Introduction Commercializing polymer electrolyte membrane fuel cells (PEMFC) is ultimately a matter of achieving the necessary cost for broad market penetration. Cost is a function of materials, manufacturability, performance, and durability. Performance and durability targets have been set by the DOE [1] to provide guidance and focus to the PEMFC industry for specific applications such as the automotive sector. To cascade these challenging targets down to material and transport requirements we employ a fully integrated performance model to conduct parameter optimization studies in tandem with experimental validation. Design curves are utilized as inputs to the model to provide the current state-of-the-art capability regarding catalyst activity and ionomer proton conductivity. High performing commercial membrane and GDL components were selected with a standard catalyst (Figure 1) to provide a baseline for this evaluation. The gap between modelled MEA performance and DOE targets will be highlighted and a recommended path forward will be provided. Results & Discussion Aside from catalyst activity and available surface area, the cathode catalyst layer performance is dictated by the mass transport of protons (proton conductivity), oxygen (gas diffusivity), and water (gas & liquid permeability) [2-4]. Several material sets have been evaluated experimentally in-situ to provide a range in catalyst activity, proton conductivity, and effective layer diffusivity as shown in figures 1 and 2 (diffusivity not shown). During operation the distribution of current through the porous three dimensional catalyst layer structure [6] is dictated by the catalyst activity and layer transport properties. We will describe in this work the relationship between proton conductivity and voltage performance. Based on these results we can set relevant conductivity targets, which can be used for both ionomer development and material down selection. These parameters will be utilized in the Ballard/DOE funded FC-Apollo performance model to provide the current status toward achieving the DOE’s 2020 automotive targets listed in Table 1. Further, technology gaps will be identified in conjunction with a strategy toward meeting these objectives. Acknowledgement The authors would like to acknowledge Joey Jickain for his testing support and National Resources Canada (NRCan), National Research Council of Canada (NRC-IRAP), and the US Department of Energy (DOE) for funding various aspects of this work. Reference 1. http://energy.gov/eere/fuelcells/doe-technical-targets-polymer-electrolyte-membrane-fuel-cell-components2. Egushi, M., Baba, K., Onuma, T., Yoshida, K., Iwasawa, K., Kobayashi, Y., Uno, K., Komatsu, K., Kobori, M., Nishitani-Gamo, M., Ando, T., Polymers, 4, p. 1645 (2012)3. Xie, J., Xu, F., Wood, D.L., More, K.L., Zawodzinski, T.A., Smith, W.H., Electrochimica Acta 55 p. 7404 (2010)4. Gode, P., Jaouen, F., Lindbergh, G., Lundblad, A., Sundholm, G., Electrochimica Acta 48 p. 4175 (2003)5. Young, AP., Gyenge, E., Stumper, J., J. Electrochem. Soc., 156, B913 (2009) 6. Young, AP., Knights, S., Gyenge, E., Stumper, J., J. Electrochem. Soc., 157, B425 (2010) Figure 1