Changes In Consumer Attitudes Research Articles

A study on changes in consumer attitudes toward imported wine in Korea following expansion of import opening

A study on changes in consumer attitudes toward imported wine in Korea following expansion of import opening

A Case Study of Consumer’s Attitudes towards Agro-Food Markets in Danube Microregion in COVID-19 Pandemic

The COVID-19 pandemic affected many aspects of human life including consumer behavior. The main aim of this paper was to identify basic patterns of changes in consumer attitudes towards agri-food products under the influence of the 2020 pandemic and to better understand to what extent and what kind of food market problems appeared for the inhabitants of the Danube microregion. For this purpose, an explorative study was elaborated. Assuming that the experience of COVID-19 affected consumer attitudes and sense of food security, a hybrid survey was conducted in the Danube microregion (Croatia, Serbia and Romania) during 2022. Data collected from a total of 903 respondents were statistically analyzed in SPSS. Descriptive statistics, PCA, ANOVA and t-Test were employed. The main results have shown that although the surveyed population of the Danube microregion during the pandemic in 2020 was generally not afraid of food shortages, food was in most part available for their families and their shopping habits have not changed to a large degree, the experience of the pandemic has raised the level of awareness about some issues related to food and specifically the prices of food products. Also, three different patterns of attitude and behavior towards food and agriculture, which emerged as a result of the experience of the pandemic in 2020, were identified. These patterns also proved to be different for different segments of the population. The findings suggest the need for stronger support for the development of locally affordable food systems with the use of ICT as a coping mechanism in crises.

The Importance of Halal Brand Awareness in Purchasing Intentions in Indonesia: the Mediating Role of Attitude

This research examines the relationship between people's intention to buy halal products and their knowledge of halal brand awareness. This research also investigates the possibility that attitudes influence purchase intentions through mediation effects. Research data was obtained from a reliable online survey with 152 respondents. Four hypotheses regarding the relationship between the characteristics of halal brand awareness, attitudes and purchase intentions were tested using the PLS-SEM approach. The findings of this study support each of the supported hypotheses, including the idea that attitudes have a mediating function. Therefore, to shift from a lifestyle that follows people's habits to a halal lifestyle, halal industry players must adapt to appropriate changes in consumer attitudes. Additionally, regulators should offer incentives to encourage a greater halal ecosystem. This research is different because it validates previous results regarding the impact of positive consumer sentiment on their tendency to purchase halal goods and services. Based on this research, customers consume more types of halal goods and services, such as food, sharia banking, and fashion, as well as goods related to lifestyle and well-being, such as shopping, sports, and swimming pools.

Changing consumer attitudes towards suboptimal foods: The effect of zero waste labeling

Food waste is a significant issue in today's society, and it is essential to understand factors influencing consumer attitudes and perceptions towards suboptimal food products. In this study, it was aimed to investigate the impact of a “zero waste” label on consumer attitudes and perceptions towards suboptimal food products compared to optimal and suboptimal ones with and without the label. Online surveys with a total sample of 1,034 consumers were used in the research. The results showed that the addition of a “zero waste” label had significant impact on consumer attitudes and perceptions towards suboptimal food products, with no significant difference observed between attitudes and perceptions towards optimal and zero waste-labeled ones.Furthermore, it was found that consumers with higher ecological concern showed significant differences in attitudes and willingness to buy between optimal and suboptimal products, but these differences disappeared with the addition of the “zero waste” label. In contrast, consumers with low ecological concern showed significant differences in attitudes and willingness to buy between optimal and suboptimal products, even with the “zero waste” label. These findings suggest that policymakers and food producers could focus on increasing consumer awareness regarding the issue of food waste to reduce negative attitudes towards suboptimal food. Additionally, the results provide valuable insights for practitioners on how to promote suboptimal products and reduce food waste.

A Case Study of Customer Relationship Management in J&K Grameen Bank Samba of J&K

This study aims at making contribution to the literature on understanding the relationship between customer relationship management, customer satisfaction and customer loyalty in context to J&K Grameen Bank. This study attempts to investigate the dimensions of customer relationship management (CRM) and Customer satisfaction (CS) that influence customer loyalty (CL). Today the banking sector is making significant contribution to the economic development and redefining the consumption habits of Indians. The constantly changing consumer attitudes and buying behavior is making it difficult for bankers and service providers to take their customers for granted. The highly demanding and knowledgeable consumers are compelling banks to stock a huge product range, offer attractive discounts, in an aesthetically set up environment and so on- all in the hope of having a loyal customer base. But high lead times, seasonal fluctuations, evolving consumer preferences are some of the issues creating a stiff completion in the business environment. So, banks and service providers have realized that it is very essential to work towards getting into customer relationship management programmes. For this, banks and service providers are working out ways to understand the opportunity and having preferences of individual customers that chart out strategies and programs so as to develop a base of loyal customers who will patronize the banks and service providers frequently. The study is based on descriptive and exploratory style using primary data.

DIGITAL MARKETING IN HEALTHCARE AND ITS APPLICATIONS IN THE WORLD AND TURKEY

Developing technologies and changing consumer attitudes and demands have caused major changes in many sectors. Some of these have disappeared and new sectors that were previously unknown or unheard of have emerged in their place. Digital technologies play the leading role in this change. While digital technologies are accepted in many sectors, it is unthinkable for the healthcare sector to stay away from this. Digital technology has caused radical changes in marketing in healthcare. The type of marketing that aims to provide services by taking advantage of all the opportunities of digitalization via the internet in order to effectively communicate the products or services of businesses and service providers to large communities is called digital marketing. All actions taken to perceive the problems related to the physical and mental health of the target community, to find solutions to these problems, and to influence the target community by explaining how benefits can be provided are called healthcare marketing. E-health or digital health is used as a generalizing term for the use of information communication technologies in health-related services and processes. The scope of digital health technologies used in digital health services is wide. In this context, digital technologies such as digital health records, mobile health services, artificial intelligence applications, wearable technologies and telemedicine can be considered.

ОРИЕНТИРОВАННОЕ НА ПОТРЕБИТЕЛЯ СТИМУЛИРОВАНИЕ ПРОДАЖ КАК ВАЖНЫЙ ИНСТРУМЕНТ ИНТЕГРИРОВАННЫХ МАРКЕТИНГОВЫХ КОММУНИКАЦИИ (на примере действующих в г. Гори сетевых продовольственных магазинов)

In contemporary conditions, amidst the swift development of information technologies and fierce competition, companies employ various marketing techniques to attract customers. In order to attract and maintain customers, companies try to create additional motivation for them to purchase their products or services. In this regard, a particular significance is attributed to such a marketing tool as sales promotion, which holds a crucial stance in integrated marketing communications. Certain factors contributed to increased sales incentives. Among them, it is worth noting: the growing power of retailers, fragmentation of the consumer market, competition, declining brand loyalty, increasing sensitivity to incentives, consumer behavior, etc. One of the categories of sales promotion is customer-oriented sales promotion. Among the customer-oriented sales stimulation methods, it’s noteworthy to mention: discounts, samples, coupons, bonus packages, premiums (advertising prizes), brand loyalty programs, competitions and giveaways, event marketing and so on. Sales promotion has both advantages and disadvantages. Benefits include: instantly increasing sales, providing a discount to a price-sensitive customer, building loyalty, increasing awareness of new products (e.g. product samples), attracting new customers, getting rid of unsold inventory, etc. Disadvantages include: May negatively impact on brand image, short-term strategy, sales promotion may not change consumer attitudes and perceptions, increased price sensitivity, low coupon cashing rates and costs, false coupon cashing and fraud, additional costs for companies. The paper showcases the primary trends in the development of customer-oriented sales stimulation methods on the example of chain grocery stores operating in Gori. Based on the results of the research conducted by us in Gori, specific conclusions and recommendations are presented.

ТЕХНОЛОГИИТЕ КРИЯТ ОПАСНОСТИ И САМО ДЕМОКРАЦИЯТА МОЖЕ ДА ГИ ОВЛАДЕЕ

A new book by Daron Acemoglu and Simon Johnson warns that the tree of progress bears poisonous fruit if watered by power-hungry techno-optimists. One of the metaphors often used in economic theory is that "when the tide comes in, it lifts all boats in the harbour." In other words, periods of economic buoyancy due, for example, to changing consumer attitudes and/or the introduction of new production technologies benefit everyone - small and large, albeit to varying degrees - in their own right. In their new book, Power and Progress, the eminent economists Daron Ademoglu and Simon Johnson challenge this view.

The Influence Of Celebrity Endorser, Personal Selling And Pricing Strategy On Teenage Customers Response Toward Prepaid Card Products

One of the promotional techniques used to transmit messages and change consumer attitudes is advertising. The appropriate media must be used if messages are to be effectively delivered to customers. The growth of Indonesia's information media has led to an overabundance of advertisements in the news. Television, radio, magazines, newspapers, and other forms of media are utilized. In particular in Indonesia, where consumers are still brand-conscious and brands that have appeared in television advertisements are more well-liked than those that have not, television advertising is still seen as the most efficient method of product promotion. The purpose of this study is to examine adolescent consumer reaction characteristics in relation to price, personal selling activities and salespeople (personal selling), and the usage of celebrities as advertising supports in television media. Multiple linear regression analysis is the method employed. SPSS was used to calculate the analytical process. Purposive sampling methods were used to distribute questionnaires to 100 teenage male and female respondents in Jakarta in order to gather primary data. The results of this research show that the use of celebrity endorsers in television advertising, personal selling, and price has a significant simultaneous and partial effect on the response of teen consumers in Jakarta. The price variable has a dominant influence on the response of adolescent consumers.

النية الشرائية والعلامات التجارية الفاخرة: دراسة حول سلوك المستهلك في المملكة العربية السعودية

In today's rapidly evolving global landscape, understanding the role of aspirations in shaping consumer behaviour is critical, given the significant role that aspirations play in social psychology. Luxury marketing agencies recognise the importance of intrinsic and external aspirations and consider them when designing marketing campaigns. This research explores the concept of the moral, material, and functional value of luxury brands to consumers and the intrinsic and external aspirations that drive consumers' preferences for luxury brands. Using a descriptive-analytical approach, a questionnaire was administered to 51 respondents. The study found that income is a significant determinant of consumers' intention to purchase luxury brands, with consumers considering their monthly income when making purchasing decisions. Additionally, the study identified the search for quality as the most important intrinsic aspiration for purchasing luxury brands, while pride, exclusivity, and distinction were the primary external aspirations. These findings provide valuable insights into the motivations and attitudes of luxury brand consumers, which can inform effective marketing strategies. The research recommends consumers who have different motivations for buying luxury brands, such as merging with the group, excellence, or purchasing power, to be careful not to over-consume or overspend on luxury brands. They should also be mindful of the environmental and social impacts of their consumption choices, and try to balance their personal preferences with ethical and sustainable practices. Luxury brand marketers should be aware of the changing consumer values and attitudes towards luxury brand consumption, especially among younger generations who may not be as influenced by social status or popularity as older generations. This may require them to innovate and adapt their products and services to meet the changing needs and preferences of consumers.

Emotions and Consumption: Media Representations in the Discourse of Some British and Polish News Websites

The purpose of the study was to test the hypothesis referring to the dominant ways of portraying consumption on some Polish and British websites during a pandemic—either as a social practice with huge chances to consume less or as a significant factor which affects economic growth. On the one hand, the circumstances surrounding the coronavirus could provide an opportunity to “fast-forward” some of the changes required. On the other hand, journalists recommend a quick return to pre-COVID-19 consumption lives, a stimulation of consumption in order to save the national economy.
 The article uses a framing analysis to examine consumption-related texts from two most-read, opinion-forming Polish and British websites—polityka.pl and bbc.com. The framing analysis focuses on the practices involved in the shaping of public discourse; it responds to the need for research into the social significance of consumption.
 It turns out that the two frames of consumption as 1) overconsumption in terms of the need of change in consumer attitudes and behaviour and 2) a factor that affects economic growth are not the dominant ways of portraying this phenomenon during a pandemic. The everyday consumption frame was found to be used more often than the aforementioned frames.

Multivariate SVR Demand Forecasting for Beauty Products Based on Online Reviews

Owing to changes in consumer attitudes, the beauty consumer population is growing rapidly and the demands of beauty consumers are variable. With a wide range of beauty products and exaggerated product promotions, consumers rely more on online reviews to perceive product information. In this paper, we propose a demand forecasting model that takes into account both product features and product emotional needs based on online reviews to help companies better develop production and sales plans. Firstly, a Word2vec model and sentiment analysis method based on a sentiment dictionary are used to extract product features and factors influencing product sentiment; secondly, a multivariate Support Vector Regression (SVR) demand prediction model is constructed and the model parameters are optimized using particle swarm optimization; and finally, an example analysis is conducted with beauty product Z. The results show that compared with the univariate SVR model and the multivariate SVR model with only product feature demand as the influencing factor, the multivariate SVR model with both product feature and product sentiment demand as influencing factors has a smaller prediction error, which can enable beauty retail enterprises to better grasp consumer demand dynamics, make flexible production and sales plans, and effectively reduce production costs.

Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain

AbstractThe COVID‐19 pandemic appears to be winding down. But has its psychological effect of the pandemic also faded? This next stage remains uncertain, which needs to be explored further. This article aims to understand changing consumer attitudes in post‐pandemic times. In this regard, the present study conducts a cross‐country analysis to examine and compare the COVID‐19 fear appeals of consumers in India and Spain (if they still exist) that may have an influence on the future use (FU) and recommendation of online food services (OFS). The study integrates the concept of fear appeal, the theory of planned behaviour and cultural values to observe differences between Indian and Spanish consumers, in influencing their intention to use OFS. The findings confirm the importance of hygiene risk, with very low or no significance of perceived COVID‐19 risk on OFS usage in both countries.

Changing consumer attitudes to make the Corporate Social Responsibility investment in sustainable fish production, a worthwhile investment to corporates

AbstractThe need for environmental protection, especially of depleting natural resources such as fish stocks, remains a global challenge. Global population growth increases food consumption. Some socially responsible corporate entities in the fish sector are producing and selling sustainable fish products, but beyond meeting their altruistic motives, they need consumers to respond favorably to these CSR initiatives to make the investments worthwhile and to encourage more organizations to invest in CSR for sustainable development. This paper reports the findings of research on the factors which influence consumers in the emerging market of South Africa, to respond favorably to sustainable fish product CSR initiatives. A causal research design and quantitative method was employed with a sample of consumers who were part of the South African LinkedIn community and who eat fish, whether concerned or not about sustainability. An online questionnaire was developed using an extension of the Theory of Planned Behavior. Univariate, regression and mediation analyses were carried out. Attitude towards sustainable fish products was found to be the only significant predictor of intention to purchase sustainable fish but it was also found to mediate the impact of health consciousness and environment concern. This paper thus focuses specifically on the role of attitudes in sustainable fish consumption in South Africa. Recommendations are provided for improving these consumer responses so as to make these CSR investments worthwhile to corporates and thus also positively impact fish sustainability.

The Growing Market for Natural Cosmetics in Poland: Consumer Preferences and Industry Trends.

The cosmetics industry is one of the most dynamically developing sectors globally, and Europe has the largest share of that market. In Poland, the cosmetics industry is one of the most significant economic segments. Currently, natural cosmetics remain a strongly developing sector of the cosmetics industry. The increasing self-awareness of consumers and the omnipresent trend of being "eco" influence the increased interest in natural cosmetics. The development of the natural cosmetics market is confirmed by the increasing production and growing willingness of consumers to purchase this type of product. The study analysed the purchase frequency and the type of cosmetic products consumers choose. The most recognised natural cosmetics brands and certificates confirming their naturalness were also analysed. Additionally, the purchase preferences of consumers choosing natural cosmetics and those not in this category were examined. The focus was on factors affecting the choice of different cosmetic products. The study was conducted as an anonymous survey of 24 questions (19 single-choice and five multiple-choice questions). Volunteers participated in the study regardless of gender, age, occupation, or income. The survey questionnaires were conducted using Google Forms through a shared link. The study was carried out from October 12, 2021, to January 6, 2022. A total of 807 surveys were collected, and the analysis included 807 completed forms that met the criteria for proper completion. The statistical analysis was performed based on the Pearson Chi2 coefficient with a significance level of p<0.05. The results obtained in the study indicate that the natural cosmetics market is intensively developing, mainly because of consumers' increasing self-awareness and deepening knowledge of cosmetics. Moreover, the demand for natural cosmetics in Poland will continue to develop steadily in the coming years. Currently, the quality of a cosmetic is more important to consumers than its price. Internet sales channels are developing intensively, and Influencers and recommendations of products by friends and family are the most effective way of promotion. Significant changes in consumer attitudes toward the cosmetics market (after the COVID-19 pandemic outbreak) have been observed. From the manufacturers' perspective, it is advised to closely follow market trends and adapt to consumers' changing preferences and requirements. An adequate solution is to popularise and develop the segment of natural cosmetics using various forms of promotion and distribution of products. Further research is recommended to confirm the results regarding the significance of the fast-growing natural cosmetics market in Poland and other countries.

Determinants of Polish young adults' attitudes toward food safety

PurposeDetermine the elements of young adult consumers' attitudes toward food safety using a food safety attitude (FSA) questionnaire and identify the factors influencing them.Design/methodology/approachThis study adopts a descriptive and explanatory perspective to the research problem. Determination of students' attitudes was carried out by direct survey using a questionnaire. The ABC model of attitude was used to construct the statements in the questionnaire. The respondents' answers were analyzed using statistical methods.FindingsThe proposed questionnaire has proven to be a useful tool for assessing food safety attitudes and has identified important new elements in consumers' attitudes. Students' attitudes toward food safety are shaped by sociodemographic and psychosocial factors such as customer type, attitude toward risk, and how they make food purchasing decisions.Research limitations/implicationsInformation about students' attitudes was obtained only from surveys. The survey results provide valuable insights for business practice.Practical implicationsFindings can be used to increase the effectiveness of efforts by various organizations aimed at changing consumer attitudes and behavior and to help understand why consumers implement some food safety behaviors and not others.Social implicationsThe research results will help more effectively target efforts to change consumer attitudes, which could translate into a reduction in cases of illness caused by eating unsafe food or following proper practices when shopping and at the home preparation stage.Originality/valueDevelopment of a reliable tool for the study of attitudes. Identify the new elements of young adult consumers' attitudes and the factors that shape them.

Understanding Consumers’ Motivations and Product Preferences for Deconsumption

The modern era features dramatic changes in consumer attitudes and behaviors related to consumption; this article investigates the motivations and product preferences of consumers who alter their consumption habits to obtain products that cause less damage or use fewer resources. The authors offer an empirical definition of such deconsumption and compare it with other terms used in prior literature to refer to resource-restricted purchases; they also propose consumer-oriented measures of deconsumption motivations and product preferences. The results reveal ten motivation factors that help explain why people choose to deconsume. Regression analysis further shows that product choice varies across these motives. Thus, businesses, public policy makers, and non-profit organizations can modify their communication and product strategies, for both green and conventional products and services, to appeal to different subgroups of consumers that deconsume for distinct reasons.

Sugary solutions

Sugary solutions

Consumer and regulatory response to climate change-new plant breeding techniques

Climate change is having a significant impact on the global grape and wine sector. We are seeing earlier and more compressed vintages, more extreme weather events, and a warming of temperatures. These are all leading to management changes in both the vineyard and the winery. Overlaying these physical changes are the mega-consumer trends that are demanding more sustainable production patterns. These trends are changing consumer attitudes to many previously held beliefs. Solutions with a trend toward a sustainable and agrochemical-free agriculture and production chain are needed. Technological advances in plant genetic engineering, coupled with the sequencing of the grapevine genome, has enabled new techniques that can rapidly be used to enhance positive characters in grape vines and wine. Changing consumer attitudes have led to a number of regulators reviewing their existing food regulations for genetically modified (GM) food. The debate around the definitions for GM food and whether these are fit for purpose since the emergence of a range of new techniques for genetic modification has the potential to dramatically change the landscape for grape and wine production internationally. In this paper we explore the current regulatory developments, consumer trends and attitudes and the implications for the grape and wine sector as we seek to cope with the demands of climate change and provide a sustainable future for the planet.

Trends in consumers' preferences towards fresh-cut vegetables during the Covid-19 pandemic

The fresh-cut sector has shown a positive trend in recent years, due to the "ease of use" and the increasing innovation in the quality and safety features of these products. However, in Italy, a negative trend was observed during the lockdown Covid-19. The objective of this study is to investigate consumer preferences for fresh-cut products and to identify the sensory and extrinsic attributes that influence consumer choice. It also examines whether consumer behaviour has changed during the lockdown Covid-19. An online questionnaire was administered to a convenience sample of 427 consumers. A one-way ANOVA was conducted to identify preferences for specific types of fresh-cut products; then, a factor analysis was conducted to highlight key socioeconomic variables and product attributes. Finally, a cluster analysis was conducted to identify homogeneous consumer groups. The results indicate that some attributes, including "ease of use", "texture" and "colour" show a high level of interest and appreciation by consumers. The outcomes also reveal that there has been a change in consumer attitudes during the lockdown Covid-19, mainly for reasons related to the difficulty in food procurement, the fear of contagion during purchasing occasion, and higher prices. The findings of this research contribute to the knowledge of consumers' behaviour towards fresh-cut products in the period of lockdown Covid-19.