AbstractThe versatility of nanofibres enables them to be used for various technological applications such as filtration, biomedicine and healthcare, composites, protective and functional textiles. Recently, in addition to the functional properties of electrospun nanofibrous mats, their aesthetic properties have been explored. Herein, attempts have been made to develop digital ink‐jet printing of regenerated cellulose nanofibrous mats with reactive inks. First, a cellulose acetate polymer was created to fabricate electrospun cellulose acetate nanofibrous mats, which were then converted into regenerated cellulose nanofibrous mats through deacetylation. Next, the cellulose nanofibrous mats were treated with an alkaline solution then coloured with four (cyan, magenta, yellow and black) commercially available reactive inks by a digital ink‐jet printing method using a piezoelectric digital ink‐jet printer. Various parameters were investigated, including the optimal concentration of the pretreatment agents, fixation temperature and time, colour yield and the absorbency of the electrospun nanofibrous mats. The digital ink‐jet printed cellulose nanofibrous mats exhibited excellent colour yield and colour fastness properties. Morphological analysis through scanning electron microscopy and chemical analysis through Fourier Transform–infrared were also carried out.