In this study, the effects of ammonia (NH3) were explored for catalytic oxidation of elemental mercury (Hg0) over CeO2/TiO2, CuO/TiO2, Fe2O3/TiO2, and V2O5-WO3/TiO2 catalysts. In the presence of 50 ppm NH3, the results showed that CuO/TiO2 catalysts could still maintain 98–100 % of Hg0 conversion in the range of 100–400 °C, while the catalytic performance of other catalysts was significantly inhibited by NH3 in the same temperature range. NH3 resistance was observed on CuO/TiO2 catalysts. The catalysts were further characterized by means of XRD, H2-TPR, XPS, NH3-TPD, BET, and in-situ DRIFTS. For the CuO/TiO2 catalysts, Cu(II) was the primary Cu species that conducive to the strong reducibility properties which beneficial for the catalytic performance. The mechanism of NH3 resistance in Hg0 oxidation over CuO/TiO2 catalysts was proposed. At low-temperature range (lower than about 250 °C), abundant weak acidic sites contributed to the superior Hg0 adsorption capacity. The Hg0 oxidation activity was enhanced correspondingly. At high-temperature range (about 250–400 °C), the Hg0 oxidation performance was mainly affected by the oxidation of NH3 and the products. The main product of NH3 oxidation was NO2, which could promote Hg0 oxidation activity.