Channel Choice Research Articles

Analysing Virtual Labs Through Integrated Multi-Channel Eye-Tracking Technology: A Proposal for an Explanatory Fit Model

This study deals with an analysis of the cognitive load indicators produced in virtual simulation tasks through supervised and unsupervised machine learning techniques. The objectives were (1) to identify the most important cognitive load indicators through the use of supervised and unsupervised machine learning techniques; (2) to study which type of task presentation was most effective at reducing the task’s intrinsic load and increasing its germane load; and (3) to propose an explanatory model and find its fit indicators. We worked with a sample of 48 health sciences and biomedical engineering students from the University of Burgos (Spain). The results indicate that being able to see the task before performing it increases the germane load and decreases the intrinsic load. Similarly, allowing students a choice of presentation channel for the task respects how they process information. In addition, indicators of cognitive load were found to be grouped into components of position, speed, psychogalvanic response, and skin conductance. An explanatory model was proposed and obtained acceptable fit indicators.

Joint Choice of Fresh Food Purchase Channels and Terminal Delivery Service: A Background on Major Public Health Events

Joint Choice of Fresh Food Purchase Channels and Terminal Delivery Service: A Background on Major Public Health Events

Omni‐channel customer segmentation: A personalized customer journey perspective

AbstractAs switching behaviors become more prevalent in omni‐channel retailing, businesses face the challenge of crafting customer journeys that are not only seamless and integrated but also personalized. Personalization at the customer journey level requires a deep understanding of varied customer needs and behaviors. This research segments and profiles omni‐channel customers based on their perceptions, values, channel choices, and switching behaviors. We employed a mixed‐method approach, including 23 in‐depth interviews, four focus groups, and an online survey of 345 omni‐channel customers from electronic goods retailers. Our study identifies four distinct segments–digital switchers, webroomers, showroomers, and offline switchers–each requiring different experiences during their shopping journey. Theoretically, it confirms that customers with varying experience needs interact differently with channels, making the customer journey dynamic and individualistic in an omni‐channel context. Practically, our research suggests segment‐specific features for different channels, enabling managers and retailers to optimize and personalize omni‐channel shopping experiences.

Sharing channel choices for electric vehicle battery manufacturers when considering range anxiety among heterogeneous consumers

PurposeThis study aims to investigate the optimal pricing decisions and shared channel strategy selection of battery manufacturers considering heterogeneous consumers' range anxiety.Design/methodology/approachAmidst the rapid growth of the electric vehicle sector, countries are promoting upgrades in the automotive industry. However, insufficient driving range causes consumer range anxiety. The study utilizes the Stackelberg game model to assess how range anxiety influences battery manufacturers' pricing and channel strategy decisions across three strategies.FindingsWe find that electric vehicle battery manufacturers' decisions to cooperate with third-party sharing platforms (TPSPs) are primarily influenced by fixed costs and consumer range anxiety levels. As range anxiety increases, the cost threshold for joining shared channels rises, reducing cooperation likelihood. However, considering diverse consumer needs, especially a higher proportion of leisure-oriented consumers, increases the likelihood of cooperation. Furthermore, higher battery quality makes direct participation in shared channels more probable.Originality/valueIn the electric vehicle industry, range anxiety is a significant concern. While existing literature focuses on its impact on consumer behavior and charging infrastructure, this study delves into battery manufacturers' strategic responses, offering insights into channel options and pricing strategies amidst diverse consumer segments.

Choice of Communication Channel for Dyadic Relationship Dissolution Processes in Abusive and Non-Abusive Relationships

Abstract: This study employs an affordances and multiple goals approach to explore channel choices in the initiation of dyadic relationship dissolution processes. In an experiment, participants imagined breaking up with an abusive romantic partner, breaking up with a nonabusive partner, or not breaking up. Then they indicated their likelihood of using various channels (i.e., face-to-face conversation, texting, social media, voice call, and video call) to communicate with their partner, responded to perceived social affordances measures for each channel, and provided insights in an open-ended prompt. Both quantitative and qualitative data were analyzed. Results reveal that face-to-face communication is often preferred for dyadic relational dissolution processes, as bandwidth, social presence, and a lack of accessibility can convey a sense of seriousness and respect for the non-initiator while preventing miscommunication. However, mediated channels offer protection from emotional manipulation (for abusive relationships), physical violence (for abusive relationships), and awkward situations (for nonabusive relationships) thanks to their unique combinations of affordances.

Choosing a promotion channel for a startup project in the modern media space

Relevance. The startup market is becoming increasingly saturated. Effective promotion channels allow you to stand out from the competition and attract the attention of the target audience. Startups often work with a limited budget. Optimizing the choice of promotion channels is critical to maximizing the return on investment. Modern media management covers many platforms (social networks, blogs, video hosting, etc.). Choosing the right channel helps to optimally use resources and ensure maximum visibility. Different channels are suitable for different target groups. An effective choice of promotion channel helps to more accurately reach the desired audience, taking into account its preferences and behavior. Consumers are increasingly paying attention to digital communication channels. Taking into account current trends and preferences allows you to improve interaction with the audience. The influence of social networks and bloggers is becoming an important mechanism for creating trust among consumers. This can significantly increase the recognition of a startup. All this emphasizes the importance of a strategic approach to choosing promotion channels for a successful launch and sustainable growth of a startup project in the modern media landscape.The purpose of the study is to choose a promotion channel for a startup project in the modern media space.Objectives: to substantiate the relevance of choosing a promotion channel for a startup in the modern media space; to study the demand and effectiveness of modern promotion channels; to use in practice the method of multicriteria selection of promotion channels for a startup project; to substantiate the results obtained.Methodology. The research methodology is based on the methods of comparison and comparison, deduction and induction, qualitative and quantitative analysis, as well as the Churchman-Ackoff multi-criteria assessment method.Results. The study substantiates the relevance of choosing a promotion channel for a startup in the modern media space; the demand and effectiveness of modern promotion channels are studied; the method of multi-criteria selection of channels for promoting a startup project was used in practice; the obtained results were substantiated.Conclusions. The effectiveness of the selected channels for promoting a startup project in the modern media space was proven as conclusions.

Potential of media resources in popularizing volunteer activities

The article is devoted to the potential of mass media in popularization of volunteering among students. Development of media technologies inevitably influences the process of socialization. Digital media resources have a strong influence on the formation of behavior patterns, norms and rules, and therefore their capabilities can be used to develop a prosocial orientation in the behavior of young people. Promotion of volunteer activities involves an appropriate choice of channels and methods of presenting information in the mass media, taking into account the characteristics of the audience. Effective constructs in this process can be strategies that involve the possibility of influencing decision-making at the subconscious level, including on the basis of priming, framing, imprinting by focusing the audience's attention on strategically important moments and situations. The combination of social, cognitive and information technologies makes it possible to include manipulative techniques in the communicative and information space that contribute to the formation of an attractive image of volunteering and motivation of corresponding behavioral attitudes.

Determinan Yang Memengaruhi Pemilihan Saluran Pemasaran Kopi Robusta Di Kabupaten Malang

The demand for coffee in Malang Regency by determining the quantity of commodities is very dependent on the marketing subsystem. Robusta coffee marketing channels in Malang Regency include marketing institutions, namely small traders, sub-district collectors and large traders. Coffee marketing is dominated by small traders. This research aims to analyze the determinants that influence the choice of marketing channels for Robusta coffee in Malang Regency. The location of this research was carried out in two villages, namely Srimulyo Village and Sukodono Village, Kec. Dampit, Kab. Poor. The respondents in this research were Robusta coffee farmers in two villages in a total of 60 respondents. Marketing agency respondents were then determined using snowball sampling techniques. Snowball sampling method by collecting data based on information from previous respondents based on existing marketing patterns in Malang Regency. This research uses multinomial logit analysis by determining efficient marketing channels as a reference variable. Based on the results of marketing channel analysis, it was found that there are 5 marketing channel patterns. Marketing channel 1 consists of 27 farmers and the largest channel choice is 45%, while the results of the marketing efficiency analysis show that channel 5, namely direct farmers to wholesalers, is the most efficient. Marketing channel 5 consists of 11 farmers with a percentage of 18.3%. The results of the research show that 3 variables influence the choice of marketing channels, namely production volume, farming experience, and education level. Suggestions from research for extension workers and local governments need to assist farmers regarding financing and coffee market information so that marketing channel choices are more varied.

Peculiarities of online user’s content search in the context of inbound marketing

The article addresses the issue of the distribution of users browsing the internet for content in a specific format through alternative content delivery channels in the context of inbound marketing. The problem being addressed is part of a broader problem with the formation of traffic to an organization’s website. The theoretical part of the work presents the concept of inbound marketing and analyzes the theoretical aspects of its tactical activities, such as content marketing, search engine marketing, and social media marketing. Based on the theoretical research, the scientific hypothesis is formulated – there are links between the desired content format and the choice of content search and consumption channel. The research methodology consists of data collection by survey method and hypothesis testing using Cochran’s Q test. Empirical research has shown links between the content format sought and the channels for searching and consuming content. Although in almost all cases the search for video and audio content is dominated by search engines, evaluating other content delivery channels reveals a significant specialty of users’ web browsing.

Gram India: Scaling Up a Social Enterprise

This case focuses on Amrita Sharma, a social entrepreneur and the challenges her team faces in managing the social enterprise Gram India. Gram India is the marketing division of Parnana Parnani Education Society, which offers free education and employment opportunities to rural Indian women. Established as a Limited Liability Partnership on 18 December 2015, Gram India specializes in embroidery and offers products, such as handicrafts, suit covers, incense sticks and rural BPO services. The corporate office is in Jaipur, Rajasthan and the production centre is in Newai, Rajasthan. Gram India strives to balance two main objectives as a social enterprise: creating social value by employing rural women and achieving financial sustainability through sufficient revenue generation. However, several challenges impede their path to self-sustainability. These challenges include over-dependence on a single customer, the physical distance between the office and production centre, labour issues, funding uncertainties, distribution channel choices, staff management and inventory handling. After four successful years, Amrita and her team are contemplating strategies to ensure Gram India’s long-term sustainability. They need to devise effective plans to overcome these obstacles and secure the future of their enterprise.

Understanding the relationship between in-store and online shopping channel choice behaviour of customers: a systematic literature review

Understanding the relationship between in-store and online shopping channel choice behaviour of customers: a systematic literature review

From Green Awareness to Green Behavior: The Impact of Information Disclosure Scenarios on Greener Shopping Channel Choices

From Green Awareness to Green Behavior: The Impact of Information Disclosure Scenarios on Greener Shopping Channel Choices

Quantifying consumers’ cost-value trade-offs on on-demand food delivery services: Value-of-time framework and partitioned pricing

PurposeThis study aims to quantitatively characterize consumers' value-cost trade-offs in on-demand food delivery (ODFD) services. On the value side, the study endeavors to monetize the convenience value of ODFD with a Value-of-Time (VOT) framework, while on the cost side, this study investigates the implication of ODFD's partitioned pricing structure with the theoretical tenet of Attribution Theory. Design/methodology/approachA stated choice experiment is developed and distributed to an online panel in Singapore with 580 valid responses collected. The data is then analyzed with a mixed logit model. FindingsThe results show that cost, time, and health-related factors significantly influence consumers' dining channel choices. In terms of time, consumers' differentiated time sensitivities are revealed. Specifically, consumers are most sensitive to walking time, followed by waiting time at food establishments and at their own places. Also, the food type and dining locations affect consumers’ time perceptions. Regarding cost, consumers exhibit an inflated price sensitivity toward food premiums compared to delivery fees. Originality/valueThis study addresses the lack of quantitative investigations into the value-cost tradeoffs in ODFD services. ODFD's convenience values are quantified and monetized with a novel VOT-based framework. Besides, the study sheds light on the underexplored partitioner pricing scheme with the theoretical tenet of the Attribution Theory. Overall, the research provides behavioral insights to support practitioners' operational decision-making.

Construction of electrochemical flow reactor: static mixing and micro-cell for dehydrogenation oxidation from TNT to 2,2’,4,4’,6,6’-hexanitrostilbene

From the electrochemical synthesis in beakers to the application of electrochemical reactors, flow electrosynthesis has become more and more prominent in the field of organic synthesis. But for multi-feed reactions, the problem of efficient mixing in the electrochemical reactor remains unresolved. A novel electrolytic cell was devised to facilitate thorough mixing of various feedstocks during electrochemical oxidation. With structural optimization guided by computational fluid dynamics (CFD) simulations, the choice of reaction channels was deliberated upon, alongside an elucidation of the mixing mechanism. The reactor's performance was assessed based on both mixing efficiency and electrochemical oxidation capability with the synthesis of 2,2’,4,4’,6,6’-hexanitrostilbene (HNS) serving as a model. The high efficiency of the electrochemical reactor was verified by the enhanced yield, purity, and faradaic efficiency of HNS. It is environmentally friendly and easy to realize industrial production.

Omnichannel services in the presence of customers' valuation uncertainty

AbstractWith the advancement of online‐ordering technology, an increasing number of service providers are transforming to sell services through online channels alongside traditional offline stores. Our paper studies this emerging business model (also known as omnichannel services) in which customers can choose between online and offline ordering. We develop a queueing‐game‐theoretic model to evaluate the performance of omnichannel systems in terms of throughput and social welfare when customers strategically choose their ordering channels in the presence of service valuation uncertainty. We also contrast omnichannel services with single‐channel services, that is, online‐only and offline‐only services. Our analysis yields the following main insights. First, although customers run the risk of making suboptimal decisions and suffering from unexpected losses when they are uncertain about their service valuations, we find that all customers would be better off in expectation with an increasing level of service valuation uncertainty. Second, while social welfare improves as ordering online becomes more convenient in some cases, it (even online customer welfare) can also be worse off in others, especially when the system operates under heavy congestion, because customers' self‐interested channel choice behavior would impose significant negative congestion externalities among customers. Third, despite the fact that omnichannel services provide customers with an additional, more convenient ordering channel option in comparison with conventional offline‐only services, we find that, somewhat surprisingly, adopting omnichannel services does not necessarily guarantee improvement in social welfare. Finally, we discuss two alternative modeling assumptions to demonstrate the robustness of our main insights.

Initiation of knowledge and technology transfer from academia to industry: opportunity recognition and transfer channel choice

Abstract Transferring knowledge and technology from academia to industry is usually understood as a process. While previous research focuses on phenomena along the process and its outcomes, the starting point of the process—the initiation of a transfer activity—remains unstudied. We conceptualize this initiation as a simultaneous recognition of a transfer opportunity and the choice of a transfer channel and provide first empirical insights into the initiation of the transfer process. We use survey data from 1149 scientists from the German state of Thuringia and their activities in science–industry collaboration, intellectual property rights, and spin-off creation. We employ seemingly unrelated regressions to account for selection and multiple channel choices in our econometric approach. Our results show a positive relationship between scientists’ different kinds of prior knowledge and the probability of recognizing a transfer opportunity. Contrary to our expectations, scientific impact reduces the likelihood of recognizing a transfer opportunity. For the choice of the transfer channel, the results show a positive relationship between choosing the spin-off channel and risk willingness, as well as basic research. Applied research increases the likelihood of choosing intellectual property rights as a channel. Furthermore, role models are positively associated with these two channels.

Dynamic evaluation of distribution channels in a fresh food supply chain from a sustainability and resilience approach

Research on agrifood supply chains has grown in recent years; however, little attention has been given to the effect of the choice of distribution channel on the sustainable and resilient performance of the network. This research proposes a system dynamics model to evaluate different distribution channels for a fresh food supply chain in a developing country. Among the main results is that the use of food hubs in a channel distribution produces long-term environmental, social and resilience benefits for the entire network, while short supply chains are the most economically viable alternative.

Predictors of Customer Channel Choice in the High-Value Electronic Device Purchase Decision Process

Predictors of Customer Channel Choice in the High-Value Electronic Device Purchase Decision Process

Manageability of youth media volunteering: characteristics of activity and organizational conditions

The article is devoted to the study of the experience of young Russians in media volunteering, with the objective of identifying the potential of this type of prosocial activity and determining the conditions for its expansion among youth. The analysis of scientific literature and the results of a sociological survey of youth in the Sverdlovsk region aged 14 to 35 years enabled us to identify the factors and characteristics that facilitate the activation of the subjectivity of the youth in media volunteer initiatives. It was found that in order to increase the manageability of digital volunteering among youth, potential media volunteers must understand the value of their activities in the media. It is necessary to expand interaction not only between the organizers of volunteer activities and volunteers, but also between volunteers and beneficiaries. This condition is also connected with the need to broadcast in the public space both the initiatives themselves and the qualitative changes in the lives of beneficiaries that have occurred thanks to the help of media volunteers. The next important element is the choice of communication channel with potential volunteers. Social networks and online platforms are the most convenient and easy to use for both the organizers and the volunteers themselves. It has been demonstrated that if modern youth possess fundamental digital literacy skills, the primary motivation for participation in media volunteer initiatives among young Ural residents is the prospect of acquiring new knowledge and skills for their professional development. The study indicated that for the effective management of this type of volunteering, a supportive digital environment, which is currently being established in our country through the implementation of federal digital platforms, is crucial. Young Russians are well acquainted with both the "Dobro.RF" online platform and the online portal "We decide to". The results obtained can be used by organizers of social projects in the non-profit sector to improve the efficiency of recruiting young volunteers and expand their functionality.

Exploring Factors Influencing Market Engagement and Marketing Channel Selection among Smallholder Macadamia Farmers in Embu West Sub County, Kenya

This study delves into market participation and marketing channel preferences among smallholder Macadamia farmers in Embu West Sub County, Kenya. Employing a stratified multistage sampling procedure and multinomial logit regression analysis, the research reveals that despite offering lower prices, brokers remain the favored marketing channel. Several factors, including age, farming experience, consideration of macadamia quality, information flow, farm size, distance to market, payment period, and education level, significantly influence farmers' channel choice. The findings underscore the importance of policy interventions emphasizing non-price incentives, such as enhanced extension services and dissemination of macadamia marketing information, to encourage participation in more lucrative markets.