Choice Of Services Research Articles

How food delivery service can be sustainable: some evidence from the Giusta delivery case

PurposeThe study explores the drivers of the intention to continue using sustainable food delivery services, considering the influence of value, satisfaction and the combined effects of utilitarian and hedonic motives. We employ a comprehensive framework that integrates the norm activation model (NAM) and the theory of planned behavior (TPB), with satisfaction, utilitarian motives and hedonic motives. This approach facilitates a deeper understanding of the factors motivating users to remain loyal to the service.Design/methodology/approachThe study examines the data using a quantitative approach based on the partial least squares approach to structural equation modeling (PLS-SEM).FindingsThe findings suggest that the intention to continue using sustainable food delivery services, such as the Giusta app, is significantly influenced by user satisfaction and attitudes. Attitudes not only influence the intention but also user satisfaction and are shaped by utilitarian motivations associated with sustainable food delivery. Beyond personal expectations and perceived benefits, the study reveals that behavior is also driven by altruistic values and moral convictions. Specifically, attitudes and satisfaction are positively affected by personal norms, which are influenced by ascribed responsibility. This ascribed responsibility is, in turn, shaped by awareness of both environmental and social issues.Originality/valueThis research contributes to the current debate on consumers' ethical behavior in food delivery. Only a few studies have integrated the NAM and TPB models in this context. This article highlights the factors useful in predicting people’s choice of food delivery services, showing the key role of personal norms, attitude, satisfaction and utilitarian motives.

The development of a roadmap for Health Technology Assessment implementation in Moldova.

Moldova strives for universal health coverage (UHC) and considers health technology assessment (HTA) an important policy instrument to inform the choice of services that should be covered to progressively realize UHC. It plays a key role in determining which technologies are coved, considering various dimensions often including cost-effectiveness, budget impact, and feasibility. This paper reports on work undertaken to develop a roadmap for HTA implementation, using evidence-informed deliberative processes (EDPs) as the guiding framework. Between 2020 and 2022, we undertook several activities that informed the roadmap. We conducted a needs assessment and an assessment of European HTA best practices using a combination of desk research, interviews and surveys. We then conducted a document review of six selected HTA systems, complimented by expert interviews from three neighbouring countries. The roadmap provided a suggested HTA process, which included instructions on how to execute the different steps of the EDP framework to enhance the legitimacy of HTA-informed decision-making. The roadmap encompasses several aspects such as how to organize stakeholder involvement, how to identify and operationalize decision criteria, and how to make the decision process transparent. Guidance was given to the country on establishing a legal framework for HTA; a communication strategy; strengthening capacity and leveraging HTA expertise. The country was also given tailored advice on the positioning of the HTA-agency, first as an entity within the Ministry of Health or the National Agency of Public Health but with the long-term vision for it to be independent of any state institution. Despite several challenges, including a partial disruption because of the Covid-19 pandemic, the development of the roadmap for HTA implementation was completed and agreed upon by the Ministry of Health in Moldova. This work has helped motivate and support the country in HTA institutionalization.

Patient preferences for ocular hypertension monitoring: a discrete choice experiment

Background/aimsTo elicit the preferences and calculate the willingness to pay (WTP) of patients with ocular hypertension (OHT) for eye monitoring services in the UK.MethodsPatients with OHT aged at least 18...

Joint Choice of Fresh Food Purchase Channels and Terminal Delivery Service: A Background on Major Public Health Events

Joint Choice of Fresh Food Purchase Channels and Terminal Delivery Service: A Background on Major Public Health Events

Neoliberalism and the Complexities of Conceptualizing Community School Policy for Racial Equity

Full-service community schools are increasingly adopted as educational policy nationwide to transform educational institutions into community hubs, addressing racial and social disparities and countering deficit narratives related to marginalized youth and families. As the movement toward community schooling as an educational policy gains momentum, more research is needed to understand the complex process of conceptualizing such an initiative for racial equity. Spanning from the early planning stages to 3 years into the implementation of community schooling, this paper uncovers the tensions that emerge as school and district leaderships’ interpretation of the purpose of community schooling and root cause of racial inequity unveil conflicting conceptualizations of the community school initiative: community schooling rooted in neoliberal ideals of efficiency, coordination, and service choice, on one hand, and those rooted in more transformative approach with systemic reflection and change in classrooms, schools, and other institutions on the other.

Factors influencing Customers’ Decisions to Use Online Food Delivery Services in Muscat, Oman

Purpose: This study examines the factors that influence customers’ choice of online food delivery services and assesses customer experience with the quality of e-services, personal characteristics of delivery staff, and perceived food quality. Design/methodology/approach: This study employed a quantitative approach and adopted an explorative research design employing a snowball sampling technique and collected the data using a questionnaire. The sample size in this study was 163. The Gretel program was used to extract questionnaire data with greater accuracy and statistical analyses like percentage analysis, mean, standard deviation, ranking, and Correlation measures were used to analyze the data. Findings: Talabat was the most popular online food delivery service in Muscat. The results of the study revealed that the three primary factors that drive customers to place online food orders are affordability, variety, and excellent cuisine. Every respondent places at least one online food order every month, and the majority place three or more orders, primarily using a mobile device. Furthermore, the professional behaviour of the delivery staff, food quality, and website design affect consumer satisfaction. However, there is a weak positive correlation between timely delivery and customer satisfaction. Most of the respondents responded that they would order food again because of their pleasant experiences. Research limitations/implications: To attract more clients, food delivery services can boost social media presence and work with influencers. Most respondents utilize food delivery services between once and three times each month. Thus, firms should implement loyalty programs to retain clients. Improving mobile app functioning should be the primary goal, given that most customers prefer to order food using their phones. Businesses should evaluate food order accuracy and prioritize effective food delivery to clients. Despite the lack of a link between customer satisfaction and delivery timing, timely delivery is critical for customer satisfaction. Social Implications: Online food delivery services serve persons with hectic schedules and mobility challenges. Many individuals who own restaurants and small entrepreneurs working from home may now access a large consumer base and greater visibility can boost their sales. These enterprises allow individuals to try the cuisine of other nations, which was previously impossible, thus broadening the culinary experiences. Originality / Value: Online food delivery companies expanded rapidly during and after the pandemic in response to rising demand. While expanding in popularity, no study of online food delivery services has been conducted in Oman. Therefore, the results of this study will immensely benefit online food delivery companies, and the people engaged in this industry. Keywords: Online Food Services, Customer Experience, Customer Satisfaction, Food Delivery Factors, Delivery Staff, Food Delivery Applications.

교육바우처 정책 사상의 원류와 그 원리에 대한 소고

This study explores the ideological foundation of education vouchers, focusing on educational support programs for commoners during the French Revolution and the educational philosophies of Thomas Paine and John Stuart Mill. Thomas Paine emphasized the expansion of educational choice through government support and assistance for the poor, while John Stuart Mill advocated for educational improvement through free choice and competition. Their philosophies have become core ideas in the modern school choice movement and were institutionalized in the education voucher policy by Milton Friedman. This study analyzes the outcomes of education vouchers from the perspective of public choice theory and examines models such as the Tiebout hypothesis, Demand Side Financing, and Home and Community-Based Services (HCBS). Additionally, it explores the relationship between Hirschman's Exit-Voice-Loyalty model and the principle of voucher choice. In conclusion, this paper emphasizes how these concepts are related to choice and competition in public services. Furthermore, it highlights that the principles inherent in education vouchers serve as an important ideological foundation for democracy and economic development.

Barriers to modern contraceptive utilization in Ethiopia.

Contraception is a critical service for women to control their reproductive health, allowing them to determine the number and spacing of their children prevent unintended pregnancies, reduce the risk of morbidity and mortality from associated with childbirth, and reduce the likelihood of abortions. Despite its benefits, the utilization of modern contraceptive methods remains low in certain regions of Ethiopia, Particularly in Afar and Somali, which are also experiencing high fertility rates. However, there is a substantial gap in understanding the sociocultural barriers that hinder the adoption of modern contraception in these regions. This study aims to explore these barriers to contraceptive use among women of reproductive age in Afar and Somali regions, providing qualitative insights that are essential for designing effective strategies to improve contraceptive service utilization. Asequential mixed method approach was employed, including scoping review and qualitative interviews. Scoping review focused on qualitative or mixed-methods studies conducted in Ethiopia and published between 2013 and 2023 in English, Selecting 14 articles Additionally, qualitative data were collected from Afar and Somali regions through In-depth interviews with women aged 15-49 who are married or in consensual union, and key informant interviews with health extension workers and contraception providers at health center. A total of 20 in-depth interviews and 07 key informants were conducted. Thematic analysis was used to analyze the data. The integrated findings from the scoping review and qualitative study reveal various barriers and determinants influencing contraceptive use among women in Ethiopia. Barriers includes religious or cultural beliefs, myths and misconceptions, fear of side effects, lack of knowledge and misinformation, negative attitude towards contraceptives, partner opposition, socio-cultural factors, fear of being judged by family and friends, and lack of communication between husband and wife, husband altitude, distance from health facility, availability of service and different contraceptive choice, separate room for family planning services, and cost of contraceptive method and transportation. The scoping review corroborates these findings, emphasizing on the role of socio-demographic, economic, cultural, religious, health service, and knowledge-related factors. Higher education, urban residence, higher income, mass media exposure, spousal communication, family size, and access to quality health services were associated with increased utilization, while lack of awareness, misconceptions, myths, side effects, fear of infertility, partner opposition, social stigma, and cultural norms decreased utilization. The study recommended promoting contraceptive use, challenging socio-cultural norms through Social Behavioural Communication and Counselling (SBCC), engaging partners and community members, and improving the quality of care.

Robust optimization of train timetables with short-length and full-length services considering uncertain passenger volume and service choice behavior

Train timetables with a combination of short-length and full-length services can adapt to spatial and temporal variations in demand. However, with such timetables, some passengers may choose to catch an earlier short-length service and then transfer to a full-length service to reach their destinations rather than waiting for a crowded full-length service. This uncertain service choice behavior frequently occurs, which, however, was not well considered in most studies on demand-oriented timetabling. Therefore, this study presents a robust timetabling approach based on the scenario-based method considering uncertain passenger volumes and service choice behavior for choosing different types of train services. A customized decomposition-based method with an iterative solution procedure is designed to solve the proposed model. In each iteration, a multi-agent-based simulation algorithm is developed to update passengers’ travel utility and the service choice preference proportion based on the previous iteration’s timetabling results. To obtain high-quality solutions in an acceptable computing time, a hybrid “ALNS + GUROBI” algorithm is developed to handle the timetabling problems for large-scale cases. The proposed method optimizes the train timetables for Xi’an Metro Line 3 in China. Our results indicate that the proposed method can account for uncertain passenger volumes and service choice behavior by adjusting the short-length plans and train headways to match the transport capacity to passenger demand.

Platform Information Sharing Decisions Considering Supplier Delivery Services and Encroachment Strategies

The platform often has private information about uncertain demand and determines whether to share the information with the supplier. And the supplier’s choice of delivery services and encroachment may depend on the platform’s information sharing policy. This paper examines the two-dimensional information sharing strategies in a supply chain where the supplier provides delivery services. Based on the game theory model, we find that when the platform shares unfavorable information, the motivation for the supplier’s encroachment decreases firstly. Encroachment does not reduce the level of delivery service from the supplier. Second, delivery services levels of supplier increase with channel substitution rate. Although platform sharing information lowers profits in a supply chain where the supplier provides delivery services, the platform can share information on behalf of delivery services improvement under certain conditions interestingly. Previous papers that ignore a supplier’s decision on delivery services may have underestimated the scope for platform profitable information sharing. Third, the equilibrium profits of supply chain entities present non-monotonous with respect to encroachment cost. The platform often faces a tradeoff. Sharing information, on the one hand, enables the supplier to gain a better understanding of the impact on demand and encourages enhancements to delivery services, which is advantageous to the platform. However, sharing information allows the supplier to absorb the impact of demand information by making modifications to the wholesale price and delivery services, which benefits the supplier but hurts the platform. This makes the negative effects of double marginalization worse.

Consumo responsable y cadena de valor hacia un modelo sostenible en el desarrollo local del cantón Quevedo

The objective of this study was to analyze responsible consumption and the value chain as foundations for the development of a sustainable model in the Quevedo Canton. The sample size was calculated with Decision Analyst STATSTM 2.0 software. The information was obtained by applying a questionnaire to 123 consumers. Statistical analysis was performed with the SPSS program (Version 22.0). Consumption, availability of environmentally friendly products and the value chain were addressed. The results revealed a high degree of reliability for the 12 items, according to Cronbach's Alpha method, with a value of 0.80. Responsible consumption mainly allows the reduction of waste, conservation of resources and the choice of sustainable products and services, an educational model used is awareness and environmental education programs through digital means to provide effective solutions in the transition towards eco-friendly products. More sustainable consumption practices were adopted, cooperation between actors in the value chain allows them to promote educational awareness programs and community commitment, implementing environmental regulations in each of the links and executing permits to guarantee the quality in each of the products that are demanded.

Public perceptions of dietetics services in Australia and New Zealand.

The aim of this study was to examine expectations, perceptions and attitudes about dietetics services among the Australian and New Zealand public, to provide insights for building a future dietetics workforce that will meet consumer needs. A cross-sectional, anonymous, online survey was employed to gain perspectives of a representative sample of Australian and New Zealand adults. Questions were purposely designed to collect views regarding sources of dietary information, expectations of dietetics service providers and factors influencing choice of dietetics service provider. Data were analysed descriptively and using Pearson's chi-square test to assess relationships between categorical variables. Free-text responses were analysed using content analysis. Of 2601 respondents, approximately one third (32%) had seen a dietitian. Doctors were the most trusted sources of dietary information (87%), particularly with participants over 60 years (χ(1) = 44.168, V = 0.130, p < 0.001). Cost was the most frequently reported factor influencing choice of dietetics services (56%), with 88% of respondents interested in accessing a dietitian, preferably in-person (64%), if they could do so for no cost. Participants anticipated that dietitians would offer services like meal plans (59%) and nutritional analysis (48%) as well as weight and other body measurements (56%). Some expectations such as blood tests (54%) were outside the usual scope of dietetic practice. The results of this study have implications for practising dietitians, dietetics educators, and funders of dietetics services. Cost as a barrier suggests that advocacy to government for funding type, duration and number of visits to dietitians is still required.

Public Awareness Regarding the Differences Between Ophthalmologists and Optometrists Among Adults Living in Makkah Province, Saudi Arabia.

Background Patients' knowledge of the differences between ophthalmologists and optometrists has been identified as a crucial factor influencing the choice of eye care services. This study aimed to assess the level of understanding of the differences between ophthalmologists and optometrists among the population in the Makkah province. Methods This cross-sectional study utilized an online questionnaire distributed to adults via social media platforms in the Makkah province, Saudi Arabia, from January to April 2023. The total number of respondents was 1,404. Results This study revealed that 464 (33.3%), 690 (49.5%), and 241 (17.3%) of the participants demonstrated a low, fair, and good understanding, respectively of the distinction between an optometrist and an ophthalmologist. Overall, 936 (66.7%) exhibited good knowledge. The high level of knowledge is directly correlated with a history of previous eye examinations and the use of eyeglasses. The variables of age (specifically the 18-30-year cohort) and higher educational attainment (at or above university level) emerged as statistically independent predictors of sufficient knowledge acquisition. The odds ratios for younger age and a higher educational level were (confidence interval of 95%) 1.45 (1.11-1.88) and 1.42 (1.19-1.68), respectively. Conclusion This study revealed a fair public knowledge of the distinctions between optometrists and ophthalmologists. Additionally, we recommend the Ministry of Healthencourage and sustain ongoing initiatives to enhance public awareness.

Strategic logistics service choices for online platforms: self-operated, third-party or agency logistics?

Self-operated and third-party products in platform retailing can be delivered by self-operated or third-party physical distribution. However, how choosing the best logistics service mode represents a difficult problem for online platforms and sellers in practice. This paper analyzes the strategic logistics service mode choices for retail sales on an online platform. Equilibrium strategies are derived by solving game models considering three logistics service modes: self-operated, third-party and agency. The results show that the platform has an incentive to provide self-operated physical distribution to the seller when the distribution commission exceeds a threshold. More specifically, it achieves a win–win situation with the seller in the self-operated logistics service mode when the distribution commission falls within a moderate range. The platform is unwilling to provide any logistics services with a sufficient low distribution commission. Except in the case of high distribution commission and low self-operated distribution quality, the seller would prefer to accept the platform’s self-operated physical distribution. In addition, the third-party physical distribution company generally prefers the agency logistics service mode unless the self-operated distribution quality and commission are high.

Pengaruh Kualitas Pelayanan, Harga, dan Citra Merek terhadap Keputusan Pembelian Jasa Transportasi Online Maxim di Yogyakarta

Maxim is a Russian online transportation that has developed in Indonesia. The large number of online transportation in Indonesia makes Maxim offer affordable prices with many choices of services with good quality to attract customer. The study aims to determine the influence of service quality, price, and brand image on purchasing decisions for Maxim online transportation services. Using a quantitative approach, with data sources derived from primary and secondary data. Primary data was obtained by distributting questionnares to respondents. Secondary data sources were obtained from journals and books. The sample collection technique uses non-probability sampling (purposive sampling). The research sample was 168 respondents with the criteria of being students, residing in Yogyakarta, and had used Maxim,s online transportation services at least once. The data was processed using descriptive analysis test methods, instrument tests, classical assumption tests, multiple linear regression analysis, and hyphotesis testing with the help of SPSS 27 software. The result showed that serivec quality, price, and brand image influence purchasing decisions for Maxim online transportation services.

WINNING OVER THE GEN Z: EMPIRICAL INSIGHTS INTO SOCIAL MEDIA BEHAVIOUR DURING TRAVEL

Objective: The objective of this study is to investigate the social media behavior of Generation Z during travel, focusing on their product and service choices, as well as the environmental motivations behind these choices. The aim is to understand how social media influences their travel decisions and promotes responsible tourist behavior. Theoretical Framework: This research is grounded in theories of digital marketing and consumer behavior, particularly in the context of social media's impact on tourism. Concepts such as interactive marketing, online reviews, and social media influence are central to this investigation, providing a solid basis for understanding the dynamics of Gen Z's travel behavior. Method: The methodology adopted for this research comprises a mixed-method approach. Questionnaires were distributed, yielding 301 valid responses from Gen Z individuals born between 1995 and 2015, who had traveled at least twice a year and been active on social media for at least two years. The data collection was supplemented by interviews to gain deeper insights into their social media usage and travel preferences. Statistical tools were employed to analyze the data. Results and Discussion: The results revealed key social media preferences and usage patterns among Gen Z travelers. Notably, positive online reviews and social media influence were significant factors in their travel decisions. The discussion contextualizes these findings within the theoretical framework, highlighting the implications for effective marketing strategies. Discrepancies and limitations of the study are also considered, providing a comprehensive understanding of the research outcomes. Research Implications: The practical and theoretical implications of this research are significant, offering insights into how social media can be leveraged to foster responsible tourist behavior. These findings can influence practices in the tourism industry, particularly in marketing strategies aimed at Gen Z. The implications extend to benefiting local communities and the environment while enhancing tourist satisfaction. Originality/Value: This study contributes to the literature by highlighting the innovative approach of examining social media's role in shaping responsible travel behavior among Gen Z. The relevance and value of this research are evidenced by its potential to impact marketing practices in the tourism sector, promoting sustainable tourism and benefiting both travelers and local destinations.

The impact of medical insurance and old-age security on the utilization of medical services by the older population with disabilities

ObjectiveIn this study, the impact of medical insurance and old-age security on the use of medical services by the older population with disabilities is analyzed. A reference for decision makers is provided to improve medical and old-age security policies and enhance the use of medical services by the older population.MethodsData were drawn from 3,737 older people with disabilities aged 65 years or above from the 2018 China Longitudinal Healthy Longevity Survey. A two-part model based on social ecological theory was used for both analysis and group prediction.ResultsIn terms of the use of outpatient medical services, old-age pension significantly increased the probability of outpatient visits for this population group (P < 0.05). Urban employee/resident medical insurance, the new rural cooperative medical insurance, and retirement pension significantly affected medical expenses. In terms of the use of inpatient medical services, the new rural cooperative medical insurance and retirement pension significantly influenced the choice of inpatient medical services; retirement pension increased inpatient medical expenditure (p < 0.01). The expected average probability of hospitalization, unconditional expected cost, and conditional expected cost for the older population with disabilities were 49.5%, RMB 6629.31, and RMB 3281.51, respectively. Both conditional and unconditional expected costs were significantly higher for older people with disabilities with the following attributes: male, married, no less than three chronic conditions, and unassisted daily care; costs were lower for older people with disabilities who are female, not married, had less than three chronic conditions, and had a spouse, child, or other caregiver.ConclusionMedical insurance and old-age security can significantly promote the utilization of medical services by the older population with disabilities. It is therefore recommended to focus on strengthening the support and health management of these people who are unattended to improve the effective use of health services and better meet their needs.

Mothers’ choice of health management services for under-five children with common illnesses: evaluating social workers’ impact in Nigerian health sector

ABSTRACT Introduction Every child deserves the right to life. In Nigeria like other African countries, a high burden of child mortality prevails. Attaining a low-mortality rate of children entails that mothers who are the primary caregivers are in the best position to provide quality healthcare management. Method With the phenomenological approach in qualitative research, the researchers sourced data using Focus Group Discussions (FGDs) and In-Depth Interviews (IDI) from 38 mothers of various categories. The participants were purposively selected from four government and mission health institutions in a semi-urban Nsukka town, Enugu State. Data were analyzed thematically. Findings Results revealed that mothers utilize health institutions including government, mission, private, pharmacies and patent medicine vendors when seeking healthcare for their children. Their inability to recognize potential life-threatening conditions is the leading factor in increasing child mortality. Findings show that because participants were concerned about financial challenges; they were ready to adopt traditional medicine as an alternative to modern medicine. The study showed evidence of unsafe strategies mothers adopt for the health management of their under-five children with common illnesses. Participants indicated little knowledge of social workers’ engagement in health institutions. Conclusion Healthy living is essential in the protection from illnesses. Since under-five children are vulnerable to illnesses, their mothers should provide them with quality healthcare management. The study recommends that social workers’ engagement with health providers and users in semi-urban societies could help propagate healthcare awareness and strategies in mothers’ choice of health management for under-five children in Nigeria. Overall, adequate health policy consideration should be given to all under-five children in Nigeria.

Women's preferences for HIV prevention service delivery in pharmacies during pregnancy in Western Kenya: a discrete choice experiment.

Pharmacy-delivered HIV prevention services might create more options for pregnant women to use HIV prevention tools earlier and more consistently during pregnancy. We quantified preferences for attributes of potential HIV prevention services among women of childbearing age in Western Kenya. From June to November 2023, we administered a face-to-face discrete choice experiment survey to women aged 15-44 in Kenya's Homa Bay, Kisumu and Siaya counties. The survey evaluated preferences for HIV prevention services, described by seven attributes: service location, travel time, type of HIV test, sexually transmitted infection (STI) testing, partner HIV testing, pre-exposure prophylaxis (PrEP) and service fee. Participants answered a series of 12-choice questions. Each question asked them to select one of two service options or no services-an opt-out option. We used hierarchical Bayesian modelling levels to estimate each attribute level's coefficient and understand how attributes influenced service choice. Overall, 599 participants completed the survey, among whom the median age was 23 years (IQR: 18-27); 33% were married, 20% had a job and worked regularly, and 52% had been pregnant before. Participants, on average, strongly preferred having any HIV prevention service option over none (opt-out preference weight: -5.84 [95% CI: -5.97, -5.72]). The most important attributes were the availability of PrEP (relative importance 27.04% [95% CI: 25.98%, 28.11%]), followed by STI testing (relative importance 20.26% [95% CI: 19.52%, 21.01%]) and partner HIV testing (relative importance: 16.35% [95% CI: 15.79%, 16.90%]). While, on average, participants preferred obtaining services at the clinic more than pharmacies, women prioritized the availability of PrEP, STI testing and partner HIV testing more than the location or cost. These findings suggest the importance of providing comprehensive HIV prevention services and ensuring PrEP, STI testing and partner HIV testing are available. If pharmacies can offer these services, women are likely to access those services at pharmacies even if they prefer clinics.

Optimization of soybean distribution costs with the transportation method: a case in SME’s

The distribution of soybean raw materials is not only related to aspects of quality and smooth production of tofu making but can also influence cost efficiency to increase competitiveness. In this situation, the number of soybeans shipped, transportation costs per unit, and the choice of transportation service used are transportation model issues. This research aims to determine the cheapest cost of sending soybean raw materials from four agent locations to three tofu factory locations with a choice of two transportation services that can be adopted. The case studied is a case of unbalanced transportation with supply greater than demand. The method used is the application of a transportation model, with the Northwest Corner method to determine the initial base solution and the Modified Distribution method to optimize distribution costs for soybean raw materials in the context of tofu production supply. Based on data processing, the results showed that the first and second transportation services offered services with a total shipping cost of IDR 691,750 and IDR 605,250. Observation of these differences leads to the conclusion that the second transportation service offers the most optimal value for money. The research results provide additional knowledge for tofu makers in optimizing costs and delivery routes for soybean raw materials, supporting production continuity, and increasing competitiveness in an ever-changing market.