the growth of MSMEs within Mataram, which is characterized by a distinctive array of cultural traditions and a promising national market. This research aims to evaluate the management of marketing strategies aimed at enhancing the marketability of traditional MSME products in Mataram City. The study was carried out in the urban setting of Mataram. The methodologies employed for data collection include documentation, interviews, and observations, constituting a form of descriptive research. The analysis of the effectiveness of marketing strategies reveals a year-on-year increase in overall sales, which serves as a benchmark for assessing the efficacy of marketing strategies amid competition among batik enterprises.

Pengarauh Persepsi Manfaat Dan Persepsi Kemudahan Terhadap Minat Menggunakan E-Wallet Pada Mahasiswa Di Kota Mataram

This study aims to determine the effect of perceived usefulness and perceived ease of use on interest in using e-wallets for students in Mataram City. The type of research used in this research is associative with a quantitative approach. The population in this study were students who used e-wallets in Mataram City. The sample in this study was determined using purposive sampling technique with the Lemeshow formula, resulting in 106 respondents. This study uses primary data obtained through distributing questionnaires to 106 respondents. The results of this study indicate that perceived usefulness have a positive effect on interest in using e-wallets for students in Mataram City and perceived ease of use has no effect on interest in using e-wallets for students in Mataram City.

Pengaruh Green Marketing, Brand Image dan Product Quality Terhadap Keputusan Pembelian Tupperware di Kota Mataram

This research is backed by environmental issues and plastic waste that can cause damage to the environment, thus requiring environmentally friendly products that can reduce the use of single-use materials with good quality and safe for long- term use. This research aims to determine the influence of Green Marketing, Brand Image, and Product Quality on the purchasing decisions of Tupperware products in Mataram City. By using a sample of 100 respondents from Mataram city, this research found that Green Marketing has a positive and significant influence on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions, while Product Quality does not show a significant influence. These results indicate that Green Marketing and brand image are effective in increasing purchasing decisions, while product quality may not be effective in increasing the purchase decisions of Tupperware products in Mataram city.

Pengaruh Pendapatan, Financial Attitude, Financial Knowledge, Self-Efficiancy, dan Self-Control Terhadap Financial Behaviour Generasi Sandwich di Kota Mataram

This study aims to empirically test the level of income, financial attitude, financial knowledge, financial self-efficacy, and self-control on the financial behaviour of the sandwich generation in Mataram City. This research is an associative research with a quantitative approach. The population in this study is the sandwich generation in Mataram City. The sample in this study was determined using non probability sampling with the Lemeshow formula, resulting in a research sample of 96. This study uses primary data obtained by distributing questionnaires to respondents, then processing the data using data analysis tools in Partial Least Square (PLS) version 4. The results of this study are financial self-efficacy and self-control have a positive effect on the financial behavior of the sandwich generation in Mataram City. Meanwhile, income level, financial attitude, and financial knowledge have no effect on financial behaviour.

Analisis Pengaruh Kemudahan dan Kemanfaatan Terhadap Minat dan Perilaku Menggunakan QRIS Sebagai Alat Pembayaran Pada Usaha Kuliner di Kota Mataram

The rapid development of digital technology has encouraged Bank Indonesia to set QRIS as the standard payment system in Indonesia. Many micro-entrepreneurs have started using this payment system. They are able to compete and follow the trend of technological developments. The purpose of this study was to analyze the effect of convenience and usefulness on the interest and behavior of using QRIS as a payment method in culinary businesses in Mataram City, the data collection method used a survey sample, the number of respondent samples was 91 micro-entrepreneurs in the culinary sector in Mataram City. The analysis tool used was a mediation regression model with path analysis that adopted the Technology Acceptance Model (TAM) model. The results of the study showed that partially convenience did not have a significant effect, while usefulness had a significant effect on interest in using QRIS, convenience did not affect behavior, conversely usefulness had a significant effect on behavior of use. Convenience on behavior of use mediated by interest did not have a significant effect, while usefulness on behavior of use mediated by interest had a significant effect

Pengaruh Unique Products, Store Layout, dan Special Treatment Benefit Terhadap Customer Loyalty Pada Mixue Ice Cream and Tea Kota Mataram

This research aims to find out whether unique products, store layouts, and special treatment benefits affect customer loyalty in Mixue ice cream and tea in the city of Mataram. The research approach used is using quantitative methods. The sampling technique uses a non-probability sampling technique where samples are taken non-randomly with purposive sampling. The number of samples in this research was 100 respondents. The data collection method uses a survey sample, namely the distribution of questionnaires measured using a Likert scale and data analysis using the SPSS application. The results of this research show that the unique product variable has a positive and significant effect on the customer loyalty mix in Mataram City, the store layout variable has a positive and significant effect on the customer loyalty mix in Mataram City, and the Special Treatment Benefits variable also has a positive and significant effect on customers Loyalty Mixue Mataram City. Based on these results, it can be concluded that as a business actor, pay attention to the uniqueness, store layout and special treatment benefits of the products sold in order to attract the interest and attention of consumers make a purchase.

Pengaruh Ease of Use dan Information Quality Terhadap Repurchase Intention Pengguna Aplikasi Grabfood Di Kota Mataram

This research aims to determine the effect of Ease of Use and Information Quality on Repurchase Intention of Grabfood application users in Mataram City. The population in this study were all Grabfood application users in Mataram City, while the sample for this study was 100 Grabfood users using purposive sampling techniques. This type of research is associative research. Data processing in this study used SPSS 25.0 for Windows, where validity tests, reliability tests, classical assumption tests, multiple linear regression tests, significance tests (t tests) and coefficient of determination (R2) were carried out. Based on the research results, it shows that: (1) Ease of Use has a positive and significant effect on Repurchase Intention (2) Information Quality has a positive and significant effect on Repurchase Intention

Effect of Long-Term Addiction to Online Games on Hemoglobin Levels and Urine Sediment Crystals in Adolescents in Mataram City

Online gaming addiction has a negative impact on health, such as reduced sleep hours and changes in sleep patterns can lead to a decrease in hemoglobin levels in the blood. This decrease in hemoglobin has an impact, namely anemia. Besides that, it can also cause kidney disease, especially the formation of urine sediment crystals caused by sitting too much, not drinking enough water and moving little. Objective: To determine the effect of long-term addiction to online games on hemoglobin and urine sediment crystal levels in adolescents in Mataram City. Method: This study is an analytical observational research with a cross sectional approach of 24 samples. Using data in the form of blood hemoglobin and urine levels. Sampling techniques with purposive sampling methods and descriptive data analysis. Results: The results of the study of 7 respondents who were not addicted to online games had normal hemoglobin levels (29.16%), 9 respondents who were addicted to online games with mild anemia (37.5%) and 8 respondents with moderate anemia (33.3%). Negative (-) crystals were found in the urine sediments of 24 respondents. Conclusion: There is an effect on the hemoglobin levels of adolescents who are addicted to online games and negative crystals on urine sediments

Analisis Produk UMKM Sektor Makanan Kota Mataram Pada Aspek Loyalitas Pelanggan (Studi Pada Produk Tahu Abian Tubuh)

This study aims to assess customer loyalty toward Abian Tubuh tofu, one of Mataram City's flagship products. Using a descriptive research approach, the study seeks to provide insights into customer loyalty, a key aspect of consumer behavior theory. A sample survey method was employed, selecting several tofu markets in Mataram City as research locations. The population includes all customers who purchase tofu at these markets, with purposive sampling used to select respondents based on the research objectives. Given the unknown total population, a sample of 100 respondents was determined. The analysis utilized the Net Promoter Score (NPS) model to measure and understand customer loyalty levels. This study builds upon previous research focusing on the same product, Abian Tubuh tofu, in Mataram. Customer loyalty, a critical aspect of consumer behavior, needs periodic evaluation to ensure continued purchases and customer retention. Findings indicate that customers are highly loyal to Abian Tubuh tofu, based on various product attributes such as taste, price, aroma, texture, and nutritional content. The strong perception of product quality leads customers to recommend it to friends and colleagues. Marketers should maintain and enhance this level of loyalty to ensure business sustainability in the future.

Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram

This research aims to determine and analyze the Influence of Product Quality and Price Perception on Interest in Repurchasing Samsung Smartphones in the Mataram City Community. Using a sample of 80 respondents who live in Mataram, this research found that product quality has a positive and significant influence on interest in repurchasing Samsung smartphones and price perception has a positive and significant influence on intention to repurchase Samsung Smartphones. These results indicate that product quality and price perception are effective in increasing interest in repurchasing Samsung Smartphones.