City Brand Identity Research Articles

The Influence of Folk Sports Tourism on the Construction of City Brand Image

Abstract Folk sports, as a carrier of inheriting and promoting national culture, can not only show the unique charm of the city but also enhance the city’s popularity and reputation, providing a new opportunity for city brand building. To explore the relationship between folk sports tourism and city brand image, this paper uses the factor analysis method to extract the male factors that affect the city brand image. The model is validated through various validations, and finally, the components of the brand image of the tourism city are determined. Among them, “city tourism function image” and “city culture” are closely related to the development of folk sports tourism. Based on the Stimulus-Organism-Response (S-OR) model, we constructed a model of the influence mechanism of folklore sports perception factors on city brand image and city brand identity. Relevant hypotheses are proposed to explore the relationship between the four factors: folk sports perception factors, immersion experience, city brand image, and city brand identity. Finally, the research findings are rationally explained in the light of reality, and relevant suggestions are put forward for the construction of a city’s brand image.

Residents and the place branding process: socio-spatial construction of a locked-down city’s brand identity

PurposeBuilding on Kavaratzis and Hatch’s (2013) identity-based place branding model, this paper aims to explore the spatial and social dimensions of the place brand identity formation process and how residents used social media to participate in the process of shaping a city brand during a crisis.Design/methodology/approachAdopting an interpretive and social constructionist approach, this study analyses a sample of 187 short videos created and posted by Wuhan residents on the social media app Douyin during a COVID-19 lockdown. The authors read the videos as cultural texts and analysed underlying social processes in the construction of place brand identity by residents.FindingsThis study develops an adapted conceptual model of place identity formation unfolding in four sub-processes: expressing, impressing, mirroring and reflecting, and each sub-process subsumes two dimensions: the social and the spatial. In addition, this study empirically describes how residents participated in place branding processes in two ways, namely, their construction of city brand identity via communicative practice and their exertion of changes to a city brand during a crisis. The model reveals how place brands emerge and can be transformed.Originality/valueThis paper amplifies Kavaratzis and Hatch's (2013) identity-based place branding model by testing it in an empirical study and highlighting the social and spatial dimensions. This paper contributes to research about participatory place branding by exploring how residents participated in the place branding process. This study analysed short videos on social media, a new communication format, rather than textual narratives dominating past studies.

Urban Culture and City Brand: A Study on Food Experience

Urban culture is the foundation and lifeblood of a city’s sustainable development. A city’s brand is often rooted in its culture, showcasing and then reviving the urban culture. Characteristic and traditional food, as an element that can quickly bring urban culture and its stakeholders closer, may be able to reconcile conflicts in the development of urban culture and city brands. Taking Guangzhou, Guangdong Province, China as a case site, this study for the first time takes food experience as an intermediary variable to construct a structural equation model to empirically examine the influence mechanism of urban cultural cognition on city brand. Research results show that food experience plays a partial intermediary role in urban cultural cognition and city brand identity. This study supplements the research on urban cultural perception and city brand perception and provides suggestions for the revival of urban historical culture and sustainable urban branding practices through characteristic and traditional food.

A Study on the Awareness of Reflective History in Education: The Case of Nicosia

This study was carried out in Nicosia to evaluate the society’s awareness of history reflected in education. The research was conducted to determine the differentiated historical effects through education to create the city brand identity of, Nicosia, symbolizing both the northern and southern parts. Semiotics and descriptive analysis techniques, which are among qualitative research methods, were used. The fact that there has been no research in terms of city brand identity reflected through education covering both the northern and southern parts of Nicosia makes the study unique. This research aims to promote interdisciplinary social representation that addresses the ways in which social and cultural respond to the needs of the people on the island as a whole after obtaining history lessons through education. Both Greek and Turkish society chosen randomly has revealed information about the city identity and brand identity regarding their history education. It was found out that all of the participants learnt the traces of many different civilizations dominated the island of Cyprus are the common intersection points of the city. Therefore, an integrated logo was proposed as a graphic design study for the city brand identity as a reflection of history teaching and learning, which may cover all of the northern and southern parts’ cultural symbols of Nicosia.

Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto

This study discusses residents’ involvement in the co-creation of a city brand, their perceptions about brand identity and authenticity and the fit with their sense of place. The city of Porto, Portugal, was chosen as a case study, since a new city brand was created in September 2014. The authors analysed the descriptive book explaining the strategy of the city brand created. In order to understand residents’ involvement, an interview with the head of communication of Porto City Council was conducted. Then, a focus group was developed with Porto residents from different parts of the city. The focus group gathered the residents’ perception about the brand created and their opinion about authenticity and place identity. Results indicate that, despite being partly involved in the creation of Porto city logo, residents would like to have contributed to the recognised place marketing strategy in a more active way. Citizens agree that the brand fits with their sense of place identity, but consider that the strategy is designed to attract tourists and not to reinforce citizens’ place attachment. The failure of internal place marketing is discussed in the paper and some recommendations for public policy are presented.

Design and Development of Zhoushan City Brand Identity is Based on International Vision

Design and Development of Zhoushan City Brand Identity is Based on International Vision

Constructing A Smart City Brand Identity: The Case of South Tangerang

Cities and urban regions have become centers of innovation since the Industrial Revolution and they continue to be so in the realm of Digital Revolution, using the concept of the smart city which combines modern ICT infrastructure with economic growth, high quality of life, wise natural resources management as well as investment in human and social capital through participatory government. Employing two (2) approaches, namely: (1) construction of regional competitiveness; and (2) place branding, this paper analyze South Tangerang city brand identities constructed via stakeholders’ direct experiences and official documents based on the smart city attributes and indicators coined by Nam & Pardo (2011). The study constructed data gathered from desk research and semi-structured interviews with 19 informants representing quadruple helix. The results showed that South Tangerang has strong points in the human dimension of a smart city but still need improvements in technology and institution dimension. Identities constructed from its stakeholders' perception and secondary data indicate that South Tangerang is an urban area dan has a basis for a knowledge-based economy.

도시 브랜드 아이덴티티 디자인의 표현에 관한 연구 - 중국 길림시를 중심으로

도시 브랜드 아이덴티티 디자인의 표현에 관한 연구 - 중국 길림시를 중심으로

Social representations of the European capitals and destination e-branding via multi-channel web communication

Abstract This article focuses on destination branding using social representations as the main theoretical framework, with a specific focus on ICT-mediated social representations. It tackles the questions related to destination e-branding expressed through web marketing of city brand identity and city brand image of ten European capitals (Rome, Paris, Berlin, Brussels, Helsinki, Lisbon, London, Madrid, Warsaw, and Vienna). The data derives from asynchronous and interactive e-tourism communication channels. City brand identity is created by the marketers through institutional tourist websites as official visiting cards presented to tourists. This exploratory study examines their usability, interactivity, contents, and references to the social networks. City brand image is operationalized through data retrieved from forum discussions on the TripAdvisor portal, identifying the main places of the European capitals targeted by social representations charged with symbolic values and emotional attributions, and examining evaluations of these capitals expressed and negotiated by the members of the web communities during spontaneous conversations and free exchanges of their experiences. The main results include detecting a higher communicative capacity of the institutional tourist websites of the northern European capitals than the southern ones, verified for the majority of the cities considered. In particular, Berlin stands out as the capital city with the highest communicative capacity and convergence of city brand identity and city brand image, in relation to the tangible aspects of the city.

City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China

Majority of cities in the developing and transitional parts of the world, being a global city has turned into a primary goal. With this trend, managing a brand asset of a city has become an important task for countries, especially China. Therefore, the study explores the causality between the city brand equity factors, and clarifies the correlation between city brand identity and city brand loyalty. Survey with the size of 300 was gathered to be analyzed. Through a rigorous instrument development process, the following five construct were identified: brand awareness, brand image, perceived quality, brand identity, and brand loyalty. The instrument was proven to have a good fit, reliability, and validity. Three factors (brand awareness, brand image, perceived quality) were analyzed on how it affects brand identity and the effect of brand identity on brand loyalty. The purpose of this paper is to provide preliminary strategical data for city development and marketers in China.

A Study on Designing Proposals of City Brand Identity for Nanjing -Centered on Comparison of Integrated Media Cases-

A Study on Designing Proposals of City Brand Identity for Nanjing -Centered on Comparison of Integrated Media Cases-

DESIRED DIMENSIONS OF PLACE BRAND PERSONALITY, INCLUDED IN ADVERTISING SLOGANS OF POLISH TOWNS/CITIES

Cities compete to attract and retain residents, entrepreneurs and visitors. In order to achieve the competitive advantage local authorities use different concepts connecting with the process of branding in city management. One of them is brand personality which is treated as a very important component of the brand identity. The aim of this paper is to determine to what extent the content of an advertising slogan is linked to the town/city brand personality traits considered desirable by representatives of the local authorities of small and medium-sized cities in Poland. The study was based on a survey conducted on a sample of 220 cities and towns in Poland. The survey was made among managers dealing with promotion in the municipal offices in order to identify their desired brand personality traits of the city, in the design of which they were involved. It was proved that the association between the advertising slogan content and the set of declared personality traits describing a town/city exists regardless of the size of the town/city. In addition the degree of association between the slogan and the set of features describing desired town/city brand personality was estimated. It was indicated, that the attributes that were most commonly used in slogans usually belonged to the combination of the dimensions of excitement – competence – sincerity. Conclusions from the research might be useful in developing the strategy of promotion of the city, and – more narrowly – in the creation of a promotional slogan being the shortest expression of the city brand identity. DOI: http://dx.doi.org/10.5755/j01.em.19.3.8375

A Study on Present Situations and Improvements of City Brand Identity in DAEGU Metropolitan City

A Study on Present Situations and Improvements of City Brand Identity in DAEGU Metropolitan City

A Study on the Integrative City Brand Identity Strategy -Focused on United Brand of Suwon City and Affiliated Organizations-

A Study on the Integrative City Brand Identity Strategy -Focused on United Brand of Suwon City and Affiliated Organizations-

Empirical Study on Effective Factor of City Brand Identity Formation by City Image Type

Empirical Study on Effective Factor of City Brand Identity Formation by City Image Type

Study on Color Strategy of City Brand Identity in Local Government - Focused on the City Brand Mark of Local Government in Gyeonggi Province -

Study on Color Strategy of City Brand Identity in Local Government - Focused on the City Brand Mark of Local Government in Gyeonggi Province -

Miesto prekės ženklo kūrimo modelis

In article is presented the process of city brand creation, importance for city residents and other target groups. City brand communication is presented ““ concept of city branding, city brand communication strategies, city brand communication model and evaluation aspects for city brand communication. The main goal of paper is to create city brand identity communication model. On the basis of theoretical analysis, city brand identity communication model is redesigned.