ABSTRACT The growing popularity of frisbee sport in China has brought both recognition and stigmatisation. Rooted in the social identity perspective, this study employs in-depth interviews and participatory observation to explore this phenomenon, creating a multifaceted analytical framework that includes affective commitment, self-categorisation, group self-esteem and self-expansion. The study finds that the primary manifestations of frisbee stigmatisation encompass the heightened online attention and scrutiny, conflicts due to limited playing venues, misconceptions from one-sided sport perceptions, and controversies around its use for blind dates. Moreover, the study reveals that frisbee community members employ diverse strategies to counteract stigma, such as positive confrontation, ignoring or humorously resolving stigmatisation, selective online self-presentation, and converting opponents into supporters. This research contributes to the field of leisure studies by offering a deeper understanding of how leisure sports identities are negotiated in the context of societal prejudices. Furthermore, it provides practical insights for fostering resilience, promoting a positive sports culture, and encouraging a healthier approach to leisure sports among youth, potentially minimising the negative impact of stigma on emerging leisure sports activities.