Chinese Slogans Research Articles

Write your paper on the motherland?

ABSTRACT ‘Write your paper on the motherland’ is an influential Chinese slogan encouraging researchers to focus on domestic issues and prioritize local applications of their work, though interpretations differ. The 2024 ‘International Journal Early Warning List’ update sparked renewed debate over the slogan’s meaning. This letter argues that misinterpreting this slogan as merely promoting domestic journal submissions could lead to a more conservative submission behavior and a more closed academic system. This reflects a common challenge among non-English-speaking countries to balance international reach with local contributions in publications.

A Sociolinguistic Comparative Analysis of Chinese and English Anti-Epidemic Slogans

From the perspective of sociolinguistics, based on the sample slogan corpus and with the help of the theory of social psychological rhetoric, this paper explores the external text features of the Chinese and English anti-epidemic slogans through a detailed description of their rhetorical devices and at the same time, starting from the four social psychological functions of rhetoric, further explains the social psychological foundation behind rhetoric devices. The rhetorical similarities between the two types of slogans are that, based on their own language usage habits, they both adopt a variety of figures of speech to achieve the basic mobilization effect of slogans. While the difference lies in that in Chinese slogans, the figures of speech are more focused on realizing the power intention of slogans, and it is necessary to borrow the public power to ensure that the slogan can give full play to the maximum communication efficiency and executive effectiveness in a short time. English slogans, on the other hand, focus on the realization of the enlightenment intention. First ensure the audience's recognition of the slogan itself, and on this basis, further exert the effectiveness of slogans.

중국의 비즈니스 광고와 공익 광고의 동성체계(Transitivity) 연구

Objectives The purpose of this paper is to compare the transitivity of business advertising language and public service advertising language in China from the perspective of Systemic Functional Linguistics. Business advertising is a genre that aims to persuade consumers and is highly embedded with consumer sensibilities, while public service advertising is a genre that best reflects the social concerns and changes of an era or country.
 Methods According to SFL, there are six types of Process Types in the transitivity: material process, mental process, relational process, existential process, behavioral process, and verbal process. By analyzing Chinese advertising language according to the differences in process types, we can identify the characteristics of business advertising, the characteristics of public service advertising, the differences between business advertising and public service advertising, and the changes in the transitivity at the level of Chinese-Korean translation. Our findings on these issues are as follows.
 Results First, business advertising is characterized by a large number of material and mental processes. In particular, mental processes are more prevalent in advertising for alcohol, beverages, and food products. Due to the nature of the industry, advertising for alcohol, beverages, and food products mainly use the senses of sight and taste to recommend products to the audience. This is likely due to the fact that business advertisements use concise language to arouse consumers' desire to buy and generate profits for companies. Second, unlike the high use of mental processes in business advertising, they are very low in public service advertising, and material processes are most prevalent in public service advertising. The prevalence of material processes in public service advertising is likely due to the fact that they are related to the interests of the people as a whole and emphasize the communication purpose of persuasion and appeal to gain the cooperation of the general public. Third, we also examined the changes in the transitivity during the translation process from Chinese to Korean. By comparing the transitivity of the original and translated advertising, we found three types of changes: addition, reduction, and conversion. Through the presentation of major cases of translation variation, we examined the characteristics of each variation and the reasons for its occurrence.
 Conclusions The systematic functional linguistic characteristics of Chinese advertising derived from the above analyses would help readers to understand the characteristics of Chinese advertising language, and may also be helpful for those who study Chinese advertising language, develop Chinese slogans, or teach Chinese slogans.

A Study on the Foot in Chinese Slogan

A Study on the Foot in Chinese Slogan

A Study on China‘s Historical Changes through Keyword Analysis of State-led Slogans : Focusing on the Chinese Slogan of 1949-2015

A Study on China‘s Historical Changes through Keyword Analysis of State-led Slogans : Focusing on the Chinese Slogan of 1949-2015

The use of Chinese Numbers and Quantities through Chinese Slogan

The use of Chinese Numbers and Quantities through Chinese Slogan

LINGUOCULTURAL ASPECTS OF SLOGANS OF UKRAINIAN AND CHINESE UNIVERSITIES

Education is always an important component of every highly-developed society. It is the foundation of intellectual, spiritual, physical and cultural development of humankind and the cornerstone of society. Ukraine and China conduct educational activities differently, but they are equally subject to all sociopolitical globalization processes taking place in the world community. The development of market relations and the expansion of educational institutions led to the intensification of advertising activities. An important element of advertising in higher education is the slogan. An university slogan plays a similar role as a motto in the sene that it conveys information, generates influences, and possesses aesthetic and educational functions. Identifying common and distinctive features in the Ukrainian and Chinese slogans of higher education institutions in terms of content, language, culture allows a deeper understanding of the national specifics of such advertising texts with social importance. Slogan is a type of advertising text that meets the following requirements: conciseness, target relevance, ideological and educational orientation, positivity, aesthetic uniqueness. More than 200 slogans of universities of the two countries were studied. Both Ukrainian and Chinese slogans are equally a manifestation of the value of the university and the conceptual foundations of education, but differ in accents, in Ukrainian - on the importance of education, specific profession, declarative judgments, in Chinese –- on the nature of learning and moral qualities of students, ideologizing learning goals. This is reflected in the productivity of different parts of speech: in Chinese slogans verbs have a greater semantic load, in Ukrainian – nouns. The aphorism of Ukrainian slogans is based on the tradition of using Latin expressions, and also has an organic connection with the structural organization of proverbs. Chinese university slogans have deep roots in ancient Chinese poetry, which dictates the symmetry and rhythmic structure of the text. The figurative level of slogans is created by emotional and evaluative vocabulary, metaphors, but first of all slogans by semantic dominance are rational. The slogans of Ukrainian and Chinese universities, despite the unity of the text type, reflect the linguistic, cultural, socio-political space of the country where they were created. Key words: educational advertising, advertising text, slogan, Chinese/Ukrainian universities, slogan structure, linguistic and cultural features of slogans.

Семантический анализ лозунгов эпохи пандемии в Китае

The purpose of the study is to reveal the potential of the slogans that appeared in China during the fight against coronavirus as sources of the value system and linguistic worldview of the Chinese during the pandemic. Scientific novelty of the work lies in choosing the slogan to be a research object as an important element of the Chinese linguoculture and identifying semantic and stylistic features of the Chinese slogans during the pandemic. Slogans, being a familiar and understandable form of communicating the party’s policy and strategy for development of the country and society to the population, have necessary functions of informing, persuading and mobilising. That is why the turn to studying slogans made during the coronavirus pandemic of 2020 is not accidental. The researcher has analysed more than 300 slogans published in the mass media and social networks. The attained results demonstrate the thematic, functional and linguistic features characterising the slogans that appeared during the spread of coronavirus.

Hot topics and frontier evolution of research on entrepreneurial intentions——Visual analysis based on the core collection of Web of science database

Since the Chinese slogan “Mass Entrepreneurship, Mass Innovation” was put forward, entrepreneurship has become a hot topic of research in academic circles and even people from all walks of life. Entrepreneurial Intentions is the best indicator to effectively predict entrepreneurial behavior. In order to understand the research status and trends of entrepreneurship intentions, based on the bibliometric method, this paper uses citespace software to visually analyze 1,038 core collections published in the Web of science database platform from January 1, 1997 to December 31, 2020. The results show that in the past 20 years, the research on entrepreneurial intentions has mainly focused on scholars from foreign universities. The distribution of research institutions is relatively concentrated, but the distribution of journals is relatively loose. Antecedent variables have become the focus of research. Future research should focus on outcome variables.

An Ecological Discourse Analysis to the Chinese Slogans during the Major Economic Stages since the Foundation of PRC

Slogan has a sound mass base in China for thousands of years，functioning as guidelines for civic practice. Even today, Chinese slogans are often employed by the government to promote policies and socio-cultural values. This paper, adopting an ecolinguistic approach, explores the development of Chinese slogans during the four economic stages since the foundation of PRC (People’s Republic of China) to find out how slogans influence the relationship between men, and man and the ecosystem. It is discovered that Chinese slogans in the recent decades have experienced great changes in terms of discourse type, the beneficial degree of discourse and the ecosophy they carry. They changed gradually from destructive discourse to harmonious discourse and they reflect the transition of Chinese ecological philosophy—from ‘anthropocentrism’, ‘growthism’, and ‘classism’ to ‘harmonism’. It is hoped that this study can shed light on the eco-discourse analysis to policy language and will bring insight into its future creation.

“Linking Up with the International Track” What's in a Slogan?

The rise of China as a major power in the world is an indisputable reality of world politics today. Less clear is whether China will abide by the prevailing international rules as it becomes more powerful. This article attempts to gauge China's evolving attitude toward international norms pertinent to domestic governance by studying a popular Chinese slogan – “link up with the international track” (yu guoji jiegui). It examines the rise of the slogan at different levels of the Chinese public discourse, analyses its meanings and applications in the Chinese discourse, and assesses the major controversies over the slogan. This study shows that Chinese thinking about international norms varies across time, secots and issue areas. It suggests the need for greater nuance in our understanding of current and future Chinese attitudes towards international rules.

Between Civilizations: One Side of a Dialogue

My colleague in anthropology, Wang Mingming, has written an article criticising nativist anthropology. We both profess a vocation for academic learning and of anthropology in particular as a space in which knowledge of selves and others can be produced and criticized. But a space as such is filled with nothing. As Brian Barry's (2001) critique of pluralism points out about the space of dialogue, it must have a content for it to function. Call this content ‘civilization’ and it provokes immediate questions of bias and hegemony. An ancient Chinese slogan for the idea of civilization is hua ren wen, yi cheng tianxia—activate and spread the intrinsic pattern in people to complete the universe. Universe is also imperium. How do we negotiate between two civilizations, so that the content remains an open one in which knowledge of all claims to universality can be tested, by argument, research, interaction? I shall present my equivalent of Brian Barry's insistence on a universal morality and a basis for antiracist policy. I will say how it extends to an anthropology that cannot be nationalist. Following this I will present my side of a dialogue with Wang Mingming on Chinese anthropology as one whose main topic is a universalizing civilization. It will serve as the sketch of a case study, a test, and a reflection on our joint insistence on the possibility of positive and critical anthropological knowledge. The question to be raised, if not answered definitively, is what is and what is not negotiable in maintaining the space for academic knowledge of cultural difference.

Smoke: A Global History of Smoking

S. L. Gilman and Z. Xun, London: Reaktion, 2004. Pp. 400. £29 (hbk). ISBN 1 86189 200 4. It is not often that reviewing a book presents a moral dilemma. But how to treat a subject you regard with disgust when it is presented with such talent, taste, skill, and enthusiasm? Smoke: a Global History of Smoking covers a huge range of historical periods, cultural contexts and substances. It is surely the finest celebration of smoking that has ever been published. Far more readable than a shelf of BMA reports, it concentrates on the thrills and the pleasures. Costs, so apparent in the present day, are largely ignored. Aesthetic revulsion is scarcely mentioned and King James the First is a lone voice. The book is divided into four sections. That on smoking in the arts includes material on the visual arts, literature, opera, and cinema; there are some unlikely connections and the involvement of smoking can sometimes appear tenuous. The section on gender and ethnicity contains some real surprises with stimulating essays on Jewish and homosexual culture, for example. The longest section, with nearly two dozen contributors, concerns history and culture. Outstanding here is Tanya Pollard's survey of the pleasures and perils of smoking in early modern England. She points to the initial ambivalence towards this imported foreign habit, stresses tobacco's addictive nature (played down by the editors in their Introduction, and missing in the index), notes the importance of sociability in smoking and discovers that the medical dangers have been recognized since 1599, when one victim was reported post-mortem to have veins like chimneys. Final sections deal with advertising and current issues, often briefly. John Welshman is given six pages to trace the charting of medical dangers since 1830. Leslie Iversen has a roughly similar space to list the physiological damage that smoking creates and to gallop through treatment techniques. The anti-smoking movement is limited to two posters, on the very last page, one of which is actually an advert for Silk Cut. Advertising tobacco has occupied (and well rewarded) some of the most creative minds in recent Western society and their impressive efforts litter these pages. The illustrations throughout are gorgeous and provoke reflection on the advertiser's art; one Russian brand reputedly smells so disgusting that it has been nicknamed ‘Thermonuclear’ as it induces thoughts of suicide, while a Chinese slogan from simpler times reads ‘Please smoke a cigarette’.

What is Marxism?

How would you answer the question: What is Marxism? A young friend of ours, in that wonderful period of life when the need to understand what goes on in the world is insatiable, asked us that question the other day. She had been reading in the newspapers about recent developments in China, and the more she read the more puzzled she became. Is it true, she said, that the Chinese are abandoning Marxism because they now admit that solutions to all their problems are not to be found in the writings of Marx? Did Marx really try to give answers to all the problems of the world, not only of his own time but for all time to come? If so, she thought he must have been some kind of mystic, or maybe even a crackpot. And how about the Chinese slogan Learn truth from facts? Was that what Marx taught about the way to get knowledge (truth and knowledge to her were the same thing)?This article can also be found at the Monthly Review website, where most recent articles are published in full.Click here to purchase a PDF version of this article at the Monthly Review website.