Chinese Purchase Research Articles

The Effect of KOL Marketing through Contents and Traffic on Chinese Consumers’ Purchase Intention and Brand Trust

Purpose - The purpose of this study was to analyze how the content and traffic of KOL marketing influence Chinese purchase intention and brand trust on products during KOL live streaming. Design/Methodology/Approach - Four hypotheses containing 10 segmentation hypotheses were developed. 120 valid questionnaire results from Chinese consumers using live streaming platforms like Douyin, Kuaishou, and so on, which conduct KOL marketing, were collected from the Wenjuanxing online survey and data tool from June to July of 2023. With Confirmatory and Regression Analysis to confirm hypotheses and result reliability, SPSS 24.0 was utilized to analyze the results. Findings - Results displayed that KOL content with diversity, good two-way communication, and verticality did occupy an important place in trusting brands and purchasing. Ads from KOLs seemed be the most efficient way to allow Chinese consumers to trust new brands and products. The significance of the traffic strategy could also been seen. Research Implications - Through the investigation, Chinese consumers are developing higher standard toward the content brought by different KOLs. Creativeness, uniqueness, and personalization will be the key to win trust and purchases. Abundant but popular keywords with good indexes should be embedded into dynamic and static ads, posts, and keywords lists to let consumers find what KOLs promote, and target consumer groups can be efficiently developed for Korean companies entering into the Chinese market.

STUDY OF FACTORS INFLUENCING CHINESE PURCHASE DECISION OF IMPORTED PRODUCTS FROM THAILAND

The global economy and supply chain has suffered a severe shock since the outbreak of the COVID-19 pandemic. As a result, exports from major countries in Asia such as Japan and South Korea to China grew significantly. However, the popularity of imported products from Thailand to China has always increased with or without COVID-19 pandemic. Therefore, it might be interesting to know why Chinese have been in love with imported products from Thailand for so long whereas many imported items from Thailand can also be found elsewhere especially in other Asian countries. The purpose of this research is to study factors influencing Chinese purchase decision of imported products from Thailand. These factors include six independent variables: Product (PD), Rareness (RN), Affordability (AF), Credibility (CD), Proximity (PX), and Culture (CT), and one dependent variable: Purchase Decision (PC). 433 sample were collected using electronic questionnaire through social media. We used Structural Equation Models (SEM) for data analysis. The result shows that the RMSEA, which is an absolute fit index that assesses how far our hypothesized model is from a perfect model, for this model is .028 (.90), the model seems to fit well according to the descriptive measures of fit. On the contrary, CFI and TLI, which are incremental fit indices that compare the fit of our hypothesized model with that of a baseline model (i.e., a model with the worst fit), whose values are both greater than .90 (CFI = .984, TLI = .980) indicating an acceptable fit. More importantly all factors included in the model i.e. Product (PD), Rareness (RN), Affordability (AF), Credibility (CD), Proximity (PX), and Culture (CT) seem to have significant effects on influencing Chinese purchase decision of imported products from Thailand due to their p-values are all less than .05.

Decoding Australia's China threat narrative during 2016–2021

AbstractAustralia–China relations began to sour in 2016, and the China threat narrative began to dominate since then. Unlike previous studies which either use a qualitative approach or cross‐sectional dataset for empirical analysis, this study creatively creates high‐frequency weekly and monthly time series datasets using the Google Trends search results during January 2016–February 2021. Based on a series of time series modellings, this study examines the roles of various actors, including China's own policies, the Australian Strategic Policy Institute and Clive Hamilton, various factors, including Chinese purchase of Australian housing, Chinese investment in Australia, Chinese students in Australia and China's rise and various media outlets, including the Australian Broadcasting Corporation, Australian Financial Review, Sydney Morning Herald, Daily Telegraph and Herald Sun, in contributing to Australia's China threat narrative. This study makes significant contributions to academia in methods by bringing a new quantitative approach to international relations studies and to policy‐makers as well by quantifying the roles of various actors, factors and media outlets in Australia's China policy debate.

A Comparative Study on the Effects of Korean Wave and Corporate Social Responsibility on Chinese Purchase Intention

This study investigates the influence of Korean wave and Corporate Social Responsibility on the relationship among national image, corporate image, brand image and consumer purchasing intention. we used survey data collected from 578 effective respondents by distributing questionnaire during Feb 25th to March 10th in 2016, which were analyzed by using SPSS 19.0 and Amos 17.0. Overall, the results showed that Korean wave and Corporate Social Responsibility had a significant effect on purchase intention through mediating roles of national image, corporate image and brand image in both Western Inland of China and Eastern Coast of China. Korean wave and brand image play a larger role in Chinese purchase intention in Western Inland of China, and CSR and corporate imageplay a larger role in Chinese purchase intention in Eastern Coast of China. Lastly, the authors discuss the theoretical and managerial implications and provide some suggestions for the Korean enterprises.

The Problem and Solution on the Chinese's Purchase of Jeju-do Real Estate

The Problem and Solution on the Chinese's Purchase of Jeju-do Real Estate

Amazonian forest loss and the long reach of China’s influence

This paper explores China’s role in deforestation in Latin America. Brazil’s Amazon region contains vast natural resources including land, timber, minerals and hydroelectric potential. China’s strong economy and large demands relative to domestic supplies of these resources mean that China has become Brazil’s largest trading partner, primarily for natural resources. The paper examines how China influences deforestation in Brazilian Amazonia in a variety of ways, including through the direct influence of Chinese enterprises through land purchases and other mechanisms. This paper finds that the rapid rise in exports of soy and beef products to China are two of the major drivers of Amazonian deforestation in Brazil. The paper further argues that Chinese purchases of agricultural and forest land and Chinese imports of commodities such as timber and aluminum also cause environmental impacts in Amazonia. Chinese financing and investment in Amazonian infrastructure such as railways and mineral processing facilities have additional impacts.

The Impact of Chinese Purchases of U.S. Government Debt on the Treasury Yield Curve

Examining monthly data from May of 1985 to May of 2008, we find that increases in Chinese purchases of U.S government debt lead to decreases in Treasury yields. The effect is stronger as the maturity increases: a one percent increase in purchases of U.S. Treasuries by Chinese investors lowers the two-year (ten-year) Treasury yield by 10 to 38 basis points (39 to 55 basis points) on average, ceteris paribus . Overall, the demand-side variable capturing Chinese purchases of U.S. Treasuries improves the cointegrating properties of U.S. interest rates. In-sample and out-of-sample forecasts reinforce that the model with Chinese purchases greatly outperforms basic models of the yield curve. This study has implications for the business world since we document that Chinese investors contribute to lower U.S. Treasury yields and thus to lower U.S. interest rates in general.

Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model

PurposeThe purpose of this article is to assist US apparel firms to successfully market in China. It aims to accurately predict Chinese consumers' purchase intentions toward a US brand. For this purpose, it proposes a composite model incorporating two behavioral intention models, Lee's model and decomposed Ajzen's model, and empirically tests the composite model.Design/methodology/approachA total of 747 consumer data were collected in three cities of China, Shanghai, Beijing, and Guangzhou, utilizing a series of mall intercept method at two levels of shopping malls in each city.FindingsAmong the proposed direct paths to purchase intention (PI), attitude toward the US brand apparel was the most important in explaining contemporary Chinese consumers' purchase intentions, followed by external perceived behavioral control (PBC) and subjective norm (SN). Two Confucian values, face saving and group conformity, did not directly affect PI at all, and face saving only influenced PI indirectly through the increase of attitude toward US brand apparel. Among external PBC (one's controllability toward a purchase) and internal PBC (one's self‐efficacy), only external PBC led to PI.Practical implicationsBy examining the two aspects of PBC, the study validated the importance of consumers' resource controllability (i.e. external PBC) in Chinese purchase behaviors in the midst of rapid socioeconomic changes. This approach advances previous studies that primarily viewed PBC as one dimension.Originality/valueThe paper is one of earliest endeavors to consider the decomposed PBC in a composite model. Also, the paper provides early proof that external PBC is more important than internal PBC in purchase contexts.

A VAR Analysis Of US-China Economic Linkages

An increase in Chinese purchases of U.S. treasury securities in parallel with Chinas commitment to maintain the value of the Yuan have been blamed in recent years for the divergence of the U.S. long-term and short-term interest rates. Results of the VECM, variance decomposition and impulse response analyses provided support for the growing speculations that growing Chinese demand for U.S. securities played a significant role in keeping the 10-year Treasury bill rate low while keeping the Yuan weak relative to the U.S. dollar. As for the U.S. long-term and short-term interest rates, the causality was found to run from the 10-year Treasury bill yield to the s rate which helps to explain why rising short-term rate in the U.S. since mid-2004 had little or no impact on the long-term rate.

The External Impact of China's Exchange Rate Policy: Evidence from Firm Level Data

We examine the impact of renminbi revaluation on foreign firm valuations, considering two surprise announcements of changes in China’s exchange rate policy in 2005 and 2010 and employing data on some 6,000 firms in 44 economies. Stock returns rise with renminbi revaluation expectations. This reaction appears to reflect a combination of improvements in general market sentiment and specific trade effects. Expected renminbi appreciation has a positive effect on firms exporting to China but a negative impact on those providing inputs for the country’s processing exports. Stock prices rise for firms competing with China in their home market but fall for firms importing Chinese products with large imported-input content. There is also some evidence that expected renminbi appreciation reduces the valuation of financially-constrained firms, presumably because appreciation implies reduced Chinese purchases of foreign securities. The results carry over when we consider ten instances of market-perceived changes in prospective Chinese currency policy.

A qualitative study of Chinese wine consumption and purchasing

PurposeThis research aims to examine Chinese consumers’ wine consumption and purchasing behaviour.Design/methodology/approachThe study, conducted during the Chinese New Year in early 2006, used in‐depth interviews with 15 consumers in Guangzhou, People's Republic of China.FindingsThe results suggest that Chinese consume Chinese spirits for all occasions, yet consume red wine only for special occasions such as Chinese new year and other holidays. A key point for selling red wine to the Chinese is its positive image; drinking red wine is considered trendy and shows good taste. Another key point is consumer perceptions of red wine as healthier than Chinese spirits because wine contains less alcohol. Two other findings are that most Chinese consumers assume all wine is red wine and have little wine knowledge. Most respondents did not know of white wine or that Australia produces wine. Finally, China's culture of face value, mianzi, plays a key role in purchasing and consuming wine. Chinese tend to purchase inexpensive wine for private consumption and public occasions, yielding more mianzi in front of others. In some important occasions, consumers will purchase a foreign (French) red wine to impress their guests and obtain even more mianzi. In most situations, Chinese purchase and consume wine for perceived health and symbolic – lucky or good face – values.Research limitations/implicationsThe small sample size is a limitation. Another limitation is that all the respondents lived in the urban area of Guangzhou, one of China's most developed cities. The findings do not generalize to China.Practical implicationsThe findings suggest that wine is a symbolic product rather than a necessity product in China; therefore, image is an important attribute for selling wine in China. Furthermore, limited wine knowledge tends to make Chinese consumers rely heavily on price for their wine purchasing decisions, as price relates to mainzi. Chinese consumers’ high awareness of France as a wine making country and their deep‐rooted positive beliefs about French wines pose difficulties for marketing other foreign wines, such as Australian wines, in China.Originality/valueThis is perhaps the first academic study in English of Chinese wine consumption and wine purchasing. It offers important insights on the characteristics of wine consumption and purchasing in China.

中間処理プロセス・業界の現状と課題 電線リサイクルの現状と課題

Now, by recycling processing of used electric cables, the recycling rate of copper and aluminum of the conductor are almost 100%, but the plastic separated from the conductor is about 50%. Those plastics are dealt with for counter value. The remaining plastics are discarded as industrial waste. As a technical subject the separation of the nugget plastics is important.Recently the increase in export of used electric cables is remarkable; especially the export to China is increasing. In China, plastic is thoroughly separated at cheap personnel expenses and the plastic can be sold for counter value. It is because the Chinese purchase price is higher than Japanese. For that reason, the amount of processing used electric cable in Japanese manufacture is decreasing and it is doubtful of continuation. Copper and plastics which are the material of electric cables are recyclable materials. They are worried about exhaustion in near future. Used electric cables should be changed into various material, and it should be re-made to recycle as a material of electric cables. Japan Electric Cable Technology Center investigated the present condition and the problem of waste electric cable recycling, at the same time it studied various kinds of recycling technology. The present condition of Japanese electric cable recycling is reported.

Cultural Influences on Chinese Consumers’ Intentions to Purchase Apparel: Test and Extension of the Fishbein Behavioral Intentional Model

There were two objectives of this study: (a) to test the cross-cultural applicability of the Fishbein Behavioral Intentional Model by studying Chinese consumers’ purchase intentions for apparel made in the United States and (b) to examine whether culture could enhance the validity of the model. Parents (N = 2,017) of students in the public school systems of Beijing, Shanghai, and Guangzhou completed usable questionnaires. Attitude toward purchasing apparel made in the United States (Ab) significantly influenced Chinese purchase intentions for that apparel (BI), but subjective norms (SN) did not. The validity of the Fishbein model may be product dependent, with culturally symbolic products influenced by both attitude and subjective norm, and products less culturally symbolic influenced only by attitudes. Adding cultural components to the Fishbein model enhanced its ability to explain purchase intentions.