Children's Apparel Research Articles

The Mediating Role of Purchase Intention on the Effect of Product Quality and Price Fairness on Purchasing Decisions

Children's apparel sector is surging in Indonesia, posing challenges for children's clothing retailers, exemplified by CV. Patras Development. In the realm of heightened market competition, innovation becomes imperative. CV. Patras Development grapples with obstacles such as external competitors offering more cost-effective solutions and raw material sourcing intricacies, compounded by a tranquil business environment in Bali. This quantitative research adopts a methodological approach focusing on latent variables—Product Quality (X1) and Price Fairness (X2) as influencers, and Purchase Interest (Y1) and Purchasing Decisions (Y2) as influenced variables. The study encompasses 72 consumers of children's clothing at CV. Patras Development, with data meticulously processed using SmartPLS accounting software. The findings elucidate that Product Quality and Price Fairness significantly influence the purchasing interest of clothing consumers at CV. Patras Development. Noteworthy is the positive impact of Price Fairness on purchasing decisions, whereas Product Quality and Purchase Intention exhibit no discernible effect on purchasing decisions. Intriguingly, the mediation of Purchase Intention between product quality and price fairness proves inconsequential in shaping purchasing decisions among clothing consumers at CV. Patras Development from an accounting perspective.

A Study on Parents' Childrenswear Consumption Mechanisms from the Perspective of Interactive Ritual

Consumption is often influenced by the intermediary role of parents; however, the mechanism behind this influence remains unclear. Therefore, this study aims to explore the decision-making model of children's wear consumption based on the interactive ritual theory. Grounded research was conducted using data from semi-structured interviews with 24 parents. The findings of this study indicate that the decision-making process of parents regarding children's wear consumption can be considered an interactive ritual. The key elements that initiate this ritual include the characteristics of decision makers and users, the inherent attributes of the product, and social factors. Moreover, the interplay between perceived value and brand identity emerges as the central dynamic of this ritual, while the outcomes of the ritual manifest as purchase intention, customer satisfaction, and customer loyalty. Finally, the analysis of the dynamic process of children's apparel consumption is discussed, providing suggestions for the future focus of kids' garment enterprises, and outlining directions for future research.

Mediating Effect of Comfortable and Durability, Feature and Aesthetic and Reliability of Product on Price and Product Purchase Decision

This study aims to examine the mediating influence of product comfort and durability, product features and aesthetics, and product reliability on the relationship between product price and purchasing decisions for children's clothing products in Bandung City. This study employs a survey research methodology, which entails gathering data from a sample of 100 participants actively engaged in consuming children's clothing products. The findings derived from examining data through exploratory factor analysis (EFA) and path analysis indicate a noteworthy impact of product price on Comfort and durability, Features and Aesthetics, and Product Reliability. Moreover, the research findings suggest a substantial mediating effect of Product Comfort, Durability, and Reliability on the association between product price and purchasing decisions. This finding suggests that the impact of price on consumers' choices to purchase a product can be mainly attributed to its influence on perceived factors such as comfort, durability, and product performance. Nevertheless, it is worth noting that there is no substantial evidence to suggest that Features and Aesthetics play a significant role in mediating the connection between price and consumers' decisions to purchase a product. This finding suggests that within the domain of children's clothing products, certain features and aesthetic qualities do not necessarily ensure the Comfort, Durability, and Reliability factors play a significant role in shaping consumer purchase choices. This study offers significant insights for marketers and makers of children's apparel goods in the urban area of Bandung. It highlights the significance of comprehending the interplay between customer perceptions of price, comfort, and durability in shaping purchasing choices. The employed research methodology involves exploratory factor and route analysis, enabling researchers to delve into the intricate connections between variables and the mediating function they play with greater precision. This study additionally establishes a basis for enhanced marketing tactics and a more comprehensive comprehension of customer inclinations within children's apparel merchandise.

Online Children's Apparel Market Research Report 2021-2026 | Syndicated Analytics

Online Children's Apparel Market Research Report 2021-2026 | Syndicated Analytics

Down syndrome Saudi children's apparel problems with regards to their physical Characteristics

This research deals with determining the physical characteristics of children with Down syndrome, and arriving at the clothing problems that correspond to this group, identifying the clothing preferences for children with Down syndrome, and developing a proposed modification of the basic model for children to suit the bodies of people with Down syndrome, and the research followed the descriptive approach in the form of a case to answer the research questions, a questionnaire was prepared to collect the necessary data from the study sample and distribute it to those who care for children with Down syndrome at Badghish Center for Care and Rehabilitation in Jeddah, and the study reached to identify the clothing problems that faced children People with Down syndrome, and a proposed modification of the basic model by the method of Alterch targeting both (front and back neck opening - front and back shoulder line - and the front and rear axillary lesions - abdomen line - and sleeve)

Donuts on our daughters: Gender differences in food categories on children's apparel

ObjectiveRecent trends in children's fashion have featured food-graphics on children's apparel. Little attention has been paid to the food-graphic content of children's apparel. The objectives of this study were to describe and quantify food-graphics appearing on children's apparel, to examine characteristics of children's apparel items associated with the presence versus absence of food-graphics, and to examine gender differences in food-graphics. MethodsA content analysis of food-graphics on children's apparel from major apparel retailer websites was performed. Images of food-graphic apparel were reliably coded for food-graphic categories. Multivariable analyses examined the association of apparel item characteristics with food-graphic presence. Bivariate analyses tested the association of presence or absence of each food category with gender of apparel item. ResultsOf the 3870 apparel items coded, 8.2% (318) had food-graphics. In multivariable analysis, food-graphics were more likely to be present on girls' (versus boys') apparel (RR = 1.73, 95% CI 1.34–2.12). Content analysis of food-graphic items revealed categories including “pastries”, “frozen desserts”, “pizza”, “fast food”, “fruit”, and “love of food”. Girls' (versus boys') food-graphic apparel was more likely to have categories of “pastries” (33% versus 12%), “frozen desserts” (20% versus 9%), and “fruit” (30% versus 11%) and less likely to have categories of “pizza” (9% versus 30%), and “fast food” (3% versus 23%). The “love of food” category did not differ by gender. All p-values ≤.01. ConclusionsFood-graphics on children's apparel are fairly common, especially on apparel marketed for girls. Children's apparel may represent a novel cultural influence on children's eating and food perceptions.

Economics of vanity sizing

This paper examines the size charts of 54 American apparel retailers. Evidence reveals that sizes are inflated for women's apparel brands with moderately higher prices. Very expensive designer brands measure significantly smaller than lower priced brands for women's apparel. Brands that target young adult female consumers measure significantly smaller than their counterparts that target relatively older consumers.Evidence indicates little, if any, vanity sizing in men's or children's apparel.

Analysis of children's textiles and apparel product safety issues using recall data from the US Consumer Product Safety Commission

Given the heightened concerns and awareness among US consumers regarding imported product safety issues, as well as today's businesses' strong involvement with product safety assurance, it is imperative for family and consumer science educators to understand issues surrounding the safety of consumer products. This study analysed product recall data from the US Consumer Product Safety Commission (CPSC) specific to infant and children's products. The results indicated a high proportion of recalls from China as well as a high number of deaths/injuries related to strangulation, lead paint or falls. Commonly recalled products included hooded sweatshirts with drawstrings, baby cribs and children's jewellery. Educators in the textile and apparel field may want to incorporate information on the US CPSC, safety standards and various hazard types into their curriculum. Knowledge of potential hazards of these products would help students be better prepared for the future workforce.

Challenging market conventions

PurposeIn the UK, while fashion apparel purchasing is available to the majority of consumers, the main supermarkets seem – rather against the odds and market conventions – to have created a new, socially‐acceptable and legitimate, apparel market offer for young children. This study aims to explore parental purchasing decisions on apparel for young children (below ten years old) focusing on supermarket diversification into apparel and consumer resistance against other traditional brands.Design/methodology/approachData collection adopted a qualitative research mode: using semi‐structured interviews in two locations (Cornwall Please correct and check againand Glasgow), each with a Tesco and ASDA located outside towns. A total of 59 parents participated in the study. Interviews took place in the stores, with parents seen buying children fashion apparel.FindingsThe findings suggest that decisions are based not only on functionality (e.g. convenience, value for money, refund policy), but also on intuitive factors (e.g. style, image, quality) as well as broader processes of consumption from parental boundary setting (e.g. curbing premature adultness). Positive consumer resistance is leading to a re‐drawing of the cultural boundaries of fashion. In some cases, concerns are expressed regarding items that seem too adult‐like or otherwise not as children's apparel should be.Practical implicationsThe paper highlights the increasing importance of browsing as a modern choice practice (e.g. planned impulse buying, sanctuary of social activity). Particular attention is given to explaining why consumers positively resist buying from traditional label providers and voluntarily choose supermarket clothing ranges without any concerns over their children wearing such garments.Originality/valueThe paper shows that supermarket shopping for children's apparel is now firmly part of UK consumption habits and choice. The findings provide theoretical insights into the significance of challenging market conventions, parental cultural boundary setting and positive resistance behaviour.

Mining purchasing decision rules from service encounter data of retail chain stores

In this explorative research, we aim to find the most important service experience variables that determine customer purchasing decision and the clerks' influence on customers' purchases. This study was conducted as a case study of a children's apparel company, denoted Company L, which has 243 retail stores. Company L has implemented Point of Sale (POS) systems in its retail stores, and would like to know what functions could be added to induce storefront employees to deliver better customer service. We, therefore, focus on observing the services provided by storefront employees and their reflection on a customer's purchasing decision in a retail store. The study generated decision trees via Weka, a data mining open source software platform, to analyze multiple data sources to (1) understand what makes a good service experience for a customer, (2) get explicit knowledge from service encounter information, and (3) externalize the tacit knowledge of storefront service experiences. These findings can be used to improve Company L's POS system to guide storefront employees to learn from trained decision rules. Moreover, the company can internalize service experience knowledge by aggregating learned rules from the company's retail stores.

Consumer satisfaction with a mass customized Internet apparel shopping site

AbstractThe present empirically examined customer satisfaction with Internet sites that vary in the opportunity for mass customization. The expectation–disconfirmation model was used as a theatrical framework of the study. Two children's apparel sites were developed as the stimuli: one with a mid level of interactivity and the other with a high level of interactivity, for selection of clothing design options. The data from 208 respondents were analyzed using LISREL 8.72. The finding indicates that both consumers' expectations and perceived performances for the mass customized sites included positive and negative aspects. The results suggest that expectations were not a significant predictor of satisfaction for this innovative shopping experience yet satisfaction was primarily driven by the performance of the site and predicted by disconfirmation of expectations. The findings also suggest that expectations are not related to performance perceptions, possibly due to consumers' lack of familiarity with mass customization. The more interactive site yielded the more positive performance as well as overall positive satisfaction. Nevertheless, the less interactive site, which offers fewer choices than more interactive site, yielded more positive behavioural consequences. The generalization of the results of this study is limited because of lack of random sampling and use of the mock site of children's apparel product category. However, useful theoretical and managerial implications are discussed.

An examination of reference prices at factory outlet stores

The purposes of this research study were to (1) examine the use of reference prices by one segment of retailing – factory outlet stores and (2) explore related public policy considerations. The researchers found that there was a significant difference between advertised reference prices at factory outlet stores and the regular retail price found in department or specialty stores in the same market. Advertised reference prices in outlets were significantly higher – a 6.2 percent difference. For only two of the product categories studied were differences not significant – housewares and children's apparel. Since these comparative reference prices are not in line with the regular prices at traditional stores, there is a potential for deceptive price claims.

Characteristics of Successful and Less‐Successful Manufacturers of Women's and Children's Apparel

The purpose of this study was to survey owners of apparel manufacturing firms as to their successful and less‐successful business activities. A secondary purpose was to profile the demographic characteristics of the owners. Subjects (N = 200) included male andfemale owners in businessfor more than a year who were in the production of women's, children's, and infants' clothing and accessories and headquartered in the state of Texas. The Dillman method was used for development of a survey questionnaire and the procedure for two mailings and a telephone follow‐up. Data were analyzed using chi‐square, t tests, logistic regression, and profile analysis of repeated measures. Successful owners had more negotiating skills, used differentiating strategies, worked more hours per week, and were more conservative in their risk posture than less‐successful owners. The findings of this study have important implicationsfor (a) effective management practices concerning business strategies and strategic posture of management, and (b) course content in apparel design programs.

Comparison of Buyers' Job Content in Large and Small Retail Firms

The purpose of this study was to compare the job content of apparel buyers in large and small retail companies. Data were collected from 100 department store buyers and 153 independent specialty store buyers in four merchandise categories: women's, men's, and children's apparel and other apparel and accessories. The Position Analysis Questionnaire was used to describe the buyer's job content with regard to 64 worker-oriented job elements. Bonferroni paired comparison t-tests were used to adjust for a Type I error. Results tended to confirm general perceptions that large store buyers (LSBs) were more quantitative, assertive, skillful in negotiations, and time conscious than were small store buyers (SSBs). SSBs appeared to be more consumer, community, and hands-on oriented than LSBs. Similarities in job content elements or universal components were also found Buyers in both sizes of organizations found the following job elements to be important or frequently used: judging quality, estimating quantity, making decisions, and personal sacrifice.

Job Design of Patternmakers in Apparel Manufacturing

The job structure of apparel patternmakers in North Carolina manufacturing units producing women's and children's apparel in 1989 was examined Sixty companies met the eligibility requirement of employing their own patternmakers. Self-administered questionnaires were completed by patternmakers and managers during visits to the companies by the researcher. The response rate of 83 % represented 50 companies employing 79 female and 40 male patternmakers. The independent variables were fashion change frequency and organizational strategy. The dependent job structure variables were task differentiation, skill variety, task identity, task significance, autonomy, and feedback. Results indicate that companies with high fashion change frequency and analyzer strategy require patternmakers with strong patternmaking skills. Companies with low fashion change frequency and defender strategy require patternmakers with diverse pre-production manufacturing skills and minimal patternmaking skills. Implications for pattermnaker education and for future research are discussed

Buying For the Small Apparel Retail Store: Job Content Across Four Merchandise Categories

The success of a retail store is dependent upon the skills and knowledge of the buyer. The purposes of this study were to investigate the job content of buyers in small apparel stores and to compare specific job elements across four merchandise categories: a) men's apparel, b) women's apparel, c) children's apparel, and d) accessory and other apparel. MANOVA was used to compare six divisions of worker-oriented job elements across the four merchandise categories and to test for differences between the variables which would indicate the most and least important/frequently usedjob components. There were 153 buyers who completed and returned surveys adapted from the Position Analysis Questionnaire (PAQ). The results indicated that some of the aspects deemed most important/frequently used by the buyers were judging quality, decision-making, consumer behavior, and attention to detail. Some of the least important/frequently used job aspects were estimating time, keyboard devices, buying offices, public speaking, and supervisors. Eight significant differences were found among the buyers of the four merchandise categories at the 05 alpha level in relationship to color perception, estimation of size, amount of physical exertion, persuasion, semi-professional personnel, civic obligations, travel, and responsibility for waste.

FACTORS IN THE DEVELOPMENT OF CONSUMER SERVICES IN THE DONETS BASIN

Family-budget surveys in the Donbas city of Voroshilovgrad are used to analyze the impact of selected factors on the demand for consumer services. Families of white-collar workers tend to spend more for the repair of sporting goods and electric appliances than blue-collar families. Outlays for clothing repairs, dry cleaning and appliance repairs increase with family size, but the presence of children generally tends to reduce expenditures for consumer services, partly because of the availability of low-cost ready-made children's apparel. In general, outlays for services increase with incomes, but families at the top of the income scale appear to spend less for repairs than lower-income families.