The objective of this study was to assess, through simulation, conductivity variations in pulp and paper circuits when recycling waste water treatment plant (WWTP) effluent with a view to reducing fresh water use in a tissue mill. WWTP effluent was recycled in the process for different uses. A PS2000 digital model coupled with the PHREEQC chemical simulation engine was used to identify and quantify the main sources of conductivity: caustic soda, sodium bisulphite and acetate production through anaerobic microbial activity. Recycling WWTP effluent enables fresh water uptake to be reduced by 50% when used for pulp dilution or white water, by 81% when used in paper machine showers, and up to 96% for all uses combined. As fresh water use decreases, circuit closure increases along with, consequently, COD and conductivity. COD build-up can be controlled by best available techniques application. Recycling WWTP effluent has a strong impact on conductivity. However, the impact of high conductivity levels on additives performance is limited in the case of the mill studied. Acetate concentration could be controlled by better agitation of tanks or the introduction of air by pumps. Furthermore, limiting acetate production can reduce the need for caustic soda to control the pH.