City Marketing Research Articles

Heavy metals concentration and health risk assessment in peanut and date palm from Jigjiga City Markets, Ethiopia

Heavy metals concentration and health risk assessment in peanut and date palm from Jigjiga City Markets, Ethiopia

Introducing Landmarks: The Tugu Yogyakarta's Popularity in Literature Review and Online Media

This paper explores the cultural and urban significance of Tugu Yogyakarta, a famous monument in Yogyakarta, Indonesia. Located at the city's main crossroads, Tugu Yogyakarta is essential to Yogyakarta's Philosophical Axis, symbolizing the city's identity and pride. This analysis examines the academic discourse and social media presence of Tugu Yogyakarta, highlighting the monument's historical, cultural, and urban importance. The study emphasizes the role of social media platforms such as Instagram and TikTok in promoting the monument to a broader audience through visual and interactive content, with virtual reality (VR) technology discussed to provide virtual tours, increasing public engagement and awareness without time and distance limitations. The findings expose that academic literature, predominantly produced by Indonesian researchers, focuses on cultural heritage, urban design, and educational roles, while the topic is just starting to gain attention internationally. The social media analysis shows strong public engagement, with hashtags like #tugujogja widely used, reflecting the monument's cultural significance. This study combines a literature review with social media data analysis, making it a unique approach to comprehensively assess the monument's popularity and public awareness of its historical and cultural value. The social media data was analyzed using Gephi and Excel to calculate hashtag frequency and visualize network interactions. The findings show the critical contribution of Tugu Yogyakarta to the sustainability of cultural heritage preservation. The study highlights the synergistic relationship between academic research and the social media presence in promoting Tugu Yogyakarta, with digital platforms significantly boosting its visibility and public engagement. In conclusion, this study provides a multifaceted analysis of Tugu Yogyakarta, integrating cultural aspects, urban elements, and city marketing strategies. Successful promotion of the monument through academic works and social media can enhance heritage conservation and strengthen the public's engagement with Yogyakarta's historical landmarks.

Monetary shocks and house prices in Europe

PurposeThe aim of this study is to analyse the effect of conventional and unconventional monetary policy shocks on housing price dynamics in Europe (2000–2020). We propose a pan-European comparative analysis at a city market level, contrary to the previous literature.Design/methodology/approachWe build a quarterly market dataset for 13 European cities (Paris, Lyon, Marseille, Berlin, Munich, Frankfurt, Amsterdam, Madrid, Barcelona, Seville, London, Birmingham and Manchester). We proceed in two steps. First, we develop a structural VAR (vector autoregression) model. Second, we conduct a forecast error variance decomposition analysis.FindingsWe show that a contractionary policy rate has a negative influence on house prices with relevant differences. A balance sheet shock displays a heterogeneous effect on housing prices. Globally, we observe that a conventional monetary policy shock explains a larger share of total housing price variance than an unconventional monetary policy shock. Finally, our results report that conventional and unconventional monetary policy shocks have a greater impact in more liberalized credit markets.Originality/valueWe develop a pan-European analysis of house prices at a market level for a sample of 13 European cities. A parsimonious structural VAR model is used to study the dynamics of conventional and unconventional monetary policies on house prices in major European markets: Paris, Lyon, Marseille, Berlin, Munich, Frankfurt, Amsterdam, Madrid, Barcelona, Seville, London, Birmingham and Manchester. Our results highlighting the relative importance of conventional and unconventional monetary shocks, identify the existence of heterogeneous effects of monetary policies in European city markets.

Open Innovation And Digital Marketing: A Catalyst For Culinary SMEs In Makassar

Through an open innovation process, this study aims to determine the impact of IT awareness and digital marketing on the performance of SMEs in Makassar City. A sample of 94 SMEs using the Lameshow formula was collected in Makassar City for this study. The study shows that in Makassar City, IT awareness and digital marketing have a substantial and beneficial impact on the openness of innovation processes for SMEs. Given the results of this study, it was found that SMEs in Makassar City should start to increase their information technology awareness and use Digital Marketing for Open Innovation processes to improve their performance.

PERAMALAN HARGA GULA PASIR MENGGUNAKAN VARIASI KALENDER REGARIMA DENGAN MOVING HOLIDAY EFFECT (PERIODE JANUARI 2018 SAMPAI DENGAN DESEMBER 2022 DI PASAR KOTA SEMARANG)

National sugar production is decreasing day by day with the pattern of people's consumption of sugar continuing to increase, thus encouraging the government to import sugar from other countries to meet food needs. This is because the import of granulated sugar causes the price of local granulated sugar to fluctuate which can rise up to 2 times the highest retail price. Eid al-Fitr is determined based on the Islamic calendar, this will cause a shift in the date each year on the Maseh calendar, the date of the celebration of Eid al-Fitr which moves from year to year is known as the "moving holiday effect". One of the calendar variation models used to eliminate the Holiday Effect Transfer and has a simple processing flow is the RegARIMA model. The RegARIMA model method is a modeling technique that combines the ARIMA model with the regression model. In the regression model, the weight matrix is used as the independent variable and the price of granulated sugar is used as the dependent variable. The weight value is obtained based on the number of days that affect Eid, which is 14 days. Based on an analysis of the price of granulated sugar in the Semarang City market for the period January 2018 to December 2022, the best model is obtained, namely SARIMA (1,0,0)12 with the smallest AIC value and the sMAPE value obtained from forecasting data for 2021 is of 19.04%, which means that the forecasting is still at a reasonable level.

Impact of digital economy development on corporate green governance efficiency

ABSTRACT This study investigates the impact of regional digital economy development on firms’ Green Total Factor Productivity (GTFP), aiming to understand its role in enhancing green governance efficiency. Using panel data from Chinese listed firms and cities from 2011 to 2019, we empirically analyse the impact. Our findings reveal that regional digital economy development significantly improves firm GTFP by enhancing technical efficiency, fostering ICT agglomeration, and advancing industrial structure. Additionally, the impact varies based on city traits (e.g. fossil-fuel reliance, low-carbon focus, and Yangtze River Economic Belt location) and firm specifics (e.g. state-owned enterprises and financially constrained firms), as well as market competition. These results highlight the importance of tailored strategies to leverage digitalisation for firm-level green transition, and infer promoting the digital economy, fostering ICT agglomeration, and developing region-specific strategies considering diverse contexts (i.e. city traits, firm specifics and market) to enhance firm GTFP and support sustainable growth.

Cartographic Narratives of Human Settlements: The Origin and Transformations of 'Pete' in Petta Area of Bangalore, India

Bangalore Petta, also referred to as Bangalore Pete or City Market area has garnered considerable attention from urban researchers across numerous dimensions. The name "Pete" has been a recurring identifier across diverse cultures and languages, yet its origin remains enigmatic. These dimensions encompass the spectrum from morphology to perception and from visual to sensory, allowing for the exploration of diverse characteristics within this historical part of the city. Examining these settlements through various lenses is necessary to understand the significance of multiple dimensions of the city and Cartography, though a predominant tool for assessment, seldom explored in this context. Delving into the study of one of Bangalore’s oldest vernacular settlements through Cartography can unearth the visual and geographical aspects that reveals the historical layers, linguistic roots, and cultural stories woven into the fabric of the area. This method allows the tracing of the evolution of place names and uncover the narratives that have shaped the region's identity over time, offering a deeper understanding of the etymology that defines its character. Through maps, insights can be gained into how the landscape has been interpreted, inhabited, and transformed, enriching our appreciation of the area's rich and multifaceted history. Utilizing mapping tools and through analysis of these maps, the study provided visual representations of the name's dispersal, including its shifts in morphology taking into consideration the sociocultural contexts, trade routes, and historical events that have contributed to the diffusion of the name. Comparative analysis of linguistic structures reveals the relationships between different iterations of the name, “Pette”, once a prominent commercial center which has evolved significantly over time. Its transformation reflects the influence of surrounding developments and shifts in urbanism.

Assessment of Lead and Iron Concentration in Cosmetics Traded in the AL-Ajilat City Market

This study examined the concentrations of heavy metals, namely lead (Pb) and iron (Fe), in lipsticks, foundations, and face powders to ensure compliance with international safety standards and assess potential health risks. Using atomic absorption spectroscopy (AAS), samples were analyzed for heavy metal content and compared to WHO, FDA, and Health Canada guidelines. Results included that lead levels in lipsticks ranged from 0.03 to 6.15 ppm, with one sample exceeding the WHO limit of 0.01 ppm, raising safety concerns. Iron levels were alarmingly high, with a maximum of 2,566 ppm, well above the WHO guideline of 0.3 ppm. Baseline samples consistently showed low levels of lead at 0.03 ppm, but iron concentrations reached 5,735 ppm, indicating significant safety deviations. Lead concentrations in the face powders ranged from 0.03 to 2.14 ppm, with some exceeding the WHO limit, while iron levels averaged 2,613 ppm, well above acceptable limits. The study concluded that high iron levels in these cosmetic products pose health risks, stressing the need for stricter regulatory oversight and quality control in the cosmetics industry.

Analysis of Rhodamin B in Lipstick Preparations in Padangsidimpuan City by Thin Layer Chromatography (TLC) Method

Rhodamin B is a synthetic dye in the form of a crystalline powder, green or reddish-purple, odorless, and in solution will be bright red with fluorescence or fluorescence. Rhodamin B is commonly used as a dye in the textile and papermaking industries. Rhodamin B can cause irritation in short-term exposure and has carcinogenic effects. This study aims to find out whether there is Rhodamin B in lipsticks circulating in the Padangsidimpuan City market. Samples were taken by purposive sampling and 5 red samples were obtained. To identify the presence of Rhodamin B, a thin-layer chromatography method was used using eluene as the phase of motion, namely methanol, ethyl acetate, ammonia (50:20:25) and a 254 nm UV lamp The results of the study showed that out of 5 lipstick samples identified, there was one lipstick sample that was identified as containing Rhodamin B.

Analysis of Work Motivation, Work Discipline, and Work Environment on Employee Performance in Public Companies in the Medan City Market Region

This study aims to evaluate the impact of work motivation, discipline, and work environment on employee performance in the Medan City Market Regional Public Company. This study uses a quantitative approach with a double linear regression analysis technique processed using SPSS Version 27 software, involving 88 participants and collecting data through questionnaires. The results of the study show that the three variables (Work Motivation, Work Discipline, and Work Environment) have a positive and significant impact on employee performance, both individually and simultaneously. Among the three variables, the Work Environment is proven to have the greatest influence on improving employee performance.

Developing a Methodology to Assess Pedestrian Walkability in the City Markets Using Multi-Attribute Decision-Making Techniques

City markets are one of the busiest urban areas in India and experience heavy pedestrian footfall. This study uses multi-attribute decision-making (MADM) techniques to rank market roads based on the existing condition of pedestrian infrastructure. A set of seven key attributes was identified containing 28 sub-attributes influencing pedestrian walkability. Videography and photographic surveys were conducted at selected roads of Aminabad Market (AM) in Lucknow, and Silchar Market (SM) in Silchar. Attribute weights were calculated using the entropy weight method, and the roads were ranked using the analytical hierarchy process, the technique for order of preference by similarity to ideal solution, and a novel walkability metric called the Market Walkability Index. Spearman’s rank correlation coefficient was found to be more than 0.9 among all three methods, indicating conformity in ranking. Internal or minor roads of both the market areas (AM and SM) were observed to be the most used roads of the market areas for pedestrian movement. Still, they were not safe and walkable for pedestrian movement, indicating that more emphasis is required on these roads to improve the overall quality of the pedestrian walking environment. Research findings are expected to be essential inputs for rational decision-making about pedestrian infrastructure improvement in developing countries, which could contribute to a safer and more efficient environment for pedestrian movement.

City Marketing: How Do Residents Perceive Their Home?

City Marketing: How Do Residents Perceive Their Home?

Nghiên cứu hành vi tiêu dùng sản phẩm Dielac Alpha Gold của Vinamilk tại Thành phố Hồ Chí Minh

The study aims to analyze factors that influenced Vinamilk’s Dielac Alpha Gold consumer behavior in Ho Chi Minh City. The study was conducted on 240 subjects, parents with children under the age of six. The survey was conducted in 24 districts of Ho Chi Minh City. The results showed that there are eight factors that influence consumer behavior for Dielac Alpha Gold products in Ho Chi Minh City market, including: Product quality, excellent nutritional characteristics, ease of purchase, form of promotion, product packaging, social influence, product brand, and price. The factors that influence consumer behavior vary not so much with the standardized weighting ranging from 0,207 to 0,269; of which, the most powerful factor that influences consumers’ consumption behaviour is the form of auction. From there, the author proposes some management implications with the expectation of helping Vinamilk better meet the needs of customers in the future.

Detection and Characterization of Virulent Pseudomonas aeruginosa genes in Fresh Fish at Al-Diwaniya City Market, Iraq.

Fish meat is more susceptible to pathogen contamination than other protein-rich foodstuffs due to its high deterioration. Pseudomonas aeruginosa is considered one of the most common microbial strains responsible for the deterioration of fish and seafood products. the study's goals are to detecting virulence variables Pseudomonas aeruginosa and estimating the level of contamination in a fish sample, In this research, 120 fresh fish samples, gathered from a the local Diwaniyah city market local fish meat sample. including (60 marine fish and 60 common carp (Cyprinus carpio). The isolates were subjected to numerous biochemical, microbiological, and molecular analyses, and the results showed that about 26 samples were contaminated with Pseudomonas spp. performed on 21.6% of the total sample. Polymerase chain reaction (PCR) was used to amplify 539 bp, 511 bp, and 495 bp, for 16S DNA, Tox A, and Tox S respectively. A total of 21 Tox A genes were identified in 26 P. aeruginosa isolates, whereas the ToxS gene was detected in 17 of the same isolates. According to the results Pseudomonas aeruginosa isolated from fish samples contains multiple virulence factor genes, indicating high pathogenicity, which may affect consumer health because these variants exhibit the capability to increase the pathogenesis of the microorganisms with the severity of the infection and cause economic losses

Analisis Kontribusi Dan Efektivitas Penerimaan Retribusi Pelayanan Pasar Terhadap Pendapatan Asli Daerah Di Kota Kupang

This research aims to find out how much market service levies contribute to the local income of the city of Kupang, the level of effectiveness as well as the obstacles and efforts in the process of collecting market levies. This research is descriptive qualitative, namely analyzing and describing or illustrating various conditions and situations, various data collected in the form of interview results regarding the problems studied at PD. Kupang City Market. Data collection techniques were carried out using observation, interviews and documentation. The results of the research show that the level of contribution to the receipt of market service levies is classified as very low, the level of effectiveness of the receipt of market service levies is classified as less effective. Obstacles in receiving levies are traders who are in arrears and unpredictable weather. Efforts to increase market levy receipts are by providing outreach, sanctions to traders who are in arrears, selling stalls/kiosks that are still empty and making payments using EDC machines.

Assessing City Marketing in Jordan: The Case of Petra

The aim of this study is to assess city marketing approaches used in promoting Petra in Jordan. To this end, four major criteria, including integrated marketing communication, quality of urban services, organizational procedures, and tourism receipt, were considered in this study. A qualitative method using in-depth, face-to-face interviews with top managers, was used to achieve the study objectives. Findings reveal that Petra suffers from a lack of effective city marketing strategies. The processes of city marketing, including integrated marketing communication, urban services, organizational aspects, and financial reserves, are greatly ineffective. Such processes are basically influenced by regulations, funding, and collaboration between various public authorities, as well as between the public sector and the private sector. The study provides useful insights for policymakers in order to improve city marketing in Jordan.

Kajian teorI keterkaitan setting fisik dan identitas Kota dalam konteks City Branding

City branding is very important for the growth and marketing of cities. Urban planning, visual communication, and graphic design are used to build a distinctive city identity that represents its values ??and goals. This research examines how city branding improves local economies and competitiveness around the world and how physical and non-physical variables shape city identity over time. This research examines city branding, city identity, and 'place fuzziness' using a comprehensive literature review. The aim of this research is to find out how the form of city identity, especially in tangible terms, supports city identity so that branding of a city can be achieved from an architectural and urban design perspective. The research results show that city branding can attract investment and tourists and strengthen the character and attractiveness of the city. A complex combination of physical and non-physical components forms a city's identity, which underlies city branding. This research also emphasizes the need to resolve 'place fuzziness'—unclearness of a place's identity or function—to improve city branding. This research suggests that city planners and marketers must work together to ensure that physical development and social activities promote a city's identity, eliminate ambiguity, and improve its image. Creating a vibrant and sustainable city image requires integration and strategic planning in city branding and identity management.

The Interaction Mechanism of Real Estate Market of Typical Cities in China: Analysis Based on VAR Model

As an important part of the national economy, the real estate market is closely related to macro policies, investor confidence, etc., and at the same time shows regional heterogeneity. This study explores the real estate market in four typical cities in China (Beijing, Xi'an, Xiamen, and Chengdu) and analyzes the correlation between real estate prices, sales area, real estate development investment, market investor confidence, and money supply. Through analysis based on the VAR model, it is found that the real estate markets in different cities present their own specific interactive influence patterns. The various factors in Beijing are more closely related and have a continuous impact; other cities have similar characteristics, and the impact of each factor is somewhat different. Therefore, when formulating real estate macro-management policies, it is necessary to consider the market characteristics of different cities and the comprehensive impact of external factors to formulate more targeted strategies and mitigate the potential impact of market fluctuations on the economy.

Evaluation of heavy metal concentration in black tea and coffee marketed in Erbil, Iraq: a consumer health risk assessment

ABSTRACT Black tea and coffee are popular and widely consumed beverages worldwide. However, the potential accumulation of heavy metals in food products raises concerns regarding their toxicity. In this study, we investigated the concentrations of arsenic (As), cadmium (Cd), copper (Cu), chromium (Cr), lead (Pb), manganese (Mn), zinc (Zn), and iron (Fe) in 102 samples of black tea and coffee purchased from Erbil city market in Iraq. Additionally, we determined the Hazard Quotient (HQ) and Hazard Index (HI) levels of heavy metal intake to evaluate the non-carcinogenic health risks for adult consumers. The mean concentrations of As, Cd, Cu, Cr, Pb, Mn, Zn, and Fe in black tea and coffee were found to be 0.023, 0.11, 10.29, 0.60, 1.69, 294.99, 25.59, and 39.80 mg/kg, respectively. In the case of black tea, the highest mean concentration observed was 607.28 mg/kg for Mn, while the lowest was 0.035 mg/kg for Cd in coffee. Arsenic was below the detection limit in coffee. Our results revealed that, except for Cd content in some tea samples, the concentrations of the studied metals were within the standard levels. The HQ and HI values for all elements were found to be less than one, indicating no adverse health effects associated with consuming these beverages. However, continuous monitoring is essential to ensure the ongoing safety of black tea and coffee.

Mode Selection Model Based on Travel Time and Price of Goods with Regression Analysis Model

Padang City Market is one of the shopping centres in Padang City, which is located in the West Padang District. The shopping centre presents a place for people to buy kitchen supplies or basic daily needs. This makes the area quite attractive for community travel. This research was conducted on 400 respondents who visited Padang City Market. In this study, the choice of mode is represented by the Y variable and is categorized into private vehicles, public transportation, rental vehicles, walking, and others. The travel time variable represents X1. The variable price of goods represents X2. This study aims to assess the level of correlation between the choice of mode (Y) on the variable travel time (X1) and the variable price of goods (X2). Furthermore, the mode selection (Y) was modeled based on the variables X1 and X2 using linear regression analysis with SPSS tools. The results of the analysis show a strong relationship between the Y variable and the X1 and X2 variables. The best linear regression model produced is Y = 0,010 + 0,76X1 + 0,029X2 with a value of R = 0,437. This means that the closer the travel time is and the lower the price of goods, the more the intensity of motorcycle mode selection to Pasar Raya Padang increases.