Chinese Festivals Research Articles

Research on the Problem Analysis and Localization Marketing Strategy of Nike in China

This paper explores Nike’s evolving localization strategies in the Chinese market. It traces Nike’s journey from its initial entry into China to its significant growth, highlighting several key strategies. These include releasing limited edition products aligned with Chinese festivals, collaborating with influential local Chinese brands, securing endorsements from prominent Chinese sports celebrities, and sponsoring youth sports events such as the China National High School Basketball League. Additionally, Nike has actively engaged in community responsibilities and leveraged the Internet to expand its sales channels. Nike’s strategy of aligning limited edition releases with Chinese cultural events has resonated deeply with local consumers, creating a sense of exclusivity and cultural relevance. Collaborations with popular local brands have further enhanced its appeal and market penetration. Endorsements from Chinese sports celebrities have bolstered Nike’s image and credibility among local audiences. Sponsoring youth sports events has not only increased brand visibility but also fostered a connection with the younger generation. Furthermore, Nike’s commitment to community engagement and adept use of digital platforms have significantly expanded its reach and sales. These initiatives have collectively enabled Nike to continuously expand its presence and increase sales in the Chinese market, demonstrating a successful model for international brands seeking to localize effectively in diverse markets.

From Traditional to Digital: Children’s Learning of Traditional Chinese Culture Through Festival-Related Storytelling

Multimedia technology is a potentially efficient supplementary storytelling strategy. However, the effectiveness of multimedia storytelling for teaching about traditional festivals is unknown. We compared the effects of traditional storytelling (TST) and multimedia digital storytelling (MDST) on learning achievements, attitudes, and preferences towards studying traditional Chinese festivals. A quasiexperimental intervention (8-week lessons about two festivals) was conducted with experimental and control groups of 58 third graders from Guangdong Province, China. We found MDST increased children’s learning outcomes and preferences towards learning about Chinese festivals. The MDST group showed larger gains in academic performance than the TST group–although they showed similar positive effects, they were more pronounced in the MDST group. Overall, MDST has substantial potential learning benefits, and multimedia digital technology can effectively stimulate students’ interest in learning about Chinese traditions and culture. The implications of using MDST for traditional culture and festival education and future research recommendations are discussed.

Astrological Beliefs and Seasonal Phenomena in Chinese Festivals: A Cultural Analysis

Astrological Beliefs and Seasonal Phenomena in Chinese Festivals: A Cultural Analysis

Ceramic Product Design Based on Chinese Festival Element

In order to improve cultural and artistic value, the study investigates the significance of incorporating Chinese festivals into digital ceramic design. The integration of Chinese festivals into digital ceramics is a way to celebrate and preserve traditional Chinese culture while communicating historical and cultural significance, according to a thematic analysis. This combination provides a forum for intercultural communication and creativity. Additionally, by enhancing artistic and cultural elements, combining Chinese festivals with digital ceramic product designs has synergistic value. With ceramics, this method allows for creative expression, storytelling, and cultural heritage preservation. Tradition and technology work together to create distinctive, eye-catching digital ceramic works that encapsulate the spirit of Chinese festivals while also preserving and advancing cultural traditions. Essentially, the study highlights how Chinese festivals can be incorporated into digital ceramic design. It demonstrates how this integration fosters creativity and cultural preservation by bridging the gap between tradition and technology. Similar to how symbols are essential to ceramic design, fusing traditional and modern aesthetics makes ceramic products more appealing and allows for deeper cultural significance. In order to bridge the gaps in Chinese ceramic design and ultimately advance Chinese culture and ceramics through innovative design, the study emphasises the necessity of semiotic approaches and thematic holiday-themed ceramic designs. This study advances the knowledge of how traditional culture can enhance modern ceramic design, creating a bond with consumers and preserving the health of China's ceramics sector.

A Joint Entity-Relation Detection and Generalization Method Based on Syntax and Semantics for Chinese Intangible Cultural Heritage Texts

Annotation of a natural language corpus not only facilitates researchers in extracting knowledge from it but also helps achieve deeper mining of the corpus. However, an annotated corpus in the humanities knowledge domain is lacking. In addition, the semantic annotation of humanities texts is difficult, because it requires a high domain background for researchers and even requires the participation of domain experts. Based on this, this study proposes a method for detecting entities and relations in a domain that lacks an annotated corpus, as well as provides a referenceable idea for constructing conceptual models based on textual instances. Based on syntactic and semantic features, this study proposes SPO triple recognition rules from the perspective of giving priority to predicates and generalization rules from the perspective of a triple’s content and the meaning of its predicate. The recognition rules are used to extract text-descriptive SPO triples centered on predicates. After clustering and adjusting triples, the generalization rules proposed in this study are used to obtain coarse-grained entities and relations, and then form a conceptual model. This study recognizes SPO triples with high precision and summarization from descriptive texts, generalizes them, and then forms a domain conceptual model. Our proposed method provides a research idea for entity-relation detection in a domain with a missing annotated corpus, and the formed domain conceptual model provides a reference for building a domain Linked Data Graph. The feasibility of the method is verified through practice on texts related to the four traditional Chinese festivals.

Struggling for Multiculturalism: The Revival of Chinese Festivals in Three Cities of Java during the Post-Reformation Era and Its Challenges

In the Reformation era, the Chinese-Indonesians enjoy more freedom in expressing their ethnic identity in the public sphere, which was once oppressed under Soeharto’s New Order (1967-1998). The return of the Chinese festivals appears to indicate the end of discrimination and the celebration of multiculturalism, which recognizes the acculturation between the Chinese and local cultures. However, several festivals received backlash and resentment from local Islamic groups. Based on fieldwork and observation on the Chinese New Year folk festivals 2019-2020 in Semarang, Solo, and Yogyakarta, this article describes the socio-political dimensions behind the revival of Chinese New Year folk festivals. The findings show that while Chinese cultural icons become obvious, these folk festivals accommodate the acculturation between the Chinese and local ethnic and/or religious cultures, which made them closer to the expression of hybrid and multicultural identities. However, the Islamic groups still felt the exposure of Chinese culture was beyond limit and the hybridity is disturbing the Islamic faith. They protested to limit or cancel these festivals. In mitigating the protests and conflicts, the local governments tend to take pragmatic problem solutions, rather than educating the public regarding multiculturalism and tolerance.

International Media and Perception Creations: A Study About the Strategic Narratives to Spread Chinese Cultural Values Through China Radio International in Sri Lanka

The research has been conducted to indicate about the China’s main international media in Sri Lanka, “CRI Sinhala Service” The study was aimed to find largely the communication strategies used by CRI Sinhala service to spread China’s culture in Sri Lanka. This was a mix methodological research. The qualitative data collected through 25 interviewees from five major categories such as government officers, private company officers, University academics, journalists and businessmen. Further the data also collected through the CRI Facebook page and CRI website. The quantitative data collected through 300 questionnaires given through social media platforms to Sri Lankans. The research used thematic analysis, content analysis and statistical analysis through SPSS to identify the interesting findings. The research indicated that there are main themes reporting in CRI to spread the China’s culture. Therefore, the main themes indicated as Chinese language, Chinese aesthetics and beauty, Chinese food and Chinese festivals customs and rituals. Each theme has different sub themes as well. There are three main communication strategies indicated to spread Chinese culture. Integrating social media influencer, style repertoire and arrangement and live video reporting. The highest influenced strategy was social media influencer according to the findings.

An analysis of the cultural heritage of traditional Chinese festivals based on the perspective of big data

Abstract Exploring the heritage of Chinese traditional festival culture is to enhance the national identity of the people better. This paper introduces the classification principle of support vector machines using support vector machines as an entry point in the big data perspective and shows that support vector machines are all optimized by introducing Lagrangian functions and then finding their optimal classification decision functions. Then, the principle and steps of the artificial fish swarm algorithm are introduced and explained, and the artificial fish swarm algorithm is used to optimize the support vector machine and rank the fitness values. Finally, the AFSA-SVM algorithm is used to classify and analyze two aspects of Chinese traditional festival culture inheritance, i.e., the spiritual value and inheritance mode of Chinese traditional festival culture. From the viewpoint of spiritual value, the harmonious concept of the unity of heaven and man and the self-practice of pursuing ideals are more embodied in the Lantern Festival, accounting for 32.96% and 38.09%, respectively. Regarding inheritance methods, 61.43%, 50.15%, and 55.28% of the people use the Internet, TV, and movies to inherit traditional festivals, respectively. Based on the big data perspective, the AFSA-SVM algorithm can be used to effectively classify and analyze the cultural heritage of traditional Chinese festivals, and the data can be used better to understand the spiritual connotation of traditional Chinese festivals and enhance the sense of national identity.

A Case Study of the Ritual Space Construction of the Chinese Festival Series Program

TV festival gala is one important form of ritual communication of traditional Chinese festivals. The Chinese Festival Series Program innovate the ritual construction path of the program while maintaining the sense of ritual of the traditional festival galas, making the Chinese Festival Series Program a representative work of Chinese festival galas in recent years. This study aims to explore the ritual space construction of the Chinese Festival Series Program. It adopted the case study approach by taking Chinese Festival Series Program as the research object, and analyzed the text of the programs mainly from the physical space, media space, narrative space and the associated space of history and reality. The analysis results demonstrated that breaking the single physical space and building diverse scenes can make the narrative more hierarchical, and allow the audiences to experience a more realistic program space. The addition of new technology also brings richness to the narrative space. The convenient interactivity of the new media platform creates an exclusive media interaction space for the audiences. Through the ritual space construction, the Chinese Festival Series Program associate the past space with the present space, allowing the audiences to develop memory-related activities in the ritual space.

SYMBOLIC FIELD OF THE MEMORY SPACE IN THE BUDAPEST CHINESE-HUNGARIAN BILINGUAL SCHOOL

The current paper is based on a research which was carried out in the public Chinese-Hungarian bilingual school in the 15th district of Budapest. The bilingual school transmits cultural memory by organizing activities such as traditional Chinese festivals and rituals and integrating practices. The main objective of the paper is to present and to interpret the Festive ritual elements and those kinds of rituals that constitute the school’s symbolic field of memory

A Preliminary Study on the Innovative Narrative Mode of Traditional Evening Parties: Taking A Wonderful Tour of Dragon Boat Festival by Henan Satellite TV as an example

Recent years has witnessed China’s vigorous promotion of the excellent traditional Chinese culture. And major TV channels have launched numerous outstanding programs and works, among which the series of “Chinese Festivals” released by Henan Satellite TV has achieved “success across fields”. Not only does it provide a good example for the re-creation and dissemination of traditional culture, but it also presents a new trend of inheriting, innovating and developing excellent traditional Chinese culture.

Analysis of Chinese traditional elements in Chinese e-sports games Application in International Chinese Education

Honor of Kings is one of the games most concerned and loved by modern young people, especially teenagers. The game contains rich traditional Chinese cultural elements, such as the shaping of heroes, the skin of traditional Chinese festivals, etc. When teaching international Chinese , select appropriate content and integrate it into the teaching process, so that traditional Chinese culture can be displayed in front of students in another vivid and interesting way, reproducing the vitality of traditional Chinese culture.

Examining Cultural Authenticity in Picture Books about China and Chinese Culture

This study examined 20 picture books about Chinese culture published in South Korea to evaluate how accurately they capture concrete, behavioral, and symbolic culture, and the existence of bias and stereotypes. The results show misrepresentations of concrete culture, including food, transportation, costumes, characters, and the map. The Chinese culture is stereotypically represented by the traditional culture, without fully reflecting the country’s recent development and status. Regarding behavioral culture, the customs during Chinese festivals are misrepresented, with Chinese people portrayed as small-eyed and having exaggerated facial expressions. Moreover, portrayals of Chinese people in social settings reflect gender-based stereotypes, unsanitary and having uncivilized social environments. Regarding symbolic culture, gift giving is misinterpreted and Chinese people s Confucian values are stereotyped. The study’s findings of substantial misrepresentations and stereotyping underscore the need to make active efforts to maintain cultural authenticity in multicultural picture books.

Characteristics and potential sources of wintertime air pollution in Linfen, China.

Linfen in China’s Shanxi Province suffers severe air pollution in winter. Understanding the characteristics of air pollution and providing scientific support to mitigate such pollution are urgent matters. This study investigated the variations of PM2.5, PM10, NO2, SO2, O3, and CO in Linfen between December 1, 2019 and February 29, 2020. The mean concentrations of PM2.5, PM10, NO2, SO2, MDA8 (the maximum daily 8-h average) O3, and CO were 106.2, 139.4, 47.2, 41.0, 57.0 μg m−3, and 1.8 mg m−3, respectively. Large amounts of pollutants emitted by coal burning, industry, vehicles, and residents contributed to air pollution. Unfavorable meteorological conditions, such as lower temperature, weaker wind, higher relative humidity, and reduced planetary boundary layer height, made the situation worse. Fireworks and firecrackers set off to celebrate traditional Chinese festivals caused the concentration of PM pollutants to spike, with the maximum daily mean concentration of PM2.5 reached 314 μg m−3 and the peak hourly value reached 378.0 μg m−3. Suspensions of commercial and social activities due to COVID-19 reduced anthropogenic emissions, mainly from industry and transportation, which decreased the level of air pollutants other than O3. Analyses involving backward trajectory cluster, the potential source contribution function, and concentration weighted trajectory demonstrated that PM2.5 pollution mainly came from local emissions in Shanxi Province and regional transport from Inner Mongolia, Shaanxi, Hebei, Henan, and Gansu provinces. Shanxi and its surrounding provinces should adopt measures such as tightening environmental management standards, promoting the use of renewable energy, and adjusting the transportation structure to reduce regional emissions. This study will help policy-makers draft plans and policies to reduce air pollution in Linfen.Supplementary InformationThe online version contains supplementary material available at 10.1007/s10661-021-09036-8.

Time, space, and the calendar in early Chinese mythology

Chinese mythology was grounded in the temporal and spatial rhythms of the agricultural year. In time, these actions were solidified in the form of a calendar. Early Chinese festivals grew directly out of those calendrical rhythms, and produced China’s first mythical themes. Myth is a living story, told and retold in a continual process. The eventual recording of those myths removed them from those festivals and created an altered kind of story. The Chinese mythological tradition itself focuses far more directly upon stories of culture heroes building a shared society and polity than the origins of the universe. The eventual “origin” tale in China emerged more than a millennium after the first myths, and was far removed from the stories generated by rural farmers in their agricultural festivals.

Research on the Theoretical Innovation of Chinese Land Art from the perspective of Internet+

At the Echigo-Tsumari Art Triennial, artists used the countryside as a stage for their artworks. The Echigo-Tsumari region has also taken this opportunity to revive its economy and rural culture. And the inspiration from this case is something that cannot be ignored in China today. This article analyzes the Echigo-Tsumari Art Triennial and some Chinese local arts festivals, go a step further and taking advantage of the advantages of China's Internet in logistics and information dissemination to extend the cultural strategy of combining rural culture with art.

分析中级水平在韓韩国大学生汉语写作易错點

In recent years, the relationship between China and South Korea has been developing rapidly, and the upsurge of Chinese learning has been increasing. In addition, a large number of Chinese characters in Korean have similar pronunciation or meaning to Chinese, which makes the beginners feel that learning Chinese is easy and interesting. Under many inducements, more and more people choose to learn Chinese. However, in the process of Chinese teaching, I found that many intermediate level students stopped learning Chinese because they lost points in their compositions. I am very sad for this. Chinese composition is not only a barrier for students, but also a big problem for many teachers whose mother tongue is not Chinese. We have to admit that the course of Chinese composition is indeed a very comprehensive course. It not only inspects students' mastery of vocabulary and grammar, but also requires students to overcome the interference of Korean language habits on Chinese writing, and use Chinese word order and language habits to write articles. This paper uses the methods of analysis, induction and synthesis. A total of 64 students from the Department of Chinese language of ** University who are in the middle level of Chinese in the first semester of 2017, 2018, and 2019, are selected as the research objects. A 600-word essay entitled “Introduction to Chinese festivals I am familiar with” is collected, with a total of about 390000 words. This paper analyzes the phenomenon of losing scores in writing compositions. It is found that these missing points include: Chinese character errors, punctuation errors, word use errors, faulty sentences, the article's semantic barrier or biased topic. This paper also summarizes the causes of the loss of marks, including language environment factors, mother tongue transfer phenomenon, the characteristics of Chinese itself, teachers' teaching, students themselves, teaching materials and so on. Finally, this paper tries to put forward the corresponding countermeasures from various angles, including teachers' teaching, students' learning, teaching material quality and Chinese teaching related education departments. I hope this paper will be helpful to more Chinese teaching workers, especially Chinese composition educators.

Effect of Burn Joss Paper Ash on Properties of Ground-Granulated Blast Furnace-Based Slag Geopolymer

The purpose of this study is to make geopolymers using burned joss paper ash (BJPA)—which is used in traditional Chinese festivals—and ground-granulated blast-furnace slag (GGBFS). GGBFS-based geopolymers were replaced by BJPA, by mass, at levels of 0%, 20%, 40%, 60%, 80% and 100% and the liquid-to-solid ratios (L/Ss) were 0.3, 0.4 and 0.5. The properties of fresh, hardening, durability and microscopic analysis were examined to determine the effect of BJPA-substitution ratios and L/S on the engineering properties of composite geopolymers. The results show that among the fresh properties, as the amount of BJPA replacement increases, the setting time tended to increase, but the fluidity slowed down. The maximum compressive strength reached 81.1 MPa. As the amount of BJPA replacement increased, the elastic modulus of the geopolymer increased and the brittleness decreased. However, in the dry shrinkage test, it was found that an increase in BJPA helped reduce the dry shrinkage of the geopolymer. X-ray diffraction analysis revealed that a rise in the BJPA-substitution ratio increased the peak value of calcium carbonate. Scanning electron microscope images showed that microcrack size decreased with an increase in the BJPA-substitution ratio, with maximum and minimum crack sizes of 5.80 μm and 176.8 nm, respectively. This was because BJPA was unable to undergo complete polymerization and therefore was able to fill the cracks produced during the polymerization. In conclusion, BJPA may be used for waste recycling in the production of geopolymers.

Cover Feature: Practical Synthesis of High‐Performance Amino Tf‐Amide Organocatalysts for Asymmetric Aldol Reactions (Asian J. Org. Chem. 2/2020)

The cover art depicts the direct asymmetric aldol reactions of cycloalkanones and substituted benzaldehydes catalyzed by a secondary-amino aromatic Tf-amide organocatalyst, affording the corresponding aldol adducts in good yield with good to excellent anti-diastereo- and enantioselectivity. The catalyst efficiently “lightens” the diastereo- and enantioselective transformation. The art shows a sky lantern, known as Kongming Light, which is used as a wishing lamp in the traditional Chinese Festivals, such as the Lantern Festival and Mid Autumn Festival. More information can be found in the Communication by Yan Liu, Keiji Maruoka et al. on page 206 in Issue 2, 2020 (DOI: 10.1002/ajoc.201900730).

Plant leaves for wrapping zongzi in China: an ethnobotanical study

BackgroundZongzi, a common Chinese rice-pudding and one of the most symbolic foods in traditional Chinese festivals, is integral to both Chinese traditional culture and daily meals. Traditionally, the leaves of different plant species have been used to wrap zongzi. The variety of zongzi leaves (ZLs) can contribute to the zongzi-based cultural diversity. Given the cultural and dietary significance of zongzi, the ethnobotanical surveys were carried out, aiming to investigate the diversity of plant species and associated traditional botanical knowledge of ZLs, which could attract particular attention for their further studies.MethodBoth literature studies and field surveys were conducted in the study. The field investigations were carried out from May 2006 to June 2018 throughout China. Ethnobotanical information about ZLs was obtained by direct observation, semi-structured interviews, and key informant interviews.ResultsIn total, ZLs from 57 plant species were identified and recorded, belonging to 38 genera and 18 families. Several folk legends have been formed to explain the origin of using plant leaves to pack zongzi. Over time, Chinese people have developed diverse traditional botanical knowledge surrounding ZLs, especially regarding the zongzi flavor, antiseptic functions, and medicinal values. Based on the literature review, some species of ZLs such as the leaves of Corchorus capsularis and Vernicia fordii may even pose a potential threat to human health. Presently, in some regions of China, the traditional ZLs, such as Cocos nucifera, Tilia tuan, and Zizania latifolia, are being substituted by commercialized ZLs such as Phragmites australis and Indocalamus tessellatus.ConclusionA variety of traditional ZLs have been discovered in China. Although diverse traditional knowledge exists in China surrounding the usage of ZLs, some species may have the potential of threatening human health. Therefore, further explorations are necessary to comprehensively evaluate traditional ZLs, the results of which could help to conserve the cultural diversity of zongzi, to guarantee food safety, and to encourage the uses of plant leaves in food, medicine, and environmental management, for our human health.