Brown carbon aerosols (BrC), a subfraction of organic aerosols, significantly influence the atmospheric environment, climate and human health. The North China Plain (NCP) is a hotspot for BrC research in China, yet our understanding of the optical properties of BrC in rural regions is still very limited. In this study, we characterize the chemical components and light absorption of BrC at a rural site during winter in the NCP. The average mass concentration of PM1 is 135.1 ± 82.3 μg/m3; organics and nitrate are the main components of PM1. The absorption coefficient of BrC (babs,BrC) is 53.6 ± 45.7 Mm−1, accounting for 39.5 ± 10.2% of the total light absorption at 370 nm. Diurnal variations reveal that the babs,BrC and organics are lower in the afternoon, attributed to the evolution of planetary boundary layers. BrC is mainly emitted locally, and both the aqueous phase and the photooxidation reactions can increase babs,BrC. Notably, the babs,BrC is reduced when RH > 65%. During foggy conditions, reactions in the aqueous phase facilitate the formation of secondary components and contribute to the bleaching of BrC. This process ultimately causes a decrease in both the absorption Ångström exponent (AAE) and the mass absorption efficiency (MAE). In contrast, the babs,BrC, along with AAE and MAE, rise significantly due to substantial primary emissions. This study enhances our understanding of the light absorption of BrC in rural polluted regions of the NCP.