In many species, males produce sounds to attract a female. In a chorus, males actively adjust their acoustic production depending on the presence and number of mating rivals. Plasticity in signal features might then be advantageous as males could tune their signalling activity to the contest intensity. However, the ability to exhibit plastic behaviour might be constrained and interindividual variation in plasticity can occur. In this field study, we examined the influence of body mass and social environment on the signal expression of male bushcrickets, Poecilimon veluchianus veluchianus. We tested whether differences in signal features of rivals of different body mass and number led to changes in the competition pressure perceived by focal males and, consequently, in their acoustic responses. We used the first principal component from a principal component analysis, reflecting verse duration, duty cycle and syllable number, as a measure of acoustic output. We found that the rivals' acoustic output depended only on their number, being higher for two rivals than one. However, the response of heavy focal males depended on the rivals' body mass. Contrary to what we expected, heavy males produced shorter verses with fewer syllables when competing against two heavy rivals than when competing against one or two light rivals or one heavy rival. Facing light competitors, heavy focal males responded more to two rivals than to one. In contrast, light focal males did not vary their signal features depending on competition conditions. These results indicate that body mass and social context drive interindividual variation in the capacity of P. v. veluchianus males to adjust their signal features to competition levels. We compare these findings with those previously obtained on congeneric species and discuss the outcomes' similarities and discrepancies. Lastly, we provide suggestions for future studies of socially induced plasticity in sexually selected acoustic signal features.