Efficient Brisbane was a household energy and resource-efficiency education campaign conducted by the Brisbane City Council (BCC) between November 2000 and April 2001. Council distributed a voucher book to 360,000 households incorporating 18 incentives for products and services in the areas of energy efficiency, water conservation, waste minimisation and transport. The vouchers appealed to self-interest and environmental conscience, mixing information with enticements in an approach which sought to influence the attitudes and behaviour of a small proportion of a large population. Council worked with six partner agencies, using an expression of interest process to obtain the direct participation of over 40 companies. 2319 vouchers were redeemed, yielding estimated direct greenhouse savings of 1110 tonnes per year. An estimated 45,200 tonnes per year of additional abatement occurred through education, with community concern about greenhouse increasing by 11 per cent. Householders’ recall of the voucher books was three times that of other mailed-out communications. The program also significantly enhanced communication and relationships among agencies and businesses involved in resource efficiency. Telephone and personal surveys showed 73–86 per cent public support, and all but two companies of the 39 canvassed would participate in a future promotion.