This study investigates how the COVID19 pandemic affected the stock value of Alibaba by examining fluctuations in its market performance to and following the outbreak using the ARIMA models. The research utilizes Alibabas closing stock prices from December 2019 to August 2024 to cover both pre-pandemic and post pandemic situations comprehensively. By employing the ARIMA model for analyzing stock performance patterns and projecting market trends the study aims to shed light on the impact of the pandemic, on Alibabas stock value over time. The research results show that Alibabas stock price went through ups and downs along with growth over time; However, the COVID-19 pandemic brought about a lot of unpredictability into the mix, highlighting the necessity for improved forecasting methods that can adapt to sudden market changes effectively. These findings hint at the idea that while the ARIMA model is good at identifying trends in data patterns; it should be combined with techniques to be more prepared for unexpected situations. The study emphasizes how having a diverse investment portfolio is crucial, during times and stresses the importance of keeping up with regulations and making strategic investment choices wisely.
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