Chinese Digital Platforms Research Articles

Algorithmic camouflage: Exploring the shadowbans imposed by algorithms to moderate the content of Chinese gay men

This study employs semistructured interviews and algorithmic ethnography to explore how algorithmic shadowbans have been used to moderate content related to Chinese gay men and achieve targeted algorithmic governance. Through a multimethod approach combining both thematic analysis and discourse analysis, this study claims that algorithms impose seemingly tolerant but actually restrictive shadowbans, which are thematized as “(im)permissible searching” and “(un)smooth posting,” on Chinese gay men. This study conceptualizes such algorithmic shadowbans as “algorithmic camouflage,” emphasizing the opacity of the roles, behaviors, and purposes of algorithms toward specific users from an interactive perspective, highlighting the “hypocrisy” of algorithms. Under hypocritical algorithmic shadowbans, this study suggests that a highly camouflaged “de-gaying” discourse—through compositions of dehumanization, de-emotionalization, and dramatization—is being shaped by algorithms on Chinese digital platforms.

What is the Effect of Digital Platform Capabilities on the Opportunity Set? The Moderating Role of Governance Mechanisms

Abstract In the digital age, certain digital platforms, such as Google Android and Tencent, have experienced remarkable growth. Nevertheless, other digital platforms encounter severe challenges that contribute to their downfall. The development disparities among digital platforms are primarily attributed to the opportunity set, an aspect still underexplored in the existing research. Based on the Chinese context, this study adopts the dynamic capabilities view to investigate how digital platform capabilities, specifically platform integration and reconfiguration capabilities, influence the opportunity set from the perspective of complementors. Additionally, we examine the moderating impact of governance mechanisms, encompassing formal contracts and relational mechanisms, challenging the prevailing notion that formal contracts always benefit platforms. Drawing insights from survey data including 476 complementors across 48 Chinese digital platforms, our findings reveal that the positive relationship between platform integration capability and the opportunity set is strengthened when formal contracts are employed. However, the positive relationship between platform reconfiguration capability and the opportunity set weakens with formal contracts but strengthens with relational mechanisms. Our study enriches the opportunity set research by empirically revealing the formation mechanism of the opportunity set in digital platforms from the dynamic capabilities view. Furthermore, it extends the application of platform governance literature by introducing nuanced perspectives on the boundary conditions of governance mechanisms in the Chinese context. Ultimately, this paper offers valuable practical insights for platform owners in China, guiding them in enhancing their capabilities and crafting effective governance mechanisms. Simultaneously, it provides direction for Chinese complementors to leverage both formal and informal relationships with platform owners, effectively transforming digital platform capabilities into the opportunity set.

Platform success in the international marketplace: reconfiguring digital resources for marketing agility

PurposeThis paper explores how platforms reconfigure versatile digital resources to achieve marketing agility in international markets.Design/methodology/approachWe draw on a case study of a Chinese digital platform to explore the processes and mechanisms of reconfiguring during marketing agility development. Data from different sources are collected, including interviews, informal dialogue and archival data.FindingsVersatile digital resources create productive applications for previously less amendable marketing and nonmarketing resources to be malleable, editable and reconfigurable in marketing agility development. This study identifies and clarifies three versatile digital resource-enabled reconfiguration activities in marketing agility building: recombining digital artifacts, repurposing human capital and cross-pollinating markets.Research limitations/implicationsSince our study adopts a case study method, future research can extend our insights by using quantitative methods to test and verify our theoretical framework.Practical implicationsFirst, we provide insights into how organizations can reconfigure versatile digital resources to achieve the benefits of marketing agility in international markets. Second, while recruiting new employees during internationalization is vital, we suggest that assisted by digital artifacts, firms can repurpose the existing workforce, such as via multitasking, swift task-switching and flexible job redirecting to satisfy dynamic international business requirements with lower adjustment costs. Third, we offer two localization approaches in which firms can use digital artifacts as the enabler to remix sociocultural elements with local adaptations to develop glocal content and decentralize content production to generate inclusive local content.Originality/valueWe provide a process model that specifies how platforms reconfigure versatile digital resources to achieve marketing agility in international markets. Furthermore, we provide novel insights into the literature on marketing agility in international markets and localization.

Chinese digital platform companies’ expansion in the Belt and Road countries

The emergence of digital platforms is shifting the digital economy toward a platform economy, and Chinese platform-based businesses like Alibaba, Tencent, and JD are increasingly expanding in the Global South. Alongside this, the Chinese government has been promoting digital economy collaboration with emerging markets through high-level engagement under the banner of the Belt and Road Initiative (BRI) and its digital economy component the Digital Silk Road (DSR). Despite significant market interest and policy attention, grounded empirical analysis of Chinese digital platforms’ expansion within Belt and Road Initiative countries is scarce. This study employs a mixed-methods approach, drawing on both quantitative data of Chinese platform companies’ overseas foreign direct investment and qualitative data obtained from fieldwork interviews in Southeast Asia and from secondary sources to conduct a case study of Chinese platforms in Indonesia. It finds that Chinese digital platforms largely undertook their overseas expansion based on commercial interests, and Beijing’s high-level policy framework BRI has had a limited direct impact on the expansion of the privately-owned Chinese platforms and their local business operations within host countries. The vagueness of BRI/DSR has also given platform companies investing in Indonesia room to choose how they engage with Chinese BRI/DSR rhetoric depending on the local context. Furthermore, local contextual factors, including Indonesian policy, policy implementation, and labor market, have shaped the platforms’ business expansion. Firms have been pushed to adapt to local policy priorities and socioeconomic context, seek local partners and invest in local capacity building. The findings suggest a more complicated state-firm relationship in Chinese digital platforms’ expansion than that which is often perceived, and the importance of host country contexts in shaping Chinese digital platforms’ local business strategies.

Digital finance and wealth inequality: Evidence from a big tech platform in China during the COVID-19 pandemic

Inequality is a longstanding concern, yet how the rapid advancement of financial technology could possibly reshape inequality in the financial market remains unclear. This study analyzes wealth inequality dynamics among Chinese households during the COVID-19 pandemic, using random sample data collected from a quarterly online survey on a big tech platform. Our findings reveal that families with middle-level wealth incurred substantial losses, whereas wealthier families experienced relatively minor reductions in wealth and were able to recover from the situation swiftly. Despite this, our study indicates that digital wealth management, as channeled via major Chinese digital platforms, mitigated the rising wealth inequality triggered by the pandemic. This is presumably because digital finance improves accessibility to assets with lower risks for middle-level wealth groups. Our study has strong policy implications, namely that regulations on digital financial platforms should not underestimate the beneficial impact of digital finance on inequality reduction when balancing innovation and financial stability.

‘Push-and-pull’ for visibility: how do fans as users negotiate over algorithms with Chinese digital platforms?

ABSTRACT In the algorithmic era, both users and the platform battle for visibility. Chinese fans are savvy users who explore the hidden algorithms behind platform functions. With the collectively developed algorithmic imaginary, digital fandom communities negotiate with the platform over algorithms to optimize the visibility of celebrities they endorse. Drawing from participatory observation and semi-structured interviews in Chinese online fandoms of an idol group, INTO1, we detailed how fans as digital users collectively explore, interpret, and creatively utilize algorithms to increase their idol’s visibility. We conclude that visibility, as a representation of algorithm power, is co-defined through the constant push-and-pull between digital users and the platform. This paper contributes to both algorithm and fandom studies by describing large-scale non-professional users’ daily construction of the algorithmic imaginary in the unique context of Chinese fandom and beyond. It also discusses broader civic implications of fans’ algorithmic practices to wider digital users in China.

A Profit Framework Model for Digital Platforms Based on Value Sharing and Resource Complementarity

With the advent of the smart economy, Chinese digital platform companies have begun the process of digital innovation. The sudden outbreak of the COVID-19 epidemic in early 2020 has added a strong impulse to the acceleration of this process, highlighting the unique characteristics of the platform economy in resource allocation. Although digital platforms have already entered people’s daily lives, the profit mechanism of digital platforms remains a black box to be cracked for the industry. The main contribution of this paper is to propose a framework model for the profit mechanism of digital platforms, which to a certain extent solves the problems essential to the digital realm faced by many traditional enterprises in the Internet age—knowing that the profit theory of traditional monopolies is not suitable for the rapidly changing internet economy, but that most of the time people still must use it. In this new profit framework, we first use the symbiotic logic of value sharing to explain the underlying logic of platform profitability; secondly, from the perspective of resource complementarity, we find that the key to digital platform companies’ profitability lies in the symbiotic synergy between platform companies and massive userbases; lastly, our study finds that the profit condition of platform enterprises is digital capability, not system possession. This article will analyze the bottom layer of the digital economy and, by identifying the various drawbacks of the traditional industrial economic monopoly theory, propose three key factors for the profitability of platform companies in the digital age: flexible strategy, digital capabilities, and symbiotic synergy capabilities. On this basis, a theoretical model of the profit of a digital platform is constructed. Research shows that the hybrid structure of digital platforms and the need for external diversification together lead to a platform’s resilience strategy. The realization process of the platform’s strategic flexibility and the process of consumers obtaining the residual value will lead to an explosion in network effects, causing the platform and users to complete value co-creation and realize value sharing. The implementation of a flexible platform strategy also promotes the further development of a differentiation strategy and a more-refined division of labor for manufacturers, lowers the barriers-to-entry in the industry, and enables the platform and the manufacturers to realize value co-creation. On the one hand, platform enterprises can obtain greater market performance; on the other hand, users’ personalized needs can be more satisfied.

Analyzing Cross-country E-entrepreneurship in a Framework of Transnational Digital Entrepreneurial Ecosystem: Evidence of Chinese E-platforms

This paper examines the effects of digital platforms (e-platforms) on transnational e-entrepreneurship (TEE) through the lens of the digital entrepreneurial ecosystem framework. It propose that TEE research should be conducted in a transnational e-entrepreneurial ecosystem framework that combines the digital ecosystem and host- and home-country entrepreneurial ecosystems. Based on the experiences of twelve Chinese immigrants living in Australasia, the framework was validated through case studies of two Chinese digital platforms. The results show that e-platforms bridge host and home-country ecosystems in addition to playing roles in e-trading business. E-platforms enable micro, small and medium e-enterprises (MSME) owners to operate in the same manner as large enterprises in transnational markets. The author concludes that future research themes for TEE study should link e-entrepreneurs with e-platforms and dual (host- and home-country) entrepreneurial ecosystems. It suggests that researchers and policymakers need to emphasize the availability and functionalities of MSME.

Chinese digital platforms in Australia: From market and politics to governance

Through the lens of platform governance, this paper examines the market, politics, and governance of made-in-China digital platforms in Australia, with a focus on WeChat and TikTok. It investigates how formal and informal arrangements are intertwined in the governance regimes and market strategies of these Chinese digital platforms when trying to navigate the turbulent waters of intensified Sino-Australia relations and a global trend towards increased government intervention in platform governance. The two made-in-China platforms represent two different models in platform governance adopted by Tencent and ByteDance: one conditioned by the Chinese ‘strict liability’ model and the other leaning toward the Western ‘broad immunity’ model. The Australian case illustrates the strife, success and politics of outbound Chinese digital platforms in a Western liberal democracy. It also highlights the dilemma, conundrum, and possible breakthrough in platform governance on a splintered and yet increasingly interconnected social media space.

Sustainable Competitive Advantages via Temporary Advantages: Insights from the Competition between American and Chinese Digital Platforms in China

AbstractThe world's most valuable public companies today are built on digital platforms. While American digital platforms (ADPs) have successfully dominated many international markets, some Chinese digital platforms (CDPs) have managed to survive and thrive in China, with European digital platforms (EDPs) largely absent both at home and abroad. Using comprehensive longitudinal data over 6 years, this study examines the platform competition between ADPs and CDPs in China, and explores how digital platforms challenge traditional ways of thinking about strategy and international competition. Some ADPs initially dominated the Chinese market, but some CDPs used their institutional advantages in China to offset the competitive advantages of ADPs based on superior resources and capabilities and strong market positions. Their competition evolved over three distinctive episodes so far, and CDPs used successive temporary advantages to achieve sustainable competitive advantages dynamically and accomplished radical changes cumulatively through incremental changes. A new dynamic equilibrium model of platform competition – ‘the spiral model’ – between global and native digital platforms is developed, which highlights a trajectory that is different from the dominant models of change in the literature. Limitations of the study and new areas for future research are highlighted.

Burning out in emotional capitalism: Appropriation of ganqing and renqing in the Chinese platform economy

Based on a three-year digital ethnography as an educational consultant on the Chinese digital platform X, I use guanxi, enduring interpersonal relationships, to explain how people voluntarily work to the extent of burning out. Drawing on literature about emotion and work in precarious labour, and especially the discussion on emotional capitalism, I demonstrate that it is not because of the lack of social connections that people engage in auto-exploitation and burning out, as Han Byung-chul argues, but precisely because of shared values and the emotions people develop for each other that people commit more to work. Complementing research on digital economic tribes, I argue that guanxi could serve as an analytical framework to decipher the buyer–seller relationship on platforms. In particular, I use two guanxi-related concepts ganqing (emotional attachments) and renqing (norms of interpersonal relationship) to explain why I worked voluntarily and obligatorily for the students I met via X.

FAKE POPULARITY FOR REAL MONEY: COMMERCIAL ASTROTURFING AND DATA BUBBLE ON CHINESE DIGITAL PLATFORM

This on-going research delineates the constructing of an interlocking ecosystem around popularity magnification on popular Chinese digital platforms, which we refer as “data bubble”. Similar to the bubble in a stock market or in real estate market in different economies where the price of assets substantially exceeds its intrinsic value, we propose “data bubble” as a neologism to describe the phenomenon and ecosystem of manipulating data to aim for an inflated popularity on Chinese digital platforms, which ultimately pitch to higher commercial and financial values. We argue that data bubble is laced with platform company’s commercial and financial imperatives, logics of datafication and popularity of platform as data infrastructure, and active participation from different user groups and complementors, and a deeply embedded mentality of “traffic is king”. It is achieved through mixed data practices including data optimization, commercial astroturfing, and counterfeit data manufacturing behind which a wide range of actors and entities are involved. They range from platforms, individual end users (fans in particular), influencers, multi-channel networks (MCNs) and incubators, celebrities and their agencies, click farms, and advertisers—all of them have achieved their own ends and thus actively participated in fabricating data bubble in one way or another. The practices of data manipulating and optimization by different participants in constructing data bubble, as a result, have driven the data metrics on Chinese platforms far over—and no longer representative of—the actual popularity.

Governance mechanisms implementation in the evolution of digital platforms: a case study of the Internet of Things platform

Digital platforms have emerged as engines of innovation for companies to build complementary products and services in the ecosystems leveraged by the remarkable progress in digital technologies. However, the implementation of governance mechanisms to manage complementary innovation in digital platform ecosystems remains poorly understood. This study explores how digital platform owners implement governance mechanisms to manage complementary innovation along with the evolution of digital platforms. Based on the longitudinal case analysis of a leading Chinese digital platform in the Internet of Things sector, we identify four major governance mechanisms in digital platform ecosystems for managing complementors, which include agreement and rules, selective promotion, joint problem solving, and socialisation. We then develop two governance modes: the ‘commanding’ mode for mobilising complementors in the start‐up stage and the ‘enabling’ mode for locking in complementors in the scale‐up stage. This study reveals the major governance mechanisms and interaction dynamics between governance mechanisms and platform architecture in the evolution of digital platforms.

The globalization of TikTok: Strategies, governance and geopolitics

This article examines the rise of TikTok in three aspects: globalization strategies, data and content policies, and geopolitical implications. Instead of focusing on app features and uses within the platform proper, we situate and critically analyse TikTok as a platform business in a global media policy and governance context. We first unpack TikTok’s platformization process, tracing how TikTok gradually diversifies its business models and platform affordances to serve multisided markets. To understand TikTok’s platform governance, we systematically analyse and compare its data and content policies for different regions. Crucial to its global expansion, we then look at TikTok’s lobbying efforts to maintain government relations and corporate responses after facing multiple regulatory probing by various national governments. TikTok’s case epitomizes problems and challenges faced by a slew of globalizing Chinese digital platforms in increasingly contested geopolitics that cut across the chasms and fault lines between the rise of China and India as emergent powers in the US-dominated global platform ecosystem.

Platformizing the Economy? Building and Regulating Chinese Digital Platforms

[The online platform economy in China has grown to become one of the largest in the world, with several Chinese platform firms rivaling their American counterparts in size, revenue, and market capitalization. Their rise has challenged existing businesses and forced governments to find new ways to regulate the sector without stifling economic growth and innovation. In this paper, we present a structured explanation of the changes in governance of these private firms by the Chinese government as they grew from startups to powerful and indispensable actors in China’s political economy. We explore the relationship between the party-state and these platforms, as the former has pursued its core goals of economic growth, technological self-sufficiency, and maintenance of single-party rule. The interactions between the platform economy, the market power of the platform firms, and the Chinese government’s goals have led to changes in the governance of the Chinese platform economy.

Beyond Canned Television

The October of 2018 saw the creation of BBC Earth Tribe, a global online brand representing BBC Natural History Unit (NHU)’s programming on Tencent Video, one of China’s leading online streaming services. Besides providing over 650 hours of BBC documentaries to Chinese online audiences, BBC Earth Tribe delivers unprecedented access to creators from BBC NHU through interactive screen forms and offline events. This article offers a study of BBC Earth’s global strategies in its partnerships with one of the largest Chinese digital platforms, Tencent, in terms of coproduction and online community building beyond traditional canned television distribution. It examines Project Penguin, which has formalised coproduction partnerships between BBC Studios and Tencent Online Media Group (OMG) since October 2018. The distribution partnerships involve not only pre-sales of BBC Earth’s flagship documentaries but also coproduction and online community building on Tencent-run platforms, from streaming services to social media platforms. By examining BBC Earth’s distribution strategies in the Chinese media landscape from the early 2000s, the paper aims to theorise distribution strategies between BBC Studios and Tencent Video and its socio-cultural implications on television distribution in the digital, multiplatform era of convergence.

BANKING ON CULTURAL INTERMEDIARIES ACROSS WEBTOON, WEBNOVEL AND VIDEO-SHARING PLATFORMS IN ASIA’S DIGITAL CREATIVE ECONOMY

This panel investigates how complex layers of trust and (dis)trust are surrounding and impacting on the fans, also known as ‘cultural intermediaries’, involved in the production, circulation, translation and remake of Korean and Chinese webtoon and webnovel platforms in Asia and among Asian users. Collectively, the panellists argue for a reconceptualisation of the concept of ‘Internet platform’. In so doing, we interrogate the concepts of ‘platformization’, ‘platform capitalism’ and ‘digital capitalism’ by asking: how, and with what effect, Korean and Chinese digital platforms – as well as their aggregated domestic and international users, are operating in the Asia Pacific, compared to more global ‘liberal’ platforms? Noting the activities of ‘digital champions’, such as the giant Korean search portal Naver, as well as China’s Kuaikan and Bilibili enterprises, which are now rapidly emerging in the shadows of their larger competitors: iQiyi (Baidu), Taobao (Alibaba), QQ (Tencent), collectively known as BAT. In sum, we show which Korean and Chinese webtoon and webnovel platforms are taking root in various regional territories and among regional audiences. Our intent is to illustrate how digital platforms (i.e. the globality of the internet) are refashioning the image of Korea and China, which is often viewed outside of their national borders as driven by an ideologically-free ‘broadband nirvana’ (Goldsmith et al. 2011), and tainted by authoritarian state, respectively. Accordingly, all four papers will consider how platform capitalism offers new ways to understand the outreach of both Korean and Chinese digital culture – from both economic and technological viewpoints.

WeChat as infrastructure: the techno-nationalist shaping of Chinese digital platforms

In the current research on media and communication, Western internet companies (e.g. Google and Facebook) are typically described as digital platforms, yet these actors increasingly rely on infrastructural properties to expand and maintain their market power. Through the case study of the Chinese social media application, WeChat, we argue that WeChat is an example of a non-Western digital media service that owes its success first to its platformization and then to the infrastructuralization of its platform model. Moreover, our findings show that the infrastructuralization of the WeChat platform model in China is shaped by markedly techno-nationalist media regulations and an increasingly overt cyber-sovereignty agenda. Drawing on the results of the analysis of technical documentation, business reports, as well as observations and interviews, we first present WeChat as both a platform and an infrastructure, and then we contextualize WeChat in the history of ICT infrastructure and the development of the internet in China. Finally, we analyze the specific role of the WeChat Pay service in establishing a new monetary transaction standard. We conclude by inquiring whether this emerging techno-nationalist model could be a plausible platform regulation in the future.

International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement

The relationship between online media platforms in China and fan groups is a dynamic one when it comes to the distribution of international TV series and other media content, as media platforms incorporate user-generated content to encourage or foster audience engagement. Through a series of case studies, this article investigates how international TV series are acquired, distributed, marketed and curated on Chinese online video platforms. This helps to identify specific strategies and themes used by these platforms to promote international content and engage users. These marketing techniques, however, are not always as successful as expected, suggesting the need for a closer examination of the types of engagement sought by media platforms, and the ways in which Chinese audiences have responded within their cultural context.

Global Competitors? Mapping the Internationalization Strategies of Chinese Digital Platform Firms

The recent emergence of Chinese digital platform firms whose size rivals that of the US platform giants has attracted much popular interest. Given the size and increasing technical sophistication of these firms, there has been increasing interest in whether they have developed sufficient capacities and resources to become global-class competitors for the reigning US platform giants. We assembled a database of all overseas operations of the Chinese platform firms. Nine of them as have foreign operations, with Tencent and Alibaba being the most important offshore investors. We describe the globalization patterns of these firms and analyze the strengths and obstacles to their globalization. Their globalization has proceeded on a number of vectors: First, these firms, with a few exceptions, when they have global strategies, have largely invested in firms with useful technology or content. Another common strategy has been to follow Chinese customers abroad. Second, Chinese firms have made equity investments in a number of foreign domestic internet firms. And yet, in nearly all foreign markets, Chinese websites and apps still trail US firms in market share and salience. Finally, Chinese investments are concentrated investments in proximate countries, Chinese platform firms, while having some state-of-the-art technologies, have a far smaller foreign presence than do their US competitors. Finally, we consider the implications of our research for discussions of whether emerging nation multinational firms require new theories for explaining their globalization.